HomeMy WebLinkAbout10.17.2023 BID FULL meeting packet
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: October 10, 2023
PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold
a regular meeting at 8:00 A.M., Tuesday, October 17, 2023 in City Hall Room 404, 215 Church
Avenue, Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the September 19, 2023 Meeting
III. Approve September Monthly Financial Report
IV. Parking Committee Update
V. BID Budget and Operating Plan Update
VI. Approve Beautification Grant – 101 High Ave
VII. BID Manager and BID Committee Reports
a. Events
b. Member Co
c. Beautification
d. Marketing & Communications
VIII. Board Member comments
IX. Identification of Agenda Items for the November 21, 2023 Meeting
X. Adjournment
Downtown Oshkosh BID Board Minutes
September 19, 2023
Present: Megan Lang, Kris Larson, Marlo Ambas, James Evans, Sandra Prunty, Andy
Ratchman, Autumn Urban, Carrie Olson, Derek Mulloy, Aaron Armstrong,
Chanda Anderson, Barb Nelson
Excused: Jim Stapel, Jill Anderson
Staff: Jessica Meidl – BID Manager, John Zarate – Economic Development Specialist,
Others: Michael Cooney - Oshkosh Farmers Market, Amy Albright - CVB
I. Call to Order
- Chairperson Lang called the meeting to order at 8:00 a.m. A quorum was declared
present.
II. Approve Minutes of the August 15, 2023 Meeting
- The minutes of the August 15, 2023 were approved unanimously as written.
(Prunty, Olson)
III. Approve September 19, 2023 Monthly Financial Report
- The September 19, 2023 financial report was approved unanimously as presented.
(Evans, C Anderson)
Jessie working with City Finance Department to get transfer amounts. Question
was asked why the BID needs to have council approval for any over budget
expenditures. Staff explained that this is the way all City Departments are set up.
Any over budget expenses need City Manager or Council approval.
IV. Update on parking from Ad Hoc committee
- Larson explained the summary of the meeting from September 15. Cooney was
asked if Farmers Market Vendors would park in the City Hall lot and he responded
No. Look to see if there could be parking enforcement during Farmers Market.
Could 2-hour spaces be blocked off until 8:00 am on Saturdays to deter Farmers
Market vendors from parking in those spaces. Other ideas brought from parking
committee were for the City to sell assigned spots like the current leased spots cost
would be $40 - $50 per month and spots would be assigned to an individual.
Enforcement of these spaces would be self-enforced. Another option would be for
City to free up 100 permit parking spots for 2-hour customer parking.
V. BID Budget
- Jessie went through the line items in the budget and explained that it looks different
than previous years as now all expenses and revenues are shown for each line item.
No major changes from previous years with additional going toward beautification
for extra costs of flowers and additional maintenance added for murals and banners.
A line item was added to the budget to ask City for $100,000 to hire additional staff,
costs associated with forming a non-profit and for general downtown maintenance
within the BID. It was stated that within the WEDC survey of comparable
Wisconsin downtown groups that almost every other city receives funds from the
municipality and that there is at least 2 staff members in these other cities.
- A motion was made and approved to approve the budget for $240,500 as listed on
the budget worksheet, funding sources are BID assessments and city funds. (Evans,
Armstrong)
VI. BID Manager and BID Committee Reports
- Breakdown of time spent was shown on pie charts. Suggested by BID Chairperson
to share that report with City Council
- MemberCo will not have a Halloween event this year. They are working on having
a scavenger hunt for Christmas with reindeer.
- Went over BID Calendar of events. There will be a trick or treat combined with
farmer’s market. Holiday wine walk has sold almost 180 tickets in the first week of
sales.
- Music on main has had a slight increase of attendees.
- There are volunteers needed for the holiday tree lighting and also for the parade.
Need approximately 20 parade spacers to keep the parade moving and about 20
others to get the parade setup. An idea was brought up that maybe multiple
businesses within the BID could sponsor a balloon for the parade.
- Beautification has fall banners being installed week of September 18. Doughnuts
and coffee were handed out during a COTS clean-up event on a Friday. Jessie went
over the layout and renderings for the Vibrant Spaces alley activation. Jessie is
starting to work on holiday lighting. There are a couple new projects recently
opened or announced. Fairways on Main opened in the 500 block and the remodel
looks good. There are plans for the former Northwestern building to open a
restaurant in 2024 as part of phased boutique hotel and storefront project.
VII. Board Member Comments
- City staff reminded the board that Waugoo Ave from Main St to Mill St will be
undergoing a complete reconstruction next year. Access will be maintained to all
businesses.
- Question from Olson why the City is requiring Farmers Market to cover City trash cans
along the sidewalks. Other comments from members that there is overflow next to cans
on the sidewalks, next to buildings and also on steps of the entrances to buildings. It
was also noted that people use Opera House Square to eat and drink during the market
and then the trash cans there are overflowing as well. Check with City staff to see if the
City trash cans can be used along Main St during Farmers Market. Could there be a
special pick- up if the cans are overflowing after the event.
VIII. Identification of Agenda Items for the August 15, 2023 Meeting
-Update from Parking Committee
- BID Budget
XI. Adjournment
-Adjourned 9:10 am. (Olson, C. Anderson)
Respectfully Submitted,
John Zarate
Economic Development Specialist
Economic Services Division
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau
Reimbursements:
Website Maintenance/Office Supplies
Reimbursements:
Verizon Phone Reimbursement 51.46$
UW Oshkosh Foundation 20.00$
Amazon - Credit Card Reimbursement 113.34$
Insight Publications 50.00$
Recruitment/Retention/Video Grants Recruitment & Beautification Grant Program
Reimbursements:
Events Waterfest
Music in the Square/Lunch Events
Wine/Beer Walks
Reimbursements:
FVSB Sponsorship Check No. 255102556 (1,000.00)$
Farmers Market
Reimbursements:
Holiday Parade
Reimbursements:Fox Valley Savings Bank Check No. 255102517 (500.00)$
Callahan Check No. 1885 (25.00)$
Jazzercise Check No. 2195 (50.00)$
Cub Scout Pack 3507 Check No. 1165 (25.00)$
Cherie L Clute Check No. 13119 (50.00)$
Productive Living Systems, Inc. Check No. 1735 (50.00)$
Oshkosh Recreation Department Check No. 011789 (25.00)$
Cash - Casey's Gas Station (50.00)$
Girl Scouts of NW Great Lakes Check No. 1222 (25.00)$
Luecks Home Improvement Check No. 51159 (1,000.00)$
Lakeside Packaging Plus Check No. 31358 (25.00)$
The Family Radio Network Check No. 33277 (25.00)$
Skipper Bud's Check No. 35376 (50.00)$
Glacier Dental Check No. 003884 (50.00)$
Jazzercise Check No. 2195 (50.00)$
Downtown Events Jambalaya Events Sponsorship 500.00$
Advertising Advertising Canva - Credit Card Reimbursement 12.95$
Facebook - Credit Card Reimbursement 26.37$
DD/BR 37.64$
Reimbursements:
Gift Card Program
Member CO Chocolate Stroll
Holiday
Chalk Walk
Beautification Monthly Maintenance (COTS)
Holiday/Seasonal Plantings
Reimbursements:
Seagull Mitigation Project
Storage Unit Storage Unit D&K Rentals - October Rent 120.00$
Reserves / Capital Improvements
Reimbursements:
Vibrant Spaces
Reimbursments:
Total (2,068.24)$
2023 Business Improvement District
September 12th - October 6th
2023 Assessment 140,610.00
2023 Reserves 23,480.00
2022 Carry over 97,559.01
2022 Encumberance 0.00
TOTAL AVAILABLE 261,649.01
Funds Allocated 238,169.01
2023 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 72,000.00$ 41,343.91 0.00 0.00 0.00 30,656.09
Website Maintenance/Office Supplies 5,000.00$ 2,934.65 0.00 0.00 0.00 2,065.35
Recruitment/Retention/Beautification Grants 20,000.00$ 9,000.00 0.00 0.00 0.00 11,000.00
Events
Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00
Music in the Square/Lunch Events 10,000.00$ 11,864.49 8,500.00 0.00 0.00 6,635.51
Wine/Beer Walks -$ 5,112.19 14,425.00 0.00 0.00 9,312.81
Holiday Parade -$ 0.00 9,375.00 0.00 0.00 9,375.00
Farmers Market 5,000.00$ 5,000.00 0.00 0.00 0.00 0.00
Downtown Events 2,500.00$ 1,112.50 0.00 0.00 0.00 1,387.50
Advertising 15,000.00$ 8,561.77 0.00 0.00 0.00 6,438.23
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Vibrant Spaces Grant 20,378.50 18,500.00 0.00 0.00 (1,878.50)
Member CO
Chocolate Stroll -$ 0.00 4,920.00 0.00 0.00 4,920.00
Holiday 2,000.00$ 1,228.72 3,580.00 0.00 0.00 4,351.28
Chalk Walk 150.00$ 3,628.60 5,305.00 0.00 0.00 1,826.40
Arts & Beautification
Monthly Maintenance (COTS)-$ 422.24 0.00 10,000.00 0.00 9,577.76
Holiday/Seasonal Plantings 1,520.00$ 28,021.25 0.00 29,780.00 0.00 3,278.75
Seagull Mitigation Project 3,000.00$ 2,900.00 0.00 0.00 0.00 100.00
Storage Unit 1,440.00$ 1,200.00 0.00 0.00 0.00 240.00
Reserves / Capital Improvements 97,559.01$ 0.00 0.00 (39,780.00)0.00 57,779.01
TOTAL OPERATING BUDGET 238,169.01$ 144,708.82$ 64,605.00$ -$ -$ 158,065.19
Postings through October 6th
Downtown Oshkosh Business Improvement District - 2023 Operating Plan
BID Manager Report
October 2023
Priorities for the Month:
• Post on social media 5+ times per week
• Continue email template to be sent out to property/business owners
• Change message on interchangeable sign
• Continuous website updates
• Attend monthly Chamber EDAC meetings and give monthly BID update
• Meet with City, Chamber and GOEDC once per month for downtown opportunity
update
• Reconcile gift card account and BID invoices every Friday
Committee Reports:
MemberCO
o Attend monthly meeting and give BID update
o Upcoming Events: Holiday Reindeer Scavenger Hunt
o Review Event Plan
Beautification/Retention Grant/Mural Grant
o Beautification
o Horticulturist Position with City of Oshkosh
o COTS Garbage Cleanup Partnership
o Vibrant Spaces Grant Program Update
o Holiday Décor
o Beautification Grant
o Dr. Jill’s Optical Shoppe – 101 High Ave
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
• Instagram
o Followers: 3,783 to 3,820
o Reach: 5,513 to 7,978
• Facebook
o Followers: 10,488 to 10,564
o Reach 43,700 to 43,400
• Oshkosh Herald Contract
o Monthly ¼ page ads with two full page holiday ads
o Small Business Saturday Ad
Events
• Music on Main & Live at Lunch music series
o Music on Main – Wednesdays 5:30-7pm through September
o Live at Lunch – Ended August 31st
o Average attendance is between 50 and 150
• Downtown Trick-or-Treat at the Market – October 28th 10am-12pm
• Holiday Wine Walk – November 18th
o Tickets go on sale Friday, September 15th
• Holiday Parade – November 30th
o Oshkosh Corp/Defense title sponsor
o Theme: Nutcracker
• Downtown for the Holidays/Reindeer on the Square – December 9th
o Holiday Open Houses 11am-3:30pm
o Reindeer, Live Music, Letters to Santa 3:30-5:30pm
o Free showings of Elf at Time – matinee & evening shows
o Reindeer Scavenger Hunt – All Day
Other Highlights/Projects
• DORA – Designated Outdoor Refreshment Area
o Wed-Friday 5-10pm, Saturdays 1-10pm
• Plaza Concept and Downtown Planning/Imagine Oshkosh Plan (CVB, City,
Chamber, GOEDC, Community Foundation)
• Update BID Recruitment/Retention Grants
• BID Strategic Direction and additional staffing
• BID Budget and Operating Plan