HomeMy WebLinkAboutItem III
PLAN COMMISSION STAFF REPORT JANUARY 21, 2025
ITEM III: PUBLIC HEARING: ZONE CHANGE FROM URBAN MIXED USE DISTRICT
(UMU) TO URBAN MIXED USE DISTRICT WITH A PLANNED
DEVELOPMENT OVERLAY (UMU-PD) AND APPROVAL OF A GENERAL
DEVELOPMENT PLAN AND SPECIFIC IMPLEMENTATION PLAN FOR A
PERSONAL OR PROFESSIONAL SERVICE USE AT 536 BAY SHORE DRIVE
GENERAL INFORMATION
Applicant/Owner: M N R Properties LLC - Tara Rudy
Action(s) Requested:
The applicant requests a zone change from the existing Urban Mixed Use District (UMU) to
Urban Mixed Use District with a Planned Development Overlay (UMU-PD). The applicant also
requests approval of a General Development Plan and Specific Implementation Plan for a
personal or professional service use.
Applicable Ordinance Provisions:
Zoning map amendment standards are found in Section 30-381 of the Zoning Ordinance.
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Property Location and Background Information:
The subject site consists of an irregularly-shaped, 0.29-acre parcel located at the northwest corner
of Bay Shore Drive and Bay Street. The site includes an existing 10,427 sq. ft. industrial building
(former Wagner Woodworks). The site is zoned Urban Mixed Use District (UMU) and the
surrounding area consists primarily of vacant and industrial sites to the south and west and
residential uses to the north and east. The 2040 Comprehensive Land Use Plan recommends
Center City use for the subject area.
Subject Site
Existing Land Use Zoning
Industrial UMU
Recognized Neighborhood Organizations
River East Neighborhood Association
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
Adjacent Land Use and Zoning
Existing Uses Zoning
North Residential TR-10
South Vacant/Industrial UMU-RFO
East Residential TR-10
West Vacant/Industrial UMU
Comprehensive Plan Land Use Recommendation Land Use
2040 Comprehensive Land Use Recommendation Center City
ANALYSIS
Zone Change
The applicant is requesting a zone change from the Urban Mixed Use District (UMU) designation
to Urban Mixed Use District with a Planned Development Overlay (UMU-PD) for the subject
property. The requested Planned Development Overlay designation is intended to allow for
flexibility in the zoning ordinance to allow for a commercial use without on-site parking. The
applicant has submitted plans for re-use of the building, which will be addressed as a General
Development Plan (GDP) and Specific Implementation Plan (SIP) review to follow.
Staff is supportive of the proposed rezone as the Planned Development Overlay will
accommodate re-use of the existing built-out site. The UMU-PD zoning designation will remain
consistent with the 2040 Comprehensive Land Use Plan recommendation of Center City for the
subject site.
Rezone to UMU-PD
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
Use
The applicant plans to convert the existing building to a photography studio. The proposed use
is permitted in the UMU district. A neighborhood meeting was held on January 6, 2025, with no
neighbors in attendance.
Site Design
The applicant plans to utilize the existing building, with no additional building or parking areas.
According to the applicant, there are no employees other than the owner of the photography
studio (applicant). The applicant also notes that this is a “boutique photography business”,
which does not have a high volume of customers at any given time.
Aerial View of Subject Site.
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
The subject site does not have any on-site parking. Code requires a minimum of one (1) parking
space per 300 sq. ft. of gross floor area for personal or professional service uses. This results in a
minimum parking requirement of 35 parking spaces. The applicant is requesting a base standard
modification (BSM) to allow the site to remain with zero (0) on-site parking spaces.
Staff is supportive of the BSM request to allow the proposed commercial use with zero (0) on-site
parking spaces as insufficient space is available on the site to install parking spaces. Although
code requires 35 parking stalls based on the overall floor area of the building, the proposed
photography studio is not expected to generate a significant parking demand. According to the
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
applicant, only 3-4 spaces are needed for the employee (owner) and clients. Approximately eight
(8) on-street parking stalls are available on Bay Street and Bay Shore Drive, immediately in front
of the subject site. Staff is comfortable that sufficient on-street parking is available to
accommodate the photography studio.
Signage
The exterior elevation plans show conceptual wall signage on the east and south elevations,
which appear to be within the maximum wall sign area of 1 sq. ft. of wall signage per linear foot
of building frontage for the UMU district. Final signage plans will be reviewed under a separate
building permit.
Site Lighting
The applicant has not provided a photometric plan. No lighting is required for the site as no
parking areas are being proposed. The exterior elevations show wall-mounted light fixtures on
the east and south elevations. Any new lighting will require a photometric plan to verify
compliance with maximum lighting levels at the property line (1.0 fc at public right-of-way) and
shielding from neighboring residentially-zoned properties. If light fixtures extend over the public
right-of-way, an encroachment agreement will be required.
Landscaping
No additional landscaping is being proposed on the site. Additional landscaping is not required
as no additional building or paved areas are being proposed.
Storm Water Management/Utilities
The Department of Public Works has not noted any concerns.
Building Facades
The applicant is not proposing any changes to the building exterior. However, the applicant will
be painting the exterior of the building and replacing windows. Staff feels that these updates will
improve the appearance of the building and serves to offset the requested BSM for off-street
parking reduction.
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
FINDINGS/RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Zoning Map
amendment, staff recommends the Plan Commission make the following findings based on the
criteria established by Chapter 30-381 (D)(2):
(b) The proposed UMU-PD zoning designation is consistent with the Comprehensive
Plan as the base zoning (UMU) is considered an appropriate zoning designation for
Center City land uses.
(c) The propose UMU-PD zoning designation maintains the desired overall consistency
of land uses, land use intensities, and land use impacts because the proposed zoning
designation will remain consistent with neighboring UMU zoning as well as the
Center City future land use plan recommendation for the area.
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends the Plan Commission make the following findings based
on the criteria established by Chapter 30-387 (C)(6):
(a) The proposed Planned Development project is consistent with the overall purpose of
the Zoning Ordinance as the proposed personal/professional service use of the site will
not have a negative impact on the public because the use is permitted in the UMU district
and does not include site alterations that will have a negative impact on neighboring
properties.
(b) The proposed Planned Development project is consistent with the City’s
Comprehensive Plan as the proposed personal/professional use of the property is
consistent with the Center City land use recommendation.
(d) Adequate public infrastructure is available to accommodate the use being proposed for
the Planned Development project as sufficient public on-street parking is available for use
by the applicant.
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ITEM III: Zone change & GDP/SIP 536 Bay Shore Dr.
(h) The proposed Planned Development project will positively contribute to and not
detract from the physical appearance of the area as the proposed personal/professional
service use will include updates and improvements to the appearance of an existing
building.
(i) The proposed Planned Development project provides alternative approaches to
addressing development performance and compensates for requested base standard
modifications of standards/regulations of the Zoning Ordinance as the proposed
improvements to the existing building serves to offset the base standard modification
(BSM) request for reduced on-site parking.
Staff recommends approval of the zone change, General Development Plan, and Specific
Implementation Plan with the findings listed above and the following condition:
1. Base Standard Modification (BSM) to allow zero (0) on-site parking spaces.
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12-8-24
Tara Rudy Photography, LLC
Dear Members of the City Council and City Departments,
I hope this letter brings a little brightness to your day! I’m reaching out with a
mix of excitement, determination, and a heartfelt plea for your support as I
embark on the biggest journey of my life—one that’s not just about bettering
my business but also about enriching our community.
After years of navigating challenges—like the loss of my studio at 217 North
Main Street due to the fiooding, and difficulties at my current downtown
location—I’ve decided it’s time to take a bold leap forward. I’ve found a
hidden gem at 536 Bay Shore Drive, an older industrial building brimming with
potential, just waiting to be transformed into something extraordinary. My
vision? A stunning, welcoming photography studio that not only elevates my
work but also becomes a space for other entrepreneurs to thrive.
This isn’t just a new chapter for me—it’s a chance to invest deeply in the
beauty and vibrancy of our community. My dream is to breathe new life into
this building, turning it into a clean, modern, and inspiring hub of creativity.
From new windows to a fresh coat of paint, every detail of the renovation will
refiect the care and intention I have for this project. Inside, I’ll create a
spacious, open layout with remodeled ADA-compliant bathroom, ensuring
the studio is accessible and inclusive for all.
As a photographer of nearly 25 years, I’ve learned that a studio is more than
just a workspace—it’s a place where connections happen, creativity
fiourishes, and memories are made. I envision this space not only as a haven
for my work but as a community hub for fellow artists and entrepreneurs; a
place where inspiration thrives and the arts become a central part of life in our
city.
But this dream is about more than aesthetics or business growth. It’s about
revitalization, collaboration, and giving back. By hiring local contractors and
artists, I aim to support the local economy during the renovation process.
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Once the studio is up and running, it will draw clients, visitors, and creatives
to the area, boosting the vibrancy of the neighborhood.
This is, without a doubt, the biggest professional and flnancial commitment of
my life, but I’m ready to take it on with all my heart. I promise to comply with
all zoning and building regulations and to work closely with you to make this
vision a reality.
I will be taking ownership on 12-13-24, and I would like to request approval to
keep using the on-street parking in the same manner it has been used.
At present, I do not have any employees, and the building does not have its
own parking lot. Typically, I would only need one parking space for myself and
my clients for their session. Occasionally, I may need two or three spaces for
clients, and in rare cases, I may need a few more spaces when working with
larger families. Sessions are no longer than two hours so it would not be for
long periods of time and this is normal day to day scenarios with my business.
I am a boutique photography business, not high volume photography involving
many people there.
I would greatly appreciate it if I could use the on-street parking. I assure you
that I will do my best to be respectful of the neighborhood and ensure that
there is minimal disruption. If there are any guidelines or conditions I should
follow, I would be more than happy to comply.
I’m asking for your support—not just for my dream but for what this project
could mean for the community we share. Let’s turn this old industrial building
into something we can all be proud of; a space that radiates creativity,
connection, and opportunity.
Thank you for considering this endeavor and for everything you do to make our
city a better place. I’d love the chance to discuss this further and share my
excitement with you in person.
With gratitude and hope,
Tara Rudy
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536
POPLAR AVPOPLAR AV
BAYBAYSHORE DRSHORE DR
BAY ST
BAY ST
L:\GIS_Maps\Planning Base Map - For Windows 10.mxd User: katrinam
5 3 6 B A Y S H O R E D R
City of Oshkosh maps and data are intended to be used for general identification purposes only, and theCity of Oshkosh assumes no liability for the accuracy of the information. Those using the information areresponsible for verifying accuracy. For full disclaimer please go to www.ci.oshkosh.wi.us/GISdisclaimer Printing Date: 12/26/2024
1 in = 30 ft1 in = 0.01 mi¯
10 0 10 20 30 405
Feet
Prepared by: City of Oshkosh, WI
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DN
DN
DN
PHOTO
SHOOTING
101
LOUNGE
107
STORE
106
RENTED
102
WAITING
103
LOBBY
108
HAIR/MAKE-UP
109
TLT.
110
SCENE
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SCENE
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112
STORAGE
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PHASE 2
PHASE 3
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* NEW RAMP TO BE
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PHASING SCHEDULE
PHASE 1 WORK
PHASE 2 WORK
PHASE 3 WORK
Date
Project No.
JEREMY J. WESENER
115 S. 10TH STREET
HILBERT, WI 54129
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ZONE CHANGE/GDP/SIP
536 BAY SHORE DR
PC: 01-21-2025
BOLER PETROLEUM CO
PARAGON IND WAX DIV
2875 N MAIN ST
OSHKOSH WI 54901-1517
CHRISTIAN M RUEDINGER
3887 CRAB APPLE LN
OSHKOSH WI 54904-6944
MIDNITE CLUB INC
C/O FRED LITJENS
1136 CAMBRIA CT #1136
OSHKOSH WI 54904-7324
BAGO STORAGE SOLUTIONS
3731 SHANGRI LA POINT RD
OSHKOSH WI 54904-7024
SWEETWATER LLC
6279 WOODENSHOE RD
NEENAH WI 54956-9760
627 BAY SHORE DRIVE LLC
PO BOX 1186
OSHKOSH WI 54903-1186
SHIRLEY G HYDE
30 BAY ST
OSHKOSH WI 54901-5244
BRIAN R HANSON
42 BAY ST
OSHKOSH WI 54901-5244
JEAN M BLANCHARD
608 BAY SHORE DR
OSHKOSH WI 54901-5217
DANIEL H KRIZ
612 BAY SHORE DR
OSHKOSH WI 54901-5217
MCCLONE PROPERTIES LLC
152 SCHRAMM RD
NEENAH WI 54956-9210
KAY L ESLINGER
617 POPLAR AVE
OSHKOSH WI 54901-5214
DAVID L REINKE
624 BAY SHORE DR
OSHKOSH WI 54901-5217
KOCH LIVING TRUST
315 LAMPERT ST
OSHKOSH WI 54901-5303
MICKEY P/SARA E OLEARY
611 CEAPE AVE
OSHKOSH WI 54901-5210
BREFCZYNSKI INVESTMENTS
3438 CHARLIE ANNA DR
OSHKOSH WI 54904-9369
MARY L ULRICH
60 BAY ST
OSHKOSH WI 54901-5245
JOLEEN G SCHNEIDER
54 BAY ST
OSHKOSH WI 54901-5245
HOOPER COMM CENTER INC
36 BROAD ST STE LL30
OSHKOSH WI 54901-5259
M N R PROPERTIES LLC
730 HAWTHORNE DR
OMRO WI 54963-1163
PEACEFUL PLACE HOMES LL
1218 JACKSON ST
OSHKOSH WI 54901-3752
LYNNETTE LAWRENCE
41 BAY ST
OSHKOSH WI 54901-5242
STRAWBERRY JAM LLC
130 STATE ST 1623
OSHKOSH WI 54901-4837
BENNER PROPERTIES LLC
1276 WILLOW SPRINGS RD
OSHKOSH WI 54904-7654
ELIZABETH PROCTOR
1618 RAVINIA PL
APPLETON WI 54915-1219
ELISABETH CARTER
57 BAY ST
OSHKOSH WI 54901-5243
GAUGER ESTATES LLC
W2171 TIM DR
BRILLION WI 54110-9155
TODD J MOSIER
541 CEAPE AVE
OSHKOSH WI 54901-5208
RIECKERSON LLC
316 OAK ST
MENASHA WI 54952-3336
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BEVERLY TYSON
533 CEAPE AVE
OSHKOSH WI 54901-5208
DON & HELEN BOHLMAN
529 CEAPE AVE
OSHKOSH WI 54901-5208
JONATHON A DELZER
523 CEAPE AVE
OSHKOSH WI 54901-5208
MICHAEL E HINZ
517 CEAPE AVE
OSHKOSH WI 54901-5208
TODD L/KERSTIN D MCNIESH
N4555 STATE HIGHWAY 76
SHIOCTON WI 54170-8801
DAVID D PETERSON
1217 WINNEBAGO AVE
OSHKOSH WI 54901-5332
RIVER EAST NBHD ASSOC
EMAILED TO REP
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BROAD ST
BAY ST
BROAD ST
POPLAR AV
BAY SHORE DR
CEAPE AV
O sh k o sh C i t y Li mi tOshkosh C i t y L i m i t
J:\GIS\Planning\Plan Commission Site Plan Map Template\2023 Plan Commission Site Plan Map Template.mxd User: katrinam
Prepared by: City of Oshkosh, WI
Printing Date: 12/26/2024
1 in = 120 ft1 in = 0.02 mi¯536 BAY SHORE DRIVEBASE MAP
City of Oshkosh maps and data are intended to be used for general identification purposes only, and the City of Oshkoshassumes no liability for the accuracy of the information. Those using the information are responsible for verifying accuracy. Forfull disclaimer please go to www.ci.oshkosh.wi.us/GISdisclaimer
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BROAD ST
WAUGOO AV
OTTER AV
COMMERCE
ST
MT VERNON ST
BAY SHORE DR
BAY STCOURT ST
FRANKFORTST
E 7TH AV
FLUOR CT
BAY ST
BROAD ST
MILL ST
BAY SHORE DR
E 11TH AV
BOYD ST
MONROE ST
BROAD
ST
JEFFERSON
ST
SHAWANO AV
POPLAR AV
SCHOOL AV
E 9TH AV
E 8TH AV
WINNEBAGO AV
WAUGOO AV
OTTER AV
HARNEY AV
SCHOOL AV
E 10TH AV
BROAD ST
MILL ST
STATE ST BROADST
BRO
A
D
ST
PIONEER DR
N MAIN ST
CEAPE AV
WASHINGTON AV
BOWEN ST
S MAIN ST
Oshkosh City Limit
Oshkosh City Limit
Oshkosh City Limit
Oshkosh City Limit
CMU
CMU
CMU
CMU
CMU-PD
CMU-PD-RFO
CMU-RFO
HI
III II
I
II
I
I-PD
I-PD
I-PD I-PD
I-PD-RFO
MR-12PDLRO
MR-20
MR-20
MR-36RMU-PD
RMU-PD-RFO
RMU-PD-RFO
RMU-RFO
SR-3-LRO
SR-5-LRO SR-5PD-LRO
SR-9
TR-10
TR-10TR-10-PD TR-10-PD
UMU
UMU
UMU UMU
UMU
UMU
UMU-PD
UMU-PD-UTOUMU-RFO
J:\GIS\Planning\Plan Commission Site Plan Map Template\2023 Plan Commission Site Plan Map Template.mxd User: katrinam
Prepared by: City of Oshkosh, WI
Printing Date: 12/26/2024
1 in = 500 ft1 in = 0.09 mi¯536 BAY SHORE DRIVEZONING MAP
City of Oshkosh maps and data are intended to be used for general identification purposes only, and the City of Oshkoshassumes no liability for the accuracy of the information. Those using the information are responsible for verifying accuracy. Forfull disclaimer please go to www.ci.oshkosh.wi.us/GISdisclaimer
Page 19
BAY ST
POPLAR AV
BAY SHORE DR
CEAPE AV
J:\GIS\Planning\Plan Commission Site Plan Map Template\2023 Plan Commission Site Plan Map Template.mxd User: katrinam
Prepared by: City of Oshkosh, WI
Printing Date: 12/26/2024
1 in = 100 ft1 in = 0.02 mi¯536 BAY SHORE DRIVEAERIAL MAP
City of Oshkosh maps and data are intended to be used for general identification purposes only, and the City of Oshkoshassumes no liability for the accuracy of the information. Those using the information are responsible for verifying accuracy. Forfull disclaimer please go to www.ci.oshkosh.wi.us/GISdisclaimer
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