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Home My WebLink About3.19.2024 Business Improvement District Agenda Full Packet TO: Downtown Oshkosh Business Improvement District Board FROM: Megan Lang, Chair DATE: March 12, 2024 PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold a regular meeting at 8:00 A.M., Tuesday, March 19, 2024 in City Hall Room 404, 215 Church Avenue, Oshkosh, WI to consider the following agenda: AGENDA I. Call to Order II. Approve Minutes of the February 20, 2024 Meeting III. Approve February Monthly Financial Report IV. Status of new employee V. ARPA Funds Update VI. Update on truck route study VII. Discuss electrical, data and other type utilities to be installed underground instead of overhead within the BID. VIII. Update on parking within the BID IX. BID Event Application – Consider adding events - Oshkosh Into the Night, Art Market and Art in the Alley X. BID Committees – discuss getting board members signed up for specific committees. XI. BID Manager and BID Committee Reports a. Events b. Member Co c. Beautification d. Marketing & Communications XII. Board Member comments XIII. Identification of Agenda Items for the April 16, 2024 Meeting XIV. Adjournment Downtown Oshkosh BID Board Minutes February 20, 2024 Present: Megan Lang, Kris Larson, Marlo Ambas, Sandra Prunty, James Evans, Autumn Urban , Carrie Olson, , Chanda Anderson, Barb Nelson, Derek Mulloy, Andy Ratchman Excused: Jim Stapel Staff: Jessica Meidl – BID Manager, John Zarate – Economic Development Specialist, Others: Colan Treml Oshkosh Chamber of Commerce, Amy Albright – CVB, Gary and Carmen Scott 521 Otter – Near East Neighborhood. I. Call to Order - Chairperson Lang called the meeting to order at 8:01 a.m. A quorum was declared present. II. Approve Minutes of the January 16, 2024 Meeting - The minutes of the January 16, 2024 were approved unanimously as written. (Larson, Olson) III. Approve February 2024 Monthly Financial Report - The February 2024 financial report was approved unanimously as presented. (Larson, Olson) IV. Status of new employee Meidl stated there were over 20 applications received and there appears to be some good candidates. Interviews will be held next week with Meidl, Lang, Larson and Albright. V. ARPA Funds Application Update Meidl Stated that she should have the application ready and turned in this week. Deadline for applications is March. VI. Update on truck route on N Main St through downtown Zarate stated that there is contract with KL Engineering to do a study. There are a couple of factors that will play into this including an east/ west route needed from Jackson St to Bowen St. There may also be a need to look for an alternate route to Main St from 76 if a future downtown plan includes closing High Ave at Commerce St. VII. Discuss electrical, data and other types of utilities to be installed underground instead of overhead Larson stated he believes that all utilities west of Highway 41 need to be installed underground. WPS is in favor of installing underground utilities and that most other cities go to underground as utilities are replaced. Gary and Carmen Scott representing River East Neighborhood gave the support from that neighborhood to install utilities underground as they are replaced. Prunty who owns a business on Waugoo is in favor of this and feels other owners on Waugoo are as well. It was stated that the costs to maintain underground utilities are cheaper in the long term than overhead lines due to storm damage and even periodic replacement of poles. The group also felt that underground utilities are much safer and esthetically pleasing than overhead utilities. BID Board voted to have Public Works/ Engineering consider cost and benefits of underground utilities and bring in stakeholders including business owners and property owners including members of the River east Neighborhood. Motion carried (Evans, Larson) VIII. Discuss and Approve updates to BID bylaws Motion made to approve updated bylaws as presented. There was discussion on membership and also committees. After discussion motion was amended to strike At large member. Carried (Larson, Anderson) IX. BID Manager and BID Committee Reports - Memberco has been changed to a less formal committee. Will now be a member meetup and have different topics of interest to BID members. A list of upcoming topics was shown within the report. - Went over social media numbers. - Went through list of annual/ upcoming events there is a full calendar of what will be made public on the website. - Went over a breakdown of where marketing expenses are going for each event. - Reviewed sponsorships that will be available for upcoming events. - Chocolate stroll sold out at 250 tickets. Total revenue before expenses was $4975. There was discussion that possibly there could be sponsors for the chocolate distributed at future events. - Winter banners are still up and will be taken down in March for spring banners. - Flower order was placed with new types of flowers including some perennials that will be taller and more resistant to drought and salt so they are better to withstand the elements. - Vibrant spaces Meidl is working on lighting for the alley for the Vibrant Spaces Grant. Currently waiting on approval from City Staff to allow for installation. After these are approved, she will begin working on the 3D art piece. - 4 new businesses opened within the last month in the BID. - Meidl is working on a new business plan for the BID and the potential non-profit of the organization with SBDC. X. Board Member Comments - Nelson shared an example from Ripon for starting a business. Ripon Mainstreet offers a 6-week course to help businesses at a cost of $1000. There is a grant to help qualified applicants with the upfront cost of the course. Nelson thought this might be a good idea to look into something like this for new businesses within the BID. Meidl stated that she has worked with SBDC on the business plan that goes over many things for starting a new business. Other member commented they had used SBDC for this as well when they started their business. Carmen Scott commented that FVTC also offers a course to help start up businesses with grants available to pay for the course. Meidl added that there is a page on the website on how to start a business. -Zarate to check with Finance/ Collections on parking permit term. Currently set up to only be good March 1 – end of February. XI. Identification of Agenda Items for the March 19, 2024 Meeting - Update on status of new employee - Update on ARPA funds application - Update on Truck Routes - Update on parking - Update on underground utilities XI. Adjournment -Adjourned 9:12 am. (Larson, Prunty) Respectfully Submitted, John Zarate Economic Development Specialist Economic Services Division For Office Use Only Approved Date: __________Initials: _______ BID Event Approval Form Event Details Name of Event: _________________________________________________________________ Location:______________________________________________________________________ Date(s): _______________________________________________________________________ Timeframe: ____________________________________________________________________ Is this a first-time event? ❒ Yes ❒ No What type of event is this? Non-BID MemberCO Other: ____________________________________ Purpose of event: _______________________________________________________________ Anticipated attendance: __________________________________________________________ Will this be a ticketed event? ❒ Yes ❒ No If yes, please provide ticket price(s) and ticket sale date: __________________________ ________________________________________________________________________ Budget Please list any expected expenses and income below. If this event has occurred in the past, please attach last year’s event numbers as well. Expenses Amount Income Amount Total Event Income: ____________________ Notes: ________________________________________________________________________ For Office Use Only Approved Date: __________Initials: _______ Will your event require a City of Oshkosh Special Events Permit? ❒ Yes ❒ No If yes, please provide the approved permit date or expected approval date: ________________ **This application and its approval are void if special events permit is not approved. Will food be prepared and served at this event? ❒ Yes ❒ No Please provide details: ___________________________________________________________ Will alcoholic beverages be sold or served? ❒ Yes ❒ No Event Requests ❒ Marketing and Event Promotion ❒ Assistance with filing permits ❒ Attend Event Committee Meetings ❒ Assist with overall event coordination and organization o Specific details on types of tasks: __________________________________________________________________ __________________________________________________________________ o How many hours of time will be needed to complete these tasks:_____________ ❒ Event Sponsorship o Amount Requested: ______________________________ ❒ Permits or Licenses o Types of permits or licenses (Ex. Beer Walk License): _______________________ ❒ OTHER: ______________________________________________________________________ Organizer Information Organization: __________________________________________________________________ Organizer(s):___________________________________________________________________ Phone/Email: __________________________________________________________________ **Please Note: Application must be filed three months prior to the event date. For financial requests, it is best to apply a year in advance so your sponsorship can be budgeted for. Description Expenditure Leadership Oshkosh Convention and Visitor's Bureau Reimbursements:OCVB Reimbursement 5,898.45$ Website Maintenance/Office Supplies USPS Credit Card Reimbursement 5.70$ USPS Credit Card Reimbursement 27.20$ Verizon Reimbursement 51.58$ Stack/Invoicely Credit Card Reimbursement 19.98$ Mailchimp Credit Card Reimbursement 63.00$ Reimbursements:Timios Invoice 3347 432.00$ Recruitment/Retention/Video Grants Recruitment & Beautification Grant Program Reimbursements: Events Waterfest Music in the Square/Lunch Events Wine/Beer Walks Reimbursements: Farmers Market Reimbursements: Holiday Parade Reimbursements: Downtown Events Advertising Advertising Frosted Bee Credit Card Reimbursement 57.75$ Canva Credit Card Reimbursement 12.95$ Facebook Credit Card Reimbursement 2.99$ Facebook Credit Card Reimbursement 17.80$ Adobe Credit Card Reimbursement 692.87$ Reimbursements:Park N' Print 76010 63.00$ Gift Card Program Member CO Chocolate Stroll Park N' Print 76056 140.00$ 4Imprint 12151883 287.46$ Holiday Eventbrite Transfer (4,975.01)$ Chalk Walk Beautification Monthly Maintenance (COTS) Holiday/Seasonal Plantings Reimbursements: Seagull Mitigation Project Storage Unit Storage Unit February Rent 120.00$ Reserves / Capital Improvements Reimbursements: Total 2,917.72$ 2024 Business Improvement District Monthly Expenses February 2024 Assessment 140,610.00 2024 Reserves 103,843.53 TOTAL AVAILABLE 244,453.53 Funds Allocated 244,453.53 2024 Allocation Expenditures Receipt Transferred Encumberd Balance Balance Leadership Oshkosh Convention and Visitor's Bureau 72,000.00$ 11,755.39 0.00 50,000.00 0.00 110,244.61 Website Maintenance/Office Supplies 6,000.00$ 1,040.89 0.00 0.00 0.00 4,959.11 Recruitment/Retention/Beautification Grants 20,000.00$ 0.00 0.00 0.00 0.00 20,000.00 Events Waterfest 2,500.00$ 0.00 0.00 0.00 0.00 2,500.00 Music in the Square/Lunch Events 15,000.00$ 0.00 0.00 0.00 0.00 15,000.00 Wine/Beer Walks 10,000.00$ 0.00 0.00 0.00 0.00 10,000.00 Holiday Parade 15,000.00$ 0.00 0.00 0.00 0.00 15,000.00 Chalk Walk 4,000.00$ 0.00 0.00 0.00 0.00 4,000.00 Farmers Market 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00 Downtown Events 2,500.00$ 0.00 0.00 0.00 0.00 2,500.00 Advertising 15,000.00$ 945.51 0.00 0.00 0.00 14,054.49 Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00 Vibrant Spaces Grant 30,845.00$ 0.00 0.00 0.00 0.00 30,845.00 Member CO Chocolate Stroll 500.00$ 440.98 4,975.01 0.00 0.00 5,034.03 Holiday 500.00$ 0.00 0.00 0.00 0.00 500.00 Spring 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00 Arts & Beautification Maintenance 10,000.00$ 0.00 0.00 0.00 0.00 10,000.00 Holiday/Seasonal Plantings 20,000.00$ 0.00 0.00 0.00 0.00 20,000.00 Seagull Mitigation Project 3,000.00$ 0.00 0.00 0.00 0.00 3,000.00 Storage Unit 1,610.00$ 360.00 0.00 0.00 0.00 1,250.00 Reserves / Capital Improvements 103,843.53$ 0.00 0.00 (50,000.00)0.00 53,843.53 Revenue (94,845.00)$ 0.00 0.00 0.00 0.00 (94,845.00) TOTAL OPERATING BUDGET 244,453.53$ 14,542.77$ 4,975.01$ -$ -$ 234,885.77 Postings through March 12th Downtown Oshkosh Business Improvement District - 2024 Operating Plan BID Manager Report March 2024 Priorities for the Month: • Post on social media 5+ times per week • Continue email template to be sent out to property/business owners • Change message on interchangeable sign • Continuous website updates • Attend monthly Chamber EDAC meetings and give monthly BID update • Meet with City, Chamber and GOEDC once per month for downtown opportunity update • Reconcile gift card account and BID invoices every Friday Committee Reports: MemberCO/BID Member Meetups o Attend monthly meeting and give BID update o Coordinate meetings and guest speaker/topic Beautification/Retention Grant/Mural Grant o Beautification o Algoma Alley update ▪ Electrical permit pending ▪ Light installation scheduled (pending) o Spring Banners – install March 18th o New flower arrangements/designs for downtown pots and bump outs o Beautification Grant o No pending applications o Recruitment Grant o No pending applications o Mural Grant o No pending applications o New proposed BID Committees: Beautification, Finance & Budget, Events & Holiday Parade, Marketing & Business Relations Marketing & Communications • Instagram o Followers: 3,959 to 4,011 o Reach: 7,465 to 9,804 • Facebook o Followers: 10,905 to 11,067 o Reach 68.6K to 31,481 Events o BID Annual Event – moved to spring to include new staff member o Jambalaya Events Application – Art in the Alley o Assist with Into the Night – May 23rd o Spring Wine Walk – May 11th o Live at Lunch & Music on Main – kicks off June 5th ▪ Looking for sponsors Other Highlights/Projects • Plaza Concept and Downtown Planning/Imagine Oshkosh Plan (CVB, City, Chamber, GOEDC, Community Foundation) • BID Strategic Direction and additional staffing o Brooke Hansen hired and started March 11th o Working with SBDC on Business Plan for nonprofit • ARPA Grant – Resubmitted and pending