HomeMy WebLinkAboutItem IVPLAN COMMISSION STAFF REPORT
DECEMBER 4, 2018
ITEM IV: ZONE CHANGE FROM SUBURBAN MIXED USE DISTRICT (SMU) TO
SUBURBAN MIXED USE DISTRICT WITH A PLANNED DEVELOPMENT
OVERLAY (SMU-PD), GENERAL DEVELOPMENT PLAN AND SPECIFIC
IMPLEMENTATION PLAN FOR A COMMERCIAL OFFICE AT 1755 W 7TH
AVENUE
GENERAL INFORMATION
Applicant: John Davids
Property Owner: River Valley One — Andy Dumke
Action(s) Requested:
The applicant requests a zone change from the existing Suburban Mixed Use District (SMU) to
Suburban Mixed Use District with a Planned Development Overlay (SMU-PD), approval for a
General Development Plan and Specific Implementation Plan for 1755 W. Th Avenue.
Applicable Ordinance Provisions:
The Zoning Ordinance does not establish criteria relative to appropriateness of changing zoning
from one classification to another but relies on the Comprehensive Plan and good planning
principles.
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Background Information, Property Location and Type:
The subject area is currently zoned Suburban Mixed Use (SMU) and consists of one parcel
encompassing approximately 0.37 acres, located on the south side of W. T" Avenue and east of S.
Koeller Street. The subject property consists of a single story approximately 1300 sq. ft. vacant
building. The site was formerly AE Jewelers. The surrounding area primarily consists of
commercial uses, but does have a single family subdivision to the northeast. The 2040
Comprehensive Land Use Plan recommends interstate commercial use for the subject area.
The applicant previously sought a variance for the property on August 8, 2018 related to overall
sign height. The existing AE Jewelers sign is approximately 60' in total height. The applicant
sought a variance from the Board of Appeals to replace the existing legal nonconforming diamond
shaped cabinet with a new rectangular cabinet. The variance was denied with the finding of:
There is no hardship unique to this property for the granting of the variance.
Requirements of the franchise cannot be used as the basis for the granting of the variance.
It was the Board's opinion that the application did not meet the requirements for granting a
variance and that other options were available to the petitioner. One of those options was to seek a
zoning change to include a Plan Development Overlay and approval of the associated planned
development.
Subject Site
Existing Land Use
Zoning
Vacant commercial building
SMU
Adjacent Land Use and Zoning
Comprehensive Plan Land Use Recommendation Land Use
2040 Land Use Recommendation Interstate Commercial
ANALYSIS
Use
The petitioner is proposing to use the existing vacant commercial building as their commercial
office building. In doing so, the applicant is requesting to reuse the existing pylon sign pole and
replace the existing diamond shaped cabinet with a new rectangular cabinet. The existing sign is
approximately 60' in total height; the applicant is proposing to lower the new sign to
approximately 55. This would still exceed the maximum allowed sign height of 30' and therefore
would require a Base Standard Modification (BSM) be granted for sign height.
Staff is in support of a zone change to include the planned development overlay as the applicant
and owner are willing to make other improvements to the site and limiting the allowed uses of
the property. The property owner intends to place a deed restriction on the property prohibiting
what they describe as unsavory uses. Staff recommends a condition be placed on the property
prohibiting those uses as described in section 30-59(D) of the zoning ordinance.
Site Design/Access
No changes are proposed related to site design or access.
Storm Water Management/Utilities
No changes are proposed related to storm water management.
Landscaping
As part of the redevelopment of the property and associated BSM's related to signage the
applicant is proposing landscaping improvement to the site. Below are images of the existing
landscaping taken from the north and south sides of the property.
ITEM IV Rasone.CDP.SIP1755W.7"Ave
The applicant is propsing to replace and enhance the landscaping along the south and west
building elevations. The applicant is proposing a mixture of new shurbs and ornamental trees
along these sides of the building. The applicant is also proposing to replace two trees along the
north property line with new ornamental trees. The applicant is proposing to install 12 new
arborvitae / viburnum along the east property line. These new evergreen plantings should aid in
limiting light spilage from S. Koeller Street into the adjacent residential neighborhood. Finally,
the applicant is proposing a new landscaping bed around the western parking stalls consisting of
a variety of shurbs. Although staff supports the revised landscaping plan as an overall
improvement to the site, staff believes some additional landscaping along the southern edge of
the parking lot would enhance the current hardscape look from S. Koeller Street. Staff
recommends the applicant be required to install an additional 30 points of landscaping along the
southern edge of the parking lot. Typical shurbs within the zoning ordinance range from 3-5
points per planting, equating to an additional 6-10 plantings being required.
Signage
The applicant is requesting a BSM to be allow the reuse the existing pylon pole for a new sign.
The existing overall sign height is approximately 60'. The applicant would remove the existing
diamond shape cabinet and replace it with a new rectangular cabinet. The applicant is proposing
ITEM IV- Rasone. GDRSIP 1755 W 7 h Ave
a blockout style sign where only the letters would be internally illuminated. The applicant has
provided two versions for the new pole sign. Version 1 is a 165" x 85" (97.4 sq. ft.) and version 2
is 205" x 90" (128.1 sq. ft.). The SMU zoning district allows a maximum of 100 sq. ft. for a pylon
sign. The applicant states they would remove one of the two signs from the south building
fagade as justification for the larger sign. Staff can support a BSM for the 128.1 sq. ft. sign version
but recommends all signage be removed from the south building fagade as the south fagade
currently exceeds what would be allowed. It is the staff s opinion that impact from allowing a
taller and larger sign can be mitigated by restricting the amount of other signage on the property.
The applicant is also proposing to replace the existing cabinet sign on the west building facade
with a new channel letter sign. The proposed west fagade wall sign would be in compliance with
the SMU district standards.
Typically staff would not be in support of issuing base standard modifications specifically to
allow a taller and larger sign. However, in this instance staff is in support of these requests as it is
our opinion that the overall benefit from the site improvements through use restriction,
landscaping improvements and sign limitation will exceed any impact the sign may have.
Although the new sign would exceed the current provision, it would be smaller and shorter than
the existing sign.
FINDINGS/RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends the Plan Commission make the following findings based
on the criteria established by Chapter 30-387 (C)(6):
(a) The proposed Planned Development project is consistent with the overall purpose and
intent of this Chapter.
(b) The proposed Planned Development project is consistent with the City's
Comprehensive Plan and other area plans. (It is the responsibility of the City to determine
such consistency.)
(c) The proposed Planned Development project would maintain the desired relationships
between land uses, land use densities and intensities, and land use impacts in the environs
of the subject site.
(d) Adequate public infrastructure is or will be available to accommodate the range of
uses being proposed for the Planned Development project, including but not limited to
public sewer and water and public roads.
(e) The proposed Planned Development project will incorporate appropriate and adequate
buffers and transitions between areas of different land uses and development
densities/intensities.
(f) The proposed Planned Development project design does not detract from areas of
natural beauty surrounding the site.
(g) The proposed architecture and character of the proposed Planned Development project
is compatible with adjacent/nearby development.
(h) The proposed Planned Development project will positively contribute to and not
detract from the physical appearance and functional arrangement of development in the
area.
ITEM IV- Rersone. CDP.SIP 1755 W. 7" Ave 4
(i) The proposed Planned Development project will produce significant benefits in terms
of environmental design and significant alternative approaches to addressing
development performance that relate to and more than compensate for any requested
exceptions/base standard modifications variation of any standard or regulation of this
Chapter.
(j) For Planned Development projects that are proposed to be developed in phases, the
applicant can provide a timeline for development and can demonstrate that the project
would be successful even if all phases were not or could not be completed.
Staff recommends approval of the rezone, General Development Plan and Specific
Implementation Plan with the findings listed above and the proposed following condition:
1. Those adult uses as described in Section 30-59(D) shall be prohibited as permitted uses.
2. Base standard modification to allow a 55' tall pylon sign. This shall apply to only this
request and any future changes to the sign shall require the sign to be brought into
compliance with current ordinance requirements.
3. Base standard modification to allow a 128.1 sq. ft. pylon sign.
4. All signage shall be removed from the south building fagade.
5. Pylon and west wall signs shall be blockout style with only the letters being internally
illuminated.
6. Applicant shall provide an additional 30 points of paved area landscaping along the
southern edge of the parking lot.
ITEM IV- Razsone. GDESIP 1755 W. 71' Ave
041 City of Oshkosh Application SUBMIT TO:
City Dept. of Community Development
of Zoning Map Amendment (Rezoning) 215 Church Ave., P.O. Box 1130
Oshkosh Oshkosh, Wisconsin 54903-1130
PHONE: (920) 236-5059
**PLEASE TYPE OR PRINT USING BLACK INK**
APPLICANT INFORMATION
Petitioner: John 1. Davlds
Petitioner's Address: 1560 Arboretum Drive
City: Oshkosh
Date:11/03/2018
State: Wl zip:54901
Telephone #: (920) 920-216-6276 Fax: (920) 966-6278 Other Contact # or Email: jdavids@homecareassistance.com
Status of Petitioner (Please Check): wneW J Representative -]Tenant XProspective Buyer
Petitioner's Signature (required): A Date: o/p3 `f-
OWNER INFORMATION
Owner(s): - Date:
Owner(s) Address: 230 Ohio Street - Suite 200 city: Oshkosh
state: WI zip: 54902
Telephone #: (920) 379-1645 Fax: ( ) Other Contact # or Email: andy@a Ilia need evelopment.biz
Ownership Status (Please Check): u Individual L1 Trust Ll Partnership uCorporation
Property Owner Consent: (required)
By signature hereon, I/W e acknowledge that City officials and/or employees may, in the performance of their functions, enter upon the
property to inspector gather other information necessary to process this application. I also understand that all meeting dates are tentative
and may be postponed by the Planning Services Division for incomplete submissions or other administrative reasons.
Property Owner's Signature: � -�'"f Date: �'^ J—
ZONING AND DEVELOPMENT INFORMATION
Address/Location of Rezoning Request: 1755 W. 7th Ave, Oshkosh, WI 54902
Tax Parcel Number(s): 0611590000
Rezone property from: SM U
to SMU-PD
Purpose for Rezoning: To allow an overall sign height of 55' 0"
Describe existing property development and land use: The building is vacant. It Is the former location
of AE Jewelers - a retail store.
Describe proposed development and/or proposed land use: Owner occupied commercial office for an
in -Home Care Agency
Proposed time schedule for development and/or use of the property:
Assuming Common Council approval by 12/11/18 we would hope to close by 12/21/18. Exterior signage and interior improvements would begin as soon as vendors can complete
the work. The lease on our current office
Zoning Adjacent to the Site:
01/28/19. We would hope to occupy the 1766 W. 7th Ave by 0128/2019.
North: M R-12/SM U
South: SMU/SMU-PD
East: SMU/SR-5
West: SMU
Staff Date Rec'd
Page 6
SUBMIT TO;
ICA City of Oshkosh Dept. of Community Development
City /� 215 Church Ave., P.O. Box 1130
of Planned Development Application PHONE: I 4901 59
Oshkosh HONE
For General Development Plan or Specific Implementation Plan
*PLEASE TYPE OR PRINT USING BLACK INK**
APPLICANT INFORMATION
Petitioner: John I. Davids
Petitioner's Address: 1560 Arboretum Drive
Telephone #: (920) 216-6276 Fax: (920) 966-6278
Status of Petitioner (Please Check)
Petitioner's Signature (required):
City: Oshkosh State: WI zip: 54901
Other Contact # or Email: jdavids@homecareassistance.com
u Representative U Tenant X Prospective Buyer
Date:11/03/2018
OWNER INFORMATION 7 1 -Y-;5
Owner(s):''� Date:11/03/2018
Owner(s) Address: 230 Ohio Street - Suite 200
Telephone #: (920) 379-1645 Fax: ( )
city: Oshkosh
State: WI zip: 54902
Other Contact # or Email: andy@a Ilia ncedevelopment.biz
Ownership Status (Please Check): Li Individual _J Trust _J Partnership _J Corporation
Property Owner Consent: (required)
By signature hereon, I/We acknowledge that City officials and/or employees may, in the performance of their functions, enter
upon the property to inspect or gather other information necessary to process this application. I also understand that all
meeting dates are tentative and may be postponed by the Planning Services Division for incomplete submissions or other
administrative reasons.
Property Owner's Signature:
TYPE OF REQUEST:
❑ General Development Plan (GDP)
® Specific Implementation Plan (SIP)
SITE INFORMATION
Date:
❑ General Development Plan (GDP) Amendment
❑ Specific Implementation Plan (SIP) Amendment
Address/Location of Proposed Project: 1755 W. 7th Ave, Oshkosh, WI 54902
Proposed Project Type: Owner Occupied Commercial Office for In -Home Care,
Current use of Property: Vacant/Former AE Jewelers
Land Uses Surrounding Your Site: North: Commercial
South: Commercial
East: Commercial/Residential
West: Commercial
ning: SMU
➢ It is recommended that the applicant meet with Planning Services staff prior to submittal to discuss the proposal.
➢ Application fees are due at time of submittal. Make check payable to City of Oshkosh.
➢ Please refer to the fee schedule for appropriate fee. FEE IS NON-REFUNDABLE
For more information please visit the City's website at h1m
Staff Date Rec'd
Page 7
• Specific treatment and location of recreational and open space areas, including designation of
any such areas to be classified as common open space.
❑ Proposed grading plan.
❑ Specific landscaping plan for the subject site, specifying the location, species, and installation size of
plantings. The landscaping plans shall include a table summarizing all proposed species.
❑ Architectural plans for any nonresidential buildings, multi -family structures, or building clusters, other than
conventional single-family or two-family homes on individual lots, in sufficient detail to indicate the floor
area, bulk, and visual character of such buildings.
❑ Engineering plans for all water and sewer systems, stormwater systems, roads, parking areas, and
walkways.
❑ Signage plan for the project, including all project identification signs, concepts for public fixtures and signs,
and group development signage themes that may or may not vary from City standards or common
practices.
❑ Specific written description of the proposed SIP including:
• Specific project themes and images.
• Specific mix of dwelling unit types and/or land uses.
• Specific residential densities and nonresidential intensities as described by dwelling units per acre,
and landscaping surface area ratio and/or other appropriate measures of density and intensity.
• Specific treatment of natural features, including parkland.
• Specific relationship to nearby properties and public streets.
• Statistical data on minimum lot sizes in the development, the precise areas of all development lots
and pads; density/intensity of various parts of the development; building coverage, and
landscaping surface area ratio of all land uses; proposed staging; and any other plans required by
Plan Commission.
• A statement of rationale as to why PD zoning is proposed. This statement shall list the standard
zoning requirements that, in the applicant's opinion, would inhibit the development project and the
opportunities for community betterment that are available through the proposed PD project.
• A complete list of zoning standards that would not be met by the proposed SIP and the location(s)
in which such exceptions/base standard modifications would occur.
• Phasing schedule, if more than one development phase is intended.
❑ Agreements, bylaws, covenants, and other documents relative to the operational regulations of the
development and particularly providing for the permanent preservation and maintenance of common
open areas and amenities.
❑ A written description that demonstrates how the SIP is consistent with the approved GDP and any and all
differences between the requirements of the approved GDP and the proposed SIP.
I hereby certify that to the best of my knowledge all required application materials are included with this
application. I am aware that failure to submit the required completed application materials may result in denial or
delay of the application request.
Applicant's Signature (required): Date:
Page 8
Planned Development Application/Zoning Map Amendment Application
1755 W. 70 Ave, Oshkosh, WI 54902
John and Julie Davids have an accepted over to purchase the property at 1755 W. 71" Avenue, Oshkosh,
WI 54902 from River Valley One, LLC. This property was previously occupied by AE Jewelers- and has
been vacant for an estimated 2 years.
The accepted offer for this property is contingent on approval from the City of Oshkosh to waive the
current ordinance that requires the pylon sign on the property to be cut down to a maximum height of
30' if the current diamond shaped sign cabinet Is replaced with a more traditional rectangular shaped
sign cabinet.
John and Julie Davids are asking for approval to allow the current height of the pylon to remain at 47.5.
John and Julie Davids are proposing replacing the current 12.5' high diamond shaped sign cabinet with a
7.5' high rectangular shaped sign cabinet. The proposed 7.5' high sign cabinet would reduce the overall
height of the sign from 60' to 55'. At 55' the proposed sign will be equal to the height of the surrounding
signage of CVS Pharmacy and Walgreens.
If this sign issue can be overcome, John and Julie Davids will immediately move forward with the
purchase and improvement of the vacated AE Jewelers. River Valley One, LLC has drafted but has not
filed a deed restriction that would prevent a pornography business and other various unsavory
businesses from being operated from this property. If allowed to purchase the vacated AE Property,
John and Julie Davids would encourage River Valley One, LLC to file the deed restriction that would
prevent a pornography business and other various unsavory businesses from ever being operated from
this property.
John and Julie Davids are the owners Home Care Assistance — Oshkosh (HCAO). HCAO is a Franchisee of
Home Care Assistance (HCA) and provides non -medical supportive care for senior citizens. The help
provided by the caregivers of HCAO allows seniors to remain in their own homes when their activities of
daily living become too difficult for them to perform for themselves.
John and Julie purchased their HCA franchise in the fall of 2015 and began work with their first client in
December, 2015. John and Julie started their business in the dining room of their home and in February,
2016 moved to a rented space at 1092 S. Koeller Street, Oshkosh WI 54902 where they continue to
conduct business today. The current HCAO location is no longer able to accommodate staffs needs,
does not provide sufficient space for training and is hampering the ability to help even more seniors.
HCAO's first year (2016) sales were over $375,000. Projected sales growth for 2018 vs. 2016 is over
260%. The sales growth target for 2019 is 37%. HCAO's rapid growth has been very impressive to the
franchisor as HCAO is currently ranked in the top 35% of all HCA franchisees. HCAO employs 4 staff
members and over 80 caregivers. HCA's payroll for the rolling 12 months that ended 9/30/18 is over
$830,000, HCAO's projected payroll for 2019 will exceed $1,000,000.
In order to meet 2019 sales projections, it will require more space for staff functionality and caregiver
training, Continued future growth will also require increased brand recognition and greater exposure to
potential caregivers and clients. The vacated AE Jewelers building exceeds HCAO's space needs and the
current pylon sign height will help provide the needed exposure to potential caregivers and clients while
Page 9
building the HCA brand. These elements of the vacated AE Jewelers property will enable HCAO to help
even more seniors and employ more caregivers in Oshkosh.
HCAO's franchisor (HCA) typically requires that franchisee offices be located in high foot traffic/retail-
oriented sites in order to attract walk-in traffic for both caregiver applicants and in -home care
consumers. HCA had not previously approved any franchisee locations that were not located in a strip
mall and bordered by retail businesses that serve a demographic conducive to generating walk-in traffic,
Based on these requirements and precedents, MCA summarily denied our first request to move to the
vacated AE Jewelers.
Knowing that the brand recognition that can be obtained from a highly visible sign with significant
exposure to a heavy traffic corridor will build the Home Care Assistance brand and generate walk-in
traffic, John and Julie submitted an appeal to HCA detailing traffic counts and providing images of the
current pylon sign from various vantage points. Based on the study provided, HCA approved HCAO's
move to the vacated AE Jewelers on the condition that the current odd shaped diamond sign cabinet be
replaced with a more aesthetically pleasing shape and that the size and height of the sign be appropriate
to build the "Home Care Assistance" brand. Based on the current City of Oshkosh ordinance, replacing
the diamond shaped sign cabinet will require that the overall sign height be lowered to 30'. in the
opinion of our HCA advisor, lowering the sign height to 30' would hamper the visibility of the sign from
all approaches and render the location unacceptable for us to move to.
John and Julie Davids are seeking and will propose a win -win solution that provides uniformity of the
signage in this highly commercial corridor and that will also be conducive to attracting the walk -In traffic
that is required by HCA. To that end, enclosed with this plan development application are illustrations of
signs that will meet the requirements of HCA and will also lower the overall height of the sign from the
current 60' to 55'. At 55' the proposed sign will be equal to the height of the surrounding signage of CVS
Pharmacy and Waigreens.
As you will see in the included illustrations, the proposed sign face will also utilize opaque graphics
except where "Home Care Assistance" is spelled out. While opaque graphics are not conducive to
maximum exposure of the HCA brand during evening hours, John and Julie recognize the concerns of
nearby residents and are happy to compromise on the effectiveness of the sign in order to significantly
reduce the amount of light that will be emitted.
As you will see in the attached illustrations, John and Julie are proposing replacing the rectangular sign
cabinet on the west side of the building with a more attractive channel letter sign. While current code
allows for the graphic panels in the existing cabinet to be replaced, John and Julie offer the significantly
more expensive channel letter option as a way to further enhance the visual aspect of the vacant AE
Building,
John and Julie will also consider removing altogether an even more unsightly 98" x 36" sign cabinet on
the south side of the building. While removing the 98" x 36" sign cabinet is not required by ordinance,
John and Julie are open to sacrificing the significant branding impact of the 98" x 36" sign cabinet to
further improve the aesthetics of the vacated AE Building in exchange for a suitable pylon sign solution.
To further enhance the visual appeal of the vacated AE Property, John and Julie have included with this
application a landscaping plan that illustrates replacing dead or dying trees with more robust and
Page 10
climate appropriate decorative trees, cleaning up and repairing flower beds, installing colorful and
ornate plantings, and planting a hedgerow with 2 varieties of arborvitaes to help block headlights from
cars traveling through the round -a -bout at 91h Ave & Koeller from reaching the homes of residents on
Lilac Avenue.
In summary John and Julie Davids seek approval to have a pylon sign with an overall height of 55' at the
site of the vacated AE Jewelers property. In exchange for approval of the proposed pylon sign John and
Julie Davids will improve the vacated AE property by;
- Replacing a cabinet sign with a channel letter sign on the West side of the building.
- Removing a 98" x 36" sign cabinet from the south side of the building.
- Installing landscaping that will beautify the property and provide light barriers for surrounding
neighbors.
- Encourage River Valley One, LLC to file a deed restriction that will prevent a pornography
business and other various unsavory businesses from ever being operated from this property.
Page 11
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August 1, 2018
Dariyn Burich, Planning Director
City of Oshkosh — Plan Commission
215 Church Avenue
Oshkosh, WI 54901
RE: Signage Variance Request from Home Care Assistance — Fox Cities (HCA-FC)
Dear Mr. Burich:
I am writing this letter on behalf of the Oshkosh Chamber of Commerce in support of John and Julie
Davids' (DBA Home Care Assistance — Fox Cities) request for a sign variance for the property located at
1755 West 7's Avenue. I understand that the Davids are seeking a variance to maintain the height of the
sign that currently exists on this property. In discussing this request with Mr. Davids, we find that his
variance request is justifiable and appropriate for the character of this commercial/retail oriented area.
This vacant property is essentially located on S. Koeller Sheet between Red Robin Restaurant and CVS
Pharmacy near the 9th Avenue and S. Koeller Street round -a -bout. The surrounding properties in this area
are all commercial/retail businesses, with no residential properties existuig in the immediate area. The
pylon signs of surrounding businesses are of similar height as the pylon sign at this vacated property.
Cutting the pylon sign at the vacated property to 30' would actually break-up the uniformity of signage as
it exists today.
The businesses that exist along the US Highway 41 corridor are looking to maximize visibility in this
highly commercial/retail area. This visibility is critical for Home Care Assistance to continue to grow
their business. Consequently, given the landscaping planted and maintained by the City of Oshkosh in the
center of the 9th Avenue/S. Koeller Sheet round -a -bout, the sign on the vacated property would not be
viewable by northbound traffic on S. Koeller if it were reduced to 30'. Visibility to 9th Avenue
westbound traffic and southbound S. Koeller Sheet traffic would also be severely hampered.
The Davids have been operating Home Care Assistance in Oshkosh for the past 2,5 years. Their business
growth during this time has been remarkable in terms of sales revenue and employment. This is the type
of business that we want to continue to growth and develop in the community.
We would ask and urge that the Plan Commission approve this sign variance.
Sincerely,
Jo n111 A. Casper
President & CEO
.4 C-70,8 S6� AVA&YOd dlOhte" 1(?W"/"g4M
120 Jacksoii Street i Oshkosh, WI 54901 1 920. 30RtP'J 4A 920.303.2263 1 InWoshkoshc.hamber,com
Mr. Robert Cornell, Chair
Oshkosh Board of Appeals
543 W Smith Avenue
Oshkosh, WI 54901
Re: Variance Request for Home Care Assistance
Dear Mr, Cornell:
As the CEO of the Greater Oshkosh Economic Development Corporation, I am writing to encourage your
support for a sign variance for the property located at 1755 West 711, Avenue. This site is proposed to be the
fixture home of Hoene Care Assistance — Fox Cities, with John and Julie Davids as local franchisee owners.
The request is to allow the current height that exists for the pylon sign on this property while modifying
the sign's design characteristics. The sign is nonconforming presently because of decisions made by the
previous tenant. While the location is ideal in the Davids' view, the site is made even more attractive when
the height can be maintained and redesigned to fit many types of businesses. The sign's current diarnond-
shaped design is only useful to the former commercial tenant; a redesigned site at less than 30' will not
facilitate an increase in retail traffic.
Home Care Assistance addresses an important need in our community, which is the personal care of the
more seasoned and often most vulnerable residents in our greater Oshkosh community. John and David
left their careers to launch Home Care Assistance -Fox Cities, and have grown their sales, workforce, and
clientele in a short amount of time, clearly demonstrating the need for this business.
Furthermore, Home Care Assistance is part of a broader nationwide network. John and Julie would not
have launched this business in Oshkosh without franchise support. Home Care Assistance -Fox Cities is
currently located in an Oshkosh -based strip mall location, but adjacent businesses are not complementary
to the business's clientele. Long-term this location is not conductive to continued growth.
Please join me in supporting a growing Oshkosh small business. We urge your approval of the variance,
but if that is not possible, we encourage your assistance in identifying a pathway forward for John and
Julie to expand at that location. Please do not hesitate to contact me anytime at (920) 230-3322 or
jasoia.,A,I,lite@greateroshl(osh.com.
greateroshlcosh.com.
My B st,
f
-Jason E. White, President & CEO
Greater Oshkosh Economic Development Corporation
cc: Mr. Wesley Kottke
Mr. Robert Ii-asniewski
Ms. Kathryn Larson
Mr. Dennis Penney
Page 19
REZONE/SIP 600 S KOELLER STREET LLC ANN M FROEHLKE
1755 W 7TH AVE 601 OREGON ST B 625 LILAC ST
PC: 12-04-18 OSHKOSH WI 54902 OSHKOSH WI 54902
CHRISTIAN COMMUNITY CHILD CENTER
3870 JACKSON ST
OSHKOSH WI 54901
JOHN I DAVIDS
1560 ARBORETUM DR
OSHKOSH WI 54901
ROBERT A ILG III TRST/HOUSER FAM TRST
3903 BELLAIRE BLVD
HOUSTON TX 77025
RIVER VALLEY ONE LLC - ANDY DUM (E
230 OHIO ST
SUITE 200
OSHKOSH WI 54902
Page 20
Page 21
1 in = 0,09 mi
M,
1 in=500ft y
City of Oshkosh maps and data are intended to be used for general identification purposes only, and {
the City of Oshkosh assumes no liability for the accuracy of the information. Those using the f
information are responsible for verifying accuracy. For full disclaimer please go to Printing Date:11/912018Oshkosh
www.ci.oshkosh.wi.us/Glsdisclaimer Prepared by: City of Oshkosh, WI
JIGISIPIammng\Plan Commission Site Plan Map templateWlan Commission Site flan Map lemplate.mxd User: minak
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City of Oshkosh maps and data are intended to be used for general identification purposes only, and
the City of Oshkosh assumes no liability for the accuracy of the information. Those using the
information are responsible for verifying accuracy. For full disclaimer please go to
www.ci.oshkosh.wi.us/GlSdisclaimer
1 in = 0.02 mi
tin=100ft
Printing Date:11/9/2018
Prepared by: City of Oshkosh, WI
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Oshkosh
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User: minak