HomeMy WebLinkAboutItem VII-River East Neighborhood Plan1
River East Neighborhood Plan
July, 2017
A plan to enhance the quality of life in the River East Neighborhood
Compiled with contributions by:
River East Neighborhood Planning Team
Kathy Webb
John Scheelk
Tammy Hackett
Richard Peerenboom
Tracy McKelvey-Kamel
Bruce Branchford
Jeremy & Lori Herzog
Donna Ruehmling
Nick & Amanda Belville
GO-HNI
Shelly Reinke
City of Oshkosh Planning Services Division
Director of Planning Services Darryn Burich
Assistant Planner Alexa Naudziunas
Assistant Planner Steven Wiley
Planner Elizabeth Williams
Oshkosh Public Library
Lisa Voss
River East Neighborhood - Vision Statement
The River East Neighborhood is a safe attractive place characterized by unique affordable homes,
friendly residents and a variety of cultural and recreational opportunities for our diverse population.
Our active neighborhood invites others to enjoy our unique destinations. Conveniently located near
downtown and the beautiful Fox River. The River East Neighborhood is city living at its finest.
River East Neighborhood
Table of Contents
Neighborhood Planning Process 1
Executive Summary 3
Introduction 4
Neighborhood History 5
Demographic Profile 11
Assets and Opportunities 15
Plan Development 17
Image 19
Market 23
Physical Conditions 31
Neighborhood Management 35
Appendix A - Neighborhood Assessment 43
Appendix B - Survey Data 47
Appendix C - Crime Data 55
Appendix D - Transportation Resources 61
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Neighborhood
Planning Process__________________________________
Partner with a
Neighborhood
Association
Survey
Neighborhood
Interest
Kick Off Event Visioning
Workshops
Plan
Development
Working Group
Plan Open
House
Plan Commission
and Common
Council Adoption
Plan
Implementation
and Monitoring
Reassess Goals
and Objectives
Neighborhood Planning Process
The neighborhood planning process is a component of the City of Oshkosh’s Healthy Neighborhood
Initiative (OHNI) and established in the ONE Oshkosh Strategic Plan. The process was developed
to identify the needs of the residents and establish plans that serve as frameworks to guide the
neighborhood organizations long-term. This plan contains a clear set of needs, priorities, and goals for
the River East neighborhood. It also includes action items that the residents can employ to respond to
their needs and accomplish their goals. The process leading to the creation of this plan was resident-led,
ensuring the plan’s relevance to the residents. Healthy neighborhoods are essential to the well being
of the city at large and are recognized as priorities by the Common Council. This neighborhood plan,
like earlier plans, seeks to eliminate elements that erode the neighborhood’s character while enhancing
elements that contribute positively to the quality of life for current and future residents. Image, Market,
Physical Conditions, and Neighborhood Management are the four focus categories of new neighborhood
plans in Oshkosh. Strategies were created to address neighborhood needs in these categories. Below
are the steps of the neighborhood planning process.
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IntroductionExecutive Summary
In 2013 the City of Oshkosh officially recognized the area bounded by Washington Avenue, the Fox
River, Bowen Street, and Main Street as the River East Neighborhood Association. The residents in
this area formed with the purpose of enhancing the quality of life. They sought to accomplish this
through “a spirit of community, learning and addressing the needs of the residents, and providing a safe
environment and restoring home values.” The neighborhood held its first general membership meeting
in May of 2013 and residents in attendance voted on the neighborhood boundaries, name, purpose, and
bylaws.
Since 2013, the River East association has hosted annual general membership meetings in May and
October which are announced by social media and flyers. The neighborhood has a Facebook page and a
volunteer website that was created by a resident of the neighborhood. The Core Leadership Team was
established and focuses on helping the neighborhood reach its goals.
The neighborhood has engaged in various initiatives such as the annual Neighborhood Night Out,
flower plantings and maintenance in William Waters Plaza, Riverside Park plantings, Bird house painting
projects in May, and others. The neighborhood also hosts weekly walking tours in Riverside Park. These
initiatives are volunteer efforts and are possible because of the commitment of the residents and leaders.
In 2016, the RENA applied for grant funding through the City of Oshkosh to renovate the existing William
Waters Plaza across from the library. The neighborhood obtained funding to create a plan for the
renovation of the plaza and subsequently renovate the space. The neighborhood association played a
major role in the creation of the vision and plans for the space. The neighborhood worked with various
organizations, city departments, and MSA during the design process.
The River East Neighborhood Plan concentrates on the area bounded by Washington Avenue on the
north (both sides), the Fox River on the south, Bowen Street on the east, and Main Street on the west.
Currently only about 1 in 4 housing units is owner-occupied. The neighborhood has experienced a
decline in the percentage of owner-occupied housing units since 2000. This could occur due to a
variety of factors such as the older ages of the housing stock, the proximity of the neighborhood to
Downtown and the Center City, and its location relatively close to the University of Wisconsin-Oshkosh.
Collaborative efforts by the River East Neighborhood Association, the City of Oshkosh, the Public Library,
and other partners have worked to encourage homeownership and investment in the neighborhood.
In 2013, the City of Oshkosh recognized River East as a neighborhood association. Since 2013, the River
East Neighborhood Association (RENA) has worked to serve the residents of the neighborhood. The
Association does so in various capacities such as social events, clean up days, walking exercise program,
and neighborhood outreach efforts. The neighborhood partners with the City of Oshkosh, the non-profit
GO-HNI, and various other stakeholders. In 2016, the River East Planning Team was formed to conduct
the planning process and improve the stability of the neighborhood going forward.
This document was prepared for the RENA with the aim of guiding the efforts of the neighborhood,
preserve the strengths of the neighborhood, and ensure the neighborhood’s attractivness to existing and
new residents. The plan was created during a six month resident-led process and allows for use by the
RENA, City of Oshkosh, and other community partners to ensure the implementation of neighborhood
improvements and projects that meet the needs of River East residents.
The plan includes a history section, information on the neighborhood’s demographics, and assets /
opportunities determined during the planning process. This plan then focuses on four key areas: Image,
Market, Physical Conditions, and Neighborhood Management. Each key area has a section that examines
the area, current conditions pertinent to the area, and lists goals and action items that will help the
neighborhood achieve the goals outlined in the plan.
Neighborhood planning involves key stakeholders - residents, businesses, and property owners. River
East leadership provided guidance and direction during the research and draft stages of this plan.
Recommendations were presented at public input sessions where resident input was captured and
later used to sculpt the final reommendations. Upon approval of this plan, the RENA will create an
implementation plan to continue progress towards the goals in this document. The implementation plan
will involved performance measures to gauge the progress of neighborhood efforts.
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Neighborhood History Significant Architecture Railroad
The River East Neighborhood is home to several of
Oshkosh’s most significant buildings, many designed
by famed local architect William Waters and Henry
Auler.
Business & Industry
Brands such as Oshkosh B’ Gosh, the Hafner-Lothman
Manufacturing Firm, and the building that would
become the Mercy Hospital were originally located
here.
The Chicago and Northwestern Railroad Depot,
located on Broad Street, was an important
connection between the City of Oshkosh and the rest
of the world for 112 years.
Community Amenities
The Fraternal Order of Eagles was originally
located here and the Downtown YMCA and Leach
Amphitheater serve as modern amenities to the
neighborhood and community.
This chapter explains the history of the area now
known as the River East Neighborhood. Much
of the information in the chapter draws from the
knowledge of long-time neighborhood residents.
River East is part of Oshkosh’s Center City and is one
of the older parts of town. The residents take great
pride in their historical architecture and associations
with significant Oshkosh history.
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The River East Neighborhood Association was
officially recognized by the city in 2013. The name
was chosen because of the neighborhood’s location
near the Fox River. The neighborhood is believed to
have been first settled sometime around 1846-1850.
At this time the population of the area was only
about 500. Most of the River East Neighborhood was
originally located in the Second Ward.
River East has been home to some of the city’s finest
architectural examples. The neighborhood has had
several stunning buildings designed by the famous
local arhcitect William Waters. Waters was one of
the best known architects in Northeastern Wisconsin,
and many of Oshkosh’s most historic buildings were
designed by Waters. The Oshkosh Public Library,
Oshkosh Post Office, Second Ward School, Oshkosh
City Hall, and several houses were all noteworthy
architectural examples in the neighborhood.
Unfortunately, the library is the only public building
designed by Waters that is still currently in use in
River East.
River East is also home to the Neo-Classical Historical
District. This district consists of six buildings located
on Washington Avenue. The six buildings include:
Oshkosh Public Library, Masonic Center, Wisconsin
National Life Insurance Company, Fraternal Reserve
Association, Goettmann Printing Company, and the
United States Post Office building. The preservation
of these buildings is an essential element in
maintaining the historical significance of the River
East neighborhood’s role in the city’s history.
The Oshkosh Public Library, which is located on
Washington Avenue, opened in 1900. The City of
Oshkosh received the estate of Mr. and Mrs. Marshall
Harris after the death of Mrs. Harris in 1895. Mrs.
Harris requested in her will that the estate, worth
$75,000, would be used for a public library and that
the community must match the amount in order to
build a spectacular library. As mentioned earlier, the
building was designed in a Neo-Classical style.
The famous Oshkosh B’ Gosh brand was born on
the west side of the River East Neighborhood. The
company’s name has changed multiple times before
becoming the Oshkosh Overall Company. In 1911,
the company began labeling their bibs “Oshkosh B’
Gosh,” which would later become a famous outfit for
children. Unfortunately, the Oshkosh manufacturing
plant was closed in 1997 due to outsourcing.
The River East Neighborhood was home to the
fraternal Order of Eagles. The Eagles Club building
was home to many social gathering events
throughout the 20th century. Numerous sporting
events, concerts, banquets, and bowling tournaments
were sponsored by the club. The Oshkosh chapter
left the historic building in 2002. The building was
recently purchased by the Johnson family and is now
undergoing renovations. The building is currently
known as Washington Hall and is located at 495
Washington Avenue.
The River East Neighborhood was the home of
several prominent members of the local Fox
Valley region. These members were typically
successful businessmen, doctors, or educators.
The neighborhood was also once a popular place
for lawyers to live due to its close proximity to the
courthouse.
Carlton Foster, prominent businessman and
politician, first moved to Oshkosh in 1855 and was
originally from Essex County, New York. In 1859,
Foster started his business by purchasing a sawmill
for $3,000 and then expanded his business by buying
several other lumber companies over the years.
Foster eventually went into business with his friend,
Joseph Hafner, and they created the Hafner-Lothman
Manufacturing Company firm. The company was
headquartered in St. Louis, but Foster built a plant on
6th Avenue. Foster, who was also an active politician,
was elected as mayor of Oshkosh in 1863, 1866, and
1886. Foster was also elected to the Wisconsin State
Legislature in 1873, 1874, and 1883.
Perhaps one of the most influential residents of this
neighborhood was Dr. Michael Corbett. Dr. Corbett
converted the house at 1200 Washington into a
sanitorium in 1906. He then built a new building for
hospital purposes further north on Hazel Street and
this building would later be the nucleus of Mercy
Hospital. Corbett lived at 303 Washington, which was
designed by William Waters, and the house is still in
use today. Dr. Corbett was also an active member of
the Fraternal Order of Eagles.
The Chicago and Northwestern Railroad Depot
located on Broad Street played an important role for
the residents of River East and the City of Oshkosh
as a whole. This passenger station made medium
to long distance travel easy for residents and the
railroad passenger service lasted for 112 years in
Oshkosh. During this time, many new immigrants
arrived in Oshkosh at this train depot waiting to be
greeted by family members. During the two world
wars, hundreds gathered to send off the draftees and
welcomed their soldiers upon their arrival.
The River East neighborhood received a small dose of
Hollywood in 2008. Famous actor Johnny Depp and
the crew of Public Ememies came into town to shoot
a few scenes for the new gangster film. The Masonic
Temple, located on Washington Avenue, was used
to shoot the bank robbery in “Racine” scene. The
downtown area was also transformed to depict the
1930’s in Sioux Falls, South Dakota. Many residents
will recall when Depp took time after a long day of
filming to personally greet hundreds of fans. This was
an experience that many people in this city will never
forget.
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In recent years, the River East neighborhood has
been busy maintaining and restoring its rich history.
The well-known Washington Building is currently
undergoing remodeling in order to serve as high-end
residential apartments. The building was completed
in 1914, and was originally used by the Fraternal
Reserve Association until 1930. The apartments
will be known as the Washington Place Historic
Flats. Next to the Washington Building, the William
Waters Plaza will be redesigned in the near future
by the River East Neighborhood Association. In
2016, the association received $88,550 from the
City of Oshkosh in order to redesign the plaza and
provide trash receptacles in Riverside Park. The
neighborhood association was given this award
during the annual Neighborhood Night Out event.
Every year, neighborhood members get together to
spend time as a community and to build relations
with their neighbors.
The River East neighborhood would not be the
great community it is today without its enthusiatic
and dedicated leaders and volunteers. The River
East Neighborhood Association, and its volunteers,
continue to work hard to build a stronger sense of
place in the community, thus resulting in a better
place to live and to come together.
Riverside Park and the Leach Amphitheater attract
thousands of visitors each year and provide beautiful
open space to the residents of River East. Riverside
Park, however, required extensive work in order to
clean up the land because the land was previously
used by the Wisconsin Public Service Manufacturing
Gas Plant. With help from the Environmental
Protection Agency, the city was able to recreate this
land into valuable park space. Cleaning Riverside
Park and building the Leach Amphitheater was
essential for the economic growth of Downtown
Oshkosh.
The construction of the Downtown YMCA was also
an essential project for the economic growth of the
Downtown area. The YMCA, located on Washington
Avenue, was built in 1962 and served as a great place
for residents to exercise and gather as a community.
The Downtown YMCA started a renovation and
expansion project in the summer of 2016 and is
expected to be completed in 2017. This expansion
will result in the building consisting of 78,000 square
feet and will add an indoor track, aquatics center,
exercise studios and a teen center for community
programs.
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Demographic Profile
2
Demographic information was obtained from the
ESRI Community Analyst and allows policy makers
to compare how the River East population compares
to the rest of the Oshkosh population. These data
include information on housing, race, education, and
employment.
River East Population
Data captured for the River East planning process
provide an overview of the neighborhood
population. The demographics tell the story of the
people that call the neighborhood home and allow
us to understand their needs. These demographics
enable comparisons between different years to see
how the population has changed.
Population Count
Key Characteristics
High Percentage of White Residents - The ESRI
shows that as of 2016, 89.3% of the River East
residents were white, followed by 4.5% Hispanic,
3.2% African American, 2.2% Asian, 2.2% Two or
more races, 1.6% American Indian, and 1.5% other
race. According to the Imagine Oshkosh report, the
high percntage of white residents is consistent with
the SMA (89.9% white).
Income - The median income of River East residents
is $36,670. This is significantly higher than the
median of $21,101 for the Center City of Oshkosh,
but significantly lower than the median income
for the SMA ($45,916). The River East median is
expected to rise very slightly over the next 5 years.
Education level - Approximately 16% of the
populaiton holds at least a Bachelor’s degree and
this is lower than the SMA figure of 28.1%.
According to the ESRI data, 1,361 people lived in the
River East neighborhood in 2016. ESRI estimates
that by 2021 the population of the neighborhood
will grow to 1,402. A slight growth is expected in
the River East neighborhood over the next 5 years.
Approximately 2 percent of the 66,500 residents of
Oshkosh reside in the River East neighborhood.
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Population Tables & Figures
Median Age - The 2016 ESRI lists the median age of River East residents at 29.6 years old. This is
slightly greater than the median age of Oshkosh’s Center City residents (25.4 years) according to
the Imagine Oshkosh report. However, the River East population is significantly younger than the
national average which is 38.0 years. The 15-24 year and 25-34 year age brackets comprise the two
largest percentages of the population at 23.9% and 16.6%, respectively. Over the next few years, the
population median age is expected to increase slightly, but these young age brackets are expected to
remain the largest populaiton segments. This could remain the case due to the close proximity of the
neighborhood to the UW-Oshkosh campus and a number of young adults choosing to reside here.
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Assets and Opportunities
3
During the planning process, River East residents
worked to identify several strengths of their
neighborhood. Visioning sessions were held
and residents noted several areas where their
neighborhood currently excels. The residents also
examined areas where their neighborhood had room
to improve.
Assets Opportunities
• Sense of Heritage & Culture
• Affordable Homes / Rent
• Older Homes w/ charm & Diversity
• Sense of Community / Neighbors that care
• Proactive
• Cleanliness
• Proximity to Downtown & Services
• River / Riverwalk
• Parks
• Schools
• Diversity of Residents
• Potential
• Police
• Crime
• Schools
• Vacant Properties
• More Art
• Grocery Store
• Less Renters / More Homeowners
• Rental Property Maintenance
• Roads
• Image and Brand
• Litter - Riverside Park
• Yard Care
• Snow
• House Rehab / Maintenance
• Use park more
• More helpful neighbors
• Less traffic
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Plan Development
The development of the River East neighborhood plan began in summer of 2016. On June 21st, 2016,
the neighborhood planning team was developed. A neighborhood survey was developed in August of
that year. Data collection on the existing physical conditions of the parcels occurred from September to
October of 2016. Analysis of survey results occurred in October of 2016.
In October of 2016, city staff and residents met to start creating a plan for River East. A Visioning session
was scheduled for October 4, 2016. Residents began to identify what they valued most about the River
East neighborhood (Assets) and Opportunities for improvement in the neighborhood. Residents worked
to answer the quesiton of where they wanted to see their neighborhood go over the next 10 years. After
this, residents worked collaboratively to develop a vision statement for River East. Finally, residents had
the opportunity to present these statements to the larger group and City staff then worked with them to
develop a process for creating the neighborhood plan going forward.
Goals and Action items for the plan were developed from November, 2016 - May, 2017 at a series of
monthly neighborhood meetings where neighbors provided input to city staff. As each of the four main
plan categories (Image, Market, Physical Conditions, and Neighborhood Management) were completed,
city staff sought comments from the neighborhood group. The Spring General Membership Meeting
served as a forum through which the planning team was able to present the progress of the plan’s
creation to the neighborhood at large. City staff explained the function of a neighborhood plan. The
residents then had the opportunity to present the four chapters to their fellow neighbors at the meeting.
Develop
Neighborhood
Planning Team
Survey
Development
Parcel
Observations
Survey
Distribution &
Collection
Survey Analysis Visioning
Sessions
Goal and
Action Items
Development
Plan Review and
Open House
Preparation
Neighborhood
Plan Presentation Plan Revisions Plan Commission
Recommendation
Common Council
Approval
October, 2017September, 2017June, 2017May 2, 2017Feb-May, 2017Nov 2016 -
May, 2017Oct-Nov, 2016October, 2016Aug-Sept, 2016June 21, 2016
Neighborhood’s Role
• Form a Neighborhood Planning Team that is
representative of the neighborhood
• Work with City staff to develop meeting and
workshop agendas and determine a regular
meeting place
• Determine the plan’s goals, objectives, and
action items
• Take an active role in the implementation of
the plan
• Help City staff with periodic updates to the
plan
City Staff’s Role
• Demographic, land use, and zoning data
• Research and analysis
• Maps
• Field Data
• Tools to identify, clarify, and prioritize
issues
• Methods to determine foals, objectives,
and action items
• Coordination with other departments and
city services
• Assistance with plan implementation
• Final plan development or creation
• Aid in updating adopted plans
2019
Image__________________________________
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The River East neighborhood is home to a unique combination of resources that can allow you to enjoy
lively or quiet environments. Cultural resources include historic buildings and monuments as well as
ancient and historic archeological sites. The River East neighborhood is near three historic districts
including the Neoclassical Historic District, Washington Avenue Historic District and the North Main
Street Historic District. The Neo-Classical Historic District, located directly in the neighborhood, is the
central area where many of the cultural amenities are located.
With direct access to downtown, residents enjoy a variety of amenities including live music, recreation,
nightlife, dining options and cultural experiences. The planning process revealed that residents take
pride in the close proximity to urban amenities, while maintaining a quiet residential quality. The Fox
River provides year round access to recreational opportunities and events, not to mention the beautiful
vistas offered throughout the neighborhood, particularly at Riverside Park. The following are the current
strategies identified to help further the image of the River East Neighborhood.
Goal: Create a sense of place in the River East Neighborhood.
Objective 1: Improve the perception of the River East Neighborhood in the greater Oshkosh
community.
Action 1: Using the resources provided by Greater Oshkosh – Healthy Neighborhoods Incorporated (GO-
HNI), create a neighborhood brand.
Action 2: Create a marketing plan to promote River East as a neighborhood of choice.
Action 3: Develop a Welcome Committee and distribute welcome packets to new residents as they move
into the neighborhood.
Objective 2: Collaborate with community agencies to promote the River East neighborhood as a great
place to live, work and play.
Action 1: Host booths at the Oshkosh Farmers Market or local events to promote the River East
neighborhood.
Action 2: Coordinate with the Oshkosh Police Department to implement safety strategies.
Action 3: Market and promote the neighborhood Walking Group and Walking School Bus to increase
resident involvement.
Objective 3: Maintain a desirable environment for current and future residents.
Action 1: Promote educational opportunities to enhance the value of quality of life assets in the
neighborhood.
Action 2: Promote available tax credit incentives to preserve historic architecture.
Action 3: Encourage collaboration to plan neighborhood events (i.e. Neighborhood Night Out, seasonal
cleanup day, Growing Oshkosh).
Action 4: Sponsor activities to celebrate the Neoclassical and North Main Street Historic District.
Action 5: Encourage property owners to participate in the Landmarks Commission Historic Plaque
Program.
Objective 4: Ensure preservation of existing river access and public spaces located throughout the
neighborhood.
Action 1: Promote maintenance of existing infrastructure.
Action 2: Sponsor beautification projects to enhance William Waters Plaza and Riverside Park.
Action 3: Promote and advocate for public art and beautification projects.
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Market__________________________________
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Proximity to Downtown Oshkosh, access to recreation and employment opportunities, diverse residents,
and affordable housing options, the River East neighborhood has been described as a “hub” which offers
current and future residents urban living at its finest. The neighborhood contains approximately 691
housing units which are occupied by a diverse array of people of all ages, who crave the convenience of
an urban lifestyle and choose to call the River East neighborhood home for a variety of reasons. At the
end of 2016, the average household income in the River East neighborhood was $36,670 and the median
home value was approximately $99,684. The average age of residents living in the River East neighborhood
was 29.6 years old which is slightly below the average age of Oshkosh residents city-wide which is
approximately 34.7 years old.
Based on conversations during the planning process, neighborhood representatives felt the River East
neighborhood has experienced a resurgence in the last five years and properties that have once been
vacant are now being purchased by young professionals and families who are investing in property
improvements. Additionally, much investment has taken place within the North Main Street Business
Improvement District (BID) and public spaces such as the Leach Amphitheater, Roe Park, and Riverside
Park. Additionally, private organizations have also started to reinvest in the River East neighborhood.
For example, the Downtown YMCA located on Washington Avenue is currently undergoing a $15 million
renovation. Meanwhile, a local developer converted a former office building at 105 Washington Avenue
into a new apartment complex called The Washington Place Historic Flats. This historic project converted a
nearly 90 percent vacant commercial office building into a 20-unit high end urban apartment building. This
adaptive reuse project will have a projected value of $2.8 million. As investment continues to occur in the
River East neighborhood it will be important to ensure long term residents are able to continue to afford
the neighborhood.
Additional opportunities to improve the residential and commercial markets within the River East
neighborhood were identified throughout the planning process. Some examples include:
1. Promote the future use for the Eagles Club, which is currently being renovated, located at 405
Washington Avenue.
2. Redevelopment of housing along Broad Street and the railroad tracks.
3. Encouraging commercial façade improvement projects throughout the neighborhood to portray pride of
place.
4. Identifying safe locations for children to play and residents to run their dogs.
5. Restoration of William Waters Plaza located at the intersection of State Street and Washington Avenue.
The next page provides a snap shot of the River East neighborhood market profile compared to the City of
Oshkosh as a whole:
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River East Neighborhood City of Oshkosh
PEOPLE Population 1,360 66,327 Male 705 33,875 Female 655 32,449 Households 646 26,642 Average Household Size 2.03 2.23 Families 229 14,118 Average Family Size 2.92 2.88 Median Age 29.6 34.7 Per Capita Income $17,283 $23,314 Median Income $27,568 $44,218 HOUSING Housing Units 691 28,771 Owner Occupied Housing Units 30.8% 51.1% Renter Occupied Housing Units 61.3% 41.5% Vacant Housing Units 7.9% 7.4% Median Home Value $99,684 $129,360 RACE White 89.3% 89.1% African American 3.2% 3.2% American Indian 1.6% 0.8% Asian 2.2% 3.9% Pacific Islander 0.0% 0.1% Other* 3.7% 2.9% EDUCATIONAL ATTAINMENT Total Population 25+ 804 42,839 Less than 9th Grade 2.6% 2.8% 9th – 12th Grade, No Diploma 12.6% 7.9% High School Graduate 31.8% 29.7% GED/Alternative Credential 4.5% 5.6% Some College, No Degree 23.1% 21.2% Associate Degree 9.5% 7.7% Bachelor’s Degree 9.5% 17.0% Graduate/Professional Degree 6.5% 8.1%
EMPLOYMENT Total Population 16+ 697 33,076 Agriculture/Mining 0.0% 0.7% Construction 1.4% 2.3% Manufacturing 19.7% 21.1% Wholesale Trade 5.9% 2.4% Retail Trade 16.6% 14.8% Transportation/Utilities 0.7% 3.4% Information 1.0% 1.4% Finance/Insurance/Real Estate 1.6% 4.3% Services 52.2% 45.7% Public Administration 1.3% 3.9% Population 25+ Unemployed 6.7% 4.5%
Source: ESRI Community Analyst, Market Profile, February, 2017.
In order to strengthen the River East neighborhood, stabilization efforts need to do more than restore the
housing stock - they also need to make the case for investment by current and future residents, businesses
and stakeholders. Below are the strategies that have been developed by the neighborhood planning team
throughout the planning process to further this aim:
Goal: Encourage private and public partnerships within the River East
neighborhood to enhance market conditions.
Objective: Promote reinvestment in the residential real estate market.
Action 1: Market available homebuyer assistance programs to encourage homeownership (City, Habitat for
Humanity-Oshkosh, ADVOCAP & Housing Authority).
Action 2: Identify key residential properties and encourage community partners to acquire and rehabilitate
(GO-HNI, Housing Authority, Habitat for Humanity-Oshkosh, City and local developers).
Action 3: Market available housing improvement programs to encourage owner and rental housing
reinvestment.
Action 4: Explore developing a “good neighbor” contest / award to recognize property owners that invest
in their homes.
Action 5: Collaborate with local real estate firm to organize a neighborhood tour of homes of host an open
house.
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Objective: Encourage (re)development that enhances the residential and commercial real estate market.
Action 1: Identify opportunities for blight elimination and work with developers and agencies to promote
(re)development.
Action 2: Encourage residential real estate development of vacant land available in the neighborhood (GO-
HNI, Habitat for Humanity-Oshkosh, local developers).
Action 3: Support implementation of the Imagine Oshkosh: A Master Plan for our Central City.
Action 4: Promote available facade improvements incentives available through the Downtown Business
Improvement District (BID).
Action 5: Collaborate with local commercial business owners to encourage reinvestment in curb appeal
enhancements.
Action 6: Maintain diverse residential housing options to meet the needs of current and future residents.
Action 7: Preserve residential housing options that are affordable to current and future residents.
Objective: Maintain access to a diverse set of local commercial, service, and retail uses.
Action 1: Work with the Downtown Business Improvement District (BID) to promote available business
recruitment incentives.
Action 2: Promote neighborhood businesses at neighborhood events, newsletters, and marketing
materials.
Action 3: Explore collaboration with Shop Local - Oshkosh to develop resident incentives for shopping at
neighborhood businesses.
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Physical Conditions__________________________________
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Throughout the planning process there were many conversations surrounding the quality of existing
streets and sidewalks within the River East neighborhood. Survey respondents reported that quality
streets and sidewalks were important opportunities to address moving forward. The desire to provide a
high level of both public and private utilities is consistent with the City of Oshkosh Comprehensive plan.
The City’s proposed 5 year Capital Improvement Program included a number of public projects within
the River East neighborhood. Existing underground utilities will be upgraded as a result of many of the
proposed projects, which will positively impact the identified goals below. Many of the concerns will
be addressed by these reconstruction projects, however it will be important that residents are engaged
as improvements move forward. Opportunities to incorporate traffic calming measures would address
concerns raised with speeding in the neighborhood.
Another topic discussed during the planning process was the quality of service provided to residents who
use the GO-Transit bus network. GO-Transit manages ten different bus routes city-wide, two of them go
directly through the neighborhood. The Market Street bus station, located just outside the neighborhood
boundary, accommodates six of the ten routes. Bus trips originating in the River East neighborhood have
access to the entire bus network throughout the city. Residents have expressed an interest in improving
the experience of using GO-Transit in the neighborhood.
The City of Oshkosh Pedestrian and Bicycle Circulation Plan was approved in 2011 and recommends
strategies for improving bicycle and pedestrian transportation throughout the Oshkosh area. River East
residents indicated a strong desire for a safe, efficient and diverse transportation network within the
neighborhood to support the active residents that live there. The Pedestrian and Bicycle Circulation
Plan recommends Court Street, Ceape Avenue, Bowen Avenue, Bay Shore Drive and Washington Avenue
to incorporate bike routes in the neighborhood. In the surrounding neighborhoods additional bicycle
infrastructure is proposed on Frankfort Street, Rosalia Street, and School Avenue. The recommended type
of bike facility to be installed is indicated on the Pedestrian and Bicycle Plan Recommended Facilities map
in Appendix D.
The following objectives were developed to ensure residents are informed of strategies available to
improve the physical conditions of their neighborhood.
Goal: Attract public and private investment in the River East
Neighborhood to improve physical conditions.
Objective 1: Ensure Maintenance of public spaces including Riverside Park and William Waters Plaza.
Action 1: Continue to coordinate park maintenance with the City of Oshkosh Parks Department and Police
Department
Action 2: Schedule Clean up events.
Objective 2: Encourage well maintained multi-modal transportation facilities.
Action 1: Advocate implementation of facility recommendations based on the Bicycle and Pedestrians
Circulation Plan.
Action 2: Monitor continued access to public transportation.
Action 3: Work with the Department of Public Works to ensure residents are aware of future road
construction projects.
Objective 3: Support safe and accessible pedestrian and traffic routes.
Action 1: Coordinate with the Oshkosh Police Department to determine tactics to reduce speeding.
Action 2: Identify areas that offer safety improvement opportunities.
Action 3: Explore opportunities to install bus shelters at high use locations.
Action 4: Pursue the development of a Rail Road Mitigation Plan.
Objective 4: Pursure opportunities to enhance public infrastructure.
Action 1: Advocate for sidewalk and street improvements
Action 2: Coordinate with the City of Oshkosh Public Works Department to ensure neighborhood
understanding of the current Capital Improvement Program and input prior to implementation.
Action 3: Promote and advocate the development of public art and beautification projects.
Objective 5: Utilize a Proactive Approach to Storm Water Concerns
Action 1: Inform residents about storm water mitigation options and incentives for rain barrels, rain
gardens and pervious materials.
Action 2: Host a workshop or event to build rain barrels.
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Neighborhood Management__________________________________
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Many factors can contribute towards retaining neighborhood residents in a community. Many residents
in the Oshkosh community recognize the benefits of community-building and engagement. Consequently,
the goal of facilitating a strong sense of community is outlined in the ONE Oshkosh Strategic Plan. The
Strategic Plan includes an entire section called “Strengthen Neighborhoods.” The plan reflects the city’s
increased focus on community building and engagement in the past few years. Neighborhood associations
provide several benefits such as coordinating and hosting community events, community service efforts,
and providing a mediating role between neighborhood residents and city staff.
The River East Neighborhood is one of the most active associations in the City of Oshkosh. The
neighborhood hosts frequent walking tours around the Riverwalk area and participates in annual clean-up
days at Riverside Park. River East is very active in the annual Neighborhood Night Out and at the Oshkosh
State of the City every year. Leaders from the neighborhood maintain an active presence at monthly
Oshkosh Healthy Neighborhoods Alliance meetings. Additionally, they have supported and worked with
other neighborhood leaders in the city.
The neighborhood already engages in outreach efforts to residents with the annual River East Newsletter.
This newsletter is distributed by volunteers in print form to all of the neighborhood residents. It contains
information on a series of events occurring in the River East neighborhood each year. Additionally,
neighborhood meetings allow residents to increase their awareness and voice their opinions of
pertinent issues and events. Neighborhood leaders are connected with other area stakeholders such as
representatives at the Public Library and local businesses.
Though River East is one of the more active neighborhoods in the city, the potential for improvement does
exist. Leadership efforts could expand with the introduction of neighborhood block connectors. Block
connectors work to ensure communication between area residents and neighborhood leadership. They
provide outreach and welcoming efforts for new residents. Connectors link people and assist in building
the connections that ensure strong community-building. Other cities such as Edmonton, Canada exist as
precedents successful in the use of block connectors. A group of block connectors can often reach more
residents than the association leaders can by themselves. The goal and objectives in this plan encourage
the River East neighborhood to take the next level in community engagement. Each objective includes a
series of actions that explain how the neighborhood may work towards the objective.
Some objectives and actions are entirely new, but others encourage the neighborhood to capitalize on what
efforts already occur. In implementing the actions suggested in this chapter, River East will remain at the
forefront of community engagement efforts in Oshkosh.
Goal: Foster the ability of River East residents to manage the day to day
neighborhood affairs.
Objective: Promote the development and retention of a core neighborhood leadership team in River East.
Action 1: Explore and pursue the educational options available to neighborhood leaders to increase their
knowledge and effectiveness in their respective roles.
Action 2: Partner with GO-HNI to develop a set of criteria for determining ideal candidates to recruit for
neighborhood leadership roles.
Action 3: Engage in active recruitment and support efforts for block connectors.
Action 4: Develop a succession plan for the smooth transfer of leadership roles from one leader to the next
upon stepping down.
Objective: Facilitate effective communication and outreach efforts to reach the broadest possible audience
regarding neighborhood issues.
Action 1: Create a communications committee for River East.
Action 2: Distribute the River East Newsletter via print and electronic modes of communication.
Action 3: Expand the River East Neighborhood newsletter with additional information on codes, safety, and
homes for sale.
Action 4: Develop and provide a welcome packet of pertinent neighborhood information containing events,
resources, and incentives available to new residents.
Action 5: Work with GO-HNI and Oshkosh Media Services to create a series of videos, radio messages with
testimonials and covering news and / or events pertinent to the River East Neighborhood that could be aired
on the local channel.
Action 6: Explore the feasibility of further developing and adding to the volunteer River East website.
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Objective: Deepen resident social connections and involvement in the River East neighborhood.
Action 1: Partner with GO-HNI to conduct a neighborhood survey to gauge resident interest levels for
potential events, groups, and hobbies.
Action 2: Explore the potential to create neighborhood groups between people of common interests
(chess, reading, art, music, knitting, etc.)
Action 3: Further examine the potential of partnerships between the neighborhood association and area
venues / businesses to host joint events for entertainment, service, and social interaction.
Action 4: In addition to Neighborhood Night Out, host additional River East block parties or outdoor events
year round.
Action 5: Explore the potential for residents to volunteer as a group to address the needs of residents
(Raking, snow shoveling, house painting, etc.)
Action 6: Ensure that the neighborhood hosts social events that cater to all age groups.
Action 7: Consider seeking opportunities to engage with other neighborhoods for events and projects.
Objective: Increase synergy between River East residents and their local amenities
Action 1: Make efforts to hold concerts, dance performances, etc. featuring local talent at neighborhood
parks, businesses, etc.
Action 2: Continue to work with Growing Oshkosh to engage in community gardening efforts.
Action 3: Partner with the Library, BID, Visitor and Convention Bureau, and other stakeholders to help
create and distribute an event schedule for the River East Neighborhood.
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Appendices
Appendix A - Neighborhood Assessment
Appendix B - Survey Data
Appendix C - Crime Data
Appendix D - Transportation Resources
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During the year long planning process, Planning Services Division staff began tracking neighborhood-
wide assessment data to better understand existing conditions within the River East neighborhood. The
neighborhood assessment is an important baseline inventory that will continue to be tracked to measure the
success of programming in the neighborhood. Below are multiple maps showing available data on existing
conditions within the River East neighborhood.
Number of Housing Units by Parcel
Homes located within the River East neighborhood are predominately single and two
family structures that contain one or two housing units per property which is consistent with the zoning and
land use designation for the area.
CDU by Parcel
CDU stands for “Condition – Desirability – Utility”. The code denotes a composite rating of the overall condi-
tion, desirability and usefulness of a property. A property’s rating is established by the City Assessor Division
and is one of the factors used to determine the assessed value of a property.
Appendix A
Neighborhood Assessment
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Housing Style by Parcel
Housing styles in the River East neighborhood are primarily classified as “Residence O/S” which is used for
homes that were built prior to 1920. More specifically there are examples of Queen Anne and Colonial Revival
architectural style, as well as Prairie-influenced and European Revival styles and also
Italianate, and Tudor Revival.
Grade by Parcel
Grade describes the cumulative effects of workmanship, the costliness of materials and the individuality of
design used in constructing a home. The grade of a home rarely changes unless elements from the original
construction are removed or deteriorate beyond repair. The grade is established by the City Assessor Division.
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In fall of 2016, members of the River East Planning Team worked with city staff to survey residents living in
the neighborhood. The survey asked residents to identify assets they valued and concerns they felt should
be addressed within the neighborhood. Each property within the neighborhood received a postcard with a
link to an online version of the survey. Property owners and tenants could also contact City staff to obtain
a paper copy of the survey. Staff also sent out approximately 400 paper copies of the survey which could
be returned via a self- addressed envelope. A total of 87 surveys were collected and the following graphs
provide an overview of the results.
Appendix B
Survey Data
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Between January 1, 2011 and December 31, 2015 there was minimal change in police calls for service
within the River East neighborhood (includes both field initiated and dispatched calls). There was a slight
spike in calls during 2012, which is consistent with the city’s overall crime rate trend. In 2015 there was a
total of 919 field initiated and dispatched calls within the River East neighborhood.
A summary of field initiated and dispatched calls by event type during the same time period is included
below. The data shows there were more general assist calls than person vs. person crimes (battery,
domestics, robbery, sex offenses, harassment, etc) and property crimes (damage to property, theft, auto
theft, burglary) combined. General assist and crime prevention calls are likely a result of proactive crime
watch efforts and resident’s willingness to report suspicious activity. The neighborhood-wide survey results
supports this by finding that 83% of respondents felt they could rely on their neighbor to watch their home
while they were away.
Trends in crime data for each event type listed above can be found on the pages that follow.
Appendix C
Crime Data
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The Pedestrian and Bicycle Circulation Plan – adopted in 2011
The plan recommends Bay Shore Drive and Washington Avenue incorporate bike lanes in the neighborhood.
Additional bicycle infrastructure is proposed on Bay Shore Drive, Frankfort Street, Rosalia Street, Ceape Ave-
nue and School Avenue.
Go-Transit
9 Routes total. 6 of the 9 stop at the Market Street Station. Routes 1 and 3 go directly through River East
ultimately connecting to the entire network including Neenah.
Capital Improvement Program
Identifies multiple streets within the River East neighborhood proposed for reconstruction over the next five
years. The attachments below indicate projects that are scheduled through 2020 for street improvements.
Oshkosh Bicycle and Pedestrian Plan 2011Appendix D
Transportation Resources
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GO Transit Oshkosh Bus Routes City of Oshkosh
2017-2021 Comprehensive Paving
Capital Improvement Program
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