HomeMy WebLinkAbout26. 18-139 MARCH 13, 2018 18-139 RESOLUTION
(CARRIED 7-0 LOST LAID OVER WITHDRAWN )
PURPOSE: ACCEPT JOINT EFFORT MARKETING (JEM) GRANT & AMEND
2018 MUSEUM BUDGET
INITIATED BY: OSHKOSH PUBLIC MUSEUM
WHEREAS, the museum applied for a Joint Effort Marketing (JEM) grant from the
Wisconsin Department of Tourism in autumn of 2017 and in January was awarded the
maximum grant of$28,250.00; and
WHEREAS, it is necessary to adjust the budget for the Museum to increase their
available funding for advertising/marketing expenditures to reflect this grant.
NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of
Oshkosh that the proper City officials are authorized and directed to take all appropriate
actions to accept this grant, to utilize the grant according to the award, and to execute
any and all documents required for purposes of the same.
BE IT FURTHER RESOLVED by the Common Council of the City of Oshkosh that
attached Amendment #5 to the 2018 Operating Budget Amendment for this purpose is
hereby approved.
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TO: Mark Rohloff, City Manager
FROM: Brad Larson, Museum Director
DATE: March 6, 2018
RE: Accept Joint Effort Marketing Grant and Amend 2018 Museum Budget
BACKGROUND.
The Museum applied for a Joint Effort Marketing (JEM) grant from the Wisconsin
Department of Tourism in the autumn of 2017. The application was focused around
marketing the traveling exhibition, Replay, promoting it outside of the Oshkosh and
broader Lake Winnebago region. In January, the Museum was awarded the maximum
grant of $28,250. The 2018 budget does not reflect this award.
ANALYSIS.
The Museum's marketing budget typically does not allow any form of paid advertising
outside the immediate Oshkosh area. One aspect of the Museum's strategic plan calls for
increasing the Museum's profile and reach beyond the local area. To help achieve this,
the Museum will selectively market unique exhibitions beyond the region. The JEM grant
enables the Museum to purchase advertising in the following primary regions: southeast
Wisconsin, northern Illinois, and northeast Iowa.
FISCAL IMPACT.
The Museum would request to increase their available funding for advertising/marketing
expenditures. This would be a budget neutral action, as there are offsetting grant funds.
The required matching funds will be made through in kind services of staff time. It is
anticipated the JEM grant funds will increase the number of visitors at Museum, which
will positively impact the Museum's revenue.
RECOMMENDATION.
Staff recommend accepting the grant and amending the 2018 Museum budget.
1331 Algoma Boulevard, Oshkosh WI 54901 0 920.236.5799 • oshkoshmuseum.org
2018 Budget Amendments
CDBG Revolving Loan Fund (0307)
Account Description(s):
Contractual Services
Amendment 1
APPROVED AMENDMENT: 01.09.18 Res 18-04
Add: Project Expenditures to include rehabilitation and down payment
assistance of $800,000.00
Revolving Loan Fund Balance $800,000
TOTAL
$ 800,000
Amendment 3
TOTAL
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Development Costs
Future Year(s) Increment
$ 25,000
$ 800,000
Senior Center Building Account (0201) Account Description(s):
APPROVED AMENDMENT: 01.09.18 Res 18-04 Permits Other Materials
Add: Room Renovation $5,000.00
Revolving Loan Fund $5,000 $ 350 $ 4,650
Public Works Special Fund (0307) Account Description(s):
APPROVED AMENDMENT: 01.23.18 Res 18-55 Misc. Contractual Srvs
Add: Lead Service Line Replacement Program
DNR Grant Awarded 2017 $500,000 $ 437,900
Amendment 1
TOTAL
$ 5,000
Amendment 2
TOTAL
$ 437,900
Community Development Special Fund (0249)
Account Description(s):
Contractual Services
Amendment 3
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Waite Rug Environmental Cleanup Assistance
Reimbursable Expenditure
TOTAL
$ 300,000
Amendment 3
TOTAL
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Development Costs
Future Year(s) Increment
$ 25,000
$ 300,000
TIF #34 Oshkosh Corp Headquarters (0580)
Account Description(s):
Multiple Accounts
Amendment 3
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Development Costs
Future Year(s) Increment
TOTAL
$ 75,000
Amendment 3
TOTAL
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Development Costs
Future Year(s) Increment
$ 25,000
$ 75,000
HY ;35 Ushkosh Ave Corridor (U581)
Account Description(s):
Multiple Accounts
Amendment 3
TOTAL
APPROVED AMENDMENT: 02.13.18 Res 18-71
Add: Development Costs
Future Year(s) Increment
$ 25,000
$ 25,000
BID District (209) Account Description(s): Amendment 4
APPROVED AMENDMENT: 02.27.18 Res 18-115 Contractual Srvs (6401) TOTAL
Add: Misc. Expenditures related to donations
Donations $ 65,090.55 $ 65,090.55
Museum Membership Fund (0227) Account Description(s): Amendment 4
APPROVED AMENDMENT: 02.27.18 Res 18-95 Misc. Contractual (6466) TOTAL
Add: Relighting Tiffany Windows
Donation $ 10,000 $ 10,000
Museum (UZ41) Account Description(s): Amendment 5
PROPOSED AMENDMENT: 03.13.18 Res Advertising/Marketing (6410) TOTAL
Add: Advertising/Marketing
jEM Grant $ 28,250 1 $ 28,250
$ 1,741,590.55 1 $ 4,650.00 1 $ - I $ - I $ - I $ - $ 1,746,240.55