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HomeMy WebLinkAboutItem V PLAN COMMISSION STAFF REPORT AUGUST 7,2018 ITEM: V SPECIFIC IMPLEMENTATION PLAN AMMENDMENT FOR SIGNAGE MODIFICATION FOR VERVE CREDIT UNION LOCATED AT THE 1000 BLOCK OF N. WASHBURN STREET GENERAL INFORMATION Applicant/Owner: OC Development 2, LLC Actions Requested: The applicant requests approval of a Specific Implementation Plan amendment for signage modifications for a Verve Credit Union located on the 1000 block of N. Washburn Street. Applicable Ordinance Provisions: Planned Development standards are found in Section 30-387 of the Zoning Ordinance. Property Location and Background Information: The subject property is a commercial parcel located at 1000 block of N. Washburn and is approximately 3.17 acres in area. The development was approved as Planned Development in August, 2017,The Planned Development proposed a 2-phase development containing three buildings totaling 61,500 sq. ft. The surrounding area consists predominately of commercial uses. The subject property as well as the surrounding area are zoned Suburban Mixed Use with a Planned Development Overlay (SMU-PD). Subject Site Existing Zana Use Zoni�t Currently under development as Commercial SMU-PD Adjacent Land Use and Zoning Existing Uses Zoning North Public Right-of-Way (N Washburn St) SMU-PD West Retail(Lowe's) SMU-PD South Retail(Dick's Sporting Goods/Pet Smart) SMU-PD East Public Right-of-Way(N Washburn St) SMU-PD Comprehensive Plan Comprehensive Plan Lanni Use Recommendation Land Use 10 Year Land Use Recommendation Commercial 20 Year Land Use Recommendation Commercial 1 ANALYSIS Use The applicant is proposing no changes to the previously approved land uses. Site Design/Access and Circulation/Parking The applicant is not proposing any changes to the previously approved site layout. Signage The applicant is seeking two Base Standard Modification related to signage, First, the applicant is proposed to construct two 16 sq. ft. signs on the east and west facing canopies. These signs are proposed to be mounted to the top edge of the canopy as opposed to the flat against the side of it. The signs would be classified as roof mounted signs as defined in the zoning ordinance. Staff is in support of the BSM to allow the signs as they may meet the definition of a roof mounted sign, but they do not meet the intent of why roof signs were prohibited. These signs do not extend above the top of the building as one would traditionally think of for a roof sign. They are designed similar to a standard wall mounted sign and being placed where traditional wall signage would be used. The signs as proposed fit within the overall architecture and design of the credit union building, The applicant is also seeking a BSM to be allowed to a 64 sq. ft.building sign along the north building elevation. Code allows a maximum of 1 sq. ft. of building signage per linear foot of building wall. In this case, the credit union building is approximately 33' long, The total building is approximately 222 linear feet and would in turn allow up to an overall total of 222 sq. ft. of signage on the building. The applicant is proposing a total of 112 sq. ft. of building wall signage for the entire building. The applicant feels with the overall signage be roughly half of what is permitted it is a reasonable request to allocate more than would be traditionally permitted to the front building fagade. Staff is in support of the request for two reasons. First, staff feels it is appropriate to allow the larger sign on the front building facade as the design of this building was impacted by a gas easement on the property, which lead to the building being narrower than a typical building of this nature. The building has approximately 33' of building wall but the impact of the front elevation including the.drive through lane is approximately 50'. With this unique building layout/design staff feels the request for a more traditionally sized front sign is warranted. Second, staff agrees with the applicant assertion that the larger sign is justified as a trade off for an overall lower total amount of signage being proposed. Staff recommends a condition be placed limiting the applicant 112 sq.ft. of wall signage in exchange for the larger front wall signage. Lighting The applicant is not proposing any changes to the previously approved lightning plan. Landscaping The applicant is not proposing any changes to the previously approved landscaping plan. Ifern V-1000 Block of N Washburn St.SIPAinendineaf 2 Storm water Management The applicant is not proposing any changes to the previously approved plans, Building Design The final building design was approved by the PIan Commission on April 17, 2018. The SIP amendment is consistent with the previously approved building design. FINDINGS/RECOMMENDATION/CONDITIONS. In its review and recommendation to the Common Council on an application for a Planned Development district, staff recommends that Plan Commission make the following findings based on the criteria established by Chapter 30-387 (C)(b): (a) The proposed Planned Development project is consistent with the overall purpose and intent of this Chapter. (b) The proposed Planned Development project is consistent with the City's Comprehensive Plan and other area plans. (It is the responsibility of the City to determine such consistency.) (c)The proposed Planned Development project would maintain the desired relationships between land uses, land use densities and intensities, and land use impacts in the environs of the subject site. (d) Adequate public infrastructure is or will be available to accommodate the range of uses being proposed for the Planned Development project, including but not limited to public sewer and water and public roads. (e)The proposed Planned Development project will incorporate appropriate and adequate buffers and transitions between areas of different land uses and development densities/intensities. (f) The proposed Planned Development project design does not detract from areas of natural beauty surrounding the site. (g) The proposed architecture and character of the proposed Planned Development project is compatible with adjacent/nearby development. (h)The proposed Planned Development project will positively contribute to and not detract from the physical appearance and functional arrangement of development in the area. (i) The proposed Planned Development project will produce significant benefits in terms of environmental design and significant alternative approaches to addressing development performance that relate to and more than compensate for any requested exceptions/base standard modifications variation of any standard or regulation of this Chapter. (j) For Planned Development projects that are proposed to be developed in phases, the applicant can provide a timeline for development and can demonstrate that the project would be successful even if all phases were not or could not be completed. Staff believes that the development meets the standards set forth in Section 30-387 of the Zoning Ordinance and will have a positive impact on surrounding lands, will be harmonious with the intended character of the general vicinity, and will not be detrimental to neighboring properties or the community as a whole. Staff also feels that the proposal reflects the City's development Item V-1000 Block ofN Washburn Sl.SIPAn:eudmenr 3 and planning policies, enhances the appearance of the area and is architecturally compatible with nearby and adjacent structures lending a positive contribution to the physical appearance of land uses and buildings in the community. Staff recommends approval of the Specific Implementation Plan with the following conditions: 1) Base Standard Modification to allow roof signs as specifically shown on the proposed plans. 2) Building wall signage shall be limited to 112 sq, ft, 3) Base Standard Modification to allow 64 sq. ft. of building wall signage on the north elevation. horn V 1000 Stock ofN Washburn St.SIPAmendment 4 i -AdPbL SUBMIT TO; City of Oshkosh sisc ��cnnve nyvXlopmenr 1130 c''Q� Planned Development Application �oN�;x',,23��9 Oshkosh For General Development.Plan or Specific Implementation Plan "PLEASE TYPE OR PRINT USING BLACK INK" APPLICANT INFORMATION YY6- Wt 016 ?41v -!,A 2 E T"l l`LS Petitioner: Lt. � Date: r Petitioner's Address: foo` 0966 City: s4 '40rq._-- State: Zip: a p� Telephone #: (170)26 ZS s Fax: ( ) Other Contact#or Email: �""��� 6A Status of Petitioner(Please Check): ner )<Representative '1 Tenant Prospective Buyer Petitioner's Signature(required): Date: 2 OWNER INFORMATION i Owner(s): �� E�r✓t�Ot�t"� - Z L-t--L- Date: Owner(s) Address:®b� ) Q� t' S City: State: Zip:—5 �- Telephone It: Mqz ) 703 Iql 7 Fax:( ) Other Contact It or Email: lfari +I-t, 1 do% Ownership Status (Please Check): i Individual ;--Trust IF,Partnenhip X Corporation Property Owner Consent:(required) By signature hereon,[/We acknowledge that City officials and/or em ees may,in the performance of their functions,enter upon the property to inspector gather h in motion necessary, rocess this application. I also understand that all meeting dates are tentative and may o po ed by the Plann' g ervices Division for incomplete submissions or other administrative reasons. Property Owner's Signatu zz Date: J PE of REQUEST: ©General Development Plan (GDP) 0 General Development Plan(GDP) Amendment ❑Specific Implementation Plan (SIP) Lk Specific Implementation Plan (SIP) Amendment SITE INFORMATION Address/Location of Proposed Project: �6 Proposed Project Type: JaV S't`A0D jet)0 t l T OP 14 Current Use of Property: 'ok f-WJ T L P," _.`Zoning: Land Uses Surrounding Your Site: North: D YA ioMe-I A•L. South: (�f)Mon OU I* %- East: I'll b4h1AY West: (Z MkW-t14 L It is recommended that the.applicant meet with Planning Services staff prior to submittal to discuss the proposal. 3> Application fees are due of lime of submittal.Make aeck,payabfe to City of Oshkosh. Y Please refer to the fee schedule for.approprlate fee. FEE IS NON-REFUNDABLE for more information please visit the City's website at:w-ww.ci-oshkosh.wi.us/Cornmuniiy_oevelopmentiPici.nningihirn Staff Date Recd Page 5 1 PH PY0f08F3i0M1I I{OO CeWC Serviec8 Mr, Mark Lyons, Dept,of Community Development 215 Church Avenue P.O. Box 1130 Oshkosh,WI 54903-1130 RE:Verve, a credit union-Planned Development Amendment Mr. Lyons: Per our previous discussions,this letter shall serve as the narrative regarding the Planned Development submittal for the new branch for Verve,a credit union, at 1065 Washburn St. in Oshkosh. As previously discussed,the signs as proposed byVerve are not approvable under the sign ordinance due to the size of the north facing sign as well as the type of the east and west facing signs.We are requesting base code modifications to allow for these signs to proceed as proposed. Please note that these items were discussed at a workshop of the Plan Commission on April 171',and those in attendance liked the look we were going for were generally supportive of the items we were requesting. As to signage sizes,we are requesting a BSM to allow us fuller use of the sign area allocated to us under the sign code,which is 1 square foot per linear foot of building facade. Given the building footprint of roughly 222 linear feet,the signage area permitted would be 222 SF.While the total amount of building SF is well below this amount(1.12 SF in total for all four sides),the signage in the interior of the space visible through the windows on the north facade exceeds the amount of allowable signage for that individual fa4ade. Due to the building's positioning on this site (limited due to an ANR Pipline easement on the east curb of the building)it is a far skinnier layout that Verve would typically employ,and as a result the allowable signage placed on the main fagade is unreasonably limited. It is our hope that based on the feedback received during the April 171h PC workshop, that a base standard modification would be granted to allow the northern facing interior signage to remain as shown at 64 SF given that the remaining facades(even including the northern facing interior signage)are almost half of what would normally be permitted for overall signage. Regarding the signage type,Verve is requesting a base standard modification to allow the signs as shown on the east and west facing canopies,which are mounted at the edge of the campy rather than flat against the wall as traditional wall signs are shown. Due to vagueness within the current zoning code,the signs could potentially be considered"roof mounted signs"and would be prohibited.It was the consensus of the plan commission workshop that these are not considered "rooftop signs"and as such should be allowed. It is our hope that the PC will affirm this formally as part of the PD amendment. Page 6 Thank you to staff and members of the plan commission for their continuing willingness to consider these design items,which will allow for significant continued development activity at this site with high quality materials and design. 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