RFP/RFQ Opportunities
Current Open RFPs
Marketing and Talent Attraction Services: Onboard to Oshkosh
- Broadcast Date:
- July 20, 2026
- Due Date:
- August 21, 2026, 4:00 PM Central
- Location of RFP:
- Euna OpenBids
- Bid Identifier:
- RFP-0721-0-2026/HM
RFP Notice and Instructions for Proposal Submittals
The City of Oshkosh is soliciting sealed proposals from qualified marketing, branding, and community attraction firms to develop and implement a strategic marketing campaign for the Onboard to Oshkosh Talent Recruitment Program. The selected consultant will create a campaign that positions Oshkosh as a desirable place to live, promotes relocation incentives, and generates qualified applications from eligible out-of-state households.
Questions regarding this RFP shall be directed to:
Hannah Schueler
Economic Development Specialist
hschueler@oshkoshwi.gov
Summary
The City of Oshkosh seeks proposals to develop a comprehensive marketing and branding campaign for the Onboard to Oshkosh Talent Recruitment Program. The selected consultant will work with City staff to create a strategic campaign that highlights Oshkosh's quality of life, affordability, amenities, and relocation incentives while encouraging eligible households from outside Wisconsin to relocate to the community.
The City's goals for this procurement include:
- Position Oshkosh as a desirable relocation destination.
- Increase awareness of the Onboard to Oshkosh program.
- Generate qualified relocation inquiries and applications.
- Highlight Oshkosh's quality of life, affordability, neighborhoods, waterfront, downtown, parks, recreation, and community amenities.
- Provide marketing tools and resources the City can continue using after the initial campaign.
The City anticipates entering into a professional services agreement with one qualified consultant to begin work in mid-September 2026 following contract execution.
Onboard to Oshkosh Frequently Asked Questions
Onboard to Oshkosh Talent Recruitment Program
Request for Proposals (RFP)
The following questions have been received regarding the Request for Proposals (RFP) for the Onboard to Oshkosh Talent Recruitment Program. The responses below are incorporated into and made part of the RFP. Except as modified by this Addendum, all other terms, conditions, and requirements of the RFP remain unchanged. Proposers shall acknowledge receipt of this Addendum with their proposal.
The City's intent is to procure a comprehensive marketing and branding partner to develop, launch, and deliver a turnkey talent recruitment program. Rather than prescribing a detailed marketing plan, the City is seeking the consultant's professional recommendations regarding campaign strategy, creative approach, media allocation, implementation, and performance measurement.
Budget and Scope
Does the $20,000 project budget include consultant fees, paid media, production, printing, travel, and other campaign expenses?
Yes. The $20,000 project budget is all-inclusive and should include all services and expenses necessary to complete the project, including consultant fees, strategy, creative development, implementation, paid media, production, printing, travel (if applicable), and any other direct project costs. Proposers should recommend how the available budget is allocated to best achieve the program objectives.
What implementation activities are expected in the base proposal?
The base proposal should include all services necessary to develop, launch, and implement the program within the available budget. Optional services or additional phases may be identified separately.
Project Development
What is the anticipated project timeline?
The City anticipates executing a contract in mid-September 2026. Proposers should recommend a project schedule that includes strategy development, creative production, campaign launch, and implementation.
How many City staff and stakeholders should be anticipated during review and approvals?
The City anticipates designating a primary project contact to coordinate communication, consolidate feedback, and facilitate review and approvals. Additional City staff and community partners may participate as needed.
What existing marketing assets will be available?
The City will provide relevant existing marketing materials, photography, branding resources, demographic information, and other available assets. Proposers should assume additional creative development may be necessary.
Does the City have expected quantities or formats for creative deliverables?
No. The City has intentionally not prescribed specific quantities or formats. Proposers are encouraged to recommend the creative assets they believe will most effectively achieve the program objectives within the available budget.
Who is responsible for the landing page and application process?
The selected consultant will be responsible for designing, developing, and implementing the program landing page and application process. All associated costs should be included within the $20,000 project budget.
Reporting and Proposal Requirements
What WEDC reporting measures will the consultant be expected to support?
The selected consultant should develop a performance measurement approach that aligns with the program objectives and WEDC grant requirements. Final reporting expectations will be coordinated following contract award.
May fixed-fee firms provide estimated hours without hourly billing rates?
Yes. Estimated hours by task may be provided for planning purposes. Hourly billing rates are not required for fixed-fee proposals.
Are the evaluation criteria weighted?
No. The evaluation criteria are not individually weighted. Proposals will be evaluated holistically by the selection committee.
How will responses to questions be distributed?
This addendum will be distributed to all firms that have requested or received the RFP and will be posted on the City's OpenGov procurement portal and the City's website.
Is there a page limit for proposals?
No. The City has not established a page limit. Proposers are encouraged to submit concise, well-organized proposals.
Eligibility
May an independent contractor or freelance professional submit a proposal?
Yes. Qualified independent contractors are welcome to submit a proposal, provided they can demonstrate the experience, qualifications, and capacity to perform the scope of services described in the RFP. Proposers are responsible for ensuring their proposal addresses all required project elements. If subcontractors or partners will be used, those relationships should be identified in the proposal.
Euna OpenBids Information
City of Oshkosh has partnered with Euna OpenBids, an online network connecting local governments with suppliers across the nation. Euna OpenBids is open and accessible to all businesses and provides instant access to City bids, RFPs, quotes, and other procurement opportunities.
Your free Euna OpenBids account provides:
- Instant access to City of Oshkosh bid opportunities.
- Automatic notification of new solicitations.
- Quick access to contract documents and scope of work.
Once registered, search for City of Oshkosh, select the agency, and follow the registration instructions.