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Home My WebLink About08-393OCTOBER 14, 2008 08 -393 RESOLUTION (CARRIED LOST LAID OVER WITHDRAWN X ) PURPOSE: APPROVAL OF CONDITIONAL USE PERMIT; PLANNED DEVELOPMENT FOR INSTALLATION OF ELECTRONIC MESSAGE CENTER CABINET TYPE WALL SIGN — 50 WISCONSIN STREET INITIATED BY: CREATIVE SIGN CO INC, PETITIONER SUN SEEKERS BY ROSIE, PROPOSED TENANT PLAN COMMISSION RECOMMENDATION: Denied BE IT RESOLVED by the Common Council of the City of Oshkosh that a conditional use permit for a planned development with base standard modifications for installation of a 32 sq. ft. wall mounted cabinet sign and 18± sq. ft. electronic message center sign, per the attached, is hereby approved. TO: Honorable Mayor and Members of the Common Council FROM: Jackson Kinney Director of Community Development DATE: October 9, 2008 RE: Approval of Conditional Use Permit; Planned Development For Installation of Electronic Message Center Cabinet Type Wall Sign — 50 Wisconsin Street Creative Sign Co Inc., petitioner; Sun Seekers by Rosie, proposed tenant (Plan Commission Recommendation: Denied) BACKGROUND Creative Sign Co., on behalf of Sun Seekers by Rosie, proposed tenant, is requesting a conditional use permit in a planned development area to install a 32 sq. ft. wall mounted cabinet sign and an 18 sq. ft. electronic message center sign. The Zoning Ordinance permits only one message center sign per premises which already has been installed at the UW- Oshkosh Credit Union and a Zoning Ordinance modification is required to permit installation of more than one message center sign on the premises. The applicant is also requesting that a proposed wall cabinet sign be permitted. ANALYSIS The applicant has provided no compelling reason for the City to alter its code requirements relative to the installation of additional message center signage at this site. During the review of the prior message center sign, staff had recommended that a single sign be utilized for the site to allow all businesses in the center to benefit from the signage. The applicant is also requesting to install a cabinet style sign on the wall fagade facing Wisconsin Street. The other two wall signs on this fagade are primarily block or channel style signage and located in the space above the storefront windows. The proposed signage is not consistent in style, type, or placement of the wall signage at the site. Given the City's investment in this area and goal of creating or preserving higher quality development of which signage is an important aspect, staff has recommended denial of both requests. FISCAL IMPACT None anticipated. RECOMMENDATION The Plan Commission denied this request at its October 7, 2008 meeting. ITEM: CONDITIONAL USE PERMIT /DEVELOPMENT PLAN MODIFICATION FOR INSTALLATION OF WALL MOUNTED CABINET SIGN AND ELECTRONIC MESSAGE CENTER AT 50 WISCONSIN STREET (RADFORD SQUARE) Plan Commission meeting of October 7, 2008 GENERAL INFORMATION Applicant: Todd Thomas, Creative Sign Co., Inc. for Sun Seekers by Rosie Property Owner: D &F Investments of Oshkosh, LLC (condo unit owner) Action(s) Requested: CUP/PD approval: Sun Seekers by Rosie is requesting to install a 32.00 square foot wall mounted cabinet sign and an 18.64 square foot electronic message center sign at their unit at 50 Wisconsin Street in the Radford Square commercial development. The property is zoned with a planned development overlay for which a CUP was granted in 2001 for the development of Radford Square. Under the CUP/PD review, the applicant is requesting approval of two actions related to the proposed signage. 1) Installation of a message center sign on premises where one is already located for the credit union. Section 30- 37(2)(f) permits only one message center sign per premises, thus a base standard modification is requested under the Planned Development. 2) Applicant is requesting that the proposed signage be found consistent with the approved development which in this case a finding that the signage is consistent with other wall signage at the site. The original CUP/PD approval for this site included a condition that all signage be approved by the Department of Community Development. In this case, staff has made the determination that the proposed signage is not consistent with the other signage at the site. Applicable Ordinance Provisions: Criteria used for Conditional Use Permits are located in Section 30 -11 (D) of the Zoning Ordinance. Planned Development Overlay District standards are located in Section 30 -33 (E) of the Zoning Ordinance. Property Location and Background Information: The 2.9 -acre subject property is located in the Marion Road/Pearl Avenue Redevelopment Area and was the first commercial redevelopment to occur in the district. The subject property contains two structures, a 20,000 square foot commercial strip center structure with six units and a separate restaurant building. Sun Seekers will occupy two units, both 40 & 50 Wisconsin Street. In 2006, the University of Wisconsin Credit Union received approval for the installation of a 36 foot electronic message center located in the west elevation of the strip center. Subject Site g� Commercial/Retail (Radford Square) C -3PD Adjacent Land Use and Zoning a,.e,L. Land Zse North Commercial/Retail (commercial strip center) C -3PD South Industrial (Mercury Marine ) M -2 East Residential (Multifamily) /Radford Village C -3PD West Mixed Use (Commercial/Industrial) and Institutional (Carl Steiger Park) M -2 Cor�zrehe�iePlara�rnd s s eco rttrort Land Zse 10 Year Land Use Recommendation Mixed Downtown Development t 20 Year Land Use Recommendation Mixed Downtown Development ANALYSIS Relative to the installation of a message center sign, the applicant is requesting the addition of another such sign at the site where the ordinance prohibits more than one sign per premises due to the existing message center sign at the site for the UW Oshkosh Credit Union. Staff was previously concerned that the addition of one such sign at the site would lead to other similar requests, which is now occurring and could potentially lead to three more such requests at this site. At the time of the previous review, staff had recommended a common center sign for the entire development thus eliminating the potential for numerous requests. The following is excerpted from the previous 2006 staff report for the credit union message center sign request, which staff feels is still relevant. In terms of adding message center signage at this site, staff is concerned about the overall impact that a message center sign will have on the aesthetic quality of the development and the precedence it may create for others to request additional message center signage for their storefronts. From a site development perspective, staff would be more comfortable with permitting one message center sign for the site and possibly incorporating that into one of the main ground signs so all tenants may utilize the message center. When the ordinance was written, there was a concern in part that the proliferation of such signage would have a negative aesthetic impact thus a compromise was instituted in the ordinance by permitting one such sign per premises. More importantly, permitting more than one message center sign at this site may set the precedence for all other commercial strip centers to request message center signs for each of their tenants as well. Relative to the consistency of the request with signage at the development, the applicant is requesting to install a cabinet wall sign on the building facade between two windows. Staff's ITEM -Sun Seekers by Rosie EMC & Wall Signage CUP interpretation is that the proposed signage is not consistent and would not be permitted without Plan Commission and Council approval. Included with this staff report are pictures of the other wall signage at the site. The pictures show that the credit union sign is a combination cabinet /message center sign which is located in an architectural feature (dormer) and is at or above the level of the other signage. The other flat sign is a cut sign for Big Apple Bagels and again is located in the dormer. The other two wall signs for Bangkok Thai Cuisine and Jimmy John's are predominantly channel letters that does include cabinet elements so they are consistent in appearance with one another. Additionally, both signs are located in the area above the windows for the storefronts. The proposed Sun Seekers sign is entirely a cabinet sign and is not located above the windows as the other wall signage. It is located on the wall fagade between the two storefront windows. Aside from the message center sign, staff could support a channel letter sign for Sun Seekers with a smaller cabinet element for the "by Rosie" and located above a window like the other two wall signs. RECOMMENDATION /CONDITION S The Department of Community Development recommends the CUP/PD request be denied for both the message center sign and the cabinet type wall sign. The Plan Commission denied the conditional use permit/planned development modification as requested. The following is the Plan Commission's discussion on this item. Mr. Burich presented photos of the site and reviewed the various other signage on the building. He commented that when the message center sign was approved for the credit union, it was suggested at that time that a central message center sign would be more beneficial as it could be utilized by all the tenants in the development as only one is allowed on the premises. Todd Thomas, Creative Sign Company, 505 Lawrence Drive, DePere, discussed some of the other locations of Sun Seekers and their related signage. He felt the sign would be distorted in channel letter format and stated that it would be identical to the signage on the credit union. They would be opening for business soon and would like wall signage of some sort approved. He commented that the sign could be dimmed in evening hours and it would be used for other community purposes and not just for self promotion. As they occupy two units, they would prefer to have the sign in between the units rather than over the door like the other tenants in the strip center. Dan Nesbitt, 500 E. Vine Court, Sturgeon Bay, stated that they liked the credit union sign and needed to get the message out to the community that they were in the area. They are leasing two spaces so they did not feel that the wall signage in between the units was inappropriate. Dennis Schwab stated that he was in support of this request. Commission members discussed the signage options for the site and concluded that although the sign was attractive, that substantial funds have been invested in the development and the message board sign was objectionable. All the other signs on the structure are over the doors and this would be the first full wall cabinet sign as well. Commission members determined that variations ITEM -Sun Seekers by Rosie EMC & Wall Signage CUP to the sign would be acceptable and the signage on the strip center should be consistent. Allowing this change would delude the standards of the planned development and signage over the doors like the other businesses had would be preferred. Motion by Borsuk to approve the conditional use permit /development plan modification for installation of wall mounted cabinet sign and electronic message center at 50 Wisconsin Street. Seconded by Propp. Motion denied 0 -6. ITEM -Sun Seekers by Rosie EMC & WaU Signage CUP 3 7 0 O.fHKQIH ON THE WATER City of Oshkosh Application Conditional Use Permit * *PLEASE TYPE OR PRINT USING BLACK INK ** SUBMIT TO: Dept. of Community Development 215 Church Ave., P.O. Box 1130 Oshkosh, Wisconsin 54903 -1130 PHONE: (920) 236 -5059 APPLICANT INFORMATION Z�/U L x 1.� �� 0 V l�-S l� C ) f- /� _54L/- 1 4) C d e / Date: d Petitioner: Petitioner's Address: VJ E lu PA City: Ic State: Pw -- Zip: Telephone #: (7 14 3.� 6 $ q O d Fax: ( ` X) 236 �O OJ Other Contact # or Email: �� Status of Petitioner (Please Check): ❑ Owner WQresentative ❑ Tenant ❑ Prospective Buyer Petitioner's Signature (required): Date: / 0� OWNER INF L/ Owner(s): 1 t /- f' aG'S Af f-7 Date: Owner(s) Address: t 6 o V I A J C C_!' — 5), City: 3% r3 N 6�r State: J ' Zip: ,27 2 -Zd Telephone #: 62 3 33 'Q Q 7 , Fax: ( ) AI 4- Other Contact # or Email: 04 1t ,,Ve.S4 oL/- [ C / A, L, C ex o - 1 Ownership Status (Please Check): Individual ❑ Trust ❑ Partnership ❑ Corporation Property Owner Consent: (required) By signature hereon, I/We acknowledge that City officials and/or employees may, in the performance of their functions, enter upon the property to inspect or gather other information necessary to process this application. I also understand that all meeting dates are tentative and may be postponed by the Planning Services Division for incomplete submissions or other administrative reasons. Property Owner's Signature: SITE INFORMATION Date: Address/Location of Proposed Project: �j ® �iCl 1 3 b �J S Proposed Project Type: A 0 b � e✓ t o Pt' "cl Pt Current Use of Property: V 4 C 6 N+ R 1; TA" , L_ Zoning: C - 3 P b Land Uses Surrounding Your Site: North: South: :� it J 1� �✓ East: S f 0 r - IV u !- L - West: 161,5 j '� `r' Lk 'T ( 6 YV'O L-- "Please note that a meeting notice will be mailed to all abutting property owners regarding your request. Application fees are due at time of submittal. Make check payable to City of Oshkosh. ➢ Please refer to the fee schedule for appropriate fee. FEE IS NON - REFUNDABLE For more information please the City's website at www.ci. oshkosh. wi. us / Community_ Development /Planning.btni Staff 6vh_ Date Rec'd 0- '" g V 4 9/12/2008 City of Oshkosh Department of Community Development 215 Church Ave., P.O. Box 1130 Oshkosh, WI 54903 -1130 RE: Sunseekers Tanning Salon On behalf of Sunseekers Tanning Salon I have applied for a conditional use permit for new signage. I would like to present the following comments from the owners, management of Sunseekers & Creative Sign Company for your review regarding the proposed signage. Our intention is to use this electronic message center in a variety of way to promote our business as well as providing the community w/ announcements of upcoming events, Amber alerts. We have realized that the electronic board will enable us to offer specials to customers who pass by our area. Effective advertising is what will make us a success & long time member of the Oshkosh community. Electronic message centers have been around along time, they can be manually adjusted for brightness. They are also equipped w/ a photo eye which dims the sign down during dusk & night time. They also have the capability to schedule our marketing a year in advance if we choose. For businesses that choose to enhance their signage w/ a electronic message center can see a significant increase in sales of 15% to 150 %. Having a successful business adds tax dollars to the community. Thank you for your consideration to our request. Creative Sign Co, Inc Todd N Thomas President 920 336 8900 5 � m l a 0 a a a C N d 0 0 d 3 R C 61 4A 60 P. i �a Le •- SM Lo � MCI A m ,c7 ° t `` tea. 4 i�- .�`'e` a`'d p,i .. f'✓rs' ' ,S;spig a �x ate'. ��rCo� 5 �,,,�'�' _ >.� ` mow m;fl �. ✓ �°°" �-- x s — e E s F pi 10 CUP- SUNSEEKERS CITY OF OSHKOSH 50 WISCONSIN ST PO BOX 1130 PC: 10 -07 -08 OSHKOSH WI 54903 1130 RE 19 & 35 WISCONSIN ST BOARD OF REGENTS -UW SYSTEM MERCURY MARINE ATTN TOM SONNLEITNER 20 WISCONSIN ST 800 ALGOMA BLVD OSHKOSH WI 54901 3506 OSHKOSH WI 54901 8601 RE VACANT LOT -PEARL AV RE 505 MARION RD UW OSHKOSH CREDIT UNION D & F INVESTMENTS LLP 90 WISCONSIN ST 601 OREGON ST OSHKOSH WI 54901 OSHKOSH WI 54902 5965 RE 30 -80 WISCONSIN ST & 500 MARION CREATIVE SIGN CO INC DAN NESBITT ATTN TODD THOMAS 500 VINE CT 505 LAWRENCE DR STURGEON BAY WI 54220 DEPERE WI 54115 SAALSAA BROTHERS RE LLC 7935 ALMOR DR VERONA WI 53593 8654 RE 540 PEARL AV /110 WISCONSIN ST PENNAU MARC J /JENNIFER 60 WISCONSIN ST OSHKOSH WI 54901 CITY OF OSHKOSH -RDA PO BOX 1130 OSHKOSH WI 54903 1130 RE MARION RD VACANT LOT 11 II' C 4 1i ��iaY IR� w • � r� i li III ♦ . "��.' . Alp i�! O RUN lil 1111111 j am, +►pAu =q1 mi.v■■ r ■vim• - ■- 11:. f. f/ 111'A]LI�J::.n Ot�l�� % II 11 iP! 11 60 � Mir =l JKQ W on WA 2A 410 loll 'A ► IN � ci J 1 :Il1' J :r�lLtiJ: f !T I �. i , r ale, r � � DISCLAIMER This map is neither a legally recorded map nor a survey and it is not Intended to be used as one. This drawing is a compilation of records, data and information located In various city, county and state offices and other sources affecting the area shown and it is to be used for reference purposes only. The City of Oshkosh Is not re- sponsible for any Inaccuracies herein contained. If discrepencies are found, please contact the City of Oshkosh. Created by - dff ELECTRONIC WALL SIGN 50 WISCONSIN ST Scale: 1" = 150° N O.lHKO H . THE .. City of Oshkosh Department of Community Development 09/26/08 14