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HomeMy WebLinkAbout05. 17-201APRIL 25, 2017 17-201 RESOLUTION (CARRIED 7-0 LOST LAID OVER WITHDRAWN ) PURPOSE: APPROVE ONE OSHKOSH — OUR NEIGHBORHOODS ENGAGE - STRATEGIC PLAN INITIATED BY: COMMUNITY DEVELOPMENT WHEREAS, the City's 2017-2018 Strategic Plan identifies "Strengthen Neighborhoods" as one of the top priorities; and WHEREAS, in 2014, Council approved the Healthy Neighborhood Initiative Program to implement neighborhood and housing improvement programming; and WHEREAS, the City of Oshkosh Community Development Department has worked with neighborhood associations and local housing agencies to develop a unique brand and strategic plan which is meant to unify those working to strengthen Oshkosh's neighborhoods; and WHEREAS, the multi -agency strategic plan has been approved by the Habitat for Humanity Board of Directors, the Oshkosh/ Winnebago County Housing Authority Board of Directors and the ADVOCAP Planning and Program Committee. NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of Oshkosh that the attached ONE Oshkosh —Our Neighborhoods Engage — Strategic Plan is hereby approved and the proper City officials are authorized and directed to take those actions necessary to implement ONE Oshkosh. TO: Honorable Mayor and Members of the Common Council FROM: Elizabeth Williams Planner DATE: April 19, 2017 RE: Approve ONE Oshkosh - Our Neighborhoods Engage - Strategic Plan BACKGROUND Oshkosh neighborhoods are vitally important community assets. The City's 2017-2018 Strategic Plan identifies "Strengthen Neighborhoods" as one of the top priorities. Over the last year, the City of Oshkosh Community Development Department has worked with neighborhood associations and local housing agencies to develop a unique brand and strategic plan which is meant to unify those working to strengthen Oshkosh's neighborhoods. ONE Oshkosh - Our Neighborhoods Engage - was developed to unify those working towards the goal of "Strengthening Neighborhoods" in Oshkosh. On January 10, 2017, City staff provided an overview of ONE Oshkosh and the process taken to develop the strategic plan to the Common Council ahead of obtaining final approval from the agencies that were involved with the development of the brand and strategic plan. ANALYSIS The purpose of ONE Oshkosh is to bring together public and private resources to invest in neighborhoods through property improvements and stronger relations among neighbors. A multi -agency strategic plan has been drafted by the City of Oshkosh, Greater Oshkosh Healthy Neighborhoods Incorporated (GO-HNI), Habitat for Humanity -Oshkosh, Oshkosh/Winnebago County Housing Authority, and ADVOCAP, Inc. and is intended to guide neighborhood revitalization efforts through 2020. For your review and consideration, City staff has provided an infographic which lays out the framework for the strategic plan, a copy of the strategic plan that has been developed to achieve the goals identified during stakeholder input sessions held throughout 2016. The ONE Oshkosh Strategic Plan establishes goals in four outcomes areas: Image, Market, Physical Conditions, and Neighborhood Management. Each agency has identified roles and responsibilities to ensure the identified goals are achieved in each outcome area. Over the last month, City staff has presented the multi -agency strategic plan to the Habitat for Humanity Board of Directors, the Oshkosh/Winnebago County Housing Authority Board of Directors and the ADVOCAP Planning and Program Committee for approval. Each agency approved the draft strategic plan, and now City staff is sending the final ONE Oshkosh Strategic Plan to the Common Council for their consideration. FISCAL IMPACT The City's identified activities within the ONE Oshkosh Strategic Plan will be implemented with available funding from the extension of Tax Increment Financing Districts which has been approved by the Common Council. Funds will also be requested through the City's Capital Improvement Program as the budgeting permits. Additionally, City staff will seek grant opportunities that further implementation of the ONE Oshkosh Strategic Plan. The City's investments will be leveraged by additional funding invested in neighborhoods by collaborating agencies. RECOMMENDATION The Department of Community Development recommends the Common Council approve the ONE Oshkosh Strategic Plan as proposed. Respectfully Submitted, Elizabeth Williams Planner, Planning Services Approved: ctc� �• Mark A. Rohloff City Manager City Hall • 215 Church Avenue • P.O. Box 1130 • Oshkosh, WI 54903-1130 http://www.ci.oshkosh.wi.us The City of Oshkosh, a neighborhood nonprofit organization and local partners will launch an initiative this year to strengthen city neighborhoods. Our vision for this initiative: Oshkosh neighborhoods are desirable places to live, cultivating competition within the local real estate market through resident engagement and pioneering partnerships. MARKET 0 0 GO-HNI City of Oshkosh Partners ® Purchase, rehab and sell property ® Develop and fund flexible Q Ensure preservation of financing programs: affordable housing options Owner and rental rehab and maintain socio-economic ® Market key properties Exterior curb appeal diversity in neighborhoods • ORehab and manage Down payment assistance Partner with City and quality rental property the nonprofit to market ®Create employer -assisted available units housing programs OUTCOME Residential Quality housing _ housing demand opportunities are exceeds supply maintained ko AO IMAGE GO-HNI City of Oshkosh Partners ®Establish unique neighborhood brands Establish positive neighborhood identities OMarket and promote neighborhoods as "places of choice" ®Provide capital neighborhood improvement ©Fund neighborhood marketing campaigns OUTCOME Residents confident in neighborhood's future ®Support efforts to promote Oshkosh neighborhoods as a good place to live GHighlight neighborhood assets through projects and theirwork with clients n � Neighborhood seen as good place to live, work, play PHYSICAL CONDITIONS I FRI A rm 100 S, • of Oshkosh ®Encourage and educate O Develop a blight elimination about quality property ®Staff process maintenance Neighborhood Alliance Encourage code compliance Encourage groups to set leadership training and maintain standards neighborhood projects, events Provide architectural services Attract private capital on design standards investors QEducate on code compliance OUTCOME Ak. Partners ®Incorporate standards of good design in housing development projects Collaborate with City and nonprofit to add value to housing projects A NEIGHBORHOOD MANAGEMENT • 9 00� N Rkdb— qV■ :: .. City of Oshkosh OParticipate in Oshkosh Healthy Neighborhood Alliance ® Develop neighborhood action plans Fund community building and engagement 0 Provide neighborhood association technical assistance OUTCOME Challenges and problems solved quickly All parties communicate with care • • • L-V-14 Partners 0 Promote and encourage client participation in neighborhood associations M Organize, support neighborhood associations ®Staff Oshkosh Healthy Neighborhood Alliance Provide resident leadership training OSponsor neighborhood projects, events 9 00� N Rkdb— qV■ :: .. City of Oshkosh OParticipate in Oshkosh Healthy Neighborhood Alliance ® Develop neighborhood action plans Fund community building and engagement 0 Provide neighborhood association technical assistance OUTCOME Challenges and problems solved quickly All parties communicate with care • • • L-V-14 Partners 0 Promote and encourage client participation in neighborhood associations M ONEOSHKOSH OUR NEIGHBORHOODS ENGAGE - 2017 - 2020 Strategic Plan Ift AO _ Ne _ Li LL. CONTENTS ONE Oshkosh Overview 3 ONE Oshkosh Mission & Vision 3 ONE Oshkosh Strategic Plan 4 Image 4 Market 6 Physical Conditions 8 Neighborhood Management 10 Performance Measures 12 Overview of Key Performance Measures 12 ONEOSHKOSH ONE Oshkosh (Our Neighborhoods Engage) is intended to bring together public and private resources to invest in neighborhoods through property improvements and stronger relations among neighbors. In 2016, City staff worked closely with Greater Oshkosh Healthy Neighborhoods, Inc. (GO-HNI), Habitat for Humanity - Oshkosh, Winnebago/Oshkosh Housing Authority, ADVOCAP, Inc. and local resident leaders to identify roles and responsibilities that seek to strengthen neighborhoods and achieve positive outcomes in four areas: Image, Market, Physical Conditions and Neighborhood Management. Efforts have led to the development of an overarching brand (ONE Oshkosh) and the following Strategic Plan which is intended to promote collaborative efforts among agencies to collectively work towards implementation of the Common Council's Strategic Plan Goal - Strengthen Neighborhoods. Our Vision: Oshkosh neighborhoods are desirable places to live, cultivating competition within the local real estate market through resident engagement and pioneering partnerships. Our Mission: Strengthen neighborhoods throughout the community for the benefit of all residents at any income level. Developed by: CILK ;,It., GO-HNI Oshkosh 4dL 4I LA WYHICHI:'kIL11=W I&& M&U-MCh INi, n°n Oshkosh / Winnebago County ° Housing Authority ADVOCAP Habitat "Helping People Help Themselves" for Humanity" of osaikoshi Inc. IMAGE GOAL Maintain or increase resident perceived confidence in their neighborhood and increase outsider perception of Oshkosh's neighborhoods by 10%. GO-HNI Establish unique neighborhood brands and positive neighborhood identities. Market and promote neighborhoods as "places of choice." A. Partner with a minimum of six neighborhood associations over three years to develop unique logos and branding materials. CITY OF OSHKOSH Provide capital neighborhood improvement through the Great Neighborhoods program. B. Propose $175,000 be budgeted annually for capital neighborhood improvement projects for the next three years and administer the Great Neighborhoods Program to support resident -led public improvement projects. Fund neighborhood marketing campaigns. C. Propose $5,000 financial commitment to GO-HNI's Community Building and Engagement Program for neighborhood associations marketing campaigns over the next three years. D. Fund $15,000 annually to support a part-time City staff position to further marketing and fund development for neighborhood programming until Summer 2018. HABITAT FOR HUMANITY - OSHKOSH Support efforts to promote Oshkosh neighborhoods as a good place to live. E. Provide ONE Oshkosh marketing materials to all clients. F. Attend 1 Oshkosh Healthy Neighborhood Alliance meeting annually to engage with neighborhood resident leaders. G. Collect positive testimonials from a portion of Habitat for Humanity families. IMAGE <CONTINum HABITAT FOR HUMANITY - OSHKOSH (CONTINUED) Highlight neighborhood assets through projects and their work with clients. H. Invite neighborhood residents to all open houses and project sites. I. Encourage client participation with neighborhood associations. J. Explore incorporating architectural themes found within the neighborhood in home construction projects. WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY Support efforts to promote Oshkosh neighborhoods as a good place to live. K. Provide ONE Oshkosh marketing materials to all clients. L. Attend 1 Oshkosh Healthy Neighborhood Alliance meeting annually to engage with neighborhood resident leaders. M. Collect positive neighborhood testimonials from a portion of Housing Authority clients. Highlight neighborhood assets through projects and their work with clients. N. Invite neighborhood residents to all open houses and project sites. O. Encourage client participation with neighborhood associations. P. Explore incorporating architectural themes found within the neighborhood in home construction projects. ADVOCAP INC Support efforts to promote Oshkosh neighborhoods as a good place to live. Q. Provide ONE Oshkosh marketing materials to all clients. R. Attend 1 Oshkosh Healthy Neighborhood Alliance meeting annually to engage with neighborhood resident leaders. S. Collect positive testimonials from a portion of Habitat for Humanity families. Highlight neighborhood assets through projects and their work with clients. T. Invite neighborhood residents to all open houses and project sites. U. Encourage client participation with neighborhood associations. V. Explore incorporating architectural themes found within the neighborhood in home construction projects. 2017-2020 ONE OSHKOSH STRATEGIC PLAN 5 MARKET KOUR Increase property values and improve socio-economic diversity in Oshkosh's neighborhoods by creating or assisting 100 affordable housing units. GO-HNI Attract private capital investment to neighborhoods. A. Within three years, create $2 of private investment for every $1 of public funding spent. Purchase and rehab affordable housing units for sale or rent. B. Create six high quality affordable housing units in the next three years. CITY OF OSHKOSH Develop and fund flexible affordable housing programs. C. Propose $400,000 be budgeted annually for the next three years for neighborhood affordable housing programs. (CDBG & ONE Oshkosh) D. Develop marketing plan to promote available programs. E. Complete 25 owner -occupied rehab projects annually for the next three years. (CDBG & ONE Oshkosh) F. Complete 5 targeted or city-wide renter rehab projects annually for the next three years. G. Complete 5 targeted curb appeal projects annually for the next three years. H. Fund up to 10 home buyer assistance projects annually for the next three years. I. Fund up to 25 micro -grants annually for the next three years. (CDBG) HABITAT FOR HUMANITY - OSHKOSH Ensure preservation of affordable housing options and maintain socio-economic diversity in neighborhoods. J. Build 2-3 affordable housing units annually for the next three years. H. Explore expansion of the Neighborhood Revitalization Program over the next three years. I. Assist with the development of 4 affordable and handicap accessible units over the next three years. Partner with neighborhood residents, City and nonprofit(s) to market available programs. J. Develop a tracking system for available homes/units and completed projects in neighborhoods. K. Utilize Oshkosh Media and other marketing materials to promote available properties. �II►`L'1►(II►�L'I MARKET xonloiw HABITAT FOR HUMANITY - OSHKOSH (CONTINUED) L. Submit annual results to be included in a ONE Oshkosh Report. M. Collaborate with ONE Oshkosh agencies to organize 1 neighborhood tour for Realtor groups, businesses, out of town groups, potential employees, etc.. WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY Ensure preservation of affordable housing options and maintain socio-economic diversity in neighborhoods. N. Provide home buyer assistance to 12 home buyers annually over the next three years. O. Acquire, rehab, and sell 2 properties annually for the next three years (up to 80% CMI). P. Assist with the development of 4 affordable and handicap accessible units over the next three years (same units as Habitat). Partner with neighborhood residents, City and nonprofit(s) to market available units and completed projects. Q. Develop a tracking system for available homes/units and completed projects in neighborhoods. R. Utilize Oshkosh Media and other marketing materials to promote available properties. S. Submit annual results to be included in a ONE Oshkosh Report. T. Organize 1 neighborhood tour annually for Realtor groups, businesses, out of town groups, potential employees, etc.) ADVOCAP INC Ensure preservation of affordable housing options and maintain socio-economic diversity in neighborhoods. U. Assist 2 households (up to 80% CMI) annually with down payment assistance over the next three years. V. Assist with the development of 3 handicap accessible and affordable units over the next three years. Partner with neighborhood residents, City and nonprofit(s) to market available units and completed projects. W. Develop a tracking system for available homes/units and completed projects in neighborhoods. X. Utilize Oshkosh Media and other marketing materials to promote available properties. Y. Submit annual results to be included in a ONE Oshkosh Report. Z. Organize 1 neighborhood tour annually for Realtor groups, businesses, out of town groups, potential employees, etc.) 2017-2020 ONE OSHKOSH STRATEGIC PLANT 1 7 PHYSICAL CONDITIONS -4 00F _ . . - r__ GOAL Improve the physical conditions of Oshkosh's neighborhood infrastructure and existing housing stock by completing 30 capital improvement projects and rehabilitating 100 housing units. GO-HNI Develop owner occupied and rental real estate investment criteria and construction standards. A. Create written investment criteria. B. Establish written construction and rehab standards. CITY OF OSHKOSH Develop a blight elimination process and program. E. Propose $200,000 be budgeted annually for focused site property acquisition. F. Identify and target four (4) homes annually for acquisition/demolition/rehab over the next three years. G. Partner with one (1) neighborhood association annually to conduct parcel/block observations to develop systematic tracking of neighborhood physical conditions. Encourage and educate on code compliance. I. Conduct 3,000 proactive property inspections annually over the next three years. J. Implement a residential rental registration & inspection program. K. Develop a single digital database which details existing municipal codes that impact neighborhood quality of life. Provide architectural services on design standards. L. Propose $25,000 annually for architectural services on design standards. M. Provide architectural services to 5 property owners annually for the next three years. Improve physical condition of public right of way. N. Track City Capital Improvement Program to ensure coordination with street and sidewalk improvement projects. �Ib`L'1►(II►�L'I } 4 ! P 3 rwi� AJ � Y -Y PHYSICAL CONDITIONS xonluiw HABITAT FOR HUMANITY - OSHKOSH Incorporate standards of good design in housing development and rehab projects. O. Collaborate with City and non -profits) and explore grant opportunities to leverage resources and add strategic design elements to projects. Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods through housing and neighborhood projects. Q. Encourage clients to volunteer willingness to partner hours towards neighborhood projects. R. Market the Habitat Restore as a resource for affordable housing materials, tool rentals, and workshop space. S. Explore the development of a "Rock the Block" style project over the next three years. T. Partner with neighborhood associations in areas where HFHO owns property to enhance social capital. WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY Incorporate standards of good design in housing development and rehab projects U. Conduct major renovations of Waite Rug Factory, Cumberland Court Apartment Complex and Town House sites over the next three years. V. Collaborate with City and non -profits) and explore grant opportunities to leverage resources and add strategic design elements to projects. Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods through housing and neighborhood projects. W. Partner with neighborhood associations in areas where HA owns property to enhance social capital. ADVOCAP INC Incorporate standards of good design in housing development and rehab projects. X. Collaborate with City and non -profits) and explore grant opportunities to leverage resources and add strategic design elements to projects. Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods through housing and neighborhood projects. Y. Partner with neighborhood associations in areas where HA owns property to enhance social capital. Z. Provide weatherization assistance to 30 households annually in Oshkosh for the next three years. 2017-2020 ONE OSHKOSH STRATEGIC PLANT 1 9 NEIGHBORHOOD MANAGEMENT GOAL Increase neighborhood -based service delivery and resident engagement by 10%. GO-HNI Organize and support neighborhood associations. A. Provide support to all existing neighborhood associations. B. Facilitate the creation of six new neighborhood associations. Provide staff support for the Oshkosh Healthy Neighborhood Alliance (OHNA). C. Hold 11 OHNA meetings annually. D. Sponsor 1 OHNA project or event annually. E. Schedule a minimum of six educational guest speakers for OHNA annually. F. Grow OHNA membership by 2 members per year. Sponsor neighborhood projects and events. G. Sponsor a minimum of 12 neighborhood projects / events annually. Provide Resident Leadership Education. H. Sponsor a minimum of one Creating Healthy Neighborhoods workshop within three years. I. Assist with identifying and recruiting residents for other education opportunities. Measure the impact of our efforts on resident confidence. J. Manage a minimum of one Success Measures data collection effort within three years. CITY OF OSHKOSH Participate in Oshkosh Healthy Neighborhood Alliance. K. Attend 11 OHNA meetings annually for the next three years. Develop neighborhood action plans. L. Complete 1 neighborhood action plan per year. �II►`L'1►(II►�L'I -9 NEIGHBORHOOD MANAGEMENT <CONTINum CITY OF OSHKOSH (CONTINUED) Fund community building and engagement activities. M. Propose $20,000 annually and leverage a minimum of 250 volunteer hours per recognized neighborhood association annually over the next three years. Provide neighborhood association technical assistance. N. Provide technical assistance to 2 new neighborhood associations and existing neighborhoods annually for the next three years. HABITAT FOR HUMANITY- OSHKOSH Promote and encourage client participation in neighborhood associations. O. Develop outreach plan to notify clients within neighborhoods about existing neighborhood associations and activities. P. Encourage clients to volunteer willingness to partner hours towards neighborhood projects. WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY Promote and encourage client participation in neighborhood associations. Q. Provide an avenue to existing neighborhood associations and activities and help make connections with GO-HNI. ADVOCAP INC Promote and encourage client participation in neighborhood associations. R. Develop outreach plan to notify clients within neighborhoods about existing neighborhood associations and activities. 2017-2020 ONE OSHKOSH STRATEGIC PLANT I 11 PERFORMANCE STANDARDS IMAGE • of residents that are very satisfied or satisfied living in their neighborhood • of residents that are choosing to live in their neighborhood • of residents confident in the future of their neighborhood # of crimes against people # of crimes against property MARKET # of affordable housing units added # of affordable housing units assisted • of vacant dwelling units • of real estate foreclosures • change in assessed value • change of sales between 2016 and 2020 PHYSICAL CONDITIONS change in block housing condition rating (CDU) # of dollars invested in existing housing stock (public vs. private) # of dollars invested in public infrastructure improvements • of correction notice brought into compliance within 30 days • change in block street condition rating (PASER) # of capital improvement investment projects NEIGHBORHOOD MANAGEMENT # volunteer hours tracked by GO-HNI & Neighborhood Associations # of neighborhood sponsored events # of neighborhood plans # of recognized neighborhood associations # dollars invested by neighborhood for Community Building & Engagement # City staff hours contributed to projects 12 1 ONEOSHKOSH 64 I I on I Lil