HomeMy WebLinkAboutPlanningReportCentralCityOshkoshMay1987ACKNOWLEDGEMENTS
CITY OF OSHKOSH
COMMON COUNCIL
Floyd R. Chapin, Mayor
James A. Mather, Deputy Mayor
Thomas J. Binner
Donald H. Kutchera
Donald W. Pressley
Kathleen M. Propp
Killian G. Spanbauer
William D. Frueh, City Manager
PLAN COMMISSION
Lurton Blassingame, Chairman
Karen Fonstad, Vice -Chairperson
W. Sam Adams
Kenneth Biendarra
Edith Bock (alt.)
David Borsuk
Thomas Brinkman
Curtis Gehling
Robert Hernke (alt.)
Donald Pressley
Craig Schwalenberg
DEPARTMENT OF COMMUNITY DEVELOPMENT, PLANNING & RESEARCH DIVISION
Jackson R. Kinney, Director
John C. Bluemke, Principal Planner
Charles Lamine, Principal Planner
Bruce A. Roskom, Principal Planner
Darlene Matulle, Secretary
Dan Dieck, UW-Oshkosh Intern
Chris Ruetten, UW-Oshkosh Intern
Linda Ziemer, UW-Oshkosh Intern
APRIL 1987
TABLE OF CONTENTS
INTRODUCTION
SECTION I: EXISTING CONDITIONS
LAND USE
Commercial
Manufacturing
Residential
Zoning
TRANSPORTATION AND PARKING
Circulation
Mass Transit
Parking
POPULATION
TRADE AREA
Oshkosh Market
SECTION II: PRIMARY NEEDS
NO. 1 DOWNTOWN HOUSING
NO. 2 DEVELOPING KEY SITES
NO. 3 FACADE IMPROVEMENTS
NO. 4 STREETSCAPE IMPROVEMENTS
NO. 5 BUSINESS MIX
NO. 6 LAND USE MIX
NO. 7 ORGANIZATION
NO. 8 ACCESSIBILITY
NO. 9 STRENGTHENING THE CORE
NO. 10 RAILROAD RELOCATION
11 - i -
PAGE
1
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4
6
12
14
15
17
18
18
18
19
19
20
20
21
22
II
SECTION III: PLANNING ACTIONS
PRIMARY NEED NO. 1 - DOWNTOWN HOUSING
PRIMARY NEED NO. 2 - DEVELOPING KEY SITES
PRIMARY NEED NO. 3 - FACADE IMPROVEMENTS
PRIMARY NEED NO. 4 - STREETSCAPING IMPROVEMENTS
PRIMARY NEED NO. 5 - BUSINESS MIX
PRIMARY NEED NO. 6 - LAND USE MIX
PRIMARY NEED NO. 7 - ORGANIZATION
PRIMARY NEED NO. 8 - ACCESSIBILITY
PRIMARY NEED NO. 9 - STRENGTHENING THE CORE
PRIMARY NEED NO. 10 - RAILROAD RELOCATION
MAPS
MAP 1 GENERAL LAND USE
MAP 2 ZONING
MAP 3 TRAFFIC CIRCULATION
MAP 4 PARKING LOTS
flMAP 5 OSHKOSH TRADE AREA
MAP 6 REDEVELOPMENT SITES
MAP 7 POSSIBLE BID's
MAP 8 TRAFFIC OPERATIONS STUDY
PAGE
23
25
30
32
34
36
37
39
42
43
3
7
8
11
16
28
38
41
PAGE
TABLES
TABLE
1
EXISTING LAND USE
2
TABLE
2
DISTRIBUTION OF RESIDENTIAL UNITS
5
TABLE
3
ASSESSED VALUATION
5
TABLE
4
OFF-STREET PARKING FACILITIES
10
TABLE
5
SELECTED POPULATION CHARACTERISTICS
13
TABLE
6
OSHKOSH TRADE AREA POPULATION
14
TABLE
7
KEY SITES MATRIX
29
TABLE
8
POTENTIAL RETAIL BUSINESS OPPORTUNITIES
35
INTRODUCTION
The Planning Report which follows was prepared by the City's
Department of Community Development, Planning and Research
Division. The Report draws together information and data on
existing conditions in Central City Oshkosh, identifies primary
needs, and reviews possible actions for enhancing the area's
development.
Section I, Existing Conditions, looks primarily at physical
characteristics. Section II, Primary Needs, sets forth a listing
of needs based upon a review of information generated. Section
III, Planning Actions, lists actions which could be considered in
implementation efforts.
In developing this Report, staff worked closely with a special
Subcommittee of the City Plan Commission. That group, the
Planning Review Subcommittee, evaluated material generated, and
provided valuable input on its presentation.
PLANNING REVIEW SUBCOMMITTEE
W. Sam Adams, Chairman
Lurton Blassingame
David Borsuk
Thomas Brinkman
Robert Hernke
Donald Pressley
Tim Casey, The Chamber
Mike Acker, The Chamber
- 1 -
LAND USE
The Central City covers an approximate 140 -block, 761 -acre area.
The area includes existing commercial uses in what could be
considered the heart of downtown (Park Plaza Mall and the North
Main Street Business District), as well as other zones of retail
activity, with interspersed industrial uses and fringe
residential areas.
Table 1 indicates "Existing Land Use" by area in each major
category. Map 1 shows "General Land Use" within the Central
City. The uses shown, and breakdowns provided, were identified
from a land use survey by the Department of Community Development
in 1986.
TABLE 1
EXISTING LAND
USE - CENTRAL CITY AREA
II
AREA
AREA IN
PERCENT
LAND USE
IN ACRES
S . FEET
OF TOTAL
STREETS & ALLEYS
178.9
7,792,200
23
FOX RIVER
65.1
2,835,000
9
'I RESIDENTIAL
Single Family
120.2
5,236,123
16
Two Family
55.5
2,403,357
7
Multi -Family
20.4
889,547
3
BUSINESS AND COMMERCIAL
Retail
54.4
2,368,709
7
Service
34.6
1,507,231
5
Office/Financial
29.5
1,285,773
4
Wholesale
1.2
52,600
0
INDUSTRIAL
Warehousing
2.2
96,875
0
Manufacturing
82.1
3,577,375
11
Transportation,
Communication, Utilities
30.4
1,323,500
4
PUBLIC & QUASI -PUBLIC
Governmental
15.6
681,125
2
Institutional
15.0
652,500
2
Schools
12.2
530,500
1.5
PARKS & OPEN SPACE
Parks
12.6
548,125
1.5
Parking Lot -Municipal
13.8
601,257
2
Vacant
18.1
790,442
2
TOTAL
761.5
33,172,238
100.0
Source: 1986 Department of
Community
Development Land
Use Survey
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- 2 -
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COMMERCIAL
The Central City includes approximately 2,377,883 square feet of
commercial space. That space includes 1,465,138 square feet
(61%) in retail use, 573,864 square feet (24%) in offices, and
338,881 square feet (14%) in service -related businesses.
The largest concentration of commercial activity is situated
north of the Fox River off North Main Street. This area includes
Park Plaza Mall (330,585 square feet), as well as other
commercial properties from the 200 Block of North Main Street to
Parkway Avenue (encompassing 656,070 square feet of commercial
space) .
MANUFACTURING
Major manufacturers located in the Central City include:
- Morgan Products, Ltd.
- Buckstaff Company
- Mercury Marine
- Miles Kimball Company
- Medalist Industries
-- King Industries
- Radford Company
- Lamico, Inc.
- Duo -Safety Ladder Corp.
RESIDENTIAL
The "General Land Use" map does not identify residential uses
according to density. The 1986 Land Use Survey did indicate,
however, that the area north of the Fox River included the
majority of multiple family residential dwellings in the Central
City, reflecting the off -campus housing associated with the
University, while residential areas south of the River included
primarily low density (one and two family) uses.
Table 2 shows "Distribution of Residential Units" within the
Central City.
Table 3 identifies "1985 Assessed Valuation" for residential,
mercantile, and manufacturing properties within the Central City.
- 4 -
TABLE 2
OSHKOSH CENTRAL AREA
DISTRIBUTION OF RESIDENTIAL UNITS
NUMBER OF
NUMBER OF
BUILDING TYPE
BUILDINGS
DWELLING UNITS
SINGLE FAMILY
787
787
TWO FAMILY
354
708
MULTI -FAMILY
3 -Unit
25
75
4 -Unit
34
136
5 -Unit
9
45
6 -Unit
3
18
8 -Unit
4
32
9 -Unit
2
18
10 -Unit
1
10
18 -Unit
1
18
35 -Unit
1
35
48 -Unit
1
48
110 -Unit
1
110
156 -Unit
1
156
TOTAL ALL UNITS
1,224
2,196
Source: 1986 Department of Community Development Land Use Survey
TABLE 3
OSHKOSH CENTRAL AREA
1985 ASSESSED VALUATION
RESIDENTIAL
MERCANTILE
MANUFACTURING
TOTAL
LAND
$ 8,069,130
19,336,580
5,988,700
$33,394,410
Source: 1986 City Tax Roll
IMPROVEMENTS
$ 37,098,940
65,330,740
11,181,300
$113,610,980
TOTAL
$ 45,168,070
84,667,320
17,170,000
$147,005,390
- 5 -
ZONING
The Central City includes seven zoning districts.
regulations governing land use activities within
included in the City of Oshkosh Zoning Ordinance
Oshkosh Municipal Code).
Map 2 shows zoning districts in the Central City.
TRANSPORTATION & PARKING
0
CIRCULATION
The district
this area are
(Chapter 30,
Map 3 identifies arterial and collector streets within the
Central City, and indicates 1986 traffic volumes. It should be
noted that at the time the traffic counts were done, the Main
Street bridge was closed, necessitating the use of 1982 counts
for nearby streets. Twenty-three percent (23%) of the Central
City's land area is devoted to streets and alleys, covering 22
miles of public roadway.
A study of downtown traffic circulation was done by Wilbur Smith
and Associates in 1980 as part of the Real Estate Research
Corporation Downtown Redevelopment Plan. Recommendations
included: traffic signal coordination; designation of a new bus
transfer zone; Main Street restriping; Ceape at Main Street
redesign; Main Street at 6th Avenue lane designation; and Soo
Line removal. The City has undertaken several of these projects.
In regard to a new bus transfer zone, a study was prepared in
1981 by JHK and Associates to determine the feasibility of
constructing such a facility. That study recommended that the
City develop a facility on the block bordered by North Main
Street, Ceape Avenue, State Street and Otter Avenue. A "Design
and Economic Feasibility" study was prepared by Yarbro-Kempinger,
Architects; Bowen Williamson Zimmerman; and HNTB to review
development options.
To date, a final decision has not been made concerning this
project. The Chamber's Board of Directors have recommended that
the bus transfer point be relocated from the 200 Block of North
Main Street, to an area north of Pearl Avenue, bordered by East
Market Street, the Soo Line Railroad tracks, and the city's
parking garage. In addition, the City's Transportation Director
has identified another alternative involving sidewalk
improvements abutting the present transfer point.
6
A
In addition, the City has undertaken a major improvement project
at Ceape Avenue and North Main Street, and reconstructed Ceape
Avenue from Commerce Street to the C & NW Railroad tracks. With
that project, Ceape Avenue was changed from two-way traffic to
one-way east, and Otter Avenue was converted from two-way traffic
to one-way west. Associated with these projects, is the
realignment of the intersection of Otter and Pearl Avenues at
North Main Street, scheduled for the summer of 1987.
MASS TRANSIT
The Central City is well served by public and private carriers.
It was noted that the hub of the City's transit system is
situated in the heart of downtown, with a central transfer zone
in the 200 Block of North Main Street. Private carrier services,
both bus and taxi, are located in downtown, presently operating
from the 100 Block of North Main Street.
IPARKING
According to a "Parking Study of Downtown" (July, 1986), there
appears to be an adequate supply of on -street and off-street
parking spaces to support commercial activities in downtown,
although it was noted that additional off-street parking may be
warranted in the area near State Street and Washington Avenue.
The most pressing need identified in the Study, was for an
increase in long term parking spaces serving office workers.
Twenty (20) off-street parking lots are located in the Central
City, with 2,948 spaces. The City also maintains 463 metered on -
street spaces in commercial zones.
- 9 -
TABLE 4
CENTRAL CITY AREA
OFF-STREET PARKING FACILITIES
NAME NO. OF SPACES*
1.
Rec Gym Lot
44
2.
Church Lot
42
3.
Soo Lot/East and West
107
4.
Wilson Lot
13
5.
Elks Club Lot
57
6.
Jefferson Lot
86
7.
Algoma Lot
48
8.
Main Lot
21
9.
State Lot
80
10.
High Avenue Ramp
260
11.
High Ramp Lot
21
12.
Pearl Lot
34
13.
Otter Lot
34
14.
Park Plaza Ramp
1,500
X160
15.
Ceape Lot
16.
Hotel Ramp
190
17.
Riverside Lot
137
18.
8th Avenue Lot
32
19.
9th Avenue Lot
24
20.
10th Avenue Lot
58
TOTAL
2,948
* Includes metered and unmetered spaces.
Map 4 shows the location of "Off -Street Parking Facilities", and
is keyed to the above table.
- 10 -
POPULATION
According to the 1980 U.S. Census, the Central City has an
estimated population of 6,146 persons, or approximately twelve
percent (12%) of the City's total population. Selected
population characteristics for the Central City, and the City as -
a -whole, are shown in Table 5.
The Central City's population characteristics mirror those for
the entire City. Notable exceptions include:
- A higher concentration of persons 20 to 24 years of age in
the Central City (22%), as compared to the City as -a -whole
(15%).
- Higher percentages of single persons residing in the
Central City as compared to the entire City. Fifty
percent (50%) of the male population and 43 percent of the
female population living in the Central City are single,
compared to thirty-seven percent (37%) of the male
population and 33 percent of the female population in the
City as -a -whole.
- A higher percentage of households in the Central City
(34%) having incomes less than $7,500, compared with the
percentage of households in the City as -a -whole (21%)
having incomes less than $7,500.
- A higher percentage of persons in the Central City walk to
work (21%) compared with the City as -a -whole (11%).
In examining population characteristics of the Central City, it
is possible to see variations in the population for people living
north of the Fox River, as compared to those living south of the
River. Perhaps the most important statistic in this regard, is
the fact that while only forty-one percent of the Central City's
total population resides in the area south of the River, that
area includes 57 percent of the families in the Central City, and
59 percent of the families with children under 18 years of age.
This statistic illustrates that residential areas south of the
River are more typical of residential neighborhoods, whereas the
area north of the River reflects its commercial and university
orientation.
The close proximity of the University of Wisconsin -Oshkosh campus
to the Central City may also attribute to the higher
concentration of persons in the 20 to 24 age bracket in the
Central City, as well as the concentration of single persons.
- 12 -
TABLE 5
SELECTED POPULATION CHARACTERISTICS
CITY OF
PERCENT
CENTRAL
PERCENT OF
PERCENT IN
%UIH
PERCENT
OSH(RISH
OF CITY
CTIY AREA
CENIRAL AREA
CENTRAL AREA
SIDE
5717TH SIDE
AGE
TOTAL PERSONS
49,620
6,146
0.12
2,496
0.41
Under 5 years
2,846
0.06
293
0.05
0.10
161
0.55
5 to 9 years
2,873
0.06
255
0.04
0.09
157
0.61
10 to 14 year.
3,166
0.06
306
0.05
0.10
182
0.59
15 to 19 years
5,590
0.11
822
0.13
0.15
229
0.28
20 to 24 year.
7,239
0.15
1,331
0.22
0.18
249
0.19
25 to 34 years
1,761
0.16
888
0.14
0.11
376
0.42
35 to 44 years
4,351
0.09
430
0.01
0.10
231
0.54
• 45 to 54 years
4.418
0.09
463
0.08
0.10
260
0.56
55 to 64 years
4,504
0.09
490
0.08
0.11
259
0.53
65 to 74 years
3,901
0.08
489
0.08
0.13
239
0.49
75 years 4 over
2.971
0.06
377
0.06
0.13
152
0.40
local Female
26,427
3,243
0.12
1,286
0,40
Median Age
28.4
28.8
32
FAMILY TYPE
FAMILIES
11,092
1,197
0.11
67B
0.57
With children under 18
5,776
0.52
555
0.46
0.10
329
0.59
FEMALE HEAD OF HOUSEHOLD
1,565
0.24
192
0,16
0.12
96
0.50
With children under 18
914
0.08
105
0.09
0.11
56
0.53
MARITAL STATUS
MALE 5 101.85 6 OVER
18,724
2,466
0.13
950
0.39
Single
6,972
0.37
1,230
0.50
0.18
297
0.24
Separated
1,65
0.01
28
0.01
0.17
9
0.32
Widowed
521
0.03
70
0.03
0.13
29
0.4Z
Dtvarced
883
0.05
149
0.06
0.17
47
0.32
Married
10,183
0.54
1,1,70
0.48
0.12
569
0.48
FEMALE 15 YEARS 6 OVER
22,011
2,825
0.13
1,045
0.37
SLngle
1,243
0.33
1,217
0.43
0.17
238
0.20
Separated
224
0.01
30
0.01
0.23
10
0.34
Widowed
2,906
0.13
379
0.13
0.13
149
0.39
Divorced-
1,428
0.06
210
0.07
0.15
76
0.36
Harried
10,210
0,46
989
0.35
O.LU
572
0.58
YEARS OF SCHOOL COMPLETED
PERSONS 25 YEARS 6 OVER
27,895
3,073
0.11
1,510
0.49
Elementary: 0-8 year-
4,452
0.16
644
0.21
0.14
331
0.51
High School: 1-3 years
3,911
0.14
44Z
0.14
0.11
230
0.52
4 years
10,993
0.39
1,125
0.37
0.10
661
0.59
College: 1-3 years
4,035
0.14
401
0.13
0.10
146
0.36
4r years
4,504
0.16
460
0.15
0.10
141
0.31
5. High School Graduates
70
67,1
63
JOURNEY TO WORK
WORKERS 16 YEARS 4 OLDER
22,369
2,670
0.12
1,141
0.43
Private Vehicle:
Drive alone
14,825
0.66
1.452
0.54
0.10
727
0,50
Carpool
3.654
0.16
437
0.16
0.12
241
0.55
Public Transportation
667
0.03
100
0.04
0.15
48
0.48
Walked Only
2,469
0.11
55Z
0.21
0.22
95
0.17
Mean Travel Time to Work
13
1Z.7
13
OCCUPATION & SELECTED INDUSTRIES
EMPLOYED PERSONS 16. YEARS
23,054
2,783
1,168
Managerial & Professional
Specialty
4,675
0.20
478
0.17
0.10
137
0.29
Technical, Sale. &
Admin, Support
6,848
0.30
763
O.Z7
0.11
332
0.44
Service Occupations
4,267
0.19
594
0.21
0.14
217
0.36
Precision Production,
Craft & Repair
Z,456
0.11
276
0.10
0.11
134
0.49
Operators, Fabricators
6 Laborers
4,689
0.20
660
0.24
0.14
343
0.52
Manufacturing
6,454
0.28
794
0.29
0.12
414
0.52
Wholeeaie/Recall Trade
5,758
0.25
728
0,26
0.13
310
0.43
Professional 6 Related
Services
5,907
0.26
737
0.26
0.12
218
0.30
INCOME STATUS
HOUSEHOLDS
18,261
2,362
0.13
969
0.41
Less than $5,000
2,094
0.11
473
0.20
0.23
95
0.20
$5,000 to $7,499
1,803
0.10
322
0.14
0.18
131
0.41
$7,500 to $9,999
1,935
0.10
263
0.11
0.14
116
0.44
$10,000 to $14,999
3,171
0.17
402
0.17
0.13
166
0.41
$15.000 to $19,999
2,797
0.15
290
0.12
0.10
149
0.51
$20,000 to $24,999
2,340
0,13
268
0.11
0.11
122
0.45
$25,000 to $34,999
2,447
0.13
214
0.09
0,09
120
0.56
$35,000 to 549,999
1,275
0.07
104
0.04
0.08
67
0.64
$50,000 or more
399
0,02
27
0.01
0.01
4
0.14
Median
$15,221
$12.468
$14,453
mean
$18,059
$15,259
$16,555
SOURCE: AppLecon-Oshkosh SMSA Census Tracts; 1980 Census of Population and Housing
- 13 -
TRADE AREA
The most recent market analysis undertaken for downtown Oshkosh
was that prepared by Howard L. Green and Associates, Inc. ("An
Evaluation of the Downtown Oshkosh Retail Area"; Oshkosh,
Wisconsin; February, 1983). That study identified the "Oshkosh
Trade Area" as including the cities of Oshkosh, Neenah, and Omro,
the Village of Winneconne, and the townships of Oshkosh, Neenah,
Algoma, Vinland, Winneconne, Omro, Utica, Nekimi and Black Wolf.
This area is illustrated on Map 5 as the "Primary Market Area".
An earlier study completed in 1980 by the Wisconsin Department of
Administration, Area Research and Planning, also identified a
secondary market. With the exception of the Town of Menasha and
part of the Town of Clayton, that area includes the remainder of
Winnebago County, all of Green Lake and Waushara Counties, and
the towns of Ripon, Rosendale, and Eldorado in Fond du Lac
County. The "Secondary Market Area" is also illustrated on Map
5. Present and projected populations for both market areas are
presented below.
TABLE 6
OSHKOSH TRADE AREA POPULATION
ESTIMATE
PROJECTED
1986
1990
1995
2000
Primary Market Area 103,560
104,634
104,945
104,885
Secondary Market Area 56,280
58,206
60,295
61,662
TOTAL 159,840
162,840
165,240
166,547
SOURCE: East Central Wisconsin Regional Planning Commission;
December, 1986
- 14 -
I' _______
OSHKOSH MARKET
While the opening of Park Plaza in 1970 may have accelerated a
decline in retail activities in other parts of downtown, its
development limited fringe area retail growth in Oshkosh, helping
downtown maintain its regional market share over the following
ten year period. Since 1980, however, increased development in
the Highway 41 Corridor has resulted in a loss of market share
for downtown. The Highway 41 Corridor includes retail operations
such as K -Mart, Shopko, Prange Way, Menards, Fleet Farm, and
Stein's Garden Center.
In the region, strong alternative shopping opportunities exist
in communities to both the north and south. Two enclosed malls
are located 20 miles north of Oshkosh in the Appleton area. The
Fox River Mall, located in the Town of Grand Chute off Highway
41, is anticipated to be the second largest mall in the State
when fully developed. The Avenue, in downtown Appleton, opened
in March, 1987, is modeled after the Grand Avenue Mall in
downtown Milwaukee. Forrest Mall is located on Highway 41 twenty
miles south of Oshkosh in the City of Fond du Lac. All three
malls are anchored by large national and regional department
stores.
The Howard L. Green and Associates study found that the extent of
retail development in Appleton and Fond du Lac may preclude
further market penetration to the north and south. Other
findings were:
1) The City should minimize the perception that downtown
contains two separate retail areas, Park Plaza and North
Main Street, and promote the area as a single entity.
2) Make appropriate retail additions, such as restaurants and
speciality shops, to tap the tourist and convention
market.
3) Improve parking and update directional signage to
downtown.
4) Secure a name brand, off -price family apparel merchant for
the north side of the primary area, to increase market
flow between Park Plaza and North Main Street.
- 15 -
,rx
This Section lists a number of primary needs for Central City
Oshkosh. The list was developed from an examination of
conditions in the area, with consideration of improvements
important to short and long term revitalization efforts.
As the title implies, this Section will only touch on a select
number of needs. A more thorough examination will be left to
future studies relative to particular facets of the Central City.
NO. 1- DOWNTOWN HOUSING
While commercial and service -oriented improvements are seen as
the backbone of most downtown revitalization efforts, having
more people live in downtown is one of the most effective ways to
create a heightened level of activity in the Central City.
In Oshkosh, most residential uses in the Central City are found
in the fringe areas. Very little concentrated residential
development exists in the heart of downtown.
Two types of residential development are seen as being needed.
First would be new medium to high density residential
development. Medium being defined as up to 14.5 units per acre
(the R-3 Multiple Dwelling District standards), and high. density
defined as up to 29 units per acre (the R-5 Multiple Dwelling
District standards). To respond to the market demands of a
variety of potential residents, it would appear desirable to have
both rental and owner -occupied units available. It would also be
desirable to see new residential development include some type of
mixed commercial use.
The second type of residential development needed in downtown
would encompass upper floor dwelling units in existing commercial
buildings. There are many commercial buildings in downtown in
which the upper floors are vacant or underutilized. Developing
residential dwelling units in those buildings would improve the
market value of these properties, and put more people on the door
step of Main Street businesses.
- 17 -
NO. 2 - DEVELOPING KEY SITES
One of the most important elements in any revitalization effort
is the development of key downtown sites. These sites include
designated redevelopment areas, as well as other sites which are
important due to their size, location, and potential
availability.
In some communities, the identification and development of these
sites is needed to establish an appropriate land use pattern.
For Oshkosh, the need is to reinforce an appropriate land use
pattern that exists, and to introduce new uses and use
combinations that do not exist or are under -represented.
Key sites are highly visible and their development will improve
the visual image of downtown.
NO. 3 - FACADE IMPROVEMENTS
While it is important to upgrade properties, internally as well
as externally, facade improvements can have a major impact in
upgrading the image and environment of the Central City,
especially the commercial core.
The City has had a Commercial Rehabilitation Program since 1978.
A number of property owners and merchants have participated. More
needs to be done, however, to accelerate the pace of facade
improvement work, especially quality design efforts that
highlight outstanding buildings in the downtown area.
NO. 4- STREETSCAPE IMPROVEMENTS
Hand -in -hand with facade
public right-of-way
"streetscaping", such
rehabilitation efforts,
downtown environment.
sidewalks, lighting, and
improvements, would be improvements to
areas. Commonly referred to as
improvements reinforce building
and create a total upgrading of the
Streetscaping primarily relates to
landscaping improvements.
- 18 -
While a major streetscaping project was undertaken in the 400
Block of N. Main Street, additional improvements need to be
considered along other portions of N. Main Street and its side
street areas. Such work could also play an important role in
improvement efforts south of the Fox River, especially on Oregon
Street from W. 6th Avenue to W. 12th Avenue.
NO. 5- BUSINESS MIX
Business mix relates to the composition of the downtown market
place -- the goods and services available.
While it is not the intent of this Report to evaluate specific
market needs of downtown Oshkosh, it should be recognized that if
ongoing revitalization is to be successful, continual attention
must be paid to the business mix in this area.
Therefore, a primary need is the development of an active
business recruitment program aimed at securing the types of
businesses identified in detailed market analyses, such as the
Howard L. Green and Associates study.
NO. 6- LAND USE MIX
Land use mix relates to the physical makeup and type of
activities conducted in the Central City. Map 1 illustrates the
land use mix in the Central City.
While no major problems exist relative to incompatible land uses,
it is important to recognize the need to gear development efforts
to promote compatibility between uses. An especially important
consideration is the interrelationship of industrial to other
uses.
Previously identified needs, such
housing and developing key sites,
this area.
as establishing downtown
are integral to concerns in
19 -
NO. 7- ORGANIZATION
There are several entities involved in organizational efforts
relative to the Central City. The primary entity is the Oshkosh
Association of Manufacturers and Commerce (The CHAMBER). The
Chamber provides services to member businesses, many of which are
located in the Central City. The Chamber is also the umbrella
organization for CHAMCO, a non-profit industrial development
corporation, and the non-profit Oshkosh Commercial Development
Corporation (OCDC). In addition, the Chamber also provides staff
support to two other organizations involved in the Central City
Area: the Downtown Merchants Association, and the Southtown
Merchants Association.
The Downtown Merchants Association is primarily oriented to
businesses in the North Main Street area, while the majority of
businesses represented by the Southtown Merchants Association are
from the South Main Street and Oregon Street areas.
Another organization is the Park Plaza Merchants Association,
which includes businesses in the Mall.
In many communities across the country, there is a growing
recognition that new organization structures are needed if
downtowns are to compete successfully with outlying commercial
districts and maintain a stable economic base. For Oshkosh, the
primary need would appear to be the creation of a management
vehicle and funding base that would draw together diverse
downtown interests to actively pursue ongoing programs of
marketing, promotion, and improvement activities.
NO. 8- ACCESSIBILITY
The traffic system for the Central City encompasses three
separate but interrelated elements -- the route of access to the
downtown, circulation within the downtown, and the point of
destination as represented by parking.
While a number of improvements have been made since the last
study on this subject (Wilbur Smith and Associates, 1980), it is
important to review existing conditions based upon recent changes
that have occurred in the Central City area, and to identify ways
in which accessibility and circulation can continue to be
improved.
- 20 -
Hand -in -hand with this should be a review of signage -- which
serves an accessibility function by facilitating traffic
movements.
NO. 9- STRENGTHENING THE CORE
The "core" in this case would be the commercial district in the
heart of the Central City -- or that area commonly referred to as
"downtown". The area encompasses an approximate 19 block, 63 -
acre area located north of the Fox River, and represents the
highest concentration of activities in the Central City.
The area is comprised of businesses located on either side of N.
Main Street from the Fox River to Parkway Avenue, as well as
those businesses in side street areas near N. Main Street,
including Park Plaza.
While improvements noted previously are important to
"Strengthening the Core", other needs can also be seen, such as
creating a "special place identity", and developing "physical
linkages".
This "special place identity" is created by developing a unique
and environmentally pleasing atmosphere in the downtown and
having people recognize they've entered a place with a special
vitality and ambience. A place that is interesting, and that
people feel good about.
Physical linkages relate to strengthening ties between the
different areas within the core. Of major importance would be
strengthening ties between the N. Main Street area and Park
Plaza, so that both areas can benefit from increased traffic.
A secondary core area can be seen in the commercial district off
Oregon Street south of 6th Avenue. While the level of commercial
activity is not as intense in this area, the area could also
benefit from a "core orientation" and activities aimed at
strengthening its position as a secondary center within the
Central City.
- 21 -
NO. 1O - RAILROAD RELOCATION
A major need for many years has been the relocation of the soo
Line Railroad tracks from downtown. While railroad traffic has
diminished, the removal of those tracks remains an important
concern.
Not only would the relocation eliminate traffic disruptions, but
it would also present opportunities for development of railroad
right-of-ways.
Mx�
I
This Section will review activities and efforts which could be
considered in addressing needs identified in Section II. The
Section is organized so that each need will be covered in the
same order as Section II.
An important point is that the Planning Report is not intended to
provide detailed strategies for moving on items noted. Rather,
it is intended to provide a vehicle by which broad -based
conditions and needs can be examined and reviewed.
It is hoped that the Report will then lead to various improvement
efforts when and where appropriate.
PRIMARY NEED NO. 1
DOWNTOWN HOUSING
A number of actions could be considered in addressing this need.
These include:
A. IDENTIFY POTENTIAL SITES
Each potential site could be described in detail and
accompanied by illustrations, photographs, and suggestions
for appropriate development.
This information could be incorporated in a "Housing
Development Guide" prepared for use by developers and local
builders.
I B. DEVELOPER'S WORKSHOP ON DOWNTOWN HOUSING
The Department of Community Development could hold workshops
I' to bring together developers and individuals who could be
involved in such efforts. Such a session would be helpful in
gaining insight into perceived obstacles to development.
ON C. ZONING ORDINANCE MODIFICATIONS
At present, the Department of Community Development is
working with a Subcommittee of the Plan Commission to update
the City's Zoning Ordinance. Proposed modifications that
could aid downtown housing development relate to changes in
"Mixed Commercial/Residential provisions", and in the
creation of new "Planned Districts".
23
11
The current Zoning Ordinance allows, by special use permit,
mixed commercial/residential uses in the C-3 Commercial
District and C-4 Central Business District, both of which are
found in downtown. The current Ordinance, however, limits
,' such developments by stipulating that commercial space
cannot exceed 20% of total space available, and that each
development provide 1/2 parking space per dwelling unit.
The modification would eliminate the area limitation for
commercial space. While the existing provision may not be
detrimental in new structures, it can be a major obstacle in
converting upper floors in older commercial buildings to
residential uses. For example, in a two-story structure, if
the ground floor is used for commercial purposes and the
second floor is used for storage or is vacant, conversion of
the second floor, which would constitute 50% of the
structures floor area, would not be possible due to the 20%
limitation on commercial space in mixed
commercial/residential uses.,
By eliminating the commercial area size limitation, it may be
possible to actively promote the conversion of underutilized
and non-productive upper floors to residential uses.
An additional change for mixed commercial/residential
developments is a recommendation that would allow mixed uses
with less than four dwelling units to meet the parking
requirement by showing evidence of available parking.
Evidence could include securing parking permits in nearby
municipal lots. This would be less restrictive than current
requirements calling for permanent control of spaces.
Another change in the Zoning Ordinance which could aid in
downtown housing development, relates to a proposal to
eliminate current Planned Unit Development District
provisions, and replace those with simpler Planned District
requirements. While it is not envisioned that the Planned
District section would receive a great deal of use in
downtown, based upon minimum site requirements, its
availability and flexible use/density provisions could be
beneficial.
D. OTHER IMPLEMENTATION ACTIVITIES
Efforts and improvement activities that could be undertaken
in addressing other identified needs are important in
creating the overall environment and conditions conducive to
attracting residential development to downtown.
- 24 -
PRIMARY NEED NO. 2 -
DEVELOPING KEY SITES
Map 6 shows the location of four "Key Sites" in downtown Oshkosh,
while the matrix on page 29 provides information concerning each
property. These sites encompass locations with prime
redevelopment potential.
SITE A: 100 BLOCK OF NORTH MAIN STREET
This site is part of the expanded Oshkosh Centre Redevelopment
Area. The City of Oshkosh Common Council approved the
Redevelopment Plan for this block in September, 1985.
The block is located north of the new Convention Centre,
northeast of the new Radisson Hotel and parking ramp entrance to
Park Plaza Mall, and across the street from and east of the five -
story First Wisconsin Bank Building. Immediately north is the
east side of the 200 Block of North Main Street, with commercial
storefront properties. To the northwest is the west side of the
200 Block of North Main Street, with a municipal parking lot and
a four-story commercial building housing Kline's Department
Ii Store.
At the time of this Report's preparation, the City had acquired
two of the 7 properties on this block. It is anticipated that
additional acquisitions will occur in response to owner -initiated
sales and/or as funds become available for purchasing properties.
Based upon the type and intensity of uses in close proximity,
this site should be redeveloped with a six to 8 story structure
which includes offices and specialty commercial enterprises. The
O first floor, for example, could offer opportunities for food and
spirits establishments, which could be supported by traffic
generated by activity in adjacent blocks.
Consideration should possibly be given to expanding the
redevelopment area to the east, especially to provide parking for
the high intensity development preferred for the 100 Block.
- 25 -
SITE B: WPS
The site is located two and one-half blocks east of North Main
Street on the south side of Ceape Avenue, between Court and Broad
Streets. To the west is a building housing the law firm of
Nolan, Engler, Yakes & Bauer, and a municipal parking lot serving
the City's Convention Centre. To the northwest is the City's
Central Fire Station. Immediately north is the Oshkosh Housing
Authority's 14 -story Court Tower building, containing 157
dwelling units. Also to the north is the Oshkosh Clinic housing
physicians offices. To the east is the City of Oshkosh Broad
Street Pumping Station, and Chicago and Northwestern Railroad
tracks. The site abuts the Fox River to the south.
This site was included in the original Oshkosh Centre
Redevelopment Plan, adopted by the Common Council in July, 1980.
According to the Plan, the site was identified for future land
acquisition/disposition, and was designated for "Planned Unit
Development -Residential", under "Proposed Land Use", and for "C-4
Central Business District", under "Proposed Zoning".
This property is owned by Wisconsin Public Service Corporation
(WPSC), and is used as a natural gas storage area. Although no
definite plans have been made to discontinue and/or relocate the
present operations, the site does afford, perhaps the best
location near the heart of downtown for some type of housing
development. The site is large enough to accommodate, under the
proposed C-4 zoning, up to 168 dwelling units.
In the previous discussion on "Downtown Housing", one of the
primary actions noted was the need to identify potential sites
for such development. The WPS site could be one of the sites,
given its designation for future residential use in the
Redevelopment Plan.
The site is ideally located relative to North Main Street, the
Convention Centre, and Park Plaza. The location of Court Tower
to the north would reinforce the reuse of this site for
residential purposes, providing a compatible land use
relationship.
While the railroad tracks to the east could provide some limited
noise problems, the amount of train traffic is not significant
enough to pose a serious problem.
The number one feature that makes this site ideal for residential
development is its proximity to the Fox River. A necessary
ingredient in most successful in -town residential development
projects is the presence of special amenities. Waterfront
settings offer such an ingredient.
If the City is to stimulate residential development in downtown,
it will be necessary to have one major project lead the way in
demonstrating that such development can be successfully
undertaken. The WPS site could offer an excellent location for
such a project.
- 26 -
SITE C: COOK AND BROWN
This site is situated on the southwest corner of Jackson Street
and Marion Road, immediately adjacent to the Fox River and across
from Park Plaza.
The site is privately owned and is not in a designated
redevelopment area. It is the former location of Cook and Brown
Ready Mix and Gunz Heating Contractors. The property is
presently leased to another ready mix operator, and has been
advertised for sale.
Although the site is zoned M-3 Heavy Industrial, its location
adjacent to the Fox River and across from Park Plaza make it an
attractive property for commercial development. If this property
were to be redeveloped for commercial use, it may be appropriate
to consider the designation of the area to the north and bordered
by the Soo Line Railroad tracks for similar reuse in the long
term. In the short term, a street improvement project could be
undertaken on Marion Road with some type of streetscaping
treatment to mitigate the site's proximity to nearby industrial
uses.
MR SITE D: UNIVERSAL FOUNDRY
This site encompasses vacant plant facilities situated to the
5 east of South Main Street, off 7th and 8th Avenues. A rail spur
of the C & NW Railroad borders the north side of the property,
with the Miles Kimball Company plant located to its south across
58th Avenue. Several commercial properties are situated to its
west, between 7th and 8th Avenues and South Main Street.
The property is included in the list of "Key Sites" for two
primary reasons. First, the site is highly visible from the
north and the appearance of the property could be considered a
negative in the general environment of the area. The second
reason is closely related to the first, in that the site's high
visibility could be seen as affording an opportunity for
undertaking a project that could benefit from such exposure.
5 While the site does have high visibility, it is impacted on the
north side by the location of the adjacent rail spur as well as
an unimproved parking lot off Pioneer Drive. If these
5 complications could be addressed, the development potential of
the Foundry site would be enhanced.
- 27 -
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c�
PRIMARY NEED NO. 3 -
FACADE IMPROVEMENTS
In addressing the need for "Facade Improvements", attention can
be focused on older two- and three-story buildings in the North
Main Street area, and the area off Oregon Street south of West
6th Avenue.
Facade improvements usually occur in these areas as a result of:
1) Property owners upgrading buildings as part of lease
arrangements with new or existing tenants.
2) Businesses upgrading buildings which they own, as part of
general improvement efforts periodically undertaken.
3) Property owners and/or businesses taking advantage of
special funding sources to assist in such efforts.
The City of Oshkosh, through its Community Development Block
Grant Program, has had available since 1978, a Commercial
Rehabilitation Program offering assistance for improvement
projects in the primary commercial areas of the Central City. It
is probable that the majority of property owners and/or
businesses that have particiapted, have done so as a result of
actions undertaken relative to numbers 1) and 2) above. It is
also possible, however, that the level of improvements undertaken
may not have been as substantial without assistance afforded in
the City's Program.
In 1985, the City's Program was updated. Loans and grants were
replaced with rebates, and for the first time, funds were made
available for design assistance. Also, "Basic Design Standards"
were incorporated in Program Guidelines to ensure that when
assistance is provided, regardless of the basis on which it is
requested, that work reflect quality designs.
Another change provided for the Planning and Research Division of
the Department of Community Development to assume primary
administrative support for the Program (from the Department's
Housing Authority Division), enabling greater coordination
between City staff and OCDC's Commercial Rehabilitation
Committee, which reviews applications for assistance.
In May, 1987, additional changes were made in the Program that:
- 30 -
- Reduced the eligible area to maximize the impact of
assistance provided.
- Modified rebate amounts to stretch available funds.
Modified the "Joint Projects" component to stimulate
improvement efforts.
One activity under consideration, relative to "Joint Projects",
is an effort to interest property owners and businesses in the
40O Block of North Main Street to install awnings on storefronts
to compliment streetscaping improvements. An isometric (three-
dimensional) drawing has been prepared for the west side of the
40O Block to illustrate the impact awnings could have in this
area.
This activity would be similar to an improvement effort in
Neenah's downtown in which property owners and businesses
installed awnings of similar style and color. For the 400 Block,
the concept would use awnings to attain a "quick" visual impact,
but rather than promoting similarity of awnings, the proposal
suggests awnings in a variety of styles, shapes and colors, in
both stripes and solids. This approach could achieve a
substantial impact without having to include almost every
property in the block, as was the case in Neenah.
The restoration of the Beckwith Building, 401 N. Main Street,
was undertaken through assistance provided by the City's
Commercial Rehabilitation Program. In recognition of the work,
the Landmarks Commission selected it for one of the Acanthus
Historic Building Awards for 1986.
- 31 -
PRIMARY NEED NO. 4 -
STREETSCAPING IMPROVEMENTS
4QQ BLOCK NORTH MAIN STREET PROJECT
As previously noted, a streetscaping project has been undertaken
in the 400 Block of North Main Street. That project replaced
concrete walks with brick pavers and provided for installation of
decorative "old style" lighting. Funds were also used to
purchase banners for mounting on light standards. The project is
to be completed in 1987 with integration of landscaping
treatment.
The 400 Block project was funded through special assessments,
with additional funds provided by the City in its 1986 Capital
Improvements Program.
While the 400 Block effort was undertaken as a result of property
owners petitioning for the work, the City had previously prepared
a downtown streetscaping concept to identify desirable components
in such projects. The concept was illustrated in a pamphlet
prepared by The Sanborn Group, Inc. in 1985, and funded with
Community Development Block Grant monies.
OTHER PROJECTS
When the 400 Block project is completed, efforts should be made
to interest property owners in undertaking similar projects in
other areas of North Main Street and its side street areas, as
well as along Oregon Street south of West 6th Avenue.
To promote an integrated and harmonious appearance
in thse
business districts, it is recommended thatthe samedecorative
light standards be used. This "old style" lighting would be
especially attractive in side street areas near the restored
Grand Opera House.
By using the same light standards in these older areas, it should
be possible to provide variations in other aspects of the
streetscaping, while maintaining a consistent a
project component to which a variation could be considered ewould
be sidewalk improvements. While brick pavers were used for the
entire walkway surface in the 400 Block of North Main Street,
with exception of the walk adjacent to the old First Wisconsin
Bank Building, it could be possible for other blocks to attain a
"streetscape appearance" by incorporating either "strips" of
brick pavers, or "spot sections" of pavers. Such efforts could
incorporate the same brick paver used in the 400 Block, while not
replacing entire walkways.
- 32 -
Consideration should be given in streetscaping efforts to the
planting of street trees. Although downtown walks may not be as
wide as desirable, planting trees of suitable variety and height
can add an important visual element to the downtown environment,
mitigating the appearance of these areas as "concrete canyons".
While some consideration has been given to the use of concrete
planters, it is generally recognized that such fixtures require
more sidewalk space than trees, and cost more to maintain. An
additional disadvantage with planters is the "freeze -thaw"
problem, which requires frequent replacement of shrubs and other
vegetative plantings. Planters can also become convenient
receptacles for trash, which detracts from the appearance of
streetscape improvements.
p for improvements \� \������ f illustrated in "Downtown
Streetscape Project" pamphlet``'
prepared by The Sanborn Group, Inc_
+ i
- 33 -
PRIMARY NEED NO.5 -
BUSINESS MIX
A major action which can help promote an appropriate "business
mix" in downtown Oshkosh is the stepping up of business
recruitment efforts by OCDC. Business recruitment was a top
priority for OCDC in goal -setting by that organization in 1986,
and in their 1987 Work Program.
Actions taken to date include development of a leasing packet
that property owners can use in working with potential tenants,
and gathering information to target desirable businesses.
In targeting desirable businesses, staff from OCDC reviewed
yellow page listings in the Appleton area with those found in
Oshkosh, and identified 325 listings not appearing in the Oshkosh
directory. While the nonlisting of these businesses and services
does not mean they do not exist in Oshkosh, it does highlight the
fact that they may be under -represented in the Oshkosh market.
As a result of this activity, and an additional identification of
desirable businesses not part of the Oshkosh market, staff from
OCDC developed a list of 42 "Potential Retail Business
Opportunities" that could be pursued to strengthen the business
mix in the community. Businesses identified are either not part
of the Oshkosh market, or are areas offering room for market
penetration by new businesses.
This "Potential Retail Business Opportunities" list identifies
businesses that may be appropriate for the Central City, and
other commercial areas of the City as well.
OCDC staff will be developing strategies to aid in business
recruitment efforts. Such strategies should incorporate
techniques that have proven successful in similar recruitment
efforts for shopping centers and malls.
The business opportunities noted touch on needs identified in the
study conducted by Howard L. Green and Associates.
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TABLE 8
POTENTIAL RETAIL BUSINESS OPPORTUNITIES
1. Full Line Sporting Goods Store
2. Day Care Center - Children or Adult
3. Infant/Maternity Apparel/Baby Accessories (Furniture,
Books, Toys)
4. Electronics/Stereo/Appliances (Best Buy - Pierquets)
5. Ethnic Specialty Gift Shop (Pier I Imports)
6. Fast Food Mexican (Downtown)
7. Used Record Shop/Books
8. Off Price Family Apparel (Marshall's)
9. Co -Ed Health Club (Vic Tanny)
10. Flea Market (Arts/Crafts/Used Merchandise)
11. Hobby Shop
12. Housewares and Kitchen Accessories
13. Women's Shoe Store and Accessories
14. Bath Shop (Accessories/Soaps)
15. Posters/Maps/Calendars Shop
16. Furrier
17. Outdoor Furniture and Accessories
18. Lighting Fixtures
19. Art Gallery/Cafe
20. Toy Store (Toys R Us)
21. Costume/Novelty Shop
22. Blueprinting/Drafting Materials and Equipment
23. Fresh Produce Market
24. Bridal Shop
25. Army/Navy Camping Equipment
26. Copy Shop
27. Delicatessen/Sandwich Shop, Eat In and Take Out/Catering
28. Tile and Wallpaper Shop (Color Tile)/Decorating Center
29. Grocery/Convenience Store (Downtown)
30. Seafood Restaurant (Red Lobster)
31. Off Price/Resale Clothing Store (Ragstock)
32. Laundromat - Self Service
33. Convalescent Aids
34. Women's Clothing Store
35. Variety Store (Downtown)
36. Discount Family Shoe Store
37. Unpainted Furniture Store
38. Frozen Custard Restaurant
39. Educational Toy Store
40. Fast Food Roast Beef (Arby's)
41. Formal Wear Shop
42. Factory Outlet Stores
PREPARED BY: Oshkosh Commercial Development Corporation, 1987
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PRIMARY NEED NO. 6 -
LAND USE MIX
Actions to be considered in addressing the need to maintain an
appropriate land use mix include:
A. DOWNZONING OF KEY DEVELOPMENT SITES
This Section identified 4 key development sites in the
downtown. For three of the sites, the existing zoning
district permits uses that may not be compatible with
preferred uses. The three sites include:
1. WPS Site
2. Cook & Brown Site
3. Universal Foundry Site
The current zoning district classification for each of these
sites is M-3 Heavy Industrial. Appropriate zoning, relative
to preferred uses, would be C-4 Central Business District,
possibly with a "planned district" designation applied to the
WPS site.
The WPS site, as earlier indicated, is located in an adopted
redevelopment area. As such, its reuse for other than
"Planned Development -Residential', would not be permitted.
B. INDUSTRIAL CONSERVATION STUDY
An "Industrial Conservation Study" would examine use
relationships and environmental conditions surrounding
industrial activities in the Central City.
The purpose would be to target areas where long term land use
changes may appropriate, as well as to identify approaches
for maintaining viability of industrial uses and their
compatibility with uses in close proximity.
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PRIMARY NEED NO. 7
ORGANIZATION
A need in the Central City, espsecially in the primary commercial
core, is the creation of a management vehicle and funding base to
draw together diverse downtown interests to actively market the
area, and undertake selective improvements.
The creation of such entities has enabled downtowns to replicate
management programs successfully used in operating major shopping
centers and malls.
The State Legislature in 1984 approved legislation allowing
cities and villages to form Business Improvement Districts
(BID's). Based on the new law, BID's may be created to undertake
a variety of activities (physical improvements, marketing,
promotion, special events, staffing, etc., etc.). Funds
generated through an assessment placed onare
h
designated area. properties in the
BID's have been created in Eau Claire, Horicon, Kenosha, Monroe,
and Waukesha, while Janesville and West Allis are considering a
BID's formation.
OCDC is currently involved in an effort to present the concept to
property owners and businesses in downtown. If sufficient
interest develops, property owners would petition the City for
creation of a BID. The City Plan Commission and Common Council
would be required to approve an operating
petitions o � p g plan and budget, and if
Opposing the BID's creation were not submitted from
property owners with 40 percent or more of the BID's assessed
valuation, the District would be created. A BID Board would then
be established to oversee all activities.
The legislation does permit creation of more than one BID in a
community. Thus, additional consideration could be given to
formation of a District in the Oregon Street area.
Map 7 identifies possible BID boundaries in Oshkosh.
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PRIMARY NEED NO. 8
ACCESSIBILITY
The two primary areas to be addressed relative to "Accessibility"
include:
A. CIRCULATION
The last traffic circulation study of the Central City was by
Wilbur Smith and Associates in 1980. While improvements were
undertaken relative to recommendations made, it would appear
an analysis of circulation is in order, given the development
which has occurred since, especially relative to traffic
generated by the Convention Centre.
This need may be addressed by a "Traffic Operations Study"
being undertaken by the East Central Wisconsin Regional
Planning Commission, with assistance from the City of
Oshkosh. This study is aimed at identifying traffic
congestion and safety problems on the City's arterial street
system. It includes an analysis of street intersection and
corridor accident and capacity problems, traffic control,
signalization, and on -street parking.
The study will analyze cost effective means of solving
problems, and will recommend traffic engineering improvements
for Oshkosh. Improvements could include: upgrading
signalization, elimination of on -street parking, intersection
channelization, and street widening for increased capacity.
The study will analyze intersections for signal timing,
turning movements, signal coordination, and signal equipment.
Intersections being studied within the Central City include:
1. 9th Avenue and Main Street
2. High Avenue and Wisconsin Avenue
3. Irving Avenue and Main Street
4. Jackson Street and Pearl Avenue
5. 9th Avenue and Ohio Street
6. 9th Avenue and Oregon Street
7. Algoma Boulevard and Jackson Street
8. Witzel Avenue and' Ohio Street
Street corridor analyses will be
incidence of traffic accidents,
control, and parking management.
within the Central City include:
done to evaluate the
street capacity, access
Corridors being studied
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1.
2.
Main Street from Irving Avenue to
Pearl
South Park Avenue
3.
Avenue from Wisconsin Street
Church Avenue from Jackson
to Main Street
4.
Street
High Avenue/Waugoo Avenue from Wisconsin
to Main
Street
Street to
Bowen Street
5.
Jackson Street/Oregon Street from
Church
Avenue to
9th Avenue
6.
Wisconsin Street/Ohio Street from
Algoma
Boulevard
to 9th Avenue
The "Traffic Operations Study" is to be completed in August,
1987.
B. SIGNAGE
The need in this area relates to "directional signage"
signage that identifies key destination points in the City.
The City's 1987 Capital Improvements Program included an
allocation of funds for purchase of new directional signage.
At present, the Department of Community Development is
working with a special committee to select an appropriate
design for a sign. It is anticipated signage will be
installed in the summer of 1987.
Directional signage can play an important role in
facilitating traffic movements, by eliminating confusion on
the part of drivers seeking particular destination points.
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PRIMARY NEED NO. 9 -
STRENGTHENING THE CORE
Strengthening the core refers to
environment and activity level
district in the Central City. In
identified were the creation of a
"developing physical linkages".
SPECIAL PLACE IDENTITY
efforts to improve the overall
within the major commercial
Section II, the primary needs
"special place identity" and
This involves both the physical environment within the downtown,
as well as activities conducted in that area.
Various types of improvements discussed in other "Planning
Actions" are important in enhancing the physical environment in
downtown. Perhaps most important are "facade" and
"streetscaping" improvements. Both can create a unique
atmosphere for the area.
In addition to physical improvements, it is important that the
downtown offer a wide variety of goods and services, and perhaps
most importantly, activities and experiences not found in other
areas of the community. Attractions that have recently been
added in the downtown, in this regard, include the Convention
Centre and Grand Opera House. Both create new dimensions of use,
bringing more people to downtown to take part in a variety of
events.
Additional attractions should also be pursued. Opportunities for
attractions may be found in upgrading Riverside Park and the
scheduling of more civic events at that location. It could also
include special events sponsored by business organizations, such
as street festivals and noon time concerts.
Whatever the activity, it is important to provide people with a
reason to visit the downtown. Once positive experiences and
patterns of use are established, the "special place identity" of
downtown will be achieved.
DEVELOPING PHYSICAL LINKAGES
A "linkage" is defined as "a system of interconnected elements".
The two major elements that could benefit from some type of
"linkage" would be Park Plaza Mall and the North Main Street
business district. Although each area is served by separate
parking facilities, increasing opportunities for pedestrian
interchange would appear desirable.
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PRIMARY NEED NO. 1O -
RAILROAD RELOCATION
Two primary actions are involved in this area. The first, and
most important, involves the continuation of efforts to secure an
agreement with the affected railroads relative to relocation of
rail traffic from the Soo Line Railroad passing through the
Central City. Hand -in -hand with this is securing necessary
financial support for implementing the relocation.
The second action involves preparation of a plan for development
of abandoned rail line right-of-ways once the relocation has been
secured.
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