HomeMy WebLinkAbout10-316SEPTEMBER 28, 2010 10 -316 RESOLUTION
(CARRIED 6 -0 LOST LAID OVER WITHDRAWN )
AS AMENDED
PURPOSE: RESOLUTION ADOPTING A STRATEGIC PLAN FOR
THE CITY OF OSHKOSH
INITIATED BY: CITY MANAGER
WHEREAS, the Oshkosh Common Council had established a set of goals for the City
Manager, which included the development of a Strategic Plan for the city; and
WHEREAS, department heads have been meeting for the past 18 months to prepare a
Strategic Plan for consideration by the Common Council; and
WHEREAS, the Oshkosh Common Council met with department heads in the fall of
2009 to discuss and reach consensus on a mission statement, a vision for the city, guiding
principles for a Strategic Plan, planning assumptions for a Strategic Plan, and the
establishment of strategic directions and goals for the city; and
WHEREAS, based upon this input from the Common Council, city department heads
prepared a final draft of the Strategic Plan, which identifies priority goals for 2010 -11, and
identifies ways in which the city staff can measure the accomplishment of said goals; and
WHEREAS, the adoption of a Strategic Plan will provide the Council, city staff, and the
Oshkosh community with a direction of where the city can proceed for the future; and
WHEREAS, a Strategic Plan will provide the city with a focal point for its future priorities
and actions;
NOW, THEREFORE, BE IT RESOLVED that the Oshkosh Common Council hereby
adopts a Strategic Plan for the City of Oshkosh; and
BE IT FURTHER RESOLVED that the Oshkosh Common Council directs the City
Manager to implement activities identified in the Strategic Plan in order to meet the goals
established by the Common Council through the Strategic Planning process; and
BE IT FURTHER RESOLVED that the Oshkosh Common Council will review the
Strategic Plan on a biennial basis to provide direction to staff and reprioritize goals as
necessary.
City of Oshkosh
Strategic Plan
The mission of the City of Oshkosh is to provide goods and
services in pursuit of a safe and vibrant community
August 6, 2010
Citizens of Oshkosh,
After accepting the position of City Manager here with the City of Oshkosh, it
became clear to me that we needed to develop a framework to organize our
thoughts, energy and direction in a comprehensive manner in order to be as
effective as possible for the benefit of our citizenry. Numerous planning
documents have been produced, but none have taken into consideration the
actions of each so as to create congruency of our organizational goals and actions.
In recognition of this situation and after more than a year of work involving the
thoughts of citizens, Council Members and staff, I am pleased to share with you
our final draft of the City of Oshkosh's first Strategic Plan. This plan outlines our:
❖ Community
❖ Organization
❖ Mission - the reason for our existence
❖ Vision - our description of the desired future
❖ Guiding Principles — how we want to behave as we fulfill the mission and
achieve the vision
❖ Planning Assumptions — the conclusions we have come to based on a
review of data and information. The logical basis for our vision and
strategy
❖ Strategic Directions — A critical few paths we will follow to create the
desired future
❖ Goals — tactical goals to advance the strategies in a current year
❖ Actions — specific acts intended to accomplish goals
❖ Performance Measures — specific, quantifiable, realistic targets that
measure the accomplishment of a goal over a specified period of time
Many thanks to everyone involved in this effort and those we will rely upon to
make this plan a reality. It is my hope that this Strategic Plan will be the
instrument to help our words match our actions, and our actions match our words.
Sincerely,
Mark A. Rohloff
City Manager
City of Oshkosh
Community Profile
The City of Oshkosh, (population 62,916), is an award - winning community in the
heart of the Fox River Valley, about ninety miles north of Milwaukee and fifty
miles south of Green Bay. Oshkosh is a progressive and participative community
that offers small -town friendliness with big city features and a high quality of life
for people of all ages and interests. The City encompasses 24 square miles. It is
the largest municipality in Winnebago County, which has a population of over
163,000 within its borders. Oshkosh is served by US Highways 41 and 45 and
State Highways 21, 44, and 76, Wittman Regional Airport, the Outagamie County
Regional Airport (20 miles), and General Mitchell International Airport (80 Miles).
Oshkosh is a great place to live as a result of an excellent school system,
outstanding health care facilities, abundant entertainment opportunities, a low
cost of living, a clean environment, and much more. The attributes of Oshkosh
include its parks, galleries, nationally accredited museums, golf courses,
entertainment venues, festivals, and activities that make Oshkosh a haven for
anyone interested in combining city life with the benefits of a small town.
Oshkosh and the surrounding area boast an abundance of sights and sounds
for residents and visitors to discover and enjoy. The city is on the western shore
of Lake Winnebago (217 square miles) and banked by the Fox River and Lake
Butte des Morts (8,800 acres). Oshkosh has been ranked in Money Magazine's
" "Top 100 Best Places to Live in the United States ", in 2009 Business Week
ranked Oshkosh as " "The Best Place in Wisconsin to Raise Kids" and the Oshkosh
metro area was named one of the " "50 Smart Places to Live" in the United States
by Kiplinger's Personal Finance in June of 2006. Rankings were based upon the
amount and quality of affordable housing, a reasonable cost of living, quality of
life, access to health care, and a strong economy. Wisconsin has some of the
safest metro areas in the U.S. according to the 13th annual Safest City and
Metropolitan Area Awards compiled by Morgan Quitno Press. The Oshkosh -
Neenah MSA also was named a 2007 5 -star Quality of Life Metropolitan area by
Expansion Management. Quality of life factors considered when compiling the list
include affordable housing, good public schools, and median income.
Oshkosh has a rich history. While the fur trade brought the first European
settlers to this area as early as 1818, the establishment and growth of the
lumber industry after the Civil War fueled the development of Oshkosh. The
structures which now make up the city's historic areas are a result of the capital
and materials generated by the lumber and associated wood manufacturing
industries. When Oshkosh was formally incorporated in 1853, it had already
been designated the county seat and had a population of nearly 2,800. The
1859 arrival of rail transportation provided an important opportunity to meet the
demands of a larger and rapidly growing construction market.
By 1870, Oshkosh had become third largest city in the state with a population of
over 12,000. In addition to providing capital and materials for construction of
buildings now considered historic, the lumber industry was associated with
entrepreneurs and businessmen who made significant contributions to the
community, politics and philanthropic organizations. Availability of materials and
capital, along with the devastating downtown fires in the mid 1870s, created
opportunities for architects to produce a range of well- designed buildings for
residential, commercial, civic and religious use.
Oshkosh has a strong tradition of education and offers one of the finest school
systems in the nation. The schools, both public and private, offer a variety of
educational programs. Oshkosh was one of the seven cities in Wisconsin on a list
of the top 25 school districts in the country, according to the July 2006 issue of
Corporate Report Wisconsin. Public schools in Oshkosh include fifteen elementary
schools, five middle schools, two high schools, and four charter schools with
nearly 10,300 students. In addition, the private schools have an enrollment just
over 1,000 students. Fox Valley Technical College, headquartered in Appleton,
has two locations in Oshkosh and is constructing a third. The University of
Wisconsin Oshkosh is the third largest university in the state, with a total
enrollment of more than 13,000 students. With 1,400 graduate students, UW
Oshkosh has the largest graduate program of the eleven comprehensive
universities in the UW System. The University's 74 associate, baccalaureate and
master's degree programs are organized within four outstanding colleges;
Business Administration, Education and Human Services, Letters and Sciences,
and Nursing. The University, founded in 1871, serves as an arts and cultural
center for 1.2 million citizens of northeast Wisconsin, and its NCAA Division III
athletic program is among the very best in the nation.
Oshkosh has two hospitals newly built since 2000, Mercy Medical Center and
Aurora Medical Center, with over 200 beds. There are five clinics in the
community and 180 physicians /nurse practitioners. There are 29 community
parks and natural resource areas, several golf courses, four museums /galleries, a
library, movie theater and numerous marinas and boat landings. Attractions
include the Experimental Aircraft Association (EAA), the Grand Opera House,
Leach Amphitheater, Menominee Park and Zoo, Military Veterans Museum,
Morgan House, Opera House Square, Oshkosh Public Museum, Paine Art Center
and Gardens, Pollack Community Water Park, and the Oshkosh Public Library.
Oshkosh is a state leader in regard to hosting annual events including several
Professional Fishing Tournaments, Brews & Blues, Celebration of Lights, Country
USA Concert, Faire on the Green, EAA Air Venture Oshkosh, Miss Wisconsin
Pageant, Irishfest, U.S. Open Volleyball Tournament, Otter Street Fisheree,
Sawdust Days, Inland lake Yachting Association Regatta, Lifest Christian Music
Festival and Waterfest Summer Concert Series.
Organizational Profile
The City of Oshkosh provides services to the City of Oshkosh twenty -four hours a
day, 365 days a year and operates under a Council / City Manager form of
government. The seven member City Council, including the Mayor, are all
elected at large. The council is the legislative and policy making body of the
City. The Council selects the City Manager who is the Chief Executive Officer of
the City. The City Manager is responsible for planning, organizing, and directing
the activities of the municipality.
Under the direction of the City Manager, the City is presently comprised of 620
full and part time employees, of which 13 are officials or administrators, 43 are
supervisors / managers, 196 are involved in protective services, 64 are
professionals, 52 are paraprofessionals, 154 are public works employees and 98
are office or clerical workers. These employees are organized into the 14
departments listed on the corresponding organizational chart.
CITY OF OSHKOSH
ORGANIZATION CHART
CITIZENS OF
OSHKOSH
CITY COUNCIL ]�
CITIZEN CITIZEN
ADVISORY ADVISORY
BOARDS BOARDS
CITY MANAGER
LIBRARY MUSEUM
DEPARTMENT DEPARTMENT
HEALTH COMMUNITY ADMINISTRATIVE
FINANCE CITY CLERK TRANSPORTATION FIRE POLICE tDEPARTMENT LEGAL PUBLIC WORKS
SERVICES DEVELOPMENT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT SERVICES DEPARTMENT EPARTMENT DEPARTMENT
DEPARTMENT DEPARTMENT DEPARTMENT H Accounting & Personnel,
Health Services Transit Operations Pa roll, Benefits, Patrol Services Engineering Planning Division Collections Y H Division Division Division Safe & Risk Bureau Division
Division Safe
Mgmt. Division
Traffic Administrative Forestry
Senior Services Inspection Water &Sewer Training Division Cemetery Street & Central
Engineering General Services Services Bureau
Division Services Division Utility Division Division Division Garage Division
Division .........
Fire Prevention Investigative
Parkin Utili Division Services Bureau Park &Revenue
Parking b Sanitation Information
Assessor Division Division Facilities Division
Technology Division
Division
Maintenance
Division Golf Course
Division L ivision
Emergency
Medical Services
Division
Mission
The mission of the City of Oshkosh is to provide goods and services in pursuit of
a safe and vibrant community
Vision
A thriving and sustainable community offering abundant opportunities for work
and life
Guiding Principles
❖ We will serve the public with a confident can -do spirit
❖ We will hold ourselves to the highest standards with a dedication to
preserving the public trust
❖ We will provide the public with information on our actions and decisions
❖ We will engage citizens to the maximum practical extent at all stages of
policy development
❖ We will act in a fiscally responsible manner on behalf of our citizens
❖ We will respond to citizens' requests equitably and fairly in a timely,
informative and thorough manner
❖ We will take a prudent and creative approach to problem solving
❖ We will strive to achieve equity in the allocation of community resources
Planning Assumptions
❖ A strong culture of collaboration among public, private and non - profit
organization(s) will continue and be necessary
❖ Our competitiveness and success will depend on our ability to manage
change and respect differing viewpoints
❖ Our community will become increasingly diverse
❖ Economic challenges will continue to constrain resources
❖ The community will continue to expect the same or a higher level of
service
❖ Enforcement of policy will be applied equitably
Strategic Directions
❖ Promote openness and communication
❖ Build positive working relationships between Council and staff
❖ Build and maintain high quality infrastructure
❖ Support sustainable economic development in the community
❖ Continuously improve services to the public
❖ Support strong, safe neighborhoods
❖ Strengthen relationships with community partners and other entities
❖ Preserve and promote community assets
❖ Embrace the history and character of the city
Priority Goals for 2010 -2011
❖ Improve the public's knowledge and understanding of the City operations
❖ Improve storm water management and street conditions
❖ Improve processes that support business retention and development
❖ Establish performance measures that document the efficiency and
effectiveness of City services
❖ Create a public /private partnership to foster grassroots neighborhood
organizations
❖ Develop long -term preservation, maintenance and improvement strategies
for the city's natural, cultural and recreational assets
Future Goals
❖ Create opportunities for Council and staff to share information about City
operations and developing issues
❖ Engage a wide diversity of community organizations and stakeholders in
City goal setting processes
❖ Tell the Oshkosh Historical Story
Planning documents considered for goal congruency
❖ Operating Budget
❖ Five Year Capital Improvement Program
❖ Annual Audit
❖ City Manager Goals
❖ Comprehensive Plan
❖ Storm Water Management Plan
❖ Parks Plan
❖ Police Department Strategic Plan
❖ Fire Department Strategic Plan
❖ Library Action Plan
❖ Museum Strategic Plan
❖ Visioning Study
❖ Transit Plan
❖ Sustainability Plan
❖ Bike and Pedestrian Plan
❖ Mayor's Gateways Committee Report
❖ Municipal Parking Lot Assessment Plan
❖ Inflow and Infiltration Study
❖ City Ordinances
❖ Individual Components of the Strategic Plan
❖ Business Plans for CHAMCO, Inc. the Oshkosh Industrial Development
Corporation and OAEDC, the Oshkosh Area Economic Development Corporation
PRIORITY GOAL
❖ Improve the public's knowledge and understanding of the City operations
Actions established to accomplish goals
Primary Responsibility
Performance measures for
Year in which this
the accomplishment of
action / goal will be
this action / goal
accomplished
Conducted initial customer service training to
Administrative Services with
Citizen surveys, including
241-0
provide common levels of service
assistance from all departments
current UWO project, on
Complete
site and Web based study
Upgrade City website to enhance ease of use
Administrative Services with
Web site traffic data and
241-0
and information sharing
assistance from all departments
analysis
Complete
Implement Nixle to share information with the
Administrative Services with
Aggregate subscriber
241-0
public by text message
assistance from all departments
participation numbers
Complete
Share information with Neighborhoods
All departments with assistance
Attendance numbers, exit
241-0
through OPD Community Policing Structure
from Administrative Services
surveys & analysis
Ongoing
Provide government access programming via
Administrative Services with
Citizen surveys and web
241-0
TV, Radio and Web. Increase and vary web
assistance from all departments
site traffic data
Ongoing
streamed material to illustrate organizational
efforts and showcase our communi
Establish a City organizational speakers
Administrative Services with
Attendance numbers, exit
Establish in 2010 for
bureau for citizens to access
assistance from all departments
surveys & analysis
use in 2011
Reactivate the Citizens Academy to provide
Administrative Services with
Attendance numbers, exit
Reactivate in 2010
educational opportunities
assistance from all departments
surveys & analysis
for use in 2011
Establish orientation for Council members to
Administrative Services with
Analysis of an exit survey
2011
facilitate ease of communication
assistance from all departments
& participation by the Council
Promote understanding / communication
City Manager's Office with the
To be determined, based
2011
between City Boards & Commissions
assistance of staff liaisons and
on Board & Commission
Boards & Commissions
survey results
PRIORITY GOAL
❖ Improve storm water management and street conditions
Actions established to accomplish goals
Primary Responsibility
Performance measures for the
Year in which
accomplishment of this action / goal
this action /
goal will be
accomplished
Complete second phase of Inflow &
Public Works Department
Report complete and corrective
3r Quarter,
Infiltration Study
actions outlined
2010
Prepare and submit 2011 -15 CIP to Common
Public Works Department
Approved CIP
4 t " Quarter,
Council
2010
Initiate corrective actions based on results of
Public Works Department
Improved readings at the WWTP
3 Quarter and
first phase of I&I Study
4 t " Quarter,
2010
Continue paving program to improve local
Public Works Department
Miles of streets with PASER rating
Annual paving
street and associated utility conditions
of 3 or less, Miles of streets
program is
reconstructed or paved & reduction
complete by
of deteriorated utilities under streets
November of
each year
Support construction projects by state and
Public Works Department
Miles of streets reconstructed or
2010
county to improve arterial and collector street
paved
Ongoing
conditions
Complete storm water management plans for
Public Works Department
# of basins with complete storm
2010
additional basins
water management plans
Ongoing
Implement recommendations of storm water
Public Works Department
# of detention basins
2010
management plans
constructed (two per year goal)
Ongoing
Acre -feet of basin capacity added
Educate community leaders and the public
Public Works Department
Number of presentations to Council,
2010
about storm water management efforts and
with the assistance of
Boards & Commissions and
Ongoing
receive feedback on improvement efforts
Administrative Services
community groups. Surveys of
those groups and the communi
PRIORITY GOAL
❖ Improve processes that support business retention and development
Actions established to accomplish goals
Primary Responsibility
Performance measures for
Year in which
the accomplishment of this
this action /
action / goal
goal will be
accomplished
Create Public / Private Financing
Community Development Department
Annual TIF reports by
4th quarter,
partnerships
with the assistance of CHAMCO, Inc. the
including property value,
2010
• Develop tax incremental
Oshkosh Industrial Development
number of jobs, etc.
financing (TIF) guidelines
Corporation and OAEDC, the Oshkosh
Annual vacancy rates for
2n quarter,
• Work with developers on
Area Economic Development Corporation
buildings and land.
2011
creative financing
Number and value of
1S quarter,
opportunities — IRBs, MDZB,
permits
2011
WHEDA, State and Federal
Number of businesses in the
1 St quarter,
grants
City
2011
• Utilize County Revolving Loan
Total dollars leveraged with
1 St quarter,
Fund
City funds — private and
2011
grant $
Land and building inventory
4th quarter,
2010
Solicit proposals for continued
Community Development Department
RFP responses
3r quarter,
redevelopment of the Marion Road site
with the assistance of the OAEDC
2011
Complete the design and construction of
Community Development Department
Number of acres of
2011
the next addition to the Southwest
with the assistance of the Public Works
available land
Industrial Park
Department and CHAMCO, Inc.
Plan for Business Park expansion
Community Development Department,
Number of acres of
1S quarter,
Public Works Department and the OAEDC
available land
2011
Be more responsive to business owners
Community Development Department
On -time performance
2011
and developers
• Refine Site Plan Review
process and commit to
timelines within the City
• Improve the Building
Inspection process and
procedures to maximize time
PRIORITY GOAL
❖ Improve processes that support business retention and development
Actions established to accomplish goals
Primary Responsibility
Performance measures for
Year in which
the accomplishment of this
this action /
action / goal
goal will be
accomplished
Improve the image of the Inspection
Services Division
• Implement customer service
Community Development Department
Number and nature of
2011
measures for availability, plan
complaints
review, inspections,
unresolved problems and
occupancy
• Assign staff project
Community Development Department
Feedback from CHAMCO,
2011
management responsibilities
Inc., the OAEDC, the
for each project in the City
Oshkosh Chamber of
Commerce and the BID, the
Downtown Oshkosh
Business Improvement
District
• Create a One -Stop Shop for
Community Development Department
95 % on -time performance
2011
City development permitting
with the assistance of Public Works
for availability, plan reviews
Department
and inspections
Create tax incremental financing (TIF)
Community Development Department
Inventory information
4 t " quarter,
guidelines, policies, and a TIF application
with the assistance of CHAMCO, Inc. and
distributed and accessed via
2010
packet for use in existing and future tax
the OAEDC
City website using analytics
incremental districts TIDs
Update the Economic Development
Community Development Department
Plan Adoption
2011
Element of the Comprehensive Plan —
with the assistance of the OAEDC and
including Airport element
CHAMCO, Inc.
Complete business retention calls to all
CHAMCO, Inc. the and OAEDC
Call response
2011
industries in the City
PRIORITY GOAL
❖ Create a public / private partnership to foster grassroots neighborhood organizations
Actions established to accomplish goals
Primary Responsibility
Performance measures for the
Year in which
accomplishment of this action /
this action /
goal
goal will be
accomplished
Start a full - service neighborhood housing
Community Development
Property value assessment,
4 t " quarter,
services organization
Department with the assistance
neighborhood satisfaction survey,
2010
of the Oshkosh Area
private investment in the
Community Foundation
neighborhood, code enforcement
complaints and closure rate
assessment
Provide public and private funding for
Community Development
Property value assessment,
4 t " quarter
incentives directed toward home purchases
Department with the assistance
neighborhood satisfaction survey,
2010
and home improvements such as down
of the Oshkosh Area
private investment in the
payment assistance, low or no interest loans,
Community Foundation
neighborhood, code enforcement
forgivable loans, and grants
complaints and closure rate
assessment
Update codes regarding context - sensitive
Community Development
Property value assessment,
2nd quarter,
architectural requirements for exterior
Department
neighborhood satisfaction survey,
2011
improvements throughout the City
private investment in the
neighborhood, code enforcement
complaints and closure rate
assessment
Help create neighborhood associations
Police Department and
Crime rates and pubic service call
2011
throughout the City that will help create a
Community Development
volume assessment
neighborhood sense of place and belonging
Department
Encourage neighborhood interaction through
Community Development
# of events & attendees by age
2 nd quarter,
park activities, block parties / potlucks,
Department, Police Department
2011
clean-up days, and community gardens, etc.
and Parks Department
Improve City Infrastructure such as streets,
Public Works Department and
PASER scores and number of
2 nd quarter,
utility systems and park facilities
Parks Department
sewer back -ups
2011
PRIORITY GOAL
❖ Create a public / private partnership to foster grassroots neighborhood organizations
Actions established to accomplish goals
Primary Responsibility
Performance measures for the
Year in which
accomplishment of this action J
this action /
goal
goal will be
accomplished
Support improved school performance and
Oshkosh Area School District
School scores & reputations,
3r quarter,
appearance recreation programs
with the assistance of the
recreation program attendees by
2011
Community Development
age
Department and Parks
Department
Update City home occupation code to
Community Development
Number of home occupations in
4 t " quarter,
encourage home occupations
Department
the neighborhood
2011
Create a neighborhood report card program
Community Development
Survey feedback
4 t " quarter,
and consider expansion to include the
Department
2011
participation of other departments
PRIORITY GOAL
❖ Develop long -term preservation, maintenance and improvement strategies for the city's natural, cultural and
recreational assets
Actions established to accomplish goals
Primary Responsibility
Performance measures for
Year in which this
the accomplishment of
action / goal will be
this action / goal
accomplished
Update the Bicycle and Pedestrian Plan
Community Development
Inclusion in the Capital
2010
Department with the assistance
Improvement Plan and
of the Parks, Public Works and
adoption by the Council
Transportation departments
Update the Parks and Open Spaces Plan
Parks Department with the
Inclusion in the Capital
2011
assistance of the Parks Advisory
Improvement Plan and
Board
adoption by the Council
Inventory the natural, cultural and
Library, Museum, Parks
Completion of inventory
2011
recreational assets under city management,
department and Seniors Center
report
considering organizational and infrastructural
with the assistance of
elements
Administrative Services
Develop facilities plans for the library,
Library, Museum, Parks
Inclusion in the Capital
2011
museum, parks and seniors centers as initial
department and Seniors Center
Improvement Plan and
steps toward a city -wide facilities plan
with the assistance of
adoption by the Council
corresponding boards and
Administrative Services