HomeMy WebLinkAbout2.18.2025 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: February 11, 2025
PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold
a regular meeting at 8:00 A.M., Tuesday, February 18, 2025 at Beckets 2 Jackson St., Oshkosh,
WI to consider the following agenda:
AGENDA
I. Call to Order
II. Police report for Downtown
III. Approve Minutes of the January 21, 2025 Meeting
IV. Approve Monthly Financial Report
V. Review 2025 Marketing and Events Plan
VI. BID Manager Employee Status
VII. Review New Job Description for Downton Oshkosh Executive Director/ BID Manager
VIII. Discuss Non-profit Status
IX. Review Consultant Contract for BID and DOI
X. BID Manager and BID Committee Reports
a. Events
b. Member Co
c. Beautification
d. Marketing & Communications
XI. Board Member Comments
XII. Identification of Agenda Items for the March 18, 2025 Meeting
XIII. Adjournment
• Reminder February meeting will be held at Beckets
BID Manager Report
February 2025
Priorities for the Month:
• Post on social media 5+ times per week
• Continue email template to be sent out to property/business owners
• Change message on interchangeable sign
• Continuous website updates
• Attend monthly Chamber EDAC meetings and give monthly BID update
• Meet with City, Chamber and GOEDC once per month for downtown opportunity
update
• Reconcile gift card account and BID invoices every Friday
Committee Reports:
MemberCO/BID Member Meetups
o Attend monthly meeting and give BID update
o Coordinate meetings and guest speaker/topic
o No February meeting
Beautification/Retention Grant/Mural Grant
o Beautification
o Algoma Alley update
▪ Signage being installed February 20th
▪ Tables and planters delivered – stored at Beckets
▪ Colored lights ordered
▪ Grant Reporting – complete by end of February
o Beautification Grant
o No pending applications
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
• Instagram
o Followers: 4,308 to 4,332
• Facebook
o Followers: 12,000 to 12,068
o Reach 94,350 to 115,289
• Community Newsletter
o 2,034 recipients
o 36% open rate
o Average open rate for marketing emails is between 17-31%
• BID Member Newsletter
o 184 recipients
o 51.6% open rate
Events
• Chocolate Stroll – February 15th
o Tickets on sale now – expect to sell around 250 tickets
• Event & Marketing Plan complete for approval at February BID Board Meeting
Other Highlights/Projects
• BID Strategic Planning
o DOI Board formation
o Submit Bylaws, Budget and apply for nonprofit
• Project Lift
Downtown Oshkosh BID Board Minutes
January 22, 2025
Present: Megan Lang, James Evans, Chanda Anderson, Barb Anderson, Derek Mulloy,
Carrie Olson, Autumn Urban, Logan Jungbacker, Andy Ratchman, Sandy Prunty
Excused: Marlo Ambas, Jim Stapel
Staff: Jessica Meidl – BID Manager, Jessica Lomena – Events and Marketing
Coordinator, John Zarate – Economic Development Specialist, Sgt. Sonny Gogo –
OPD, Kris Larson - City Council Liaison
Others: Amy Albright – CVB, Michael Cooney and Bill Bracken - Oshkosh Farmers
Market, Sean Fitzgerald - Oshkosh Chamber of Commerce
I. Call to Order
- Chairperson Lang called the meeting to order at 8:05 a.m. A quorum was declared
present.
II. Downtown Police report
- Sgt. Sonny Gogo from Oshkosh Police Dept was in attendance. He reported that
Brenden Bonnett has been assigned to be head of the behavioral health team. The
office across from Opera House Square is scheduled to open April 1, 2025. With the
recent cold weather there haven’t been any issues in the area of the square.
III. Approve Minutes of the December 17, 2024 Meeting
- Motion made and approved (Olsen, Jungbacker)
IV. Approve November 2024 Monthly Financial Report
- Meidl went through the spreadsheet and explained the layout of the spreadsheet.
There isn’t an exact number for the fund balance as that number won’t be available
until after the audit.
- Motion made and approved. (Evans, Olsen)
V. Vibrant Spaces - Algoma Alley update
- Meidl gave an update of the final closeout of the ordering. Signs have been ordered
and will be installed Feb 3. Planters, tables and colored lights were ordered.
VI. Oshkosh Downtown Inc - Non-profit update
- Tabled for workshop after the meeting.
VII. BID Manager Report
- Meidl gave the BID Manager report as outlined in the printed packet.
- Lomena has been concentrating on social media and posting weekly happenings.
- Lomena and Meidl will be making up an events plan that they will present in
February. Meidl went through the list of events planned for 2025. If members
would look through the outline and contact Meidl or Lomena prior to next months
meeting with any questions or comments they have so those can be worked in the
plan.
- Tickets were increased for the Chocolate Stroll because of sold out events in years
prior.
- Winter banners are up.
- 2025 flower order has been submitted to Heidi Heath. Ordering through them will
bring a big saving as the flowers were about 1/3 of the cost.
VIII. Board Member Comments
- None
IX. Identification of Agenda Items for the February 18, 2025 Meeting
- Non-profit update
- Events and Marketing Plan presentation
XI. Adjournment
-Adjourned 8:30 am. (Evans, Prunty)
Respectfully Submitted,
John Zarate
Economic Development Specialist
Economic Services Division
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau
Reimbursements:January CVB Reimbursment 14,386.59$
Website Maintenance/Office Supplies
Verizon Phone Reimbursement 51.64$
Phone Charge for Jessica Lomena 50.00$
Reimbursements:Oshkosh Waterfront 861205 328.40$
Recruitment/Retention/Video Grants Recruitment & Beautification Grant Program
Reimbursements:
Events Waterfest
Music in the Square/Lunch Events
Wine/Beer Walks
Reimbursements:
Farmers Market
Reimbursements:Walmart Credit Card Reimbursment 54.35$
Holiday Parade Hobby Lobby Credit Card Reimbursement 57.57$
Reimbursements:Caramel Crisp Café 500.00$
Downtown Events
Advertising Advertising Park N Print Invoice 76901 138.50$
Facebook Credit Card Reimbursement 39.00$
Facebook Credit Card Reimbursement 43.00$
Facebook Credit Card Reimbursement 1.59$
Canva Credit Card Reimbursement 12.95$
New Moon Credit Card Reimbursement 72.50$
Reimbursements:Mailchimp Credit Card Reimbursement 63.00$
Gift Card Program
Events (Cont.)Chocolate Stroll Park N Print Invoice 76927 20.00$
Chalk Walk
Beautification Monthly Maintenance APHIS-WS 423.00$
Holiday/Seasonal Plantings
Reimbursements:
Seagull Mitigation Project APHIS-WS 3,000.00$
Storage Unit Storage Unit January Rent 150.00$
Reserves / Capital Improvements
Reimbursements:
Total 19,392.09$
2024 Business Improvement District
January