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DOWNTOWN OSHKOSH BID BOARD MINUTES
April 17, 2012
PRESENT:
Megan Lang, Jeff Jahnke, Sandy Prunty, Michael Russell, David Hetzel, David Sparr, Todd
Cummings, Kris Larson, Joshua Marquardt
EXCUSED:
Melody Wollangk, Kurt Koeppler, Jim Stapel
STAFF:
Cassie Cook-BID Manager, David Buck-Principal Planner
OTHERS:
Ray Maurer – Parks Director, Chad Dallman-Parks Operations Manager, Sergeant Matt
Kroening - OPD
I - CALL TO ORDER
Chairperson Sparr called the meeting to order at 8:00 am and a quorum was declared present.
II – APPROVE MINUTES OF MARCH 20, MARCH 30 AND APRIL 5, 2012 MEETINGS
There was no discussion on these items.
Megan Lang moved to approve the minutes of March 20, 2012 as presented. Michael Russell seconded the
motion which passed unanimously.
Sandy Prunty moved to approve the minutes of March 30, 2012 as presented. Kris Larson seconded the motion
which passed unanimously.
Megan Lang moved to approve the minutes of April 5, 2012 minutes as presented. Michael Russell seconded
the motion which passed unanimously.
III – POLICING/TRAFFIC/PARKING ISSUES
Sergeant Kroening reported that the Pub Crawl event had taken place with approximately 5000 participants and
that approximately 1/3 of the participants were made up of teams with “home-made”/unofficial t-shirts. He
added that there were around 50 citations issued for violations ranging from crosswalk violations to open
intoxicants and urination in public as well as five arrests including lewd acts, resisting arrest and a DUI.
Sergeant Kroening commented that the campus police also reported an increase in activity that evening. Todd
Cummings asked if the rain had deterred loitering after bar close and Megan Lang asked how the barricades
functioned. Sergeant Kroening stated that the barricades assisted controlling movements and may have led to
the increase in jaywalking citations. Kris Larson inquired if the special event bill was paid for which Sergeant
Kroening responded that he was unsure but believed that it would go out this week. Todd Cummings inquired
on the status of the street trees and potential damage. Joshua Marquardt stated that tree damage is still present
from last year and added that it was an issue that is hard to control. Ray Maurer responded that the damaged
trees from last year are under warranty and will be replaced.
Sergeant Kroening mentioned that the warming shelter is closed for the season so the number of homeless
individuals gathering downtown may increase especially near the Convention Center, where loitering has been a
common occurrence.
IV - MONTHLY FINANCIAL REPORT
Joshua Marquardt asked about the receipts listed and Cassie Cook replied that it was funds from the Advertising
Plan. David Sparr asked who the going out of business basket was for and Cassie Cook stated it was for
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DOWNTOWN OSHKOSH BID BOARD MINUTES
April 17, 2012
Christianson’s. Megan Lang gave a summary of the budgeting for the planter maintenance item and explained
that the changes from the previous year’s budget to the current included a donation to the Senior Center and the
recognition signage. Cassie Cook stated that $7,200 is allocated for planter maintenance. Sandy Prunty asked
about the Marketing Consortium donation and Cassie Cook replied that some funds came back in from
advertising fees. Michael Russell motioned for approval of the monthly financial report as presented. Megan
Lang seconded the motion which passed unanimously.
V – TRANSFER OF FUNDS: $400.00 FROM FUTURE RESERVES TO OCMS DOWNTOWN TV
PROGRAM
Cassie Cook asked if funds should be used to pay for additional shows on public television in addition to
Oshkosh Today, possibly with the concept of featuring a small business of the month. Michael Russell and Jeff
Jahnke suggested that Oshkosh Today would be sufficient. Megan Lang asked if the BID Board could revisit
the idea in three or four months to see how often the BID is represented without having dedicated programming.
The general consensus was to table this item at this time and bring back for discussion later in the year.
VI – BID MANAGER AND SUBCOMMITTEE REPORTS
Cassie Cook presented a summary of her activities over the past month as outlined in her report included in the
packet. She stated that the BID Board member should get a “blurb” to her as soon as possible to include with
their bios for the website that she is working on with Blue Door Consulting. She also highlighted the
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Destination Downtown program which will be May 19. Cassie Cook also informed the Board that she has
made progress with the gift card program.
VII – STREAMING LIVE AT THE LEACH UPDATE
Ray Maurer gave an update on the Parks Department’s progress with setting up the Tuesday night concert series
Live at the Leach. He provided a handout with the musical line-up and stated that they have been working with
a UWO marketing class as well as an individual student for the logo design and that they are working with the
Chamber of Commerce, the Convention and Visitors Bureau and NextMedia for advertising. Additionally, he
added that Lee Beverage will provide banner signage and have special “brews” at the Leach for the shows. Ray
Maurer mentioned that the social media sites of the City as well as the individual bands will promote the events
and he mentioned that some of the bands would like to play after the concert at local establishments. The Board
discussed the marketing of the event including the assistance in posters by Lee Beverage. Joshua Marquardt
asked about how many bands were local and how the concert series tied into the downtown for which Ray
Maurer replied that three of the bands were local and their desire to play before or after the event in downtown
establishments. Megan Lang stated that the BID is recognized as the main sponsor but that it was the intent to
recapture the sponsorship funds by getting individual business interests to support individual concerts. She
wondered if there was still an opportunity to do this and have the advertising/marketing material reflect it. Ray
Maurer responded that the larger promotional items were set but the social media and weekly posters could be
augmented to include individual sponsorship but that the timeframe is extremely tight and they would need to
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know who the sponsors are by April 27 to be able to get them on the posters.
Discussion took place regarding the food vendor selected for the event. It was felt that the members of the BID
should have gotten consideration for food service as they were the primary sponsor. Ray Maurer commented
that the Glass Nickel was chosen primarily due to logistics and expediency as the event timing was quick and
coordination with Waterfest was critical. He added that food vending for subsequent year’s events will be
discussed with the BID early in the planning and organization phases but that this season it was not feasible.
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DOWNTOWN OSHKOSH BID BOARD MINUTES
April 17, 2012
Jeff Jahnke suggested that a t-shirt sales program could be instituted to recapture some expenses but it was
thought that timing for such a program for this event series would be problematic however it should be
considered for subsequent years.
VIII – RESERVE FUND – POSSIBLE PROJECTS
There was no discussion on this item.
IX – GIFT CARD PROGRAM UPDATE
Cassie Cook explained that she is working with the City Finance Department to set up the gift card accounts
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and will meet with them next on Thursday, April 19.
X – BRANDING UPDATE
Cassie Cook provided an update on the Branding program and went over the costs associated. She reiterated
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that the “blurbs” deadline is April 23. Michael Russell asked that the e-mail be resent to him as he did not
receive the original.
XI – FLOWER POT MAINTENANCE
Cassie Cook gave a summary of the flower pot maintenance program to date and added that Mary Kay Walter
has generously offered to deliver the materials to each pot. She added that the Parks Department has provided a
truck to the Senior Center and retrofitted it for watering. Megan Lang stated that there may be a slight cost this
year for fitting and maintaining the truck but hopes that it will be a tool to be used for multiple years. Todd
Cummings stated that the tank and pump components will be property of the BID so if the truck were to need to
be replaced it would be possible to transfer them to another vehicle. Chad Dallman stated that the tank and
pump have been fitted onto the vehicle in such a way that they will be easily removed and should fit on any
standard truck bed. Megan Lang broke down the cost of the flower pot maintenance program this year and
stated that it was approximately $1,500 less than the cost last year.
XII – NORTH MAIN STREET HISTORIC WALKING TOUR
David Buck stated that he was the liaison to the City’s Landmarks Commission. He distributed a walking tour
flyer that was created by the Landmarks Commission in the mid 1990’s and stated that the printing costs had
been sponsored by the BID at that time. He then distributed another tour brochure and stated that the
Landmarks Commission had updated the walking tour and printed a limited number for the State of the City but
had removed the advertising information. They would be going out to look for sponsors soon but wanted to
come to the BID first as they felt there was a natural connection. The general feeling was that this would be a
beneficial project for the BID. David Buck stated that he would have a member of the Landmarks
Commissions tourism/marketing group attend a future BID Board meeting with more details. A discussion of
the Open Door Milwaukee program where historic buildings are opened up for guided public tours was
discussed as another possible connection between the Landmarks Commission and the Oshkosh BID and it was
felt that it should be looked at as a possible future activity.
XIII – GUNDERSON BUILDING UPDATE
There was no discussion on this item.
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DOWNTOWN OSHKOSH BID BOARD MINUTES
April 17, 2012
XIV – IDENTIFICATION OF AGENDA ITEMS FOR MAY 15, 2012 MEETING
Sandy Prunty requested that a discussion on how the reserve fund is earmarked needs to take place in the future.
Todd Cummings suggested that there be a special reserve for particular events and Sandy Prunty stated that she
was simply concerned that the reserve fund receives money and that reallocating it becomes an issue. The
consensus of the Board was to include this item on the next agenda for discussion.
XV – ADJOURNMENT
With there being no further business, Michael Russell moved for the meeting to be adjourned at 9:28 am. Jeff
Jahnke seconded the motion which passed unanimously.
Respectfully Submitted,
David Buck
Principal Planner
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