HomeMy WebLinkAbout12. 18-415 AUGUST 15, 2018 18-415 RESOLUTION
(CARRIED 4-0 LOST LAID OVER WITHDRAWN )
PURPOSE: APPROVE AMENDMENT TO SPECIFIC IMPLEMENTATION
PLAN FOR SIGNAGE MODIFICATION FOR VERVE CREDIT
UNION; 1000 BLOCK OF N. WASHBURN STREET
INITIATED BY: OC DEVELOPMENT 2, LLC
PLAN COMMISSION RECOMMENDATION: Approved w/conditions
WHEREAS, the applicant would like to amend the previously approved Specific
Implementation Plan for signage modification for Verve Credit Union located in the 1000
Block of N. Washburn Street; and
WHEREAS, the Plan Commission finds that the planned development for signage
modification located in the 1000 Block of N. Washburn Street is consistent with the criteria
established in Section 30-387(C)(6) of the Oshkosh Zoning Ordinance; and
NOW THEREFORE BE IT FURTHER RESOLVED by the Common Council of the
City of Oshkosh that the amendment to the specific implementation plan for the planned
development for signage modification for Verve Credit Union located in the 1000 Block
of N. Washburn Street, per the attached, is hereby approved with the following
conditions:
1) Base Standard Modification to allow roof signs as specifically shown on the
proposed plans.
2) Building wall signage shall be limited to 112 sq. ft.
3) Base Standard Modification to allow 64 sq. ft. of building wall signage on the
north elevation.
TO: Honorable Mayor and Members of the Common Council
FROM: Darryn Burich
Director of Planning Services
DATE: August 7, 2018
RE: Approve Amendment to Specific Implementation Plan for Signage Modification
for Verve Credit Union; 1000 Block of N. Washburn Street (Plan Commission
recommends approval)
BACKGROUND
The subject property is a commercial parcel located at 1000 block of N. Washburn and is
approximately 3.17 acres in area. The development was approved as a Planned Development in
August 2017. The Planned Development proposed a 2 -phase development containing three
buildings totaling 61,500 sq. ft. The surrounding area consists predominately of commercial
uses. The subject property as well as the surrounding area are zoned Suburban Mixed Use with
a Planned Development Overlay (SMU-PD).
ANALYSIS
The applicant is seeking two Base Standard Modifications related to signage. First, the applicant
is proposing to construct two 16 sq. ft. signs on the east and west facing canopies. These signs
are proposed to be mounted to the top edge of the canopy as opposed to the flat against the side
of it. The signs would be classified as roof mounted signs as defined in the zoning ordinance.
Staff is in support of the BSM to allow the signs as they may meet the definition of a roof
mounted sign, but they do not meet the original intent of what a roof sign is. These signs do not
extend above the top of the building as one would traditionally think of for a roof sign. They
are designed similar to a standard wall mounted sign and being placed where traditional wall
signage would be used.
The applicant is also seeking a BSM to be allowed to a 64 sq. ft. building sign along the north
building elevation. The applicant is proposing a total of 112 sq. ft. of building wall signage for
the entire building. The applicant feels with the overall signage being roughly half of what is
permitted, it is a reasonable request to allocate more than would be traditionally permitted to
the front building fagade. Staff is in support of the request for two reasons. With this unique
building layout / design staff feels the request for a more traditionally sized front sign is
City Hall, 215 Church Avenue P.O. Box 1130 Oshkosh, WI 54903-1130 920.236.5000 http://www.ci.oshkosh.wi.us
warranted. Staff agrees with the applicant assertion that the larger sign is justified as a tradeoff
for an overall lower total amount of signage being proposed.
FISCAL IMPACT
Approval of the Planned Development amendment to permit the signage as requested will not
require any additional city service provisions and should result in no fiscal impact other than
additional assessed improvement value.
RECOMMENDATION
The Plan Commission recommended approval of the amendment to the specific implementation
plan at its August 7, 2018 meeting.
Respectfully Submitted,
/a: U, / L
Darryn Burich
Director of Planning Services
Approved:
Mark A. Rohloff
City Manager
City Hall, 215 Church Avenue P.O. Box 1 130 Oshkosh, WI 54903-1130 920.236.5000 http://www.ci.oshkosh.wi.us
ITEM: SPECIFIC IMPLEMENTATION PLAN AMMENDMENT FOR SIGNAGE
MODIFICATION FOR VERVE CREDIT UNION LOCATED AT THE 1000
BLOCK OF N. WASHBURN STREET
Plan Commission meeting of August 7, 2018.
GENERAL INFORMATION
Applicant/Owner: OC Development 2, LLC
Actions Requested:
The applicant requests approval of a Specific Implementation Plan amendment for signage
modifications for a Verve Credit Union located on the 1000 block of N. Washburn Street.
Applicable Ordinance Provisions:
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Property Location and Background Information:
The subject property is a commercial parcel located at 1000 block of N. Washburn and is
approximately 3.17 acres in area. The development was approved as Planned Development in
August, 2017. The Planned Development proposed a 2 -phase development containing three
buildings totaling 61,500 sq. ft. The surrounding area consists predominately of commercial uses.
The subject property as well as the surrounding area are zoned Suburban Mixed Use with a
Planned Development Overlay (SMU-PD).
Subject Site
Existing
Land Use
Zoning
Currently
under development as Commercial
SMU-PD
Adjacent Land Use and Zoning
Existing Uses
Zoning
North
Public Right -of -Way (N Washburn St)
SMU-PD
West
Retail (Lowe's)
SMU-PD
South
Retail (Dick's Sporting Goods/Pet Smart)
SMU-PD
East
Public Right -of -Way (N Washburn St)
SMU-PD
Comprehensive Plan
Comprehensive Plan Land Use Recommendation
Land Use
10 Year Land Use Recommendation
Commercial
20 Year Land Use Recommendation
Commercial
ANALYSIS
Use
The applicant is proposing no changes to the previously approved land uses.
Site Design / Access and Circulation / Parking
The applicant is not proposing any changes to the previously approved site layout.
Sieg
The applicant is seeking two Base Standard Modification related to signage. First, the applicant is
proposed to construct two 16 sq. ft. signs on the east and west facing canopies. These signs are
proposed to be mounted to the top edge of the canopy as opposed to the flat against the side of it.
The signs would be classified as roof mounted signs as defined in the zoning ordinance. Staff is
in support of the BSM to allow the signs as they may meet the definition of a roof mounted sign,
but they do not meet the intent of why roof signs were prohibited. These signs do not extend
above the top of the building as one would traditionally think of for a roof sign. They are
designed similar to a standard wall mounted sign and being placed where traditional wall
signage would be used. The signs as proposed fit within the overall architecture and design of
the credit union building.
The applicant is also seeking a BSM to be allowed to a 64 sq. ft. building sign along the north
building elevation. Code allows a maximum of 1 sq. ft. of building signage per linear foot of
building wall. In this case, the credit union building is approximately 33' long. The total building
is approximately 222 linear feet and would in turn allow up to an overall total of 222 sq. ft. of
signage on the building. The applicant is proposing a total of 112 sq. ft. of building wall signage
for the entire building. The applicant feels with the overall signage be roughly half of what is
permitted it is a reasonable request to allocate more than would be traditionally permitted to the
front building fagade. Staff is in support of the request for two reasons. First, staff feels it is
appropriate to allow the larger sign on the front building facade as the design of this building was
impacted by a gas easement on the property, which lead to the building being narrower than a
typical building of this nature. The building has approximately 33' of building wall but the
impact of the front elevation including the drive through lane is approximately 50'. With this
unique building layout / design staff feels the request for a more traditionally sized front sign is
warranted. Second, staff agrees with the applicant assertion that the larger sign is justified as a
trade off for an overall lower total amount of signage being proposed. Staff recommends a
condition be placed limiting the applicant 112 sq. ft. of wall signage in exchange for the larger
front wall signage.
Lightmg
The applicant is not proposing any changes to the previously approved lightning plan.
Landscaping
The applicant is not proposing any changes to the previously approved landscaping plan.
Item -1000 Block of N Washburn St. SIP Amendment
Storm water Management
The applicant is not proposing any changes to the previously approved plans.
Building Design
The final building design was approved by the Plan Commission on April 17, 2018. The SIP
amendment is consistent with the previously approved building design.
FINDINGS/RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends that Plan Commission make the following findings
based on the criteria established by Chapter 30-387 (C)(6):
(a) The proposed Planned Development project is consistent with the overall purpose
and intent of this Chapter.
(b) The proposed Planned Development project is consistent with the City's
Comprehensive Plan and other area plans. (It is the responsibility of the City to
determine such consistency.)
(c) The proposed Planned Development project would maintain the desired
relationships between land uses, land use densities and intensities, and land use
impacts in the environs of the subject site.
(d) Adequate public infrastructure is or will be available to accommodate the range of
uses being proposed for the Planned Development project, including but not limited
to public sewer and water and public roads.
(e) The proposed Planned Development project will incorporate appropriate and
adequate buffers and transitions between areas of different land uses and
development densities/intensities.
(f) The proposed Planned Development project design does not detract from areas of
natural beauty surrounding the site.
(g) The proposed architecture and character of the proposed Planned Development
project is compatible with adjacent/nearby development.
(h) The proposed Planned Development project will positively contribute to and not
detract from the physical appearance and functional arrangement of development in
the area.
(i) The proposed Planned Development project will produce significant benefits in
terms of environmental design and significant alternative approaches to addressing
development performance that relate to and more than compensate for any requested
exceptions/base standard modifications variation of any standard or regulation of this
Chapter.
(j) For Planned Development projects that are proposed to be developed in phases, the
applicant can provide a timeline for development and can demonstrate that the project
would be successful even if all phases were not or could not be completed.
Staff believes that the development meets the standards set forth in Section 30-387 of the Zoning
Ordinance and will have a positive impact on surrounding lands, will be harmonious with the
intended character of the general vicinity, and will not be detrimental to neighboring properties
or the community as a whole. Staff also feels that the proposal reflects the City's development
Item -1000 Block off Washburn St SIP Amendment 3
and planning policies, enhances the appearance of the area and is architecturally compatible with
nearby and adjacent structures lending a positive contribution to the physical appearance of land
uses and buildings in the community.
Staff recommends approval of the Specific Implementation Plan with the following conditions:
1) Base Standard Modification to allow roof signs as specifically shown on the proposed
plans.
2) Building wall signage shall be limited to 112 sq. ft.
3) Base Standard Modification to allow 64 sq. ft. of building wall signage on the north
elevation.
The Plan Commission approved of the Specific Implementation Plan Amendment as requested
with conditions. The following is the Plan Commission's discussion on this item.
Mr. Lyons presented the item and reviewed the site and surrounding area. The applicant is
seeking two Base Standard Modification related to signage. First, the applicant is proposed to
construct two 16 sq. ft. signs on the east and west facing canopies. These signs are proposed to be
mounted to the top edge of the canopy as opposed to the flat against the side of it. The signs
would be classified as roof mounted signs as defined in the zoning ordinance. The signs as
proposed fit within the overall architecture and design of the credit union building. The applicant
is also seeking a BSM to be allowed to a 64 sq. ft. building sign along the north building elevation.
Staff recommends a condition be placed limiting the applicant 112 sq. ft. of wall signage in
exchange for the larger front wall signage.
There was no discussion on the item.
Motion by Vajgrt to approve a specific implementation plan amendment for signage modification for
Verve Credit Union located in the 1000 block of N. Washburn Street. With the following conditions:
1) Base Standard Modification to allow roof signs as specifically shown on the proposed plans.
2) Building wall signage shall be limited to 112 sq. ft.
3) Base Standard Modification to allow 64 sq. ft. of building wall signage on the north
elevation.
Item 1000 Block of N Washburn A SIP Amendment 4
SMMlrra:
City of Oshkosh Dept. of Communily Development
215 Church Ave„ P.O. Box 1130
City Oshkosh, Wl 54901
Oshkosh Planned Development Application PHONE: (920) 236-5059
For General Development. Plan or Specific Implementation Plan
"PLEASE TYPE OR PRINT. USING BLACK INK"
APPLICANT INFORMATION
Petitioner: t` 6- M0P' b A`) ►QP- j'`jERs r �� e_ Date:
Petitioner's Address: _ co l 096-606) S"!�" city; 0fa `elorg Stote: �( Zip: S `"� l Oy j
Telephone #: (I70) V, JL - Z S S Fax: ( ) Other Con fact # or Email:
Status of Petitioner (Please Check): 1-; ner }Representative ;i Tenant Q4 Prospective Buyer �%
Petitioner's Signature (required): _ _ Date: ? O
OWNER INFORMATION n
Owner(s): �� EdEt-Ot�WL I- �-t-- Date: k {�
Owner(s) Address:. b +D 1 0966 °_t --' S T- City: tate: " i Zip:_$ �-
Telephone If: (qz?) 203 r Ig 14 Fax: ( ) Other Contact # or Email: _. tsNr TSL { dIA64f r-
, -t, Ol
Ownership Status (Please Check): o Individual C! Trust u Partnership :X Corporation
Property Owner Consent: (required)
By signature hereon, I/We acknowledge that City officials and/or em ees may, in the performance of their functions, enter
upon the property to inspect or gather h in mal€on necessary rocess this application. I also understand that all
meeting dates are tentative and may e po ed by the Planh g ervices Division for incomplete submissions or other
administrative reasons.
Property Owner's Signaiu Date:
TYPE OF REQUEST:
❑ General Development Plan (GDP) - 0 General Development Plan (GDP) Amendment
la Specific Implementation Plan (SIP) Q Specific Implementation Pian (SIP) Amendment
SITE INFORMATION j r
Address/Location of Proposed Project: { 1 kJ
Proposed Project Type: TO-66-5TAOD JA) 0 p
Current Use of Property: CLe!4 J Zoning: f'"V roD
Land Uses Surrounding Your Site: North: _ p wt W Me- I AL
South: 00)wtonote 114 1-
East:. 41 b4 -44Y
west:. lq*EU 114 L
It is_recotomended that the.appiicarft meet with Planning Services siaff.prio.r to submittal to discuss the.propnsal..
D Applicafton fees..are due'gf lime of submittal: Make.check.payable. to City of.Oshkosh. -
y Please refer to #he_fee scher3ufe_for.dppropria to, tee: FEE.IS NON-REFUNDABLE
For more information please visit the City's website atW..ww;ci;oshkosb:wi,L�s/Cornm�),ni..ty Developmer�f%Plcznning,hlm
Staff Date Rec'd
Page 5
THE MORGAN PARTNERUS
11'roresyi0nal Heol Cetatc Services
Mr. Mark Lyons, Dept. of Community Development
215 Church Avenue
P.O. Box 1130
Oshkosh, WI 54903-1130
RE: Verve, a credit union - Planned Development Amendment
Mr, Lyons:
Per our previous discussions, this letter shall serve as the narrative regarding the Planned Development
submittal for the new branch for Verve, a credit union, at 1065 Washburn St. in Oshkosh. As previously
discussed, the signs as proposed by Verve are not approvable under the sign ordinance due to the size
of the north facing sign as well as the type of the east and west facing signs. We are requesting base
code modifications to allow for these signs to proceed as proposed. Please note that these items were
discussed at a workshop of the Plan Commission on April 17`", and those in attendance liked the look we
were going for were generally supportive of the items we were requesting.
As to signage sizes, we are requesting a BSM to allow us fuller use of the sign area allocated to us under
the sign code, which is 1 square foot per linear foot of building facade, Given the building footprint of
roughly 222 linear feet, the signage area permitted would be 222 SF. While the total amount of building
SF is well below this amount (11.2 SF in total for all four sides), the signage in the interior of the space
visible through the windows on the north facade exceeds the amount of allowable signage for that
individual facade. Due to the building's positioning on this site (limited due to an ANR Pipline easement
on the east curb of the building) it is a far skinnier layout that Verve would typically employ, and as a
result the allowable signage placed on the main fagade is unreasonably limited. It is our hope that based
on the feedback received during the April 171x' PC workshop, that a base standard modification would be
granted to allow the northern facing interior signage to remain as shown at 64 SF given that the
remaining facades (even including the northern facing interior signage) are almost half of what would
normally be permitted for overall signage.
Regarding the signage type, Verve is requesting a base standard modification to allow the signs as
shown on the east and west facing canopies, which are mounted at the edge of the campy rather than
flat against the wall as traditional wall signs are shown. Due to vagueness within the current zoning
code, the signs could potentially be considered "roof mounted signs" and would be prohibited. It was
the consensus of the plan commission workshop that these are not considered "rooftop signs" and as
such should be allowed. It is our hope that the PC will affirm this formally as part of the PD amendment.
Page 6
Thank you to staff and members of the plan commission for their continuing willingness to consider
these design items, which will allow for significant continued development activity at this site with high
quality materials and design.
Res e tfully,
Pd Bowen
The Morgan Partners, LLC
Page 7
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SIP AMEND LOWES HOME CENTERS LLC MENARD INC
1065 N WASHBURN ST 1000 LOWES BLVD 3630 S GEYER RD STE 100
PC: 08-07-18 MOORESVILLE NC 28117 SAINT LOUIS MO 63127
VEREIT MT OSHKOSH WI LLC
PO BOX 460369 DEPT 100
HOUSTON TX 77056
MORGAN PARTNERS LLC
601 OREGON ST
OSHKOSH WI 54902
TOWN OF ALGOMA
15 N OAKWOOD RD
OSHKOSH WI 54904
OC DEVELOPMENT 2 LLC
601 OREGON ST B
OSHKOSH WI 54902
Page 11
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