HomeMy WebLinkAboutItem VI
PLAN COMMISSION STAFF REPORT DECEMBER 6, 2022
ITEM VI: SPECIFIC IMPLEMENTATION PLAN AMENDMENT FOR ELECTRONIC
MESSAGE BOARD AT 2300 WITZEL AVENUE
GENERAL INFORMATION
Applicant: Kelsy-Ann Hayes
Property Owner: Glacier Dental
Action(s) Requested:
The petitioner requests approval of a Specific Implementation Plan (SIP) amendment for an
electronic message board at 2300 Witzel Avenue.
Applicable Ordinance Provisions:
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Background Information Property Location and Type:
The subject site is an irregularly shaped 2 acre lot, with frontage on Witzel Ave., west of the
Westbrook Dr., and north of Graceland Dr. The property is zoned Neighborhood Mixed Use
District with a Planned Development Overlay (NMU-PD). The surrounding area consists
primarily of residential uses to the north, south, and east and commercial uses to the west along
Witzel Ave. The 2040 Comprehensive Land Use Plan recommends Neighborhood Commercial
use for the subject area.
On April 12, 2022, Common Council approved a General Development Plan and Specific
Implementation Plan for a dental clinic development at the subject site. An SIP Amendment for
landscaping modifications was approved September 13, 2022.
Subject Site
Existing Land Use Zoning
Vacant NMU-PD
Recognized Neighborhood Organizations
None
Adjacent Land Use and Zoning
Existing Uses Zoning
North Multi-family residential MR-12
South Single family residential SR-5
East Two-family residential DR-6
West Commercial NMU-PD
Comprehensive Plan Land Use Recommendation Land Use
2040 Land Use Recommendation Neighborhood Commercial
Page 1
ITEM VI- SIP Amendment – 2300 Witzel Ave. 2
ANALYSIS
Use
The previously approved GDP/SIP for the site was for a two-story, 16,786 sq. ft. dental clinic
with 75-stall parking lot. No changes are being proposed to the approved use of the site.
Site Design
No changes are being proposed to the approved site design, with the exception of repositioning
the proposed ground sign.
Lighting
No changes are being proposed to the approved lighting plan.
Signage
The applicant has submitted a sign plan for a two-sided, 10’ tall monument sign, which includes
a 26 sq. ft. static sign and 24 sq. ft. electronic message center (EMC). The proposed sign has a
25’ front yard setback, meeting the setback requirement for the NMU district.
Page 2
ITEM VI- SIP Amendment – 2300 Witzel Ave. 3
The proposed sign is at the maximum height of 10’ and under the maximum of 50 sq. ft. for
monument signage in the NMU district. The applicant is requesting a Base Standard
Modification (BSM) for the proposed electronic message center (EMC) as Electronic Message
Board signs are prohibited in the NMU District.
According to the appliant, the sign is needed as Glacier Dental is being developed on a busy
street, where they feel an EMC would would attract drivers and pedestrians to their facility and
would advertise for hiring, events, display time/temperature, and specials. The applicant feels
that the EMC would not be detrimental to neighboring residential properties as it will be
perpendicular to the road, facing commercial properties to the west and residential properties
to the east that are approximately 200’ away from the sign with trees buffering the view. The
applicant also notes that the EMC will have a photo eye that will automatically adjust the
lighting of the display so that it dims at night and Glacier Dental has stated that they will not
run the display past “curfew hours” to help cut down on any issues with residents.
Staff has concerns with allowing an EMC on this site due to the proximity of neighboring
residential properties to the east and south. Prohibiting the display of an EMC on this property
will be consistent with the purpose of the Signage ordinance, specifically 30-270(A)(5), to
“preserve the value of private property by assuring the compatibility of signs with surrounding
land uses”. Staff does not feel that there are circumstances unique to this property that justify a
BSM to allow an electronic message board.
Page 3
ITEM VI- SIP Amendment – 2300 Witzel Ave. 4
Zoning map of subject area
The applicant’s narrative mentions an existing EMC to the east along Witzel Avenue at
Winnebago Community Credit Union (2060 Witzel Ave.). However, this property is zoned
Suburban Mixed Use District (SMU), which allows electronic message boards, and is
surrounded by commercial land uses.
Landscaping
No changes are being proposed to the approved landscaping plan
Storm Water Management
The Department of Public Works reviewed the plans and did not have concerns with proposed
amendments.
Building Facades
No changes are being proposed for the building facades.
FINDINGS/RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends the Plan Commission make the following findings
based on the criteria established by Chapter 30-387 (C)(6):
(a) The proposed Planned Development project is not consistent with the overall
purpose and intent of this Chapter.
(c) The proposed Planned Development project would not maintain the desired
relationships between land uses, land use densities and intensities, and land use impacts
on the environs of the subject site.
(h) The proposed Planned Development project will not positively contribute to and will
detract from the physical appearance and functional arrangement of development in the
area.
Page 4
ITEM VI- SIP Amendment – 2300 Witzel Ave. 5
Staff recommends denial of the Specific Implementation Plan amendment as proposed with the
findings listed above.
Page 5
Sign_______ Staff ________ Date Rec’d ________
City of Oshkosh
Planned Development Application
For General Development Plan or Specific Implementation Plan
**PLEASE TYPE OR PRINT USING BLACK INK**
APPLICANT INFORMATION
Petitioner: _________________________________________________________________________________ Date: ____________
Petitioner’s Address: ________________________________________ City: ______________________ State: _____ Zip: ________
Telephone #: ( ) _________________ Email: _______________________ Contact preference: Phone Email
Status of Petitioner (Please Check): Owner Representative Tenant Prospective Buyer
Petitioner’s Signature (required): _______________________________________________________________ Date: ____________
OWNER INFORMATION
Owner(s): __________________________________________________________________________________ Date: ____________
Owner(s) Address: __________________________________________ City: ______________________ State: _____ Zip: ________
Telephone #: ( ) _________________ Email: _______________________ Contact preference: Phone Email
Ownership Status (Please Check): Individual Trust Partnership Corporation
Property Owner Consent: (required)
By signature hereon, I/We acknowledge that City officials and/or employees may, in the performance of their functions, enter
upon the property to inspect or gather other information necessary to process this application. I also understand that all
meeting dates are tentative and may be postponed by the Planning Services Division for incomplete submissions or other
administrative reasons.
Property Owner’s Signature: ___________________________________________________________________ Date: ____________
TYPE OF REQUEST:
General Development Plan (GDP)General Development Plan (GDP) Amendment
Specific Implementation Plan (SIP)Specific Implementation Plan (SIP) Amendment
SITE INFORMATION
Address/Location of Proposed Project: __________________________________________________________________________
Proposed Project Type: ________________________________________________________________________________________
Estimated Cost: _______________________________________________________________________________________________
Current Use of Property: ________________________________________________________________Zoning: ________________
Land Uses Surrounding Your Site: North: _________________________________________________________________________
South: _________________________________________________________________________
East: _________________________________________________________________________
West: _________________________________________________________________________
It is recommended that the applicant meet with Planning Services staff prior to submittal to discuss the proposal.
Application fees are due at time of submittal. Make check payable to City of Oshkosh.
Please refer to the fee schedule for appropriate fee. FEE IS NON-REFUNDABLE
For more information please visit the City’s website at www.ci.oshkosh.wi.us/Community_Development/Planning.htm
SUBMIT TO: Dept. of Community Development
215 Church Ave., P.O. Box 1130 Oshkosh, WI 54901
PHONE: (920) 236-5059
Kelsy-Ann Hayes 10/20/22
505 Lawrence Drive DePere WI 54115
920-495-0485 kelsy@creativesigncompany.com
10/23/22
Glacier Dental
2300 Witzel Avenue Oshkosh WI 54904
(920) 385-5947 katie@risedentalpractices.com
2300 Witzel Avenue Oshkosh, WI
Monument sign with EMC
$50,000
Commercial NMU
Single-family residence
Multifamily residence
Neighborhood mixed use
duplex residence
Page 6
Glacier Dental would like to propose a message center to be added to their new monument sign at 2300
Witzel Avenue. This property is currently zoned mixed use with residential and mixed-use properties
surrounding the site.
The new sign would be built as shown in document D20092. The monument would be 10’ overall height
by 10’-8” overall width. This would house a 3’ H x 7’ W EMC.
How will the sign be aesthetically pleasing for the area?
The sign will match the new building materials and colors: including the same masonry base, same
building cap colors, and LED border tube. The design is a modern and provides an upscale look to this
area. This sign is not the only one of its kind. The Winnebago Community bank, located at 1750 Witzel
Avenue (roughly 650’ away) has a pylon sign with an EMC.
Why does Glacier Dental need an EMC?
Glacier Dental is a new property located on a busy street, but the property itself is setback from the
street. The company would like to attract drivers and pedestrians to their facility by noticing their digital
display. They would also like to advertise for hiring, events, display time/temp, and specials.
How will the sign not be a burden to the residential properties?
First and foremost, the closest residential property from the sign is across Witzel Avenue, to the south,
which is over 100’ away. The sign will be facing perpendicular to the road, so the lighting will be focused
to the East and West, not the North and South. The property to the West is not residential. The property
to the East (roughly 200’ away) has a row of trees between the properties that will help limit any
disturbance. The EMC has a photo eye that will automatically adjust the lighting of the display. At night
the sign will automatically dim down and will brighten itself during the day. Glacier Dental also agreed to
not run the display past curfew hours to help cut down on any issues with the residents.
Page 7
SIP AMENDMENT
2300 WITZEL AVE
PC: 12-06-2022
STECKBAUER ENTERPRISES LLC
1720 CONGRESS AVE
OSHKOSH, WI 54901
JOHN A/ROXANNE L DELFOSSE
2240 MEADOWBROOK CT A
OSHKOSH, WI 54904
MEADOWBROOK CONDO
ASSOCIATION INC
2218 MEADOWBROOK CT
OSHKOSH, WI 54904
K B G ENTERPRISES
PO BOX 78
OSHKOSH, WI 54903
LAKE POINTE HEALTH HOLDINGS
LLC
29222 RANCHO VIEJO RD STE 127
SAN JUAN CAPISTRANO, CA 92675
DIANNE L WOLF
121 GRACELAND DR
OSHKOSH, WI 54904
BONNIE L CULL
110 GRACELAND DR
OSHKOSH, WI 54904
BAM PROPERTY HOLDINGS LLC
4040 STONEGATE DR
OSHKOSH, WI 54904
THAM THI TRAN
2769 YORKTON PL
OSHKOSH, WI 54904
HAROLD E/SHIRLEY F FAIRFIELD
165 WESTBROOK DR
OSHKOSH, WI 54904
PAUL D/JEAN M ROTHENBACH
2240 MEADOWBROOK CT E
OSHKOSH, WI 54904
PATRICIA ADKINS/DEBRA S
FOLSKE
2250 MEADOWBROOK CT A
OSHKOSH, WI 54904
GERALD E/JOAN NEUBAUER
LIFE ESTATE
2250 MEADOWBROOK CT B
OSHKOSH, WI 54904
ANTON W/DEBRA A DENK
1908 E LATONA RD
PHOENIX, AZ 85042
CLAYTON P/MARY ANN OLSON
2250 MEADOWBROOK CT D
OSHKOSH, WI 54904
KELSEY-ANN HAYES
505 LAWRENCE DR
DEPERE, WI 54115
GLACIER DENTAL
2300 WITZEL AVE
OSHKOSH, WI 54904
Page 8
W:\PROJECTS\A0614\092100834\CADD\Civil3D\Plan Sheets\Site Plan.dwg, 22x34, 4/10/2022 9:43:48 AM, SJandrey, 1:2
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Prepared by: City of Oshkosh, WI
Printing Date: 11/10/2022
1 in = 120 ft1 in = 0.02 mi¯2300 WITZEL AVE2300 WITZEL AVE
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer
Page 10
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C:\Users\Public\Desktop\2020 Plan Commission Site Plan Map Template.mxd User: hannahs
Prepared by: City of Oshkosh, WI
Printing Date: 11/10/2022
1 in = 500 ft1 in = 0.09 mi¯2300 WITZEL AVE2300 WITZEL AVE
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer
Page 11
C:\Users\Public\Desktop\2020 Plan Commission Site Plan Map Template.mxd User: hannahs
Prepared by: City of Oshkosh, WI
Printing Date: 11/10/2022
1 in = 100 ft1 in = 0.02 mi¯2300 WITZEL AVE2300 WITZEL AVE
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer
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2
SUBMITTAL REQUIREMENTS – Must accompany the application to be complete.
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy)
The following information must be provided in order for the application to be considered complete and able to
be scheduled for Plan Commission Review. Please use the checklist below to determine the required information
to be submitted at the time of application. If all information below cannot be provided at the time of application,
please request a waiver in writing to the Division’s Director or designee.
A General Development Plan (GDP) submittal, per Section 30-387(C)(4), shall include the following items
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy):
General location map of the subject site depicting:
All lands for which the Planned Development is proposed and other lands within 100 feet of the
boundaries of the subject property.
Current zoning of the subject site and abutting properties, and the jurisdiction(s) that maintains that
control.
A graphic scale and north arrow.
Generalized site plan showing the pattern or proposed land uses, including:
General size, shape, and arrangement of lots and specific use areas.
Basic street pattern and pattern of internal drives.
General site grading plan showing preliminary road grades.
Basic storm drainage pattern, including proposed on-site stormwater detention.
General location of recreational and open space areas, including designation of any such areas to
be classified as common open space.
Statistical data, including:
Minimum lot sizes in the development.
Approximate areas of all lots.
Density/intensity of various parts of the development.
Building coverage.
Landscaping surface area ratio of all land uses.
Expected staging.
Conceptual landscaping plan.
General signage plan.
General outline of property owners association, covenants, easements, and deed restrictions.
A written description of the proposed Planned Development, including:
General project themes and images.
The general mix of dwelling unit types and/or land uses.
Approximate residential densities and nonresidential intensities.
General treatment of natural features.
General relationship to nearby properties and public streets.
General relationship of the project to the Comprehensive Plan or other area plans.
Proposed exceptions from the requirements of the Zoning Ordinance.
Traffic Impact Analysis (TIA), if deemed necessary by the Director of Planning Services, or designee.
A Specific Implementation Plan (SIP) submittal, per Section 30-387(C)(5), shall include the following items.
Note that the area included in an SIP may be only a portion of the area included in a previously approved GDP
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy):
An existing conditions map of the subject site depicting the following:
All lands for which the Planned Development is proposed and other lands within 100 feet of the
boundaries of the subject site.
Current zoning of the subject property and all abutting properties, and the jurisdiction(s) that
maintains that control.
Existing utilities and recorded easements.
All lot dimensions of the subject site.
A graphic scale and a north arrow.
An SIP map of the proposed site showing at least the following:
Lot layout and the arrangements of buildings.
Public and private roads, driveways, walkways, and parking facilities.
Specific treatment and location of recreational and open space areas, including designation of
any such areas to be classified as common open space.
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3
Proposed grading plan.
Specific landscaping plan for the subject site, specifying the location, species, and installation size of
plantings. The landscaping plans shall include a table summarizing all proposed species.
Architectural plans for any nonresidential buildings, multi-family structures, or building clusters, other than
conventional single-family or two-family homes on individual lots, in sufficient detail to indicate the floor
area, bulk, and visual character of such buildings.
Engineering plans for all water and sewer systems, stormwater systems, roads, parking areas, and
walkways.
Signage plan for the project, including all project identification signs, concepts for public fixtures and signs,
and group development signage themes that may or may not vary from City standards or common
practices.
Specific written description of the proposed SIP including:
Specific project themes and images.
Specific mix of dwelling unit types and/or land uses.
Specific residential densities and nonresidential intensities as described by dwelling units per acre,
and landscaping surface area ratio and/or other appropriate measures of density and intensity.
Specific treatment of natural features, including parkland.
Specific relationship to nearby properties and public streets.
Statistical data on minimum lot sizes in the development, the precise areas of all development lots
and pads; density/intensity of various parts of the development; building coverage, and
landscaping surface area ratio of all land uses; proposed staging; and any other plans required by
Plan Commission.
A statement of rationale as to why PD zoning is proposed. This statement shall list the standard
zoning requirements that, in the applicant’s opinion, would inhibit the development project and the
opportunities for community betterment that are available through the proposed PD project.
A complete list of zoning standards that would not be met by the proposed SIP and the location(s)
in which such exceptions/base standard modifications would occur.
Phasing schedule, if more than one development phase is intended.
Agreements, bylaws, covenants, and other documents relative to the operational regulations of the
development and particularly providing for the permanent preservation and maintenance of common
open areas and amenities.
A written description that demonstrates how the SIP is consistent with the approved GDP and any and all
differences between the requirements of the approved GDP and the proposed SIP.
I hereby certify that to the best of my knowledge all required application materials are included with this
application. I am aware that failure to submit the required completed application materials may result in denial or
delay of the application request.
Applicant’s Signature (required): _________________________________ Date: _____________________ 11/6/21
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