HomeMy WebLinkAboutMayor's Gateways Committee Report Cz&' of Oshkosh
Ma yor 's Gatewa ys Committee
Report
Prepared for
The City of Oshkosh Common Council
Submitted by
Oshkosh Gateways Committee
February 2001
Table of Contents
Introduction Page .1
Background Page 1
Study Area Boundary Page 1
Map of Gateways Page 2
Analysis of Existing Gateway Conditions Page 3
Strength and Opportunities Page 3
Weaknesses Page 4
Recommendations Page 11
Short Term Goals Page 11
Long Term Goals Page 14
City Maintenance Page 19
Code Issues Page 20
Appendix Page 21
List of Primary Gateways Page 21
Reconstruction Projects Planned Page 21
List of Destinations Page 22
Traffic Counts Page 23
Gateway Committee Members
Larry Spanbauer, Chair
Tom Better
Christine Drescher
Linda Grant
Robert Kujawa
Mike Lyster
Eugene"Doc" Sonnleitner
Jennifer Szydlik
Steve Hintz, Council representative
Susan Keplin.ger, City staff
Jean Angell, City staff
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Analysis of f Existing Gateway Conditions
Strengths and Opportunities
Fox River. The Fox River is a wonderful resource for the City of Oshkosh. The Fox River
provides recreational opportunities and natural beauty. Many people come to Oshkosh for water
related recreation and it is important that the riverbanks look their best.
N. Main Street Beautification. Steps already taken to enhance North Main Street downtown
are a real strength and example for other gateway areas in the City. Decorative lighting, flowers.
and building facade improvements are all positive improvements made to the downtown area.
Parks Along Gateways. Parks enhance gateway streets in the City of Oshkosh. South Park,
Mary Jewell, and Rainbow Park are all located along gateway streets and enhance the image of
the City.
New Park Signage. New park signage is attractive and useful along gateways.
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Highway 41 Exits. There are five exits from Highway 41 making access to Oshkosh easy for
people traveling by automobile.
Destinations. There are many attractions and destinations that bring visitors to the area.
Schools, businesses, conventions,parks, museums, festivals, and concerts draw people to the
City. A list of destinations is included in the appendix.
Algoma Boulevard. The trees along Algoma Boulevard near Riverside Cemetery provide a
good example of the benefits of street tree planting and shows the positive affect of trees along
gateways.
Way-finding Signs. An effort was made about 15 years ago to help visitors find destinations
through the use of uniform signage.
3
Weaknesses
Above Ground Utilities. Above ground utilities form a web of unattractive wire above some of
the gateways in the City. In areas lacking street trees this is most obvious, although areas with
trees often have been unattractively trimmed to accommodate above ground utilities.
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Street Tree Plantings. The lack of street tree plantings along gateways leaves are-
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Wav-finding Signs. Existing way-finding signs are often hard to read, cluttered with other
signs,and mixed with way-finding signs for other destinations.
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Street Lighting. Lighting along gateways in residential areas is overpowering,lights more than
the street,and the wood poles and cobra head lights are unattractive.
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Parking Meters and Residential Mailboxes. Parking meters and mailboxes are located in
terraces on some gateways making these areas less attractive.
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Fox River Industrial Properties. The City needs to consider the river as a gateway. The
industrial properties along the river negatively impact the beauty of the river.
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Highway 41 Corridor. Highway 41 is where first impressions about Oshkosh are often made
by travelers coming to or passing through Oshkosh. This area is less than attractive due to the
fact that the back sides of buildings and parking lots line the area adjacent to Highway 41. The
Highway 41 Corridor Overlay will prevent additional situations such as those pictured. An effort
is needed to address the appearance of development which occurred prior to adoption of the 41
Overlay.
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City Signage. Increased maintenance and uniformity of design would improve the appearance
of entrance signage to the City. In some areas signage is cluttered,hard to read and obstructed.
Sign poles and brackets are not uniform and in some cases in poor condition. Not all signs are at
a uniform height and location. Too many signs are located along gateways, cluttering the streets.
There is a need to consolidate signs.
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Too Many Regulatory Signs On One Post, Illegible Street Signs
Unattractive Signage. Temporary signage can have a negative visual impact along gateways.
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Property Maintenance. Lack of property maintenance has a negative visual impact on gateway
streets. Increased property maintenance efforts can enhance the appearance of gateways. Vacant
properties appear to be a particular problem.
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10
Recommendations
Short Term Goals
Maintain Signage Currently in Need of Repair and Trim Trees and Shrubs Obscuring
Signage. The City needs to address all signage currently in need of repair. Signs need to be
looked at systematically along gateways and repaired or replaced. Trees or shrubs obscuring
signs ought to be trimmed back.
Publicize this Report to Encourage Involvement of Civic Organizations,Businesses,and
Private Individuals to Beautify Gateways. This report needs be publicized and presented to
civic and neighborhood organizations to promote action by parties to beautify gateways.
Coverage on both Community Access Television and the Oshkosh Northwestern would be
helpful in this effort.
Develop Neighborhood Incentives to Improve Appearance of Gateways. Each gateway
could be an attractive corridor with its own character. The City should encourage and give
technical support to neighborhood groups to install and maintain corner and mid-block planters,
make terrace improvements, and make front lawn and facade improvements. Different programs
could be established for different types of neighborhoods. A "Pride in Neighborhoods Program"
or "Neighborhood Improvement Program" could be established in residential neighborhoods and
a"Pride in Business Area Program" could be established in commercial areas.
Develop Standards/Recommendations for Use of Flowers and Alternative Beautification
Standards. Staff along with other interested parties may want to consider creating a guide
containing standards and recommendation for the use of flowers and other site improvement
efforts. Public Service and the Public Works Department could have a section in the guide
reminding people about above ground and below ground utility considerations when planting
trees or flowers. It is important that efforts taken by the private sector are uniform and
successful and a guide can help achieve that.
Increase Code Enforcement Activities. Enforcement efforts need to address signage,weeds,
and the exterior appearance of buildings. The City also needs to systematically identify vacant
buildings along gateways for code enforcement.
Develop Standards for Welcome Sign Design. Welcome signs should be uniform and
appropriately located on the seven gateways. In addition to welcome signs,the City should
consider additional signs on Highway 41 north and south bound. As the City expands the City
should consider Highway 44,Highway 21, 20th.Avenue(County Trunk K), 9th Avenue,Witzel
Avenue (County Trunk E),Highway 45,Highway 110, and Oregon Street(County Trunk I) for
smaller scale welcome signs near the City limits.
It is suggested the City eliminate clutter from welcome signs by eliminating service club signs. A
separate location could be designated for these signs.
11
As a starting point,the City could initiate contact with Department of Transportation regarding
agreement to install welcome sign near Highway 41 on State Highway 44 median and at other
locations.
Work With Department of Transportation on Design Elements of Highway 110 Project.
The Highway 110 project presents an opportunity to implement strategies suggested in this
report. The City may benefit from working with the Department of Transportation to address
lighting,signage,and beautification efforts in conjunction with planned reconstruction of
Highway 110.
Seasonal Decorations. Banners on lamp posts are attractive decoration and an asset to the City.
These must be maintained and changed to fit the occasion or season in timely manner.
American flags should be displayed for Memorial Day,4th of July and Veterans Day. The flags
are donated by various veteran organizations,along with money for the replacement and
purchase of additional flag holders.
Consideration should be given to the possibility of displaying world flags during the EAA
convention.
Holiday decorations are in need of improvement. The City, along with civic organizations,
businesses, and private individuals needs to work toward uniform,well lit, attractive, and eye
catching holiday decorations.
The City should petition the Department of Transportation for Downtown Exit Signs off of
Highway 41. Currently there are no exit signs on Highway 41 to direct travelers downtown.
Along with downtown exit signs,way-finding signage is needed along planned routes that pass
as many businesses as possible. Suggested routes include the following:
• South Park,to South Main Street,north to downtown
• West 9th Avenue,to South Main Street,north to downtown
■ Jackson Street, south to Murdock,east to North Main Street, south to downtown or Jackson
Street, south to High,east to North Main Street
12
Welcome11Signs
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Long Term Goals
Moving Utilities Underground. Gateways would benefit from a plan to underground utilities
that could be incorporated into all significant street reconstruction and redevelopment projects.
Reconstruction of Algoma Boulevard presents an excellent opportunity for Oshkosh to begin
moving utilities underground. 9th Avenue from Knapp Street to Westfield Street is the gateway
which appears most in need of attention in this regard.
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Division Street Redevelopment with Underground Utilities
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Above Ground Utilities on 9th Avenue
Increased Street-Tree plantings. A tree planting program would enhance the appearance of
gateways. Street tree plantings could include both terrace plantings and those on targeted private
14
properties along gateway streets. One specific recommendation is to plant trees in the median on
State Highway 44 between Highway 41 and 2Uth Avenue.
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15
Replacement or Improvement of Way-Finding Signs. Way-finding signs need to be made
uniform,readable, and easy.to maintain. In many places this signage • obscured,cluttered,
unreadable, or absent. Lightng of way-finding signs may also be considered.
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Example of Uniform Street and Way-Finding Signs, Golden, Colorado
16
Replacement or Improvement of Street Lighting. The committee recommends replacing
cobra-head streetlights with historic and decorative lighting. Lighting in residential areas would
be better if it were hooded or by using the davit arm or shoebox style light. This would reduce
light-pollution to residents.
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Example of Decorative Lighting Along Main Street
Removal of Parking Meters and Mailboxes from Rights of Way. Alternatives to meters need
to be considered and the removal of residential mailboxes from terraces needs to be explored.
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Fox River Corridor Improvements. Lighting, landscaping and appropriate signage would
significantly enhance the appearance of bridges both from the water and the shore. Shoreline
appearance can be improved through planting/beautification incentives for industrial properties
along the Fox River. The City may want to work with the railroad to encourage cosmetic
improvements on the remaining railroad bridge.
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Highway 41 Improvements. The City needs to concentrate efforts on the space between the
frontage roads and Highway 41. Attractive fencing(avoid poured concrete)is needed and
plantings need to be maintained. These efforts will need to be done in conjunction with the
Department of Transportation.
• Tree planting should be undertaken in the areas of interchanges and overpasses.
• Overpasses should be constructed with decorative stone or brick.
• Decorative fence should be used in lieu of chain link fence on overpasses.
• Freeway should be lit,possibly in conjunction with frontage road lighting.
Official Mapping. It is necessary to reserve sufficient right of way in developing areas to
provide for appropriate gateways in the future.
18
City Maintenance
Signage. Signage is important in the appearance of gateways. There are a large number of signs
along gateway streets in the City of Oshkosh. Good signage can make destinations easy to find
for visitors and has the potential of creating uniformity along gateway streets.
In addition to the normal maintenance recommendations listed under short term goals,the City
may want to concentrate on uniform placement of signs, sign heights, sign poles, and sign
brackets. Using signage with international symbols would accommodate all visitors to Oshkosh.
Continually trimming trees and shrubs would prevent signs from being obscured.
Blocks and intersections should be evaluated when installing new signs to minimize the number
of signposts and to avoid obscuring existing signs. Coordination is needed to consolidate existing
signs onto new signposts even when signs belong to other constituencies.Many areas of the City
have multiple parking and no parking signs on the same post pointing in opposite directions.
Consolidating no parking signs would improve the appearance of gateways.
City Property. Property owned by the City needs to be well maintained, including
redevelopment property. When feasible,windows that are boarded should be boarded up from
the inside.
Maintenance of Fire Hydrants. Fire hydrants need to be well maintained and the paint kept in
good condition. A theme could be developed for painting hydrants that will add color. The City
may want explore an"Adopt a Hydrant" program to encourage property owners and
organizations to help maintain and paint hydrants.
Establish City Resident E-Mail/Phone Hot-Line. A resident e-mail/phone hot line should be
established and publicized to encourage residents to report maintenance/repair items to the City.
E-mails and phone calls would go to one individual who would be responsible for channeling the
information to the proper City department for action. The hot lines would have a simple fill-in
form indicating location and sender of message. Automatic return e-mail acknowledgement
would be included showing that the report was received.
Mission Statement/Commitment related to Maintenance. The City may benefit from
developing a mission statement stating a commitment to maintenance. The mission statement
would set specific goals as to time to address various issues mentioned above. The goal is to
streamline and publicize the reporting of maintenance problems such as broken signs and
excessive weeds.
19
Appendix
Primary Gateways
Main Street
Oregon.Street (County Trunk I)
20th Avenue
South Park Avenue (State Highway 44)
U.S. Highway 41/Koeller Street/Poberezny Road/Washburn Street
Stn Avenue
Witzel Avenue
Oshkosh Avenue(State Highway 21)
Algoma Boulevard/High Avenue(State Highway110,future U.S. Highway 45)
Jackson Street(U.S. Highway 45)
Bowen Street(County Trunk A)
Murdock Avenue
Fox River
Reconstruction Projects planned on Gateway Streets
2001 —Jackson Street(Murdock Avenue to Church Avenue)
2001 —Algoma Boulevard(Division Street to Jackson Street)
2001 —High Avenue(Market Street to Jackson Street)
2002—9th Avenue(Knapp Street to Westfield Street)
2002—Algoma Boulevard(Murdock Avenue to High Avenue)
2002—USH 41 (STH 26 to Breezewood Avenue,six-laning),candidate for enumeration
2003—Algoma Boulevard(USH 41 to Murdock Avenue)
2002 -2003—STH 110 (USH 41 to CTH G), upgrade to four lane expressway on new ROW
It should be noted that all construction is approved on an annual basis and this list should serve
as a guide for planning purposes only.
21
Destinations
EAA Museum Public Museum
Paine Art Center& Gardens Senior Center
Wittman Regional Airport Courthouse/Safety Building
South Park City Hall
Lakefront Boat Launches
Menominee Park Bowen Street
Zoo Fugelberg Park
Little Oshkosh Millers Bay
Beach Mill Street
Downtown Rainbow Park
Convention Center William Steiger Park
Library 24th Avenue
YMCA UW Oshkosh
Grand Opera House Campus
Rebel Alliance Theater Titan Stadium
Riverside Park High Schools
Fox Valley Technical College Oshkosh Christian
Riverside Campus Lourdes Academy
Spanbauer Center Oshkosh North
Mercy Medical Center Oshkosh West
Prime Outlets
Sunnyview Exposition Center
Winnebago County Community Park
Convention and Visitors Bureau Visitor Information at the Airport
WIOUWASH Trail Access Points
Westside YMCA
Winnebago County Historical and Archeological Society,Morgan House
Military Veterans Museum
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Traffic Counts
Gateway Street Traffic Counts
Rank Street Average Daily Traffic Count
1 Ninth Avenue 17,900
2 Oshkosh Avenue 1.7,300
3 Jackson Street 15.800
4 Murdock Avenue 15,700
5 Witzel Avenue 14,000
6 Twentieth Avenue 13,600
7 South Park Avenue 12.800
8 Algoma Boulevard 10,200
9 Bowen Street 8,600
10 South Main Street 8,200
11 Oregon Street 6,900
U.S. Highway 41 50,000
Fox River
Bridge Traffic Counts
Rank Bridge Average Daily Traffic Count
1 Oshkosh Avenue 22,400
2 Wisconsin Street 21,500
3 Main Street 20,100
4 Oregon Street 10,200
Source: 1997 Wisconsin Department of Transportation Data
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