HomeMy WebLinkAboutOshkosh Sustainability Plan - Governance Education Outreach DRAFT - 25 July 2025Oshkosh Sustainability Plan 2025
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Chapter: Governance, Educatfon, & Outreach
Introductfon
This plan focuses on how to make municipal operatfons more sustainable, i.e. the buildings, programs,
services, and functfons of the City of Oshkosh. A key functfon of local government is to be a resource to
community members who live, work, and play in Oshkosh. The City of Oshkosh can help make it possible
for community members to make more sustainable choices and educate people about key sustainability
issues and opportunitfes. While a lot of what local government does happens behind the scenes,
community engagement and outreach around government initfatfves can help to make them more
successful and generate support for the work being done to improve quality of life across the
community.
This chapter focuses on initfatfves that foster community involvement, promote partfcipatfon in
sustainability initfatfves, and build partnerships for sustainability. It also focuses on how to better
prepare local government personnel to engage with sustainability topics and issues that matter to
community members. Further, this chapter addresses sustainability of local government hiring,
knowledge transfer, and retentfon to ensure that resources within the City are being effectfvely utflized
for the public interest over the long term. While many of the recommendatfons in this sectfon do not
directly make progress on sustainability issues, they are crucial to ensuring proper transparency,
reportfng, and communicatfons around all of the recommendatfons in other chapters of this plan.
Past Accomplishments
The City of Oshkosh has already made progress towards sustainability with the following
accomplishments:
• Established the Sustainability Advisory Board to advise and advance sustainability efforts
citywide
• Providing sustainability training for City staff
• Contfnuously promotfng how government services and City staff can better help the community
via public outreach through widespread communicatfon channels
• Developing internal processes to facilitate knowledge transfer between staff so instftutfonal
knowledge is not lost over tfme
• Exploring GovAI (Artfficial Intelligence) systems to improve government efficiency
• Ongoing tribal relatfons efforts through the Oshkosh Library to preserve culture and history
Background
Local government plays an important role in leading a sustainable way to benefit the natural and urban
environment, the people who live and work in Oshkosh, and the economy that drives the city’s success.
Local government also plays a pivotal role in supportfng the local community and its members in
becoming more sustainable. Initfatfves foster community involvement, promote partfcipatfon in
sustainability initfatfves, and build partnerships for sustainability.
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Why is “Governance” in a Sustainability
Plan? First and foremost, the act of governing is
essentfal to sustainability because it provides the
structures and processes for integratfng sustainability into
government’s operatfons and decision-making. When
governance is done well it provides accountability and
drives toward reaching goals. It translates ambitfon and
actfons into metrics and results in line with municipal
vision and values. Creatfng and dedicatfng resources to
implement a sustainability plan demonstrates good
governance.
Purchasing Power. How a government chooses to spend taxpayer money is critfcal in
communicatfng how it prioritfzes sustainability. This includes purchasing energy efficient equipment for
government functfons, looking at lifecycle costs and passing along that technique to the private sector
where possible, and thinking about potentfal technical obsolescence in the process. In Wisconsin, life-
cycle costfng (LCC) for municipalitfes awarding orders or contracts for materials, supplies, or equipment
is generally required. LCC, however, is an evolving field because future cost forecastfng presents
formidable challenges. Those may include unknown energy and material costs, the effects of climate
change, declining revenues, and other hurdles.
Capital budgetfng is oftentfmes completed without looking at life-cycle costs, sometfmes favoring choices
that result in initfal or short-term lowest costs. Over the life of an asset, on-going maintenance, poor
reliability, and lack of durability translate to real costs for taxpayers. Full LCC leads to more informed
decision-making, long-term cost savings, and improved sustainability when related to more durable
materials, lower energy consumptfon, and better waste management. It can also be used to justffy
higher initfal expenses, ensuring that the government makes good decisions about the products it
procures.1 While life-cycle cost accountfng standards do not exist, there are many guidelines that can
help municipalitfes undertake the effort, such as those from the Government Finance Officers
Associatfon (GFOA)2, Government Accountfng Standards Board (GASB)3, Internatfonal Organizatfon for
Standardizatfon (ISO)4, and American Society of Civil Engineers (ASCE).5 The GFOA offers two awards to
local governments for budgetfng practfces. These awards include the Distfnguished Budget Presentatfon
Award and the Certfficate of Achievement for Excellence in Financial Reportfng. Many local governments,
as well as Winnebago County, have won these awards in the past, but Oshkosh has not.
There are many choices when choosing a piece of equipment, and some are more sustainable than
others. Energy use, because of its relatfvely high and on-going cost, is often a differentfator in
determining what purchases are more sustainable than others. Capital cost aside, some products are
more energy efficient than others, while others embody more carbon in their productfon. Here are some
examples:
• ENERGY STAR products meet strict energy efficiency criteria set by the US EPA or US Department
of Energy. They are the same or better than standard but use less energy. Sustainable ENERGY
STAR products include things like programmable thermostats, lightfng fixtures, low emittance
Embodied Carbon Community Example: La
Crosse County, WI:
La Crosse County’s Climate Actfon Plan has a
goal of achieving carbon neutrality by 2050.
A key component to achieving carbon
neutrality is via using alternatfve materials
with lower amounts of embodied carbon in
roads and buildings.11
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glazed windows, insulatfon, heatfng and cooling equipment, washers and dryers, water heaters,
office equipment, and refrigeratfon equipment.6
• Embodied carbon is a calculatfon of all the greenhouse gas emissions associated with a product,
from its creatfon to its end of life. While Oshkosh does not currently include embodied carbon
consideratfons in its procurement or approval decisions, some municipalitfes accomplish this
through building codes, procurement policies, climate actfon plans, deconstructfon/reuse
policies, and incentfves (e.g., expedited permitting).
Efficiency in purchasing is important to local units of government. In Wisconsin “Value for Local
Government” is a non-profit purchasing network available to local governments. Affiliated with the
Wisconsin Associatfon for Public Procurement (WAPP) chapter of the Natfonal Instftute of Governmental
Purchasing, the organizatfon, known as VALUE (Volume Acquisitfon and Large Uniform Expenditures),
reduces the cost of goods and services by allowing members to combine requirements for commonly
used items on one single request for bid and to share informatfon about contracts that were publicly bid
by individual Wisconsin agencies and which are available by piggybacking.7
Another way that municipalitfes can drive sustainable purchasing is through its vendor guidance.
Oshkosh’s procurement vendor guide uses the word “sustainability” once. This guide should be updated
to integrate sustainability into various processes, rather than as a stand-alone item.8
Partnerships. In Wisconsin, the Wisconsin DNR’s Green Tier Legacy Communitfes (GTLC) is made up
of local government leaders, like Oshkosh, preparing for the future by building sustainable and resilient
communitfes. GTLC is a Green Tier program tailored for local government. Oshkosh has been a GTLC
since 2017 and reports annually on their progress. There are significant benefits to be had by
partfcipatfng in GTLC, to include special consideratfon and eligibility notfficatfons for grants, peer-to-peer
learning and resource sharing, an assigned Wisconsin DNR liaison, access to sustainability webinars,
regional collaboratfon opportunitfes, use of the Green Tier logo, and free technical support.
The Wisconsin Local Government Climate Coalitfon (WLGCC) is another membership organizatfon that
provides a network of local governments with resources to advance climate actfon goals. WLGCC
provides resources ranging from technical assistance to informatfon on grant opportunitfes and funding
programs. 29 communitfes partfcipate in WLGCC, representfng almost 40% of Wisconsin’s populatfon.
Unlike GTLC, WLGCC is more directly focused on climate actfon through greenhouse gas emission
mitfgatfon and adaptatfon to the impacts of climate change. WLGCC also focuses on renewable energy,
decarbonizing transportatfon, and sustainable land use policy.9
A separate program from GTLC, Green Tier (GT) is also run by the Wisconsin DNR, but is for non-
governmental organizatfons to align their business objectfves with environmental performance. It
provides a voluntary platiorm for collaboratfon and has been around longer than GTLC. It rewards
regulated and unregulated businesses, communitfes, and trade associatfons aspiring to deliver superior
environmental performance. GT further provides access to tools to move beyond environmental
compliance minimums. Oshkosh has two organizatfons that partfcipate in GT, Sadoff Iron & Metal
Company and the WI Department of Military Affairs (with 85 facilitfes). Promotfng the GT program to
more Oshkosh organizatfons could help catalyze community-wide benefits for air, land, and water
resource benefits.
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Separate from Green Tier is the Wisconsin Sustainable Business Council (SBC). That organizatfon is a
statewide nonprofit that knows that sustainability is smart for business. As such, they support businesses
who want to weave sustainability into every aspect of their business. They do this by sharing tools like a
sustainability gap assessment/roadmap tool, customized programs, offering a Green Master’s Program to
create sustainability throughout the supply chain, and a game-based fun collaboratfon called “Cool
Choices.” This is also a great program to promote to local businesses.
Tracking. Providing public services, developing/maintaining infrastructure, promotfng community
growth/development, supportfng educatfonal/cultural initfatfves, promotfng transparency/partfcipatfon,
and several essentfal functfons, are the core roles of local government. To accomplish those things, local
government has a responsibility to plan for future needs and to track/report progress. New trends and
technological innovatfons are as much a factor in the future as any, and staying on top of best practfces,
antfcipatfng what is down the road, and planning for the future is a fundamental responsibility of good
government and for good governance. It will be important to contfnuously train staff so they can track
and adopt innovatfons.
Tracking the schedule and effectfveness of sustainability efforts in the context of this plan involves the
following:
• Easy-to-understand metrics that can be compared to a defined baseline conditfon
• Regular reportfng, such as the Green Tier Legacy Community annual reports
• Implementfng recommendatfons
• Communicatfng and celebratfng progress
Policy. Another role of local government is to set policy and to create rules and processes to
implement them. Organizatfons in the state that help municipalitfes with this include the Wisconsin
Policy Forum, the League of Wisconsin Municipalitfes, the East Central Wisconsin Regional Planning
Commission, and Oshkosh’s Sustainability Advisory Board (SAB). Successful sustainability programs,
projects, and outreach are based on good sustainability policies.
Municipal sustainability policies may include elements of equitable economic development, accessible
community engagement, and public safety for everyone. Examples of sustainability policies include:
• Comprehensive plans with sustainability elements
• Tree policies that require diversifying street trees in street reconstructfon projects
• Walkability to promote transit-oriented development
• Public health initfatfves i.e. beekeeping and chicken/duck keeping
In additfon, the prior approved Sustainability Plan for Oshkosh has the following policy statements that
are incorporated here for reference:
• The concept of sustainability guides City policy
• All decisions have implicatfons for the long-term sustainability of Oshkosh
Outreach/Education. There are a number of ways Oshkosh supports outreach and educatfon that
lead to greater sustainability. There are advisory committees, websites, newsletters, social media posts,
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and other channels for people to learn about sustainability. Programs that Oshkosh should contfnue to
promote include:
• Focus on Energy, WI Public Service Commission, for energy conservatfon projects
• Oshkosh’s Sustainability Advisory Board and the Sustainable Oshkosh website
• Regular waste and e-waste recycling to ensure that waste becomes a resource where it can or is
otherwise recycled in a safe way that protects human health and the environment
• Go-Transit, to broaden ridership and decrease single-occupant vehicle use
• Aquahawk, to notffy water utflity customers of excessive water usage signaling a potentfal leak
• Stormwater utflity credits and rain barrels, to incentfvize stormwater utflity customers of
opportunitfes to reduce their costs by reducing impervious surface and capturing rainwater on
their property
• Residentfal solar panel installatfon, backyard chicken/duck and beekeeping, residentfal
greenhouses, and other sustainability improvements permitted on residentfal propertfes
• Yard waste compostfng services and permits to divert restricted organic waste from landfills
• Oshkosh Healthy Neighborhoods and residentfal grant programs to improve older
neighborhoods
Promotfon could be a simple as nestfng program informatfon further into the City of Oshkosh website,
including a spotlight in each City Manager newsletter, and connectfng with any other appropriate
government resources across all local government departments. Physical informatfon materials should
also be placed at kiosks in City Hall, the Oshkosh Public Library, and other similar locatfons.
Diversity, equity, and inclusion (DEI) are a base of social sustainability. Oshkosh has a DEI committee,
established by ordinance, to help focus on inclusion among government functfons. The DEI committee is
working through its mission statement to ensure it reflects its charge and expected outcomes. Oshkosh’s
DEI efforts are shared primarily through a Facebook page.
Other educatfonal/promotfonal actfvitfes may center around incentfves. Encouraging sustainable
behaviors with strategies such as offering discounts or preference to local goods and service providers,
providing density bonuses for sustainable buildings, offering financial incentfves or hour flexibility for
employees who use transit, or even offering expedited permitting processes to developers can make
sustainable choices more cost competftfve.
Oshkosh can also contfnue to provide internship opportunitfes throughout and across divisions of local
government. While the City does not have an internship applicatfon process or otherwise provide formal
internships, they may be able to help students meet academic internship requirements on a case-by-
case basis. That informatfon is maintained on the City’s website.10
For additfonal informatfon on the resources outlined in this chapter, check out:
1 Life cycle costfng: https://www.gfoa.org/materials/life-cycle-costfng-fff
2 Government Finance Officers Associatfon (GFOA) guidance on life-cycle costfng:
https://www.gfoa.org/materials/life-cycle-costfng-fff
3 Government Accountfng Standards Board (GASB) guidance on capital asset depreciatfon: https://cpcongroup.com/a-
guide-to-complying-with-government-accountfng-for-fixed-
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assets/#:~:text=The%20Government%20Accountfng%20Standards%20Board%20(GASB)%20is%20responsible%20for%20setting,
or%20deletfons%20to%20the%20inventory
4 Internatfonal Organizatfon for Standardizatfon (ISO) guidance on service life planning:
https://www.iso.org/standard/61148.html
5 American Society of Civil Engineers (ASCE) policy statement on life-cycle cost analysis:
https://www.asce.org/advocacy/policy-statements/ps451---life-cycle-cost-
analysis#:~:text=The%20American%20Society%20of%20Civil,project%20users%2C%20or%20other%20stakeholders
6 How ENERGY STAR works for local government:
https://www.energystar.gov/sites/default/files/buildings/tools/SPP%20Sales%20Flyer%20for%20Local%20Govern
ment.pdf
7 Purchasing Network of Wisconsin: https://value4gov.org/
8 City of Oshkosh Vendor Guide:
https://www.oshkoshwi.gov/Purchasing/Documents/CityOfOshkoshVendorGuide.pdf
9 Wisconsin Local Government Climate Coalitfon website: https://wlgcc.org/
10 Oshkosh Internship Opportunitfes: https://www.oshkoshwi.gov/HumanResources/InternshipOpportunitfes.aspx
11 La Cross County Climate Actfon Plan: https://lacrossecounty.org/docs/default-source/administrator/climate-
actfon-plan-part-1---government-operatfons-plan.pdf?sfvrsn=f0f27945_1
Goal(s):
a) Transparency: Provide public access to informatfon about government process, opportunitfes,
programs, and other benefits to ensure that people have a say in decisions that affect their lives.
b) Promotion: Promote and celebrate the services and programs offered by local government to
community members to increase the effectiveness and use of government programs.
Recommendatfons
1. Sustainability Governance. Provide an annual review of the approved Sustainability Plan
recommendatfons and report on progress towards them.
o Lead Responsibility: Planning Division and Human Resources
o Time Frame: Assign/budget annually; review/update plan every five years
o Implementation Details:
▪ For this plan’s recommendatfons, assign responsibility and adequately budget for
them in future years.
▪ Include a schedule for the implementatfon of recommendatfons.
▪ To implement the recommendatfons, assignment, budgetfng, tracking, and reportfng
must be accomplished.
▪ Plan compliance should be reported annually at the State of the City address and
could also become part of reportfng for Green Tier Legacy Communitfes compliance
to reduce the burden of effort.
▪ Where recommendatfons cannot be implemented for assignment and/or budget
reasons, this document should be revised with SAB partfcipatfon and re-approved by
the Oshkosh Common Council at least every 5 years.
▪ Annually, contfnue to work with the SAB to identffy sustainability prioritfes and make
a plan to implement them.
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▪ Consider whether to assign existfng staff or request new staff positfon(s) to
implement the plan recommendatfons along the recommended schedule. Among
the job dutfes for this positfon, include establishing an internal green team to
catalyze further plan implementatfon.
▪ Add at least one duty that relates to one or more recommendatfons in this Plan to
municipal job descriptfons, partfcularly one that focuses on integratfng sustainability
into day-to-day functfons. Human Resources should review this annually and
determine additfonal dutfes to integrate into job descriptfons as recommendatfons
are implemented.
2. Purchasing. Consider how budgetfng for and procuring products and services occurs currently and
find ways to make them more sustainable.
o Lead Responsibility: Finance Department / Purchasing
o Time Frame: Short (<3 Years) and Medium (3-5 years)
o Implementation Details:
▪ Short term: Contact the Focus on Energy advisor for Oshkosh and ask about existfng
(2025) and future opportunitfes to plan for.
▪ Short term: Create a robust menu of sustainable procurement policies, guides, and
rules, with an eye toward updatfng them with a sustainability lens.
• Update Oshkosh’s procurement vendor guide to integrate a sustainability
lens into processes and procedures.
• Make official updates to policies, guides, and rules, and also educate
procurement officers about the benefits of the updates.
▪ Medium term: Add a new lens to the annual budgetfng process making the
procurement of goods and services transparent and clear as possible.
▪ Medium term: Seek to achieve budgetfng awards to instfll additfonal confidence in
the budget process and making connectfons between the recommendatfons in plans
like this one and their implementatfon through the annual budget.
▪ Medium term: Specifically consider how to expand the implementatfon of life-cycle
costfng and promote that approach across municipal government. Innovatfons to
watch include tools like the Community Lifecycle Infrastructure Costfng (CLIC),
Building for Environmental and Economic Sustainability (BEES), and Building Life
Cycle Cost (BLIC), scenario comparison methods, and others.
3. Green Tier. Contfnue to partfcipate in the Green Tier Legacy Communitfes program, aligning
reportfng for that program with reportfng for Sustainability Plan implementatfon compliance to
improve transparency.
o Lead Responsibility: Planning Services
o Time Frame: Short term (<3 years)
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o Implementation Details:
▪ Update the Environmental Leadership
Award to emphasize sustainability
achievements and align with the goals
of the Sustainability Plan.
▪ Promote the Green Tier and
Sustainable Business programs to
businesses in Oshkosh to help them
become more sustainable.
4. Policy Statements. Ensure that sustainability is
integrated into City policy statements and practfces to ensure sustainable perspectfves are a usual
and customary way for Oshkosh government to serve constftuents and otherwise do business.
o Lead Responsibility: Planning Division
o Time Frame: Ongoing
o Implementation Details:
▪ Improve Oshkosh policy statements during planning and policy document updates to
ensure a sustainability-based perspectfve.
▪ Proactfvely antfcipate known issues with policy statements in documents that
currently drive unsustainable decision-making to integrate a sustainability-based
perspectfve into updates to that policy document, including procurements to update
such documents.
▪ Accelerate interim amendments to policy documents that are in direct conflict with
the Sustainability Plan if there is no antfcipated update in the next 3-5 years.
5. Outreach/Education. Contfnue to promote City programs, amenitfes, and opportunitfes through the
website, City Manager’s newsletter, and through special incentfves and spotlightfng. Use direct
outreach to underserved communitfes to ensure equitable partfcipatfon and use of all the city has to
offer, such as access to parks/open space, green/living wage jobs, and equitable transportatfon that
provides for people as well as it does for cars.
o Lead Responsibility: Oshkosh Media and
o Time Frame: Short (<3 years)
o Implementation Details:
▪ Identffy 1-2 opportunitfes to better integrate sustainability into Oshkosh messaging.
▪ Integrate sustainability front and center into programming, infrastructure projects,
etc. should be reflected in Oshkosh’s messaging.
▪ Begin to integrate sustainability into mainstream messaging rather than
compartmentalizing it.
▪ Create and promote one sustainability post per month on social media. Task the SAB
in brainstorming potentfal topics, including ideas derived from this plan.
▪ Consider unique ways to support local food system/productfon outreach, including
partfcipatfon at the Downtown Farmers Market
▪ Provide informatfon on compostfng and on greenhouses allowed as accessory uses
by right.
▪ Consider catalyzing work on some of the recommendatfons in this plan through
student/internship engagement.
Sustainable Janesville Award:
The Sustainable Janesville Award
program is to reward, recognize, and
promote innovatfon and leadership in
sustainability by businesses,
community groups, and people in the
City of Janesville, WI.12
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▪ Contfnue to support, maintain, expand, and promote the SAB’s diverse sustainability
events, including bikepacking and seed exchanges.
▪ Provide key recycling informatfon from this the Sanitatfon Division’s Garbage and
Recycling Guide11 and others to include e-waste as an insert to annual property tax
bill mailings, also encouraging landlords to provide to all tenants.
▪ Partner with the Winnebago County Master Gardener Associatfon or other entftfes
to establish new landscaping in public places that provides natfve landscaping and
stormwater infiltratfon capabilitfes. Provide signage and promotfon.
Further reading:
11 Sanitatfon Division Garbage and Recycling Guide 2025
https://www.oshkoshwi.gov/Sanitatfon/Documents/GarbageRecyclingGuide.pdf
13 Sustainable Janesville Awards: https://www.janesvillewi.gov/government/city-council/sustainable-janesville-
committee/sustainable-janesville-awards-
program#:~:text=The%20purpose%20of%20the%20Sustainable,of%20the%20City%20of%20Janesville.