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HomeMy WebLinkAboutItem IV PLAN COMMISSION STAFF REPORT AUGUST 7,2018 ITEM IV: APPROVAL OF A SPECIFIC IMPLEMENTATION PLAN AMENDMENT FOR SIGNAGE FOR PROPERTY LOCATED AT 1863 JACKSON STREET (MCDONALD'S) GENERAL INFORMATION Applicant: Nicolet Sign Owner: Kilian Management Services c/o Steve Kilian Jr. Actions Requested: The applicant requests approval of a Specific Implementation Plan amendment for signage upgrades for 1863 Jackson Street,McDonald's. Applicable Ordinance Provisions; Planned Development standards are found in Section 30-387 of the Zoning Ordinance. Property Location and Background Information: The subject development located at the southwest corner of Jackson Street and W. Gruenwald Avenue consists of one parcel totaling approximately 1..01 acres (44,109 square feet) in size. The subject site is currently developed as a McDonald's fast food restaurant with drive-through, off- street parking area, dumpster enclosure and landscape areas. The development was approved with a Conditional Use Permit with Planned Development in 1998 (Resolution 98-44) when a former traditional style restaurant was razed and replaced with the current retro-style building. The Plan Commission approved a General Development Plan (GDP),Specific Implementation Plan(SIP), and Planned Development Amendment for site and restaurant renovations at the August 15, 2017 Plan Commission meeting. The City Council approved the GDP, SIP, and Planned Development Amendment(Resolution 17-464) at the September 12, 2017 Council meeting. The original SIP addressed use, land conveyance of property from the church to McDonald's, access,parking, landscaping, lighting, and stormwater management. The SIP did not address signage, since signage upgrades were not proposed as part of the original SIP. The property has a SMU`-PD Suburban Mixed Use District zoning designation with a Planned Development Overlay, The 10 and 20 year Comprehensive Land Use Plans recommend commercial development for the subject site.The development is bounded by automobile sales to the north, a commercial shopping center to the east, vacant land and retail to the south and a church to the west. i Subject Site Fxisthq Lanai Use _ Zonain Fast Food Restaurant(McDonalds) SMU-PD Adjacent Land Use and Zoning Existing Uses Zoning North Automobile Sales SMU West Institutional (Church) I South Vacant land/Retail East Shopping Center SMU-PD Comprehensive Plan Com reltensive Plana Land Use Reconninendationa Lanai Use 10 Year Land Use Recommendation Commercial 20 Year Land Use Recommendation Commercial ANALYSIS Use The applicant is not proposing any change of use to the property. The owner recently expanded and modernized the existing drive-through facility. As part of the original SIP, the owner converted the restaurant's double-tandem drive-through to a double, side-by-side drive-through. The owner did the conversion to increase capacity of the drive-through and reduce queuing. Site Design The subject site consists of one parcel with 4,383 sq.ft. of restaurant space. The parcel contains the restaurant, drive-through, and some parking on its southern half, and the majority of the restaurant's parking on the site's northern half. The owner has worked on renovating the building exterior,upgrading the drive-through, and installing new landscaping on site. The owner made a number of changes to the site, and these were addressed as part of the original SIP. No changes to the site design other than signage are proposed as part of this SIP Amendment. Access and Circulation Access and circulation were previously addressed as part of the original SIP. No changes are proposed to the current access and circulation. Parkin arkin Parking was addressed as part of the original SIP, and no changes are proposed to the existing parking scheme. Signage and Lighting Lighting on-site was addressed as part of the site plan review after the original SIP approval. No changes are proposed to the existing lighting on-site. Item IV—SIP Amendment—1863 Jackson Street 2 A sign package for the drive-through improvements was not included with the original submittal. In conversations with the applicant,it was mentioned that the signage will be modernized with LED menu boards. This SIP amendment pertains to the signage proposed for the site. The applicant submitted a comprehensive sign package which includes on-building signage, directional signage, menu board signage, and ordering canopies. The applicant seeks to modernize the signage on this McDonaId's to meet corporate guidelines. On-Building Signage The applicant proposes new 24" tall "McDonald's" lettering on the front(east fagade) of the building,new 10" x 3' "Pay Here" and "Pick-up Here" signs above the drive through windows on the south facade, and a new 42" McDonald's arch outside the entrance on the north (non-drive thru) fagade. All on-building signage complies with the standards for on-building wall signage. Staff supports this signage and sees no issues with the signage as proposed. Directional Signage For on-site directional signage the applicant is proposing a 10'-8" tall overhead drive through canopy between the drive through-lanes. Staff considers this canopy directional signage and the canopy requires a base standard modification because it exceeds the maximum permitted height of 6 feet for all zoning districts. The applicant wants the canopy because it is intended to direct customers and prevent oversized vehicles from entering the drive-through lanes. The applicant proposes one "Order Here" canopy for each drive-through lane. These canopies would be placed before each menu board sign. These "Order Here" canopies would be 11'-5" in height and require a base standard modification because they are in excess of 6 feet in height. These canopies are meant to shelter customers ordering food in the drive-through and they contain LED lights and the speaker system for ordering. Additional on-site directional signage consists of 3 "Pull Forward" signs, and 2 "Directional" signs at the north entrance/exit of the parking lot. The 3 "Pull Forward" signs meet the area standards of 8 sq. ft. per side,but as proposed exceed the height limitation of the ordinance. Their proposed height is 7'-0" and the maximum height permitted under the ordinance is 6'-0." Staff is of the opinion that it is reasonable to require that the"Pull Forward" signs comply with the 6'-0"height maximum prescribed in the standards. The "Directional" signs at the north entrance/exit meet the area,height, and quantity signage standards,but their placement at the parking entrance'as proposed is currently problematic. The signs either have to move out of the 10' x 10' vision triangle or their height must be reduced to 2'- 6." Staff recommends that these signs be required to conform to these standards because the height and vision triangle standards are safety based in nature. Figure 30-290c regulates the number of on-site directional signs: "2 per each vehicular entrance/exit and 1 per distinct parking area." The number of on-site directional signs at the north entrance/exit complies with the ordinance. It is important to note that the sign standards do not address situations such as the overhead canopies proposed. Staff reviewed the canopies, most applicable standards, and intent of the proposed signage and does not see issues with the proposed drive-through canopies. Staff is also supportive of the other on-site directional sign Item IV—SIP Amendment—1863 Jackson Street 3 upgrades and believes they will enhance the site. Staff recommends,however, requiring the applicant to address the vision triangle concerns posed by the current placement of the directional signage at the north entrance/exit. Menu Board Signage The applicant is proposing two new LED Pre-sell boards and two new LED Menu boards to replace the two previous menu boards. Each drive-through lane will have one Pre-sell board and one Menu board. The Pre-sell boards will each be approximately 6' high and about 10 sq. ft. in area. The Menu boards will each be approximately 6' in height and about 24 sq. ft. in area. The ordinance considers the Pre-sell boards and Menu boards as "Daily Notice Drive-Through" signs under Figure 30-290b. Ordinance permits one Daily Notice sign per business with public right-of- way frontage. The McDonald's is on a corner lot and has two right of way frontages. Regardless of whether one interprets the ordinance to permit one Daily Notice sign for the site or two such signs due to the two right of way frontages the number of Pre-seH and Menu boards will require base standard modifications. The area of the Pre-sell boards (10 sq. ft.) complies with the 24 sq. ft. permitted under the zoning ordinance. The area of the Menu boards (screens just under 24 sq. ft.) appears to comply with the zoning ordinance. The applicant states that the 4 new LED signs will replace the 2 existing florescent signs and the 4 new signs will have a smaller combined area than the existing 2 signs. The new signs are ADA compliant and should streamline operations because employees will have the ability to change menu items and pricing electronically instead of going outside to physically change the signs. Staff is of the opinion that the proposed menu board signage will visually enhance the site and has the potential to improve operations on the site. The proposed signage layout intends to break the ordering process down and serve more customers more efficiently than the previous Iayout. The restaurant has 2 drive-through lanes and if the proposed LED signs are thinner and the total area of the 4 signs is Iess than the current are of the existing 2 menu boards staff can support a base standard modification for the signs. Landscaping Landscaping was originally addressed as part of the original GDP-SIP-PD approval. The owner will have to ensure that the landscaping originally conditioned is installed accordingly. Storm Water Management Storm water management was discussed as part of the site plan review process before obtaining building permits. No changes are proposed to the storm water management on site. RECOMMENDATION/CONDITIONS Staff believes that the development meets the standards set forth in Section 30-387 of the Zoning Ordinance and will have a positive impact on surrounding lands, will be harmonious with the intended character of the general vicinity, and will not be detrimental to neighboring properties or the community as a whole. Staff also feels that the proposal reflects the city's development and planning policies,enhances the appearance of the area and is architecturally compatible with nearby and adjacent structures lending a positive contribution to the physical appearance of land uses and buildings in the community. heat IV—SIP Arnendmenr-1863 Jackson Street 4 Staff recommends approval of the Specific Implementation Plan Amendment with the following conditions: 1) On-site directional signage at the north drive entrance/exit must either move out of the 10' x 10' vision triangle or be reduced in height to 2'-6." This is a safety consideration and the applicant appears to have room in the vicinity for locating these signs in a compliant manner, Owner/applicant shall submit revised'plans showing the sign in a conforming location or displaying a compliant height and receive approval from the Department of Community Development before installing this signage, 2) Owner shall ensure that previously conditioned landscaping is installed in accordance with previously submitted landscape plans. 3) Base standard modification to permit overhead drive through canopy and 2 "Order Here" canopies with heights in excess of the 6' limit permitted by the ordinance. 4) Base standard modification to permit 1 Pre-sell board and 1 Menu board for each drive- through lane. 5) "Pull Forward" signage with proposed height of T-0" shall comply with the 6'-0"height maximum of the zoning ordinance. Irene IV—SIPAinenrtneent-1863 Jackson Sfreet 5 SUt3t T 30; Art City of Oshkosh Dept,of Community Developnver,l City 215 Church Ave..P,a,Box 1130 of Planned Development Application °�4t4E�f4�l 40011 9 Oshkosh For General Development Plan or Specific Implementation Plan "PLEASE TYPE OR PRINT USING BLACK INK" APPLICANT INFORMATION Petitioner: tJ1 to 6 L,T- S_I_(W _ Dale: Petitioner's Address: 61 ?- . fvl _City: .L(�'," ?-, \),,az State; t 1 I Zip; � Telephone ft: (qob) 1.5-0- g(o 1/1 Fax: (t c(� 6(o 0~q Other Contact It or Emoil: �j(,rvit��ZGrCLFTSI� Status of Petitioner(Please Check); a Owner I)t Representative it Tenant .1 Prospective Buyer Pefitioner's Signolure (required): Date: OWNER INFORMATION Owner(s): Ki 14a kw+rIf 6�m`,lV r Daie: Owners) Address: 1 7 ZZ City:W LST 32ND Staie: I_ i Zip: Telephone tt: (X _�3V'(o 11( Fax: (Xa 6�10 Other Contact # or Email: Ownership Status (Please Check); U Individual ti Trust :Nilarinership t.I Corporation Property Owner Consent:(required) By signature hereon, I/We acknowledge that City officials and/or employees may,in the performance of their functions, enter upon the properly to inspect or gather other informal'€on necessary to process this application. I also understand that all meeting dates are lenialive and may be postponed by the Planning Services Division for incomplete submissions or outer administrolive reasons. Property Owner's Signature: Date: TYPE OF REQUEST ©General Development Plan (GDP) ©General Development Plan (GDP) Amendment ❑Specific Implementation Plan (SIP) Specific Implementation Plan (SIP) Amendment SITE INFORMATION Address/Location of Proposed Project: t V 5 j�_). j(Y0J45Ci',t f �4()�i14 Proposed Project Type: DJZI U, �ra g 1) onm Poo e.r,)7S Current use of Properly: NI t P Did( t-D 5 _....._. Zoning: Land Uses Surrounding Your Site: North: South: East: Wes]: e It Is recommended that the applicant meet with Planning Services staff prior to submittal to discuss the proposal. Application fees are due at time of submittal,Make check payable to Clty of Oshkosh. Y Please refer to the fee schedule for appropriate fee. FEE IS NON-REFUNDABLE For more information please visit the City's website at wwyv.ci.c3shl ash.wi.is/Comrni�r i1Y_..Development/�1<a+7nin<�,t Eirr� Staff Date Recd Page 6 Specific treatment and location of recreational and open space areas, including designation of any such areas to be classified as common open space. © Proposed grading plan. ❑ Specific landscaping plan for the subject site, specifying the location,species, and installation size of plantings: The landscaping plans shall include a table summarizing all proposed species. ❑ Architectural plans for any nonresidential buildings, multi-family structures, or building clusters, other than conventional single-family or two-family homes on individual lots, in sufficient detail to indicate the floor area, bulk, and visual gtiaracter of such buildings. a Engineering plans for all water and sewer systems, stormwater systems, roads, parking areas, and walkways. ❑ Signage plan for the project, including all project identification signs, concepts for public fixtures and signs, and group development signage themes that may or may not vary from City standards or common practices. • Specific written description of the proposed SIP including: • Specific project themes and images. Specific mix of dwelling unit types and/or land uses. Specific residential densities and nonresidential intensities as described by dwelling units per acre, and landscaping surface area ratio and/or other appropriate measures of density and intensity. Specific treatment of natural features, including parkland. Specific relationship to nearby properties and public streets. Statistical data on minimum lot sizes in the development, the precise areas of all development lots and pads;density/intensity of various parts of the development; building coverage, and landscaping surface area ratio of all land uses: proposed staging: and any other plans required by Plan Commission. A statement of rationale as to why PD zoning is proposed,This statement shall list the standard zoning requirements that, in the applicant's opinion,would inhibit the development project and the opportunities for community betterment that are available through the proposed PD project. A complete list of zoning standards that would not be met by the proposed SIP and the location(s) in which such exceptions/base standard modifications would occur. Phasing schedule, if more than one development phase is intended. Q Agreements, bylaws,covenants,and other documents relative to the operational regulations of the development and particularly providing for the permanent preservation and maintenance of common open areas and amenities. ❑ A written description that demonstrates hove the SIP is consistent with the approved GDP and any and all differences between the requirements of the approved GDP and the proposed SIP. I hereby certify that to the best of my knowledge all required application materials are included with this application. I ani aware that failure to submit the required completed application materials may result in dental or delay of the application request. Applicant's Signature (required); t/ Date: 'CO `rt �7 3 Page 7 NICOLE" SIGN & CONSTRUCTION 612 W. Adams Street PHONE: (906) 265-5220 Iron River, MI 49935 FAX: (906) 661-2034 Contact Foreman : Glen Barth -- (906) 250-4049 June 26, 2018 City of Oshkosh Dept. of Community Development 215 Church Ave., PO Box 1130 Oshkosh, WI 54901 Dear Sir: The following letter is to provide you with documentation surrounding the request of new components as it relates to the McDonald's Restaurant. Currently there are two menu boards for drive-thru customers and.two electronic ordering stations as Well as a clearance sign/welcome point gateway. In the remodel of this store to meet 1vleDonald's corporate guidelines, the following items are requested: 1. New welcome point gateway with breakaway clearance arms for safety of prevention of oversized vehicles entering drive-thru, . 2. Two pre-sell menu boards to prepare customers for direction upon entering order area to speed up and streamline the ordering process. 3. Two electronic menu boards that are updated menu board versions that are part of the McDonald's network and also ADA compliant as employees no longer have to go outside to change menu items or pricing. It is all done electronically. 4. The pre-sell and menu boards combined take up less square footage than the existing florescent outdated menu boards. 5. Ordering canopies--these provide both shelter and safety for customers while ordering food in the drive-thru as these canopies contain LED lights and contain the speaker ordering, system. McDonald's across the country contain a uniformity standard so these changes are necessary. Thank you for your consideration in-this matter. 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NALO'S 04/18/18 toz s�s r Pc He N3a E: persona OSH,WI 165388-1863 N JACKSON ST-OSHKOSH WI scrrsfuarTutaloaAc 1sGOu3sss3,rr.x���w� Page 23 SIP AMENDMENT FAIR ACRES STATION LLC MCDONALDS USA LLC 1863 JACKSON ST 11501 NORTHLAKE DR FL 1 PO BOX 182571 PC: 08-07-18 CINCINNATI OH 45249 COLUMBUS 01-143218 OUR SAVIOR EV LUTH CHURCH R&JD JACOBSON/NJ&DJ PASCARELLA SAALSAA BROS REAL ESTATE LLC 1860 WISCONSIN ST 2430 KAITLYNN CT 7935 ALMOR DR OSHKOSH WI 54901 OSHKOSH WI 54901 VERONA WI 53593 1821 JACKSON STREET LLC NICOLET SIGN KILIAN MANAGEMENT 601 OREGON ST 612 W ADAMS ST 1722 CLARENCE CT OSHKOSH WI 54902 IRON RIVER MI 49935 WEST BEND WI 53095 Page 24 31 _ 4 0 424 ,ar.es x1 r• IOLA-AV a 150 73a 33a � �r t T 420 m 518 , Iry -GRUENWALA-AV Y) 's f7 777 M 342 Y a357 1 - n ^' t .2t' j41.12.. .......... ... --STILLWELL-AV— r7777777771 aze �o Sp.s �r D O W Z 221.5 - a9.i6 I�]4 tela - 13r.1 q' - I n ro � Ia f , r 450 7 73 522 _�VIU�00 „N{URDOGK-AU ;•]m 400 f rrit� { ,� a'}f..as"` `I wo 1 in—0.02 mi r� I���,1 `J 1120 ft in= i �t City of Oshkosh maps and data are btended to 6e used for general iden*aton purposes only,aid t:iiv the Gly of Oshkosh assumes no iaWity for the aecufacy of the nfofmabon. Those using the printing Date:6128/2018 ar information are responsiUe for vefify�g accuracy. For full disdalmef please go to hk� CCh ,v�,,�.ci.oshEcosh vri.usrGiSd�sdafiner Prepared by:City of Oshkosh,WI 0J J J:IGIStiPlanninglPian Comrnfs:on Site Plan heap TemplatelPfan Comms;sbn SiR Fian L'ap Template.mrd User.mina< Page 25 DR 6 —iSMU- W.20 T7 77 bR-6; MULTIPLE SMU MR-36 F -J e 717 vwv IL FT-1 M 6 Mqu 1 in 0.09 mi tL in 500 ft r Acl City of Oshkosh maps and data are ifiterlded to be used for general idefl*a5cfl puq)oses only aN the Uty of Oshkosh assurnes no �abMy for the accuracy of the infofmabon. Those us�ng the VA.,Vi.d.oshkosh,vA.us/GIS6Lsc�.aimer Prepared by: City of Oshkosh,W1 Oshkosh 57GISTlanninrgTlan CornmIss.on Re Plan Map~~p °`~^°~~~�^°°'~~°= ernp~,u" ="'fn~ Page 26 „L- s' f. 1 j xrAt, l l a' r r"Y N�1�Y ryy W AAA z N IIxi11 ( . ff (� 1 in=0.02 mi lin= 100ft City of Oshkosh maps and data are Mended to be used for general identifmtion purposes only,and Cin Y the aty of Oshkosh assumes no &ability for the accuracy of the information. Those using the ab Printing[}ate:6128!2018 information are responsib"e for verifying aocuracy. For full disclamer please go to �S���S� tirhw.oi.oshkosh,tiri.uslGlSdisclaimar Prepared by:City of Oshkosh,WI Oshkosh JAGI-WtanningMPlan Comm"sslon Site Plan Vap Tern ate\Pan Commission&%Pfau Map Template-n d User:m nak Page 27