HomeMy WebLinkAbout32. 17-530 OCTOBER 24, 2017 17-530 RESOLUTION
CARRIED 6-0 LOST LAID OVER WITHDRAWN )
PURPOSE: APPROVE SPECIFIC IMPLEMENTATION PLAN FOR PLANNED
DEVELOPMENT OF AN ELECTRONIC MESSAGE CENTER AT
3001 SOUTH WASHBURN STREET
INITIATED BY: SFO FACTORY SHOPPES, LLC
PLAN COMMISSION RECOMMENDATION: Approved w/condition
NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of
Oshkosh that a general and specific implementation plan for the planned development
of an electronic message center at 3001 South Washburn Street, per the attached, is hereby
approved with the following condition:
1. Base standard modification to allow the proposed 288 sq.ft. EMC to exceed the 100 sq.
ft. maximum allowed.
TO: Honorable Mayor and Members of the Common Council
FROM: Darryn Burich
Director of Planning Services
DATE: October 19, 2017
RE: Approve Specific Implementation Plan for Planned Development of an
Electronic Message Center at 3001 South Washburn Street (Plan Commission
recommends approval)
BACKGROUND
The subject site is the location of the Outlet Shoppes at Oshkosh and consists of approximately
38 storefront shops with a wide range of commercial uses in the surrounding area. The
applicant is requesting a zone change to add a Planned Development Overlay to the existing
zoning classification to allow for the replacement of the existing electronic message center
(EMC) sign and potentially future modifications of the site design.
ANALYSIS
The applicant is proposing no changes to the existing layout of the building or parking area at
this time but is proposing to replace the existing 60 square foot EMC sign with a new 288
square foot EMC sign. The size of the sign requires a base standard modification to exceed the
maximum square footage of 100 square feet allowed by the zoning ordinance necessitating the
zone change to a planned development overlay. The applicant could potentially separate the
site into multiple lots with each lot permitted its own EMC sign and the consolidation of all
free standing signage into one identification sign will create less sign clutter. The proposed
sign is consistent with other signs in the area and would not be out of character considering
the size of the development. No changes are proposed to the landscaping, storm water
management, or building elevations with this request.
FISCAL IMPACT
Approval of the SIP as requested to enlarge the size of an EMC sign will not require the
provision any additional city services. The sign may add slightly to the overall assessed value
of the property.
City Hall, 215 Church Avenue P.O. Box 1 130 Oshkosh, WI 54903-1130 920.236.5000 http://www.ci.oshkosh.wi.us
RECOMMENDATION
The Plan Commission recommended approval of the general development and specific
implementation plan with conditions at its October 3, 2017 meeting.
Respectfully Submitted,
r 4 tivv-�
Darryn Burich
Director of Planning Services
Approved:
Mark A. Rohloff
City Manager
City Hall, 215 Church Avenue P.O. Box 1130 Oshkosh, WI 54903-1130 920.236.5000 http://www.ci.oshkosh.wi.us
ITEM: ZONE CHANGE FROM SMU SUBURBAN MIXED USE DISTRICT TO SMU-
PD SUBURBAN MIXED USE DISTRICT WITH PLANNED DEVELOPMENT
OVERLAY AND APPROVAL FOR A GENERAL DEVELOPMENT PLAN AND
SPECIFIC IMPLEMENTATION PLAN FOR PROPERTY LOCATED AT 3001 S.
WASHBURN STREET
Plan Commission meeting of October 3, 2017
GENERAL INFORMATION
Applicant: Keith Holschbach - Representative
Property Owner: BFO Factory Shoppes, LLC
Actions Requested:
The applicant requests a zone change from the existing SMU Suburban Mixed Use District to
SMU-PD Suburban Mixed Use District with a Planned Development Overlay and approval for a
General Development Plan and Specific Implementation Plan for 3001 S. Washburn Street.
Applicable Ordinance Provisions:
The Zoning Ordinance does not establish criteria relative to appropriateness of changing zoning
from one classification to another but relies on the Comprehensive Plan and good planning
principles.
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Property Location and Type:
3001 S. Washburn Street is currently the location of the Outlet Shoppes at Oshkosh and consists of
approximately 38 storefront shops. The surrounding area has a wide range of commercial uses.
Subiect Site
Existing Land Use
Zoning
Multi -tenant commercial
SMU
Adjacent Land Use and Zoning
Existing
'Uses
Zoning
North
_..._..__....._.._._...—
Commercial Uses
............._—......._..............._....._..._.......__..._.............. _......__....----..........._...._.................................__
....... _...................._.............__
SMU..... _...... _........ —..... _.......... _............ _.__..... _............ —..._..
South
-----.._..—
Commercial Uses
.............._—........................._....._.._......---...._._.....__....._.....---.—............_.....__..................................--..._................_._..........._.._...__......__.....---.._......-..
SMU _
East
I-41
-.._................ _........ _................ _.... _... _....... _._...._.._....... __...... _..... _._.—............ _.._
........... _...................... ---- ....... _-.............
—.... _............ ---..... _...... _....... —..... _......... -........... _._....- ............ __...._..
West
Office Uses
BP
Comprehensive Plan
Land Use Recommendation
Use Category
10 Year Land Use Recommendation
Commercial
20 Year Land Use Recommendation
Commercial
ANALYSIS
Use/Site Design
The property currently consists of approximately 271,500 sq. ft. of retail outlet space. The
applicant is proposing no changes to the existing layout of the building or parking area. The
applicant is proposing to replace the existing Electronic Message Center (EMC) with a new larger
EMC. The zone change to SMU-PD will allow the applicant to make modifications to the existing
sign and prepare the property for future modifications of the site design.
The proposed use is permitted use within the SMU Suburban Mixed -Use District and is consistent
with the commercial recommendation in the 10 and 20 -year Comprehensive Plan Land Use Maps.
Access/Parking
The site will continue to use the three existing access points along S. Washburn Street.
Signage
A detailed sign plan has been submitted. The applicant is proposing to replace the existing 60 sq.
ft. EMC with a new 288 sq. ft. EMC at the same location. A base standard modification will be
required to allow the proposed 288 sq. ft. EMC to exceed the maximum allowed 100 sq. ft. for an
EMC. The applicant could separate the current lot into multiple lots which would each be
permitted its own EMC sign. The staff feels the consolidation of all free standing signage for the
site to one main identification sign as opposed to multiple signs on individual lots will create less
sign clutter in the area. The staff believes the proposed sign would be consistent with other signs
in the area and would not be out of character considering the size of the development.
Landscaping
No landscaping changes are proposed at this time.
Storm Water Management
No changes are proposed to the current storm water management plan.
Building Elevations
No building changes proposed.
FINDINGS/RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends that Plan Commission make the following findings
based on the criteria established by Chapter 30-387 (C)(6):
Item -3001 S. Washburn Rezone & GDP/SIP
(a) The proposed Planned Development project is consistent with the overall purpose and
intent of this Chapter.
(b) The proposed Planned Development project is consistent with the City's
Comprehensive Plan and other area plans. (It is the responsibility of the City to determine
such consistency.)
(c) The proposed Planned Development project would maintain the desired relationships
between land uses, land use densities and intensities, and land use impacts in the environs
of the subject site.
(d) Adequate public infrastructure is or will be available to accommodate the range of
uses being proposed for the Planned Development project, including but not limited to
public sewer and water and public roads.
(e) The proposed Planned Development project will incorporate appropriate and adequate
buffers and transitions between areas of different land uses and development
densities/intensities.
(f) The proposed Planned Development project design does not detract from areas of
natural beauty surrounding the site.
(g) The proposed architecture and character of the proposed Planned Development project
is compatible with adjacent/nearby development.
(h) The proposed Planned Development project will positively contribute to and not
detract from the physical appearance and functional arrangement of development in the
area.
(i) The proposed Planned Development project will produce significant benefits in terms
of environmental design and significant alternative approaches to addressing
development performance that relate to and more than compensate for any requested
exceptionsibase standard modifications variation of any standard or regulation of this
Chapter.
(j) For Planned Development projects that are proposed to be developed in phases, the
applicant can provide a timeline for development and can demonstrate that the project
would be successful even if all phases were not or could not be completed.
Staff recommends approval of the zone change from Suburban Mixed Use to Suburban Mixed
Use with a Planned Development Overlay and approval of the Planned Development for a
General Development Plan and Specific Implementation Plan, with the findings listed above for
the development as proposed with the following condition:
1. Base Standard Modification to allow the proposed 288 sq. ft. EMC to exceed the 100 sq. ft.
maximum allowed.
The Plan Commission approved of the acceptance of the zone change from Suburban Mixed Use
to Suburban Mixed Use with a Planned Development Overlay and approval of the Planned
Development for a General Development Plan and Specific Implementation Plan, with findings
listed as requested and conditions noted. The following is the Plan Commissions discussion on
this item.
Item -3001 S. Washburn Rezone & GDP/SIP
Mr. Lyons presented the item and reviewed the site and surrounding area as well as the land use
and zoning classifications in this area. He stated that the request was being made at this time to
allow for the replacement of the existing electronic message center (EMC) sign on the site with a
new larger EMC and that the zone change to add the planned development overlay would allow
for other potential modifications to the site in the future. He reviewed the conditions
recommended for this request and stated that it only addresses the larger EMC sign at this time.
Mr. Cummings arrived at 4:40 pm.
Mr. Thorns inquired how large the sign would be compared to the EMC at Bergstrom's.
Chad Defenbaugh, Watchfire Signs, responded that the EMC sign for Bergstrom's was 14x48 feet
or 672 square feet total in size and the proposed EMC sign for this request would be 288 square
feet.
Mr. Lyons added that the lighting and other features for the proposed sign will need to meet the
zoning ordinance requirements.
Mr. Thorns questioned if the requirements for dimming the lighting of the sign during evening
hours was met.
Mr. Lyons responded affirmatively.
Motion by Vajgrt to approve a zone change from SMU Suburban Mixed Use District to SMU-PD
Suburban Mixed Use District with a Planned Development Overlay and a general development
plan and specific implementation plan for property located at 3001 S. Washburn Street with the
following condition:
Base standard modification to allow the proposed 288 sq. ft. EMC to exceed the 100 sq. ft.
maximum allowed.
Seconded by Borsuk. Motion carried 9-0.
Item— 3001 S. Washburn Rezone & GDP/SIP
City of Oshkosh Application SUBMIT TO:
city i Dept. of Community Development
I' Zoning Map Amendment (Rezoning) 215 Church Ave., P.O. Box 1130
Oshkosh Oshkosh, Wsconsin 549031130
"PLEASE TYPE OR PRINT USING BLACK INK** PHONE: (920) 236-5059
APPLIgANT INFORMATION_ ^�.
Petitioner ) 114Date. /P7
Petitioner's Address:y 01 1 ur4.t/ Cily. O .:� A L<,a6 Li State: zip: ri
Telephone #: (%���` Z rjj Fox: ( i 5"OtherContact # or Email: ke ia,i� t3'` G}c�acyt� ,
Status of Petitioner (Please Check): ❑ O,vner Wepres fat• uTenant f3 Prospeclive Buyer oe;(" o
Petitioner's Signature (required);L,� Dale; cJ
OWNER INFORMATION
Owner(s): _ (� E 6 VA t'L�/ - S 3t 0 Pg4%s , [ � � %
4. Dol tte: i
Owner(s) Address; .C9dC7 jCs ri*� City: �t�tGCr�/)lSfolefr `; zip:
$4►:'!G J�jld
Telephone #; Fax; 6/�'Other Conlocl # or Emoil:
_..
Ovmership Stotus (Please Check); D Individual u Trust [) Partnership Aorporatton
Property Owner Consent: (required)
By signature hereon, I/We acknowledge that City officials and%or employees my, in the performonce of their functions, enter upon the
property to inspect or gather other information necessary to process this application. 1 also understand that oil meeting dates are tentolive
and may be postponed by the Plannn/ning Services Division for fncomp ole submissions or ro�,tther administrative reasons,
Properly avner's Signolure: t - � [�� t Dote: <�
ZONING AND DEVELOPMENT INFORMATION
Address/Location of Rozontng Request: 364 i Sf ti5•�jQ�{i Y,Q,{% 3 r E7 t,{f_ ,r _ '. &
Tax Parcel Number(s): _ />;? 1k f/Z <> V,�>0
Rezone properly from: .9 ,A11r<i,to .A G 4 P 1
Purpose for Rezoning:tZ _ L A 4,
L:
Describe exisling property development and land use: _ 2(._-x.'-150 S �' O ltr-L,�.r^ <,
Describe proposed development and/or proposed fond use: Aki a
Proposed time schedule for development and/or use of the properly;
zoning Adjacent to the Site: Norih: _ 5^q (-d
South: � AA - A
East: 5A / I
West: � M (A —
Staff
Date Recd
1�
Outlet
Shoppes at Oshkosh
1041 S. %Valh!-a,m 4
�.rtu Bit
Qstkt:h.'41 S4W14
Ffwrr_;4i!ti23t-4FAI
NX: ox -;M-891 S
August 23, 2017
City of Oshkosh
Dept. Of Community Development
215 Church Ave. P.O. Box 1130
Oshkosh, Wl 54901
The Outlet Shoppes at Oshkosh is requesting to change zoning of the property from SMU to
SMU PD for any future property modifications we may need to make.
We are proposing a 12'H x 24W' Electronic Message Center at the Outlet Shoppes at Oshkosh
due to the fact the 6'Hx10W'. sign they currently have is dwarfed by other signage along the
141 corridor. Many of the current 38 storefront signs are no longer visible from the highway.
The existing EMG does not view well nor reach the target audience efficiently.
Marketing and advertising has changed immensely over the past 10 years. The Outlet
Shoppes at Oshkosh is a destination point for Northeast Wisconsin and EMC advertising is
the most cost effective and impactful form available today. This will allow them to become a
landmark in the city. "56% of the 2 million shoppers are tourists." The larger sign will make
their destination easier to find and make their Oshkosh experience more enjoyable.
The increase In traffic speed, highway elevations, and the medians being raised has lowered
the effectiveness of the existing smaller sign. A larger EMC is easier to read, making it safer
for highway traffic. Ex. DOT standard is 14'x48' or 672sgft.
Growing communities start with growing businesses!
Thank you for your consideration.
la /wAX01A
Keith P. Holschbach
General Manager
Keith.hoischbach@horizongroup.com
920-231-4561
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Location. Oshlaosh, Wl
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Q PROOF APPROVED. I have reviewed 211 aspects of this proof, including but not limited to: spelling, grammar, layout,
design, color etc. I understand that my project will reflect the layout specifications and 1 assume all responsibility for any
rework after signing this proof. Colortech makes every effort to ensure this proof is an accurated representation of the final
ITEMS NEEDED PRIOR TO FABRICATION
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RIC Nara: owat shoppa=at Oshkosh 1716247-17 Pylon EM
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actio &Prooh stanature _.____ Date
❑ COLOR'S TO OF DETCRMINCO
GDP.SIP.REZONE--OUTLET MALL LAMONT PARISH SHARON K WINTER TRUST
3001 S WASHBURN ST 3110 WHITE TAIL LN D 3110 WHITE TAIL LN C
PC: 10-03-17 OSHKOSH WI 54904 OSHKOSH WI 54904
LINDA A ROTHE
3110 WHITE TAIL LN B
OSHKOSH WI 54904
BRUCE J/KATHLEEN W STERNAT
3100 WHITE TAIL LN C
OSHKOSH WI 54904
EVERGREEN HOSPITALITY LLC
PO BOX 165
EAU CLAIRE WI 54702
CITY OF OSHKOSH
PO BOX 1130
OSHKOSH WI 54903
BFO FACTORY SHOPPES LLC
5000 HAKES DR STE 500
MUSKEGON MI 49441
JENSEN LLC
3216 S ONEIDA ST
APPLETON WI 54915
THOMAS D/MARY D KUNDE
3110 WHITE TAIL LN A
OSHKOSH WI 54904
MARIA T STANARD
3100 WHITE TAIL LN B
OSHKOSH WI 54904
MULTISTORAGE LLC
PO BOX 694
MENASHA WI 54952
SETTLERS MILL OF OSHKOSH
LLC
PO BOX 435
SLINGER WI 53086
DGB INVESTMENTS LLC
N9023 TOWNLINE RD
VAN DYNE WI 54979
B & B CATERING LLC
1570 RIPON LN
OSHKOSH WI 54902
ISABEL ALVAREZ
3100 WHITE TAIL LN D
OSHKOSH WI 54904
ALYSSA K SCHABLOSKI
1007 20TH ST 4
SANTA MONICA CA 90403
JOHN M FRINGS
2310 W WAUKAU AVE
OSHKOSH WI 54904
MIDWEST REAL ESTATE
DEVELOPMENT CO INC
2990 UNIVERSAL ST B
OSHKOSH WI 54904
GALLUP CREEK LLP
W237N3167 LITTLEFIELD CT
PEWAUKEE WI 53072
KEITH HOLSCHBACH
3001 S WASHBURN ST
OSHKOSH WI 54904
6
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1 in= 300 ft
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°'
Oshkosh
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Printing pate: 9(12/2017
Prepared by: City of Oshkosh, WI
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Printing Date: 9/12/2017
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Oshkosh