HomeMy WebLinkAboutCity_of_Oshkosh_2025-2026_Strategic_PlanningCity of Oshkosh
Strategic Plan 2025 - 2026
Introduction
CITY OF OSHKOSH Strategic Plan 2025-2026 2
Inclusive
Can-Do Spirit
Economical
Engaging
Equitable
Innovative
Responsive
Transparent Accountable
Mission: The City of Oshkosh provides goods and services in pursuit of a safe and vibrant community
Vision: A thriving and sustainable community offering abundant opportunities for work and life
Citizens of Oshkosh,
On behalf of the Oshkosh Common Council, I am proud to present the 2025-2026
Strategic Plan for the City of Oshkosh. The plan outlined on the following pages was
developed in collaboration between City staff and Common Council, with input from the
community. Earlier this year, we welcomed a diverse group of individuals, representing a
variety of organizations, perspectives, and stakeholders in the community, and asked
them to provide their input on what the City of Oshkosh does well, as well as where we
can improve. We used the results of that focus group to help inform the work done by
City staff and Common Council at two subsequent workshops. This, coupled with the
continued use of our annual Citizen Survey, helps us ensure that the perspective of our
citizens remains at the center of the work we do every day.
The strategic goals that represent our plan are summarized in the graphic to the
right, and are listed more specifically below:
1. Enhance Our Quality-of-Life Services and Assets (page 3)
2. Improve and Maintain Our Infrastructure (page 4)
3. Support Economic Development (pages 5-6)
4. Strengthen Our Neighborhoods (pages 7-8)
5. Provide a Safe, Secure, and Healthy Community (pages 9-10)
6. Enhance the Effectiveness of Our City Government (page 11)
Within each of these goals are a series of objectives - the “what we will do” to
accomplish the overarching goal - as well as strategies - the “how we will do it” actions
that will help us achieve the objectives and, ultimately, the goal. These objectives and
strategies are outlined on the pages that follow. As we’ve done for the last few plans,
we’ll provide updates quarterly on plan progress through our public dashboard.
This plan also reaffirms the City’s commitment to our Guiding Principles, which are
illustrated to the right, surrounding our goals. Our Guiding Principles are woven through
our goals and objectives outlined here, as well as through our day-to-day work. We’re
proud to serve the citizens of Oshkosh, and look forward to carrying out this plan in the
years to come.
Sincerely,
Mark Rohloff
City Manager
Future State:
Natural, cultural, and recreational assets of the City are recognized as a source of pride for the
community.
Enhance Our Quality-of-Life Services and Assets
Departmental Owners: Library, Museum, and Parks
CITY OF OSHKOSH Strategic Plan 2025-2026 3
Objective A (What):
Provide Improved Park and Senior Center Facilities
Strategies (How):
• Implement projects approved for this timeframe from the Comprehensive
Outdoor Recreation Plan (CORP)
• Implement Parks and Senior Center Capital Improvement Program (CIP)
projects approved for this timeframe
• Explore expanding operational hours for the Senior Center
Objective B (What):
Provide Broadly Appealing Museum Programs and Exhibitions
Strategies (How):
• Enhance representation of and appeal to local and regional community
through education and public programming
• Evaluate, address, and adjust public offerings for families and adults to
better serve the community
• Develop “Art in Public Spaces” program
• Promote permanent and some consolidated collections storage
Objective C (What):
Preserve the Public Library as a Source of Pride for the Residents of Oshkosh
Strategy (How):
• Update Library Department plan and align with the City’s strategic plan
Objective D (What):
Establish Quality-of-Life Fund Development Activities
Strategies (How):
• Create a working group to explore options related to giving, partnership,
and alternative funding sources for quality-of-life projects and initiatives
• Explore the possibility of a tiered recognition program for volunteers
• Develop a City-wide sponsorship policy
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress!
Future State:
Safe and effective infrastructure that provides a framework for full -scale community enjoyment.
Improve and Maintain Our Infrastructure
Departmental Owners: Administrative Services, Public Works, and Transportation
CITY OF OSHKOSH Strategic Plan 2025-2026 4
Objective A (What):
Improve Our Streets, Transit, Bicycle, and Pedestrian Facilities
Strategies (How):
• Facilitate route and system changes to the 2024 Transit Development Plan
(TDP) to increase fixed route accessibility by 2026
• Implement recommendations of current Pedestrian and Bicycle Circulations
Plan in order to increase linear footage of bike & pedestrian trails and
incorporate “Complete Streets” principles, when and where feasible
• Complete addition to the downtown transit center with restrooms, climate-
controlled waiting area, and second platform
Objective B (What):
Improve Our City Facilities
Strategies (How):
• Implement recommendations of facility plan, including building security
and ADA assessment & recommendations
• Improve and expand Wi-Fi into all City buildings
• Address critical facility issues and continue the transition to centralized
facility management
• Complete energy efficiency assessment and identify opportunities within
City facilities
• Investigate the addition of more trash receptacles in the downtown area
Objective C (What):
Improve Our Public Works and Utilities
Strategies (How):
• Develop Storm Water Management Plans for all CIP projects
• Complete the design for tertiary filtration facility recommended in
Wastewater Treatment Plant Facilities Plan in conformity with the Total
Maximum Daily Load (TMDL) Plan
• Develop policy for private side inflow and infiltration (I&I) reduction
strategies
• Continue the development and implementation of public information and
engagement initiatives to promote the activities completed by our utilities,
including lead water service replacement
• Conduct Central Garage/fleet staffing study to improve efficiency and
lower costs
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress!
Support Economic Development
Departmental Owner: Community Development
CITY OF OSHKOSH Strategic Plan 2025-2026 5
Continued on next page
Objective A (What):
Assist Businesses to Remain in, Expand, or Relocate to Oshkosh
Strategies (How):
• Identify and support solutions to encourage existing business growth and
entrepreneurship, including incentives, speculative buildings, incubators,
and training opportunities
• Explore options to encourage Disadvantaged Business Enterprise (DBE)
growth in the city, including financial and technical assistance
• Review existing City policies and codes to encourage business and
entrepreneur growth in the city
• Collaborate with community partners to help facilitate discussions on an
aligned economic development strategy for the City and community
partners
Objective B (What):
Support Redevelopment Opportunities Throughout the City
Strategies (How):
• Implement at least one recommendation from the Imagine Oshkosh Plan
annually
• Implement the Sawdust District Redevelopment Plan through targeted
redevelopment in the Sawdust District
• Support the development of the Riverwalk along the Fox River and Lake
Winnebago, and finalize design plans for the Pioneer Area Riverwalk
• Market redevelopment sites to private developers by issuing one request
for proposal (RFP) annually
Future State:
Be recognized as a premier community in Wisconsin by fostering entrepreneurial activity, developing
and retaining a diverse mix of employees & employment opportunities, and revitalizing the central
city and waterfront in the greater Oshkosh area.
Support Economic Development
Departmental Owner: Community Development
CITY OF OSHKOSH Strategic Plan 2025-2026 6
Objective C (What):
Develop Infrastructure and Resources Needed to Support Housing and Workforce
Development
Strategies (How):
• Implement at least one Housing Study recommendation annually to
facilitate infill development, new subdivisions, alternative housing options,
inclusivity, and stronger neighborhoods
• Support opportunities to financially incentivize residential development
when feasible
• Develop a workforce housing initiative with community partners
• Collaborate with community partners on solutions to barriers preventing
citizens from working, including daycare, affordable housing, and
available transportation
Objective D (What):
Provide Consistent Application and Enforcement of Building and Zoning Code
Strategies (How):
• Continue to streamline the approval and permitting process by providing
one process improvement per year for developers while preserving health
and safety
• Evaluate and address perceived development concerns to successfully
promote building projects in Oshkosh
• Conduct a survey of post-construction comments and input on experience
with the City’s approval and permitting process
• Periodically publish a success story via the City Manager’s newsletter,
social media, local news, etc.
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress! [LINK]
Strengthen Our Neighborhoods
Departmental Owners: Community Development and Public Works
CITY OF OSHKOSH Strategic Plan 2025-2026 7
Continued on next page
Objective A (What):
Enhance and Promote a Culture of Neighborhood
Strategies (How):
• Collaborate with community partners in order to support the creation,
maintenance, and sustainability of resident-led neighborhood associations
• Develop one neighborhood plan annually with resident leaders in a
recognized neighborhood association and support the implementation of
one project annually
• Continue to implement recommendations from the Housing Study to
provide resources for neighborhood development and increase diverse
housing options to facilitate long-term growth in the community
• Collaborate with community partners on resident training opportunities to
enhance and sustain leadership development in neighborhood
associations
• Collaborate with the Oshkosh Healthy Neighborhood Alliance (OHNA) to
support and advocate for neighborhood-based service delivery and
policy development
• Investigate additional strategies for communications with neighborhood
associations that can be used to encourage social connectedness
• Develop a city-wide neighborhood strategic plan
Objective B (What):
Implement Development and Redevelopment in Specific Neighborhoods and
Surrounding Commercial Corridors
Strategies (How):
• Implement City redevelopment plans and housing plan to facilitate a
targeted approach to redevelopment efforts in or near neighborhoods
• Engage with community partners to explore the feasibility of a partnership
to rehabilitate or construct new housing in the city
• Promote the redevelopment of lots owned by the City and the City’s
Redevelopment Authority (RDA)
Strengthen Our Neighborhoods
Departmental Owners: Community Development and Public Works
Future State:
Neighborhoods throughout the community are attractive, well maintained, and desirable places to
live, inspiring positive social interactions among residents.
CITY OF OSHKOSH Strategic Plan 2025-2026 8
Objective D (What):
Collaborate with Community Partners to Reduce Housing Instabilities
Strategies (How):
• Coordinate with the Winnebagoland Housing Coalition and other
agencies to assist with initiatives to support residents with housing instability
• Leverage public and private funding resources to implement diverse
housing options
Objective C (What):
Leverage City Resources and Incentives to Encourage Private Investment and
Maintenance in Neighborhoods
Strategies (How):
• Implement recommendations from the Housing Study to promote
neighborhood development and support initiatives to expand and
diversify the city’s housing supply
• Market housing development programs to preserve historical properties,
provide safe and code-compliant housing, improve the curb appeal,
increase home value, and cultivate homeownership
• Continue to promote and administer the “Great Neighborhoods Program”
by completing two to four projects per year, and track public and private
dollars leveraged
• Develop a long-term, private side lead service line replacement program
to continue beyond the funding available within the Safe Drinking Water
Loan Program
• Host an annual outreach event to promote neighborhood programs or
contractor outreach program
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress!
Continued on next page
Provide a Safe, Secure, and Healthy Community
Departmental Owners: Fire, Police, and Transportation
CITY OF OSHKOSH Strategic Plan 2025-2026 9
Objective A (What):
Enhance Community Trust
Strategies (How):
• Increase presence in the community through outreach efforts to strengthen
relationships with neighborhoods and diverse community groups
• Increase the reliability of resources that respond to fire and emergency
medical services incidents by investigating the financial viability of adding
a fourth, staffed ambulance unit
Objective C (What):
Provide Well-Trained, Effective, and Equipped Public Safety Professionals
Strategies (How):
• Continue national- and state-level accreditation efforts
• Continue annual review on all use of force incidents and provide feedback
on trends or areas of concern
• Continue to implement recommendations from the staffing study and the
space utilization study
• Support youth programs to enable future recruitment
• Construct Fire Department training center
• Explore the possibility of a future Police Department training center Objective B (What):
Enhance Crime Prevention, Fall Reduction, and Safety Strategies
Strategies (How):
• Provide education to public on crime, fire safety, and traffic safety through
education, enforcement efforts, National Night Out, and other
engagement opportunities
• Enhance and expand fall prevention and reduction programs with
community partners
Provide a Safe, Secure, and Healthy Community
Departmental Owners: Fire, Police, and Transportation
Future State:
Residents and visitors feel that Oshkosh is a safe community.
CITY OF OSHKOSH Strategic Plan 2025-2026 10
Objective D (What):
Improve the Community’s Ability to Withstand and Recover from Disruptive Event
and Reduce Risk
Strategies (How):
• Identify neighborhood risks and corresponding risk-reduction strategies
• Continue to offer training and exercises to City staff focusing on emergency
management
• Maintain the Continuity of Operations Plan (COOP) and Emergency
Operations Plan (EOP)
Strategies (How):
• Support local county Crisis Intervention Team (CIT) as well as drug and
alcohol task forces and groups
• Promote the drug addiction prevention initiative within the community,
including the education of and engagement with schools, neighborhood
associations, and citizens regarding substance abuse
• Expand deployment of the Behavioral Health Team
• Increase enforcement of drug trafficking in our community
• Continue to participate in active efforts to seek new opportunities for
reducing overdoses
Objective F (What):
Continue to Improve Strategies to Address Mental Health Crises and Substance
Abuse in Community
Objective E (What):
Improve Transportation Safety Within Community
Strategies (How):
• Continue to educate citizens and visitors on traffic safety through
education and enforcement efforts
• Continue to provide infant and child car seat checks and installation
• Improve transportation safety through interdepartmental communication
and assisting with coordination of street closures and detours
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress!
Future State:
Organizational efficiency has been maximized by successfully achieving City initiatives.
Enhance the Effectiveness of Our City Government
Departmental Owners: Administrative Services and Finance
CITY OF OSHKOSH Strategic Plan 2025-2026 11
How are we doing?
Check out our Strategic Plan Dashboard for this goal to see our progress!
Objective C (What):
Maximize Our Financial Position
Strategies (How):
• Develop 10-year CIP consistent with Debt Management Policy
• Monitor and report on Debt Management Policy progress
Objective D (What):
Recruit, Retain, Engage, Develop, and Recognize Employees
Strategies (How):
• Continue to diversify employee population in order to align with community
demographics
• Provide employee leadership training for supervisors and continued DEI
training for all employees
• Collaborate with other departments to improve onboarding and training for
boards, commissions, and Council
Objective B (What):
Improve Our Performance and Outcome Measures, Including Benchmarks
Strategies (How):
• Continue employee education regarding performance measures / metrics
• Promote benchmark opportunities functionally, geographically & comparably
• Utilize the citizen survey as a resource for future strategic planning and metric
development
• Align departmental plans with organization-wide plan
• Evaluate and modify City employee performance evaluation systems
• Refine connection with “Guiding Principles” in employee evaluation process to
improve understanding of employee’s role in achieving strategic plan
Objective A (What):
Build Trust Through Communication, Education, Financial Transparency, and
Relationship Building
Strategies (How):
• Coordinate public communication and education between departments in
order to facilitate public awareness of City services and values
• Facilitate regular communications with, and feedback from, employees in
order to maximize organizational improvement and job satisfaction
• Clarify the roles of elected officials, boards and commissions, staff & the public