HomeMy WebLinkAbout09-19JANUARY 27, 2009
09 -19 RESOLUTION
(CARRIED 7 -0 LOST LAID OVER WITHDRAWN )
PURPOSE: APPROVAL TO ENTER INTO AGREEMENT WITH OSHKOSH
AREA ECONOMIC DEVELOPMENT CORPORATION FOR THE
SALE OF COMMERCIAL /BUSINESS PARK LAND
INITIATED BY: CITY ADMINISTRATION
BE IT RESOLVED by the Common Council of the City of Oshkosh that the
attached Agreement for sale of commercial /business park lands between the City of
Oshkosh and the Oshkosh Area Economic Development Corporation (OAEDC) is
hereby approved, any changes in the execution copy being deemed approved by their
respective signatures, and the proper City officials are authorized and directed to enter
into same.
OSHKOSH CHAMBER OF COMMERC
ADVOCACY COMMUNITY DEVELOPMENT L EADERSHIP
MEMORANDUM
TO: City Manager Mark Rohloff
FROM: Rob Kleman, Executive Director, Oshkosh Area Economic Development
Corporation ( OAEDC)
DATE: January 19, 2009
RE: Universal Business Park Update
I want to thank you for giving the Oshkosh Area Economic Development Corporation ( OAEDC) the opportunity to
partner with the City of Oshkosh over the past fifteen years in the development of Universal Business Park (UBP).
Universal Business Park has become recognized as one of the highest quality professional office parks in the New North
region. I will briefly summarize our efforts to date, along with the current developments in the park. The OAEDC
Business Park Committee met recently with City staff and reviewed the past sales activity, market activity, and current
pricing. We are making the following recommendations:
LOTS IN BUSINESS PARK
• That the pricing on lots 7 and 10 remain at $1.25 per square foot until January 31, 2011. However, the price
structure may be reviewed and adjusted prior to January 31, 2011 by the City, in consultation with OAEDC, and
upon approval of the Oshkosh Common Council.
EXTERNAL BUSINESS PARK LOTS (HIGHWAY 44/91)
• That the pricing on Lot 31 remain at $2.50 per square foot until January 31, 2011. However, the price structure
may be reviewed and adjusted prior to January 31, 2011 by the City, in consultation with OAEDC, and upon
approval of the Oshkosh Common Council.
We believe that it would be prudent to maintain the current pricing levels given the current state of the economy, but we
will continue to monitor market activity and recommend price adjustments accordingly.
RECENT SALES ACTIVITY
The OAEDC Business Park Committee and Board are happy to report strong sales activity in the park over the past two
years.
• OAEDC closed a 3.83 acre (Lots 16 and 17) sale on March 30, 2007 with Thomas James Real Estate for
$166,564. Thomas James Real Estate has had excellent success with its Highway 44 Business Place development
along Highway 44 and purchased these lots inside the Business Park to be positioned for future growth
opportunities.
• OAEDC closed a 1.02 acre parcel for $44,403 on April 20, 2007 with Huckleberry, LLC which resulted in the
construction of a new 3,731 square foot office building for Ameriprise Financial. This project added $434,000 to
the City's tax base.
• OAEDC closed a 1.56 acre sale on June 8, 2007 with BCG Properties for $169,730 which resulted in the
construction of a new 7,400 square foot Chiemsee Castle day care center at the corner of Highways 44/91. This
project added $838,000 to the City's tax base.
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I20 JACKSON STREET • OSHKOSH, WI 5490I • 920 -303 -2266. • FAX 920 -303 -2263 • info @oshkoshchamber.com
• Most recently, OAEDC closed a 1 acre sale with AlexMadison, LLC for $57,132 for the construction of a new
3,000 square foot office building for the WHG Group. Construction is slated to begin this spring on this project
and should add an additional $400,000 to the City's tax base.
In summary, over the past two years, our efforts resulted in land sale revenue to the city of $437,829 and has the potential
to add $4.2 million to the City's tax base. After the past two year's success, OAEDC has sold 42 of the 50 acres
available in Universal Business Park with a total tax base of $14 million. Since 2003, we have sold over 28 acres with
land sale revenue approaching $1.5 million. Since 1993, when the park opened, we have realized almost $2.2 million in
land sale revenue with 15 Class A office buildings being constructed. At least one additional Class A office building will
be constructed in 2009. Over 150 new jobs have been created in Oshkosh as a result of the Universal Business Park.
BUSINESS PARK GOALS
The OAEDC Business Park committee has taken a patient and consistent approach to the development of the park, and in
certain instances has turned deals away because they have not met the standards outlined in the Protective Covenants.
The City's stated goal was for OAEDC to sell on average one parcel per year. Over the past fifteen years, we have sold
28 parcels totaling 42 acres. The 42 acres have produced land sale proceeds to the City of nearly $2.2 million for an
average per acre price of $52,370 or $1.20 per square foot. The Universal Business Park is now home to over 40
businesses located in fifteen Class A office buildings. Over 90,000 square feet of space has been developed that has
added over $14 million to the City's tax base.
BUSINESS PARK HISTORY
In 1992, the City approached OAEDC regarding our interest in assisting with the marketing of the land behind the Prime
Outlet Center. This land had been part of the Southwest Industrial Park and was selling for $25,000 per acre. Because of
the commercial developments that were springing up in the area, the City determined that the highest and best use for this
land was commercially oriented. So, in partnership with City staff, we formed the OAEDC Business Park Committee and
began researching other community's office park developments. We found that other communities were having success
in this area, with examples being Park Place in Appleton and the Waukesha Area Business Park. In 1992, Oshkosh had
very few office park options, Bridgeview Center being the only dedicated office development in the City, which was
considerably smaller than developments such as Park Place in Appleton. After surveying local businesses, it was
confirmed that there was a need for a large -scale dedicated office park development to maintain a competitive balance
with our neighboring communities.
We then worked with a number of communities that had established a set of Protective Covenants for a Business Park
similar in size to what we were planning. The idea behind the Protective Covenants was to create and maintain a long
term -high quality environment that the tenants in the park could count on in the future. We ultimately worked very
closely with the City of Waukesha and the Protective Covenants that they had established for their office park. The
covenants, for example, require that all buildings be of masonry construction, require additional landscaping
requirements, require higher setbacks than normal commercial or industrial zoning, and only allow specific office and
business services types of uses. The covenants do restrict our tenant possibilities to a very narrow range of potential
tenants. An example would be that the Universal Business Park covenants prohibit elderly retirement complexes, or any
type of retail or manufacturing use. This is being done to maintain the integrity of the park and create a high quality
image for the park.
The OAEDC Business Park Committee then began analyzing the office market to determine the pricing structure for the
park. The Business Park Committee is made up of volunteers who have committed many hours during our contract years
with the City to assure that the Universal Business Park is a high quality development. Parcels in the park are currently
priced anywhere from $1.25 per square foot to $2.50 per square foot depending on location. This translates into a per
acre price of $54,450 - $108,900.
MARKETING
I would briefly like to explain our marketing efforts. When we began marketing the park in 1993, the City indicated that
they would like to see OAEDC take a very "low key" approach to marketing the park in the local Oshkosh area.
Therefore, the majority of our marketing efforts have been geared towards businesses from outside of the Oshkosh area.
It is not the City's or OAEDC's sole intent to move businesses from one location in the City to another. The Universal
Business park location is good for some businesses that are located in Oshkosh and may not be good for others. It is true
that 80 percent of all economic development growth and expansion comes from within the local community. The
Universal Business Park is no exception to this trend. Over time, we have seen a number of businesses locate in the park
from outside of the Oshkosh area. This trend has continued with the construction of office space with "incubator type
space" options ranging from 100 — 1,000 square feet in a number of Universal Business park buildings.
We have also developed a business park brochure that we distribute to potential prospects. Over the past six years, we
distributed nearly 5,000 of these brochures throughout the state of Wisconsin and Midwest through direct mail. We have
also utilized telemarketing efforts and actual sales calls to promote the park.
We have had on -going discussions with all of the commercial brokers in the Oshkosh area to make them aware of the
development. In order to strike a strategic partnership with the brokerage community, any broker who brings a prospect
forward to OAEDC is eligible for a share of the OAEDC Commission. This co- broker arrangement, which offers the
broker 4% of the land sale, has been well received and has already been utilized on seven occasions.
OAEDC plans to upgrade our advertising signage in the business park in 2009 at a cost of approximately $2,000. We
have also advertised in a number of trade publications including Marketplace Magazine, Corporate Report, Midwest
Industrial Properties, New North 13213 and Insight Magazine.
SUMMARY
In summary, OAEDC feels very fortunate to be involved with this development. We have received many positive
comments regarding the high quality of this park from economic developmert officials from throughout the state of
Wisconsin. We look forward to our continued partnership with the City of Oshkosh along with our other commercial
development efforts. If you have any questions or comments, please feel free to give me a call at 303 -2265, extension 14.
Thank you.
Cc: Tom Belter, President, OAEDC
Mike Dempsey, OAEDC Business Park Committee Chairman
OAEDC Board of Directors
Jackson Kinney, City of Oshkosh
OAEDC UNIVERSAL BUSINESS PARK ACTIVITY/
LAND PRICING/RECOMMENDATION 2009
• The OAEDC Universal Business park Committee recommends to the Oshkosh Common
Council to maintain the current pricing levels for the sale of land in Universal Business
Park:
BUSINESS PARK PROPER LOTS
• Lots 7, 10,
$1.25 per square foot
• Price was increased from $1.00 to $1.25 in 2007
EXTERNAL BUSINESS PARK LOTS
• Lot 31
$2.50 per square foot
• Price was increased from $2.00 to $2.50 in 2007
Given the current state of the economy, the committee recommends that the current pricing levels
should be maintained.
RECENT ACTIVITY AND SALES HISTORY
• Sold 7.5 acres since 2007 totaling $438,000 in Land Sale Revenue
• Closed a 2.15 acre sale (Lots 13 and 14) with Provident Financial on December 28, 2006
for $91,596.
• Provident constructed a new 4,926 square foot building professional office building.
Project added $682,800 to the City's tax base
• Closed a 3.83 acre sale (Lots 16 and 17) on March 30, 2007 with Thomas James Real
Estate for $166,564. Thomas James Real Estate has had excellent success with its
Highway 44 Business Place development along Highway 44 and purchased these lots
inside the Business Park to be positioned for future growth opportunities.
• Closed a 1.02 acre sale (Lot 12) on April 20, 2007 with Huckleberry, LLC for $44,403
which resulted in the construction of a new 3,731 square foot. office building for
Ameriprise Financial. This project added $500,000 to the City's tax base.
• Closed a 1.56 acre sale (Lot 30) on June 8, 2007 with BCG Properties for $169,730
which resulted in the construction of a new 7,400 square foot Chiemsee Castle day care
center at the corner of Highways 44/91. This project added $800,000 to the City's tax
base.
• Closed a 1 acre sale (Lot 11) on October 31, 2008 with AlexMadison, LLC for $57,132
for the construction of anew 3,000 square foot office building for the WHG Group.
Construction is slated to begin in the spring of 2009 and should add an additional
$400,000 to the City's tax base.
• With the latest 5 sales, we will have sold 42/50 acres available
• Current total tax base over $14 million
• $310,000 /year in additional property tax revenue accruing forever
• Since 2003, over 28 acres sold at $1.5 million
• Nearly $2.2 million in land sales since 1993
• So far, 15 Class A office buildings constructed with at least one more built in 2009
• Home to over 40 professional businesses
AGREEMENT
WHEREAS, the City of Oshkosh owns certain lands within the corporate limits of the City of Oshkosh
and desires to sell such lands for business park development; and
WHEREAS, the Oshkosh Area Economic Development Corporation, is a non - profit Wisconsin
corporation committed to the economic development of the City of Oshkosh and having the means and ability to
work toward the development of land for business park uses;
NOW, THEREFORE, the City of Oshkosh, hereinafter referred to as the "CITY ", and the Oshkosh Area
Economic Development Corporation, hereinafter referred to as " OAEDC," in order to work towards the
commercial development of the following described properties, hereinafter referred to as the " BUSINESS
PARK ", viz:
A. Universal Business Park
agree as follows:
The City agrees:
1. That by these presents, for and in consideration of Ten Dollars ($10.00) in hand paid, receipt of
which is hereby acknowledged from OAEDC, has agreed and does agree to hold until the thirty -first (31 st) day of
January, 2011 at 12:00 PM, time being of the essence of this agreement, an option, subject to the order of
OAEDC to purchase all of the premises owned by the City of Oshkosh known as and consisting of the following:
A. Universal Business Park
and the City of Oshkosh covenants to convey by Warranty Deed any portion of said property thereof at any time
within the above time prescribed, to OAEDC or such person or persons as OAEDC may direct for and at the
price as shown on "Attachment B ", payable on delivery of a Warranty Deed by the City, subject, however, to the
further requirement that this option shall be of no effect and no rights shall inure to OAEDC or any other person
or persons hereunder or by any purported exercise of this option, unless within the time written notice of exercise
of this option shall be delivered to the City Attorney of the City. The purchase price attached hereto includes, for
all the premises, graded, graveled and paved streets, street lights, sanitary sewer, water mains and storm sewers,
as needed, and the extension of gas and electrical service, excluding laterals.
2. OAEDC a non - profit organization, agrees:
(a) To attempt to work toward the commercial development of the land which is the subject
matter of this agreement.
(b) To sell land for uses as permitted in the approved Protective Covenants and in
accordance with the 'Business Park Sales Policies and Guidelines" (see Attachment A ").
(c) That they have adopted Protective Covenants for land sold hereunder and before any
changes to said covenants are adopted, they will be submitted to the Oshkosh Common
Council for review. OAEDC shall monitor the enforcement of these Covenants and if a
breach occurs which requires repurchase, then in that event, OAEDC shall assign its
right to repurchase to the City.
3. This agreement shall be terminable by either party by giving to the other party six (6) months
written notice of its desire to terminate.
IN WITNESS WHEREOF, the City of Oshkosh, Wisconsin, and OAEDC have respectively caused this
Agreement to be duly executed on this _ day of , 2009.
CITY OF OSHKOSH
LIM
And:
Mark Rohloff, City Manager
Pamela R. Ubrig, City Clerk
STATE OF WISCONSIN )
)ss.
WINNEBAGO COUNTY)
OSHKOSH AREA ECONOMIC
DEVELOPMENT CORPORATION
And:
Rob P. Kleman, Executive Director
Thomas Belter, President
Personally came before me this _ day of , 2009 the above named Mark Rohloff, City
Manager, and Pamela R. Ubrig, City Clerk, of the City of Oshkosh, to me known to be the persons who executed
the foregoing instrument and acknowledged same as and for said corporation, by its authority.
Notary Public, Winnebago County, WI
My Commission Expires:
STATE OF WISCONSIN )
) ss.
WINNEBAGO COUNTY )
Personally came before me this _ day of , 2009, the above named Rob P. Kleman,
Executive Director, and Thomas Belter, President, of OAEDC, to me known to be the persons who executed the
foregoing instrument and acknowledged same as and for said corporation.
Notary Public, Winnebago County, WI
My Commission Expires:
Approved as to form:
Lynn Lorenson, City Attorney, Oshkosh, WI
"ATTACHMENT A"
CITY OF OSHKOSH BUSINESS PARK
SALES POLICIES AND GUIDELINES
The development of the Business Park within the City of Oshkosh is a continuance of a successful public - private
partnership working for the communities benefit -- through job creation, economic growth, and expanded tax
base. It represents the commitment by the community to provide a suitable setting for planned, orderly Business
Park development to occur.
The sales policies and guidelines described herein will be followed when land sales are considered in the City's
Business Park. These policies and guidelines in combination with the Protective Covenants, are intended to
promote the overall quality of development, to attract high quality, service related businesses, and to ensure that
the Business Park remains a successful public investment.
1) OAEDC is designated as the exclusive agent regarding the sale of property in the City's Business Park.
2) All contacts and communications with prospects will be handled on a confidential basis.
3) Sales proposals will be considered for approval if, in the opinion of OAEDC, the project fits the
development objectives of the City and OAEDC.
4) Land sales should be undertaken in such a manner so as to promote and encourage compact and orderly
development of the business park and each individual parcel. The identification of sites should be done
as to avoid the creation of remnant parcels and areas of irregular shape and size. OAEDC shall consult
with City staff in the delineation of sites.
5) Any real estate broker, licensed to conduct business in the State of Wisconsin, who represents a prospect,
shall become eligible for a sales commission not to exceed four percent (4 %) of the sale price, deducted
from the commission paid to OAEDC, subject to the following terms:
A. The Broker and prospect shall register in writing with OAEDC at 120 Jackson Street, Oshkosh,
Wisconsin 54901, prior to any land sale negotiations.
B. No commission will be paid to any broker for sale of land to a prospect who registered directly
with OAEDC prior to contact with a broker.
C. All land sale proposals and broker commission payments shall be approved by OAEDC.
D. A broker - registered prospect shall remain on the active list for a period of six months, unless
renewal is requested by the broker.
"ATTACHMENT B"
UNIVERSAL BUSINESS PARK
PRICING STRUCTURE
LOT
PRICE PER SQ. FT.
LOT AREA
LOT
PRICE PER SQ. FT.
LOT AREA
NO.
NO.
1
SOLD
93,596.24 sq.ft
17
SOLD
79,613.31 sq.ft
2
SOLD
54,617.38 sq.ft.
18
SOLD
127,079.51 sq.ft
3
SOLD
48,212.12 sq ft
19
SOLD
57,611.33 sq.ft
4
SOLD
54,532.03 sq ft
20
SOLD
37,108.27 sq.ft
5
SOLD
51,829.53 sq.ft
21
SOLD
54,225.81 sq.ft
6
SOLD
54,670.34 sq.ft
22
SOLD
43,561.12 sq.ft
7
1.25
54,147.24 sq.ft
23
SOLD
39,321.52 sq.ft
8
SOLD
58,864.21 sq.ft
24
SOLD
41,937.01 sq.ft
9
SOLD
70,781.86 sq.ft
25
SOLD
42,313.52 sq.ft
10
1.25
67,070.86 sq.ft
26
SOLD
125,297.10 sq.ft
11
SOLD
51,254.46 sq.ft
27
SOLD
91,481.68 sq.ft
12
SOLD
42,463.25 sq.ft
28
SOLD
101,583.51 sq.ft
13
SOLD
43,067.93 sq.ft
29
SOLD
91,819.60 sq.ft
14
SOLD
53,746,26 sq.ft
30
SOLD
97,220.87 sq.ft
15
SOLD
53,819.25 sq.ft
31
2.50
294,030 sq.ft
16
SOLD
85,344.97 sq.ft
NOTE- In the disnosition of oronerty in the Universal Business Park, lot lines and lot configurations may be adjusted from t1
shown on the attached site plan map.
ose
The City of Oshkosh reserves the right to reduce the prices herein established for individual parcels for good and
sufficient reasons as determined by said City. OAEDC shall have the right to sell properties which are the subject matter
of this agreement and shall receive sixteen percent (16 %) commission plus any reasonable costs for incidental expenses
including land survey fees, attorney fees, engineering studies and soil tests, excluding environmental studies. Associated
with said sale.
Should the City determine to sell land for less than the scheduled price, then OAEDC's sixteen percent (16 %) shall be
determined by the actual selling price.
When land is repurchased by the City, due to nonimplementation of the project that had been proposed per its initial sale,
OAEDC will be entitled, upon the resale of said land, to a sixteen percent (16 %) commission figured on the value of any
increment that exists between the original sale price and the resale price, plus any reasonable costs for incidental
expenses associated with said resale.
The above schedule shall be in effect until January 31, 2011. However, the above price structure may be reviewed and
adjusted prior to January 31, 2011 by the City, in consultation with OAEDC, and upon approval of the Oshkosh
Common Council.
"ATTACHMENT C"
The "City of Oshkosh, Universal Business Park, Covenants and
Restrictions" as on file in the Department of Community Development.
:OAEDC business park agmt
revised: 1105; 1/07;1/09
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