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BOARD OF APPEALS MINUTES
February 8, 2012
PRESENT: Dan Carpenter, Robert Cornell, Janet Duellman, Dennis Penney, Kathryn Larson, Jane
Cryan, Robert Krasniewski
EXCUSED: none
STAFF: Todd Muehrer, Associate Planner/Zoning Administrator; Deborah Foland, Recording
Secretary
Chairperson Cornell called the meeting to order at 3:30 p.m. Roll call was taken and a quorum declared
present.
The minutes of December 14, 2011 were approved as presented. (Carpenter/Krasniewski-Penney abstained
as he was not present)
ITEM I: 2215 OREGON STREET
Green Bay Sign & Design-applicant, Coyote of Wisconsin LLC-owner, requests the following variance to
permit a double-faced internally illuminated ground mount sign in the front yard setback:
Description Code ReferenceMinimum Proposed
Front yard setback 30-25(B)(2)(c) 25’ 2’
Mr. Muehrer presented the item and distributed photos of the subject site. The property is zoned C-2 and is
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located on the northwest corner at the intersection of Oregon Street and W. 23 Avenue. The parcel is used
by multiple tenants for commercial retail, office space and professional services purposes. The applicant is
proposing to construct a double-faced internally illuminated commercial ground sign for identification and
way-finding purposes in the southeast corner of the parcel fronting Oregon Street which will intrude 23’ into
the required front yard setback area. The subject dental office tenant space is located in the southern-most
principal structure and is part of an overall single-story facility built in 1947. The principal structure
possesses a substandard front yard setback along Oregon Street making code compliant placement of the
ground sign impossible. Proper identification signage is critical for overall public safety on high traffic
volume streets and the placement of the structure creates a degree of hardship. A larger wall sign or
projecting sign would have limited visibility due to the mature landscaping on the site and the granting of the
variance will not result in harm to the public interest.
Mary Mettler, Green Bay Sign & Design, 2803 S. Packerland Dr., Green Bay, stated that she conducted a
study of the site and the proposed placement of the sign would be out of the vision triangle. There is a
canopy over the door; however, it is hidden by trees and due to the sidewalk area, there is not much setback
area for signage placement.
Mr. Penney questioned how far the sign will be from the sidewalk.
Ms. Mettler responded that there is about 11 feet between the sidewalk and building and the sign would be
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about two feet from the sidewalk and 35 feet from the corner of W. 23 Avenue and Oregon Street.
Board of Appeals Minutes 1 February 8, 2012
Mr. Krasniewski inquired if the sign would be located south of the entrance to the office.
Ms. Mettler responded affirmatively.
Mr. Carpenter questioned if there would be any landscaping placed around the base of the sign.
Judy Swanson, 2990 Waldwic Lane, indicated that they had not considered it; however, it would be a
possibility.
Mr. Carpenter then inquired if the City required landscaping at the base of the sign.
Mr. Muehrer responded negatively and added that there was not a need for it in this case but Board members
could request it.
Mr. Carpenter stated that with the existing landscaping on site it probably would not be necessary.
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Mr. Krasniewski voiced his concerns with the utility pole and the evergreen trees on the corner of W. 23
Avenue and Oregon Street impeding the view of oncoming traffic and if the placement of the sign would
make visibility of oncoming vehicles more difficult.
Mr. Muehrer replied that the evergreens and the utility pole were already impeding the view of traffic on
Oregon Street and the addition of the sign would not make the visibility any more difficult than currently
exists.
Board members briefly discussed the parking areas utilized for the clients of the dental office and determined
that the sign placement would not make the intersection any more hazardous as there are multiple other
accesses available to the parking areas.
Motion by Penney to approve the request for a variance to permit a double-faced internally
illuminated ground mount sign with a 2’ front yard setback.
Motion carried 5-0.
Seconded by Carpenter.
Finding of Facts:
No harm to public interest.
Hardship present due to lack of area for setback.
OTHER BUSINESS
There being no further business, the meeting adjourned at 3:44 p.m. (Cryan/Carpenter).
Respectfully submitted,
Todd Muehrer
Associate Planner/Zoning Administrator
Board of Appeals Minutes 2 February 8, 2012