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HomeMy WebLinkAboutItem 6 - Madison Goals & Objectives Strategies Chart 10-2-18CITY OF MADISON HISTORIC PRESERVATION PLAN Goals and Objectives + Strategies 10-2-18 Goal — overarching statement of intent to guide preservation -based decisions. Objective — more specific statement to guide preservation decisions and activities. Strategy — an action to address the objective. Red existing strategies Blue = proposed strategies Green = additional suggestions Please Note: Items shown (in parenthesis with an asterisk*) are revised from the last draft and will be removed. Goal 1 Promote historic preservation in Madison. Objective la. Promote cultural tourism and civic pride by sharing Madison's unique culture and character (through an inclusive process*) Strategy I Comments 1 2 3 4 History Club monthly meeting — building topics (could be at different locations) 5 Tourism marketing 6 Public ceremony for new landmark designations / NRHP Objective 1b. Celebrate social history along with buildings, places, and cultural landscapes Stratecw I Comments 7 8 Land:marks plagues See comment in line 2 9 Van tours 10 Story sharing events 11 Radio talk shows, pod casts, YouTube (different languages) 12 Booth at local events 1 Objective 1c. Share stories of places that have been lost while also looking forward. Strategy Comments 13 Exhibit of lost buildings and significant structures 14 Story sharing events 15 Madison Past Facebook page — people can post or share with other Facebook groups Objective 1d. Promote best practices in historic preservation within city -owned buildings and places. Strategy Comments 16 StAff, Involvement Pla,rihing I tvfsion staff are generafly kno lecl ea le aboutthe importa.nceof presarviri historic resources°. Educatian of other `agency staff is needed. 17 Annual Report of public investment in historic properties 18 List of all city -owned historic properties (update annually) and Management Plans for historically important city -owned historic resource to ensure appropriate uses, rehabilitation, and maintenance Goal 2 Preserve places that represent architecture, events, and people important to Madison's history. Objective 2a. Represent the history of Madison's diversity Strategy Comments 19 Cross-cultural roundtables 20 Story sharing events 21 Study which types of resources/building types/groups are underrepresented to inform prioritization for programs and designation Objective 2b. Ensure good stewardship of historic buildings, districts, and places Strategy Comments 22 Spring Letter Annual reminder letters to historic resou ree property owners about responsibilities. 23 Historic PreservationOt"clinance—Su:bChapters Th/e HPO'specI iesthe maintenance 41.E and 41F obl.iation of property owners. 24 Minimum Maintenance code for rental and Madison general Ordinances has a owner occupied property Minimum Fious ng Code that specifies treatinert of a,ll luildings°•... 25 Letter to owners of properties identified as Currently this is coordinated with CLG; eligible far designation in new surveys funded prajects related to NRHP historic (coordinated with: meeting) d,fstrict nominations. 26 DIY Workshop 27 Move buildings instead of demolition (program?) 28 Update Historic Contexts (with new topics) 29 Historic Preservation Easement — place historic preservation easements on landmark -eligible properties city sells; Promote donations or purchase of Historic Preservation Easements (existing?) 30 Building Protection Policy — Requirements to protect historic resources from vibration/other effects of nearby street work, utility work, construction and demolition 31 Eligible for Designation Policy — Continue to identify resources eligible for designation; Update Architectural & Historical surveys of the entire City. Create strategy to updating again in the future Objective 2c. Protect historic buildings that are deteriorated or threatened by demolition Strategy Comments 32 4 stork Preservation Ordinance protects historic Tie H'PO specifies a Demolition by Ne lect resources Section 41.1 provision. 33 Top 10 Historic Buildings to Preserve — early warning, experiencing demolition by neglect, vacancy, etc. 34 Demolition Permit Documentation — strengthen and define documentation/photograph requirements for buildings to be demolished 35 Disaster Response Plan for Historic Resources — pre -disaster mitigation, recruiting historic preservation professionals to assist post -disaster, fast -track design review, grant applications 36 Natural Disaster Damage Assistance program — historic resources for prevention & relief. Coordinate with AIA Wisconsin. Objective 2d. Promote (adaptive*) reuse of historic structures (with incentives and programs*). Strategy Comments 37 Consider adaptive reuse as affordable housing 38 Mixed -use development to provide financially feasible projects Goal 3 Promote historic preservation as part of economic development. Objective 3a. Promote sustainable economic growth by balancing new development and preservation Strategy Comments 39 Database of properties that are eligible for historic tax credits 40 List of vacant lots permitted for development, consistent with Downtown Plan Objective 3b. Identify incentives and financial resources and allocate funding for historic preservation projects (combined b and c*) Strategy Comments 41 Fara„�provement Grant Program (pity) Program established to support and encourage srnalt business to reinvest in commercial districts with snatching grants to restore or improve facacfies/storefrants;. Preservation pfan.ner is on staff team. . 42 Tax lr creni—eof,Financf'f g (city) TIF is a governmental finance Strategy used to provide funds to construct pulalic infrastructure; promote development opportunities and expand the futuretax. base. The proposed: development should be consistent with and reinforce alf City pha ns°. 43 State and' Federal I historic Tax rLd,i,,,,t e Property owners of ontributin properties listed on the National and State Registers a.re eh ibleto participate iiin,the HTC program. 44 Acquiring Certified Local Government Grants to City of Madison is a CLG and has applied for prepare National fiegisternominathons a'ncd recei ved grants to prepare N'RHP (city/state)... historic d.istrrct nomtnati'ons 45 Grants for condition assessments, Historic Structures Reports, and professional services of qualified historic properties. (city) 46 Sale/Purchase of Development Rights Policy (program) that funds historic preservation (city) 47 Revolving Loan Program for restoration/preservation/property acquisition. (city) 48 Historic Preservation Materials Voucher Program — work with local building supply businesses (city/other) 49 Sources of Available Funding provided on City website 50 Energy efficiency loans or grants for historic properties Objective 3c. Measure neighborhood benefits from historic preservation Strategy Comments 51 Before and after assessments of historic preservation projects. Establish base. 52 Annual Report highlighting neighborhood benefits 53 Impact Study of Historic Property Investments — effects of the state and federal Historic Tax Credit in Madison 54 Neighborhood Impact Study —document investment surrounding historic projects 55 Real Estate Study: Change in Value — historic districts and historic properties in comparison to similar neighborhoods Objective 3d. Grow Cultural Tourism Strategy Comments 56 Tourism marketing of historic attractions in the City 57 Wayfinding to historic attractions/areas Goal 4 Coordinate municipal policies to protect historic resources. Objective 4a. Coordinate efforts and regulations among city plans, policies, ordinances, and rtments Comments 58 59 61 62 Matrix highlighting list of City regulations noted above (available online) 1 63 1 Flexible Zoning Incentive for Historic Preservation Objective 4b. Facilitate and coordinate preservation efforts with other governmental and communitv entities Comments 64 65 Saff is included in developmen inq,ui'ry meeting's See commen's in,,,,, lines 16 and 59 66 MATC and technical university collaboration 67 Historic Preservation Opportunities Checklist — city departments use when reviewing projects, criteria needs to be developed 68 Habitat for Humanity Rehab Program 69 Collaborate with other historic preservation commissions, historical societies, and related groups to explore & promote common interests, mutual benefits, and share historical data and research (commissions in nearby municipalities, WAH PC, etc.) 7 Objective 4c. Integrate historic preservation and environmental sustainability policies Strateev I Comments 70 71 Encourage salvage and reuse of materials from buildings being demolished 72 Building reuse is listed as a sustainable strategy Obiective 4d. Provide clear and predictable City processes Comments 73 Staff is included in developmen inq,ui'ry meeting's See commen 's in lines 16 and 59 74 Process outlined and all pertinent information on Website (including applications) 75 Separate guidelines/standards for review of properties not built within the period of significance in historic districts 76 Expedited/Simplified Review for Tax Credit Projects Objective 4e. Enforce and enhance existing preservation programs StrateRv I Comments 77 78 79 80 81 82 83 84 Staff/administrative approval for specific alteration, repair, and maintenance projects that clearly meet standards for review 85 Revise and update Historic Preservation Plan every 5 years 8 86 Training Program for Historic Preservation staff and Commission members 87 Fines for Non -Compliance 88 Enforcement Training for city inspectors 89 Simplify/Revise applications and forms 90 Boundary Study of existing Historic Districts related to NRHP districts 91 Investigate Local Designation for all existing NRHP properties and districts 92 NRHP Criteria and Priority Evaluation for local landmark designation 93 Identify & nominate properties as National Historic Landmarks 94 Require all surveys (including non-CLG funded) meet Wisconsin Survey Manual requirements and results vetted by the WHS Goal 5 Engage the community in determining ongoing historic preservation priorities. Objective 5a. Solicit ideas and stories about historic preservation from the public through a variety of methods and techniques Strategy Comments 95 [ iufn H.�:story F''roject a M d.n Publ.�c Library 96 Mobile Public Art Projects — solicit ideas and include as part of art project 97 Booth at community events Objective b. Ensure an actively inclusive engagement process Strategy Comments 98 Neighborhood /Trusted Advocate Ambassadors program 99 Social media calls for engagement 10 Goal 6 Educate the public about Madison's history and the value and benefits of historic preservation. Objective 6a. Educate visitors and residents of all ages about Madison's history Strategy Comments 100 Walking lour brochures See comriert i.ri line 1 101 "fix erienta.l l ourisrn Devefo meri F''ro ram"� f? p g See cam;meri in line 102 Webfte 103 Land:mark.ifaciues See commeri in I i ne.ee 2 104 Basel`irie research on historic resources 105 Livin H.Fstory Project of IVld.ison Public Library 106 Book Festival 107 DIY Workshop 108 Radio talk shows, pod casts, Youtube (could be in different languages) 109 Websites & online articles (benefits of preservation) — post to Madison HP website 110 Booth at community events 111 Online calendar of history -related events 112 Develop and maintain an online instructional sheet to explain the correct methods to record information concerning historic properties and an online form for that info 113 Digitize & Website for City's historical collection, including Landmark applications, NRHP nominations, etc. 114 Resurvey designated properties every 10 years to keep information up-to-date Objective 6b. Support the public and property owners by informing them about historic preservation benefits, techniques, efforts, and requirements Strategy Comments 115 Technical page on HP website (funding, examples, resources, new technologies or materials, archives, list of HP properties) 116 Real estate professional training 117 List of historic preservation architects, contractors, and consultants 118 Architect and contractor training — standards for review, IEBC 2015 Chapter 12, Secretary of Interior Standards 119 Develop property owner handbook 11 120 Partner with higher education institutes and professional organizations for design assistance (i.e. UWM Historic Preservation Institute, AIA) 121 Technical page on HP website (funding, examples, resources, new technologies or materials, archives, list of HP properties) Objective 6c. Recognize and publicize successful preservation projects Strategy Comments 122 Mayor's Design Awards have preservationf category... 123 Arternate Parade of Hones 124 Online page of projects to show variety of scales 125 Honor property owners for careful stewardship of historic properties 126 Annual State of Historic Preservation address during National Historic Preservation Month in May 127 "Rehabarama" event (Dayton OH) to catalyze investment in low to moderate income neighborhoods 128 Tour of Homes highlighting preservation and rehab 129 Real Estate open house events in historic neighborhoods / districts Objective 6d. Share stories of historic and community places that have been lost or are under - recognized Strategy Comments 130 LivfrIg H.Fstory Project a' I Uclfson Publ.fc Library 131 Online catalog, map, or Facebook page 12 EXPLANATION OF EXISTING STRATEGIES Annual Report The Planning Division collects data and compiles an annual report on the work of the Landmarks Commission and efforts of preservation staff. This report notes the number of Certificates of Appropriateness approved or denied by the Commission, administrative approvals by staff, landmark designations, CLG grants awarded or completed, etc. Baseline research on historic resources Surveys and property records for historic resources have been compiled in paper form and the files were digitized in 2016. These files could be easily used for other projects. Currently the digital files are accessed every day and 2-4 times a week, the files are downloaded and sent to a property owner via email. Certified Local Government Grants The City of Madison is a Certified Local Government (CLG) and is able to apply for Wisconsin Historic Preservation Fund Subgrants from the federal Historic Preservation Fund allocation to the state to be used for eligible CLG activities. The Planning Division has applied for and received numerous grants for preparing National Register nominations. Once listed on the National Register, the property owner is eligible to use the historic tax credit program. Fagade Improvement Grant Program The City of Madison offers a Fagade Improvement Grant Program which was established to support and encourage small business to reinvest in the downtown and neighborhood business districts. The program provides matching grants to small business owners and tenants to assist them in restoring or beautifying their facades or storefronts. The objective of the Program is to enhance the visual appearance and economic viability of the downtown and smaller neighborhood commercial areas. The program includes commercial landmarks outside of target areas. The Preservation Planner is included on the program staff team which reviews proposals. httg�s://www,cityofmadison,com/dg�ced economicdevelog�ment/facade-img�rovement-_ rant- 2roRram/417/ Historic Preservation Ordinance The Landmarks Ordinance was renamed the Historic Preservation Ordinance (HPO) in 2015 during the first phase of ordinance revisions. The Ordinance guides the Landmarks Commission on standards for review in historic districts and on landmark sites. The Ordinance also defines the policy and purpose of the historic preservation program in the City. Landmarks plaques The Landmarks Commission is charged by Ordinance with recognizing designated landmarks with a custom landmark plaque. 41.07(8) describes the process as follows: The plaque shall be placed so that it is easily visible to passing pedestrians. In the case of a landmark structure, the plaque shall include the accepted name of the landmark, the date of its construction, and other information that the Landmarks Commission considers appropriate. In the case of a landmark that is not a structure, the plaque shall include the common name of the landmark and other information that the Commission considers appropriate. If the Commission determines that because the landmark is ecologically or 13 culturally sensitive a plaque would be inappropriate, no plaque is required. No person may remove or modify a plaque without approval of the Preservation Planner. All designated landmarks have had plaques fabricated; however, some property owners will not allow the plaque to be mounted on the building and a location in the right-of-way is not possible. Planning Website The Planning Division website has recently been updated to follow the City of Madison website format. Some features were not updated and there have been many requests by the public to reinstate those features (landmarks information page with nomination forms). There is potential to develop interesting content. Spring Letter The Planning Division mails an annual reminder letter to historic resource property owners (local landmarks and historic districts) about the approval process and their responsibilities as owners of designated landmarks or properties in local historic districts. When the properties are also listed in the National register, the letter is customized to include this information and links to information about the tax credit program. Staff involvement Planning Division staff are generally knowledgeable about the importance of preserving historic resources and approval processes that are needed. Education of other agency staff is needed. Tax Incremental Financing Tax Incremental Financing (TIF) is a governmental finance Strategy that the City of Madison uses to provide funds to construct public infrastructure, promote development opportunities, and expand the future tax base. TIF assistance in Madison is only used when the proposed development would not occur "but for" City assistance. The proposed development should be consistent with and reinforce all City plans and lead to the consolidation and redevelopment of underutilized properties. Walking tour brochures In the 1990s, preservation staff worked with other organizations to compile and print walking tour brochures related to certain historic areas. The brochures include a map showing the tour path and information about sites along the tour path. The brochures are popular and the city offers them for free. Generally, the brochures are very informative, but the graphics and layout are dated. Some are out of print and can be found as pdf files by Googling, but they are currently not available on the City website. 14