HomeMy WebLinkAbout35. Service Agreement with Blue Door Consulting OJHKOfH
ON THE WATER
TO: Honorable Mayor and Members of the Common Council
FROM: Elizabeth Williams
Associate Planner
DATE: January 5, 2016
RE: Approve Professional Service Agreement with Blue Door Consulting for Healthy
Neighborhood Initiative Branding in the amount of $28,719.00
BACKGROUND
The City of Oshkosh is actively engaged in neighborhood development and revitalization in an overall
effort to create Healthy Neighborhoods of choice in Oshkosh. Neighborhood revitalization is a key
improvement strategy within both the City's Comprehensive Plan and the Council's Strategic Plan. In order
to strengthen its image and community awareness, Community Development staff is seeking to develop
an overarching brand for the Healthy Neighborhood Initiative that will filter to individual neighborhood
associations and the greater Oshkosh area. The development of an overarching, branded neighborhood
initiative would provide a unified message and create confidence among existing and perspective
residents and business owners that Oshkosh offers a diverse fabric of neighborhoods, economic
opportunity, and a high standard of quality of life.
ANALYSIS
Over the last six months, City staff has been working to develop a strategic plan and build the
infrastructure necessary to drive change and improvements in Oshkosh's neighborhoods city-wide.
Facilitated by Blue Door Consulting, existing neighborhood associations and other key stakeholders will
have the opportunity to offer input into the development of an overarching, branded "neighborhood
initiative". Feedback gathered from the exploration meetings will be used to improve the strategic plan,
create name recommendations, "mood boards" that capture the feel of the visual identity and elements
that should be included in the logos (ex. color palette, graphical element, font choices, etc.), and a final
logo for the overarching neighborhood initiative logo for the City of Oshkosh and its proposed sister
nonprofit.
Additionally, utilizing stakeholder input, Blue Door Consulting will develop brand materials for the City of
Oshkosh and its proposed sister nonprofit and work with stakeholders on the development of a "toolkit" to
further promote and sustain neighborhood association activities. It will be imperative to communicate the
new vision and the work that has been completed to the community at-large. Once the brand and toolkits
are completed, a community launch event will be held and the public invited.
The following is a breakdown of deliverables encompassed within the Professional Service Agreement:
• Strategic Planning & Consulting
• City Promotional Materials (PowerPoint, brochures, annual report, and newsletter templates)
• Healthy Neighborhood Initiative Logos
• GO-HNI Promotional Materials (brochures, business cards, letterhead, fundraising collateral)
• Community Launch Event
Staff believes the development of an overarching brand guided by a unified vision would ensure
neighborhood revitalization efforts achieve a greater impact in a shorter period of time. Blue Door
Consulting's project proposal and cost breakdown is attached for Council's review (Exhibit 1).
FISCAL IMPACT
The cost of these professional services will be funded by available Community Development Block Grant
Neighborhood Initiative funding.
RECOMMENDATION
Staff is recommending approval of a Professional Service Agreement with Blue Door Consulting, Inc for
Healthy Neighborhood Initiative Branding in the amount of $28,719.
Approved,
City Manager