HomeMy WebLinkAbout07.19.2022 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: July 13, 2022
PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 A.M., Tuesday, July 19th, 2022 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the June 21, 2022 Meeting
III. Approve July 2022 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Designated Outdoor Refreshment Area (DORA) Discussion
VI. Approve Beautification Grant to New Moon, 401 North Main Street ($1,000.00)
VII. Approve Beautification Grant to Jeff Verner, 584 North Main Street ($511.88)
VIII. Approve Beautification Grant to Jeff Verner, 586 North Main Street ($393.75)
IX. Approve Beautification Grant to Carrot & Kale, 110 Algoma Boulevard ($1,000.00)
X. Approve Beautification Grant to Reptile Palace, 411 High Avenue ($410.55)
XI. BID Manager and BID Committee Reports
a. Events
b. MemberCo
c. Beautification
d. Marketing & Communications
XII. Other Business (Must address items not listed on the BID Board meeting agenda)
XIII. Identification of Agenda Items for the August 16, 2022 Meeting
XIV. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
June 21, 2022
Present: James Evans, Sandra Prunty, Chanda Anderson, Megan Lang, Marlo Ambas, Jill
Anderson, Carrie Olson, Derek Mulloy, Andy Ratchman and Barb Nelson.
Excused: James Stapel, Aaron Armstrong, Autumn Urban and Kris Larson.
Staff: Jessica Meidl – BID Manager, Sean Fitzgerald – Economic Development Specialist, Jason
Pausma – Economic Development Services Specialist, and Jeff Nau – Associate Planner.
Others: Amy Albright – Oshkosh Convention & Visitors Bureau, Jessica Graf and Mike Nelson.
I. Call to Order
Chairperson Lang called the meeting to order at 8:00 a.m. A quorum was declared present.
II. Approve Minutes of the May 17, 2022 Meeting
Prunty moved to approve the minutes of the May 17, 2022 meeting, second by Olson. Motion passed
unanimously.
III. Approve June 2022 Monthly Financial Report
BID Manager Meidl provided the financial report as presented in the packet. Prunty moved to accept
the financial report as presented, second by Jill Anderson. Motion passed unanimously.
IV. Policing/Traffic/Parking/Enforcement Issues
No representative from the police department attended the meeting and no update was provided.
V. Annual Election of Board Officers
Fitzgerald opened the floor to nominations for the board chair for the one-year term from June 2022 to
June 2023. Prunty nominated Megan Lang for board chair. No other names came forward and
nominations were closed. Ten board members voted for Megan Lang for chair, with no other votes cast
otherwise. Megan Lang is re-elected chair for the board.
Fitzgerald opened the floor to nominations for the board vice chair for the one-year term from June
2022 to June 2023. Jill Anderson nominated Kris Larson for vice chair. No other names came forward
and nominations were closed. Ten board members voted for Kris Larson for vice chair, with no other
votes cast otherwise. Kris Larson is re-elected vice chair for the board.
VI. Approve Beautification Grant for $1,000 to Tara Rudy Photography, 558 N. Main St.
Meidl introduced the grant request as presented in the packet. Motion by Jill Anderson to approve the
grant request, second by Chanda Anderson. Motion passed unanimously.
VII. Discuss and Approve Funding $15,000 for Proposed Greetings Tour Mural for 2023
Meidl explained the plans to contract with Chicago-based mural artist Molly Z. to paint a mural on the
south wall of the Richards School of Dance building at 219 State Street later in the summer of 2022.
While a final design has not been determined at this time, the organization needs to provide a 25
percent down payment in order to secure dates on the artist’s schedule.
Initial cost estimates are coming in at roughly $30,000, which would make the required down payment
an estimated $7,500. Oshkosh Convention & Visitor’s Bureau is considering a $15,000 grant toward the
cost of this mural, and other community partners have been approached for financial support as well.
Meidl explained she is seeking approval from the board to provide the $7,500 down payment from the
organization’s financial reserves, with plans to reinstate the funds as donations are secured for the full
financial balance of this mural project.
Lang indicated she wanted to ensure the board supports Meidl’s efforts to bring murals and other
public art into the downtown. Lang indicated the community foundation is providing $2,000 toward
the project, and the building owner has also been asked to contribute $3,000 toward the overall cost.
Albright explained the CVB’s support for public art initiatives and why her board perceives these
efforts to ultimately serve visitor attraction to the community and to the downtown in particular.
Motion by Jill Anderson to approve $7,500 toward the cost of the proposed Molly Z. mural, second by
Chanda Anderson. Motion passed unanimously.
Nau asked if there are any guarantees built in with these mural projects to ensure the current or any
subsequent building owner would preserve the artwork for a delineated period of time. Lang indicated
there is not, but said it would be a good idea to investigate some manner of an “art easement” that
could possibly be recorded with the property. Meidl will reach out to a local attorney as well as check
with other downtown organizations about any protective measures they take with public art projects.
VIII. Discuss and Approve Funding $7,500 Toward Proposed Molly Z. Mural for 2022
Meidl explained plans to contract with a highly sought after West Coast-based artist known for
creating postcard-style murals to paint an official greetings tour image in Oshkosh. The artist is
currently booking out into late 2023, but will not secure dates with any clients until receiving a 50
percent down payment. Initial cost estimates for this mural are coming in at roughly $30,000 as well.
A location for this proposed mural has not been determined at this time, and either has a design for the
mural. Both will be determined at a later date. Lang explained the intention of this request is to secure a
commitment from the artist for next year before they are booked out to 2024 and beyond.
Meidl explained the BID applied for a $15,000 grant from the CVB for this proposed mural as well.
Albright explained the grant is likely to be approved by her board and would allow half of the grant
amount – or $7,500 – to be paid to the BID upfront to cover the down payment to the artist.
Chanda Anderson made a motion to transfer $15,000 out of the BID’s reserve fund to cover
the down payment to secure a contract for this mural, with $7,500 going back into the reserve fund
after grant funds are received from the CVB.
Prunty asked approximately how much is currently in the reserve account. Meidl answered there is
approximately $60,000 at present.
The motion received a second from Olson. Motion passed unanimously.
IX. Discussion of Designated Outdoor Refreshment Area (DORA) Concept
Meidl provided an update on the initiative to create a proposed Designated Outdoor Refreshment
Area, or DORA, which would enable downtown patrons to carry open intoxicants within a specified
container outside of the establishment from where it was purchased. She provided a recap of the
DORA discussion from the May 2022 meeting, and explained that she and Kris Larson presented the
concept to the city council at its May 24 meeting.
The council and city administration discussed the DORA concept further at its June 14 meeting. Meidl
said remaining discussions aim to finalize the geographic boundaries of the DORA. There is tentatively
a plan from city administration to draft an ordinance for a pilot DORA program and bring it forward to
the city council for approval at its June 28 meeting. Lang said the earliest the proposed DORA could go
into effect would be early July.
Lang said while the current form of the DORA is not quite as the BID board originally proposed it to
city officials, she’s hopeful a successful pilot program through the remainder of the summer and fall
seasons will usher in the possibility for greater flexibility with this initiative in future years.
Evans commented there seems to be a perception from council members opposed to the DORA concept
that it will invite an extreme case where everyone downtown will be falling over drunk and creating
various disturbances. He’s frustrated this has become the default reaction from many. Chanda
Anderson indicated many people appear to be concerned the proposed DORA will turn into a pub
crawl every Thursday through Saturday, which she feels is an unrealistic reaction.
X. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Meidl provided her management and committee report as presented in the packet and offered an
update of her activities during the past month.
She said Oshkosh Art Collective will be involved in organizing an Art Walk for the First Friday event
on August 4. Music in the Square is planned for August and September. It’s still tentatively planned for
early Thursday evenings, though there’s some hesitation for that evening from the musicians helping
to book the performers. Meidl said they’ll continue planning for Thursdays in the meantime.
Meidl indicated she set the date for the BID annual meeting to Wednesday, August 24 at
Peabody’s. She said more information will be forthcoming. The Craft Beer Walk is tentatively
scheduled for Saturday, September 17, though there remains some logistical issues related to how the
event is administered.
Meidl reported the “Meet Me Downtown” campaign has started advertising on city busses. She is also
working on window banner campaign in vacant storefronts downtown promoting the state’s Main
Street Bounceback program grant. She will begin placing these banners within vacant storefronts on the
500 Block of North Main Street once they have been printed.
The horticulturist with the city Parks Department has started in recent weeks and has been maintaining
and watering the plantings throughout downtown. The BID has also entered into a partnership with
C.O.T.S. to empty refuse containers throughout the downtown beginning July 1.
Prunty provided an update on the final round of seagull mitigation efforts downtown. For the full year
of 2022, the contractor removed 209 nests and 523 eggs from buildings across the downtown.
Lastly, Meidl reported she visited Green Bay last Friday and learned about the management and
administration of the On Broadway Inc. and Downtown Green Bay Inc. organizations and how they
work alongside their respective business improvement districts to deliver programming.
XI. Other Business (Items not listed on the BID Board meeting agenda)
No other business was introduced by board members.
XII. Identification of Agenda Items for the July 19, 2022 Meeting
Lang asked for further conversation regarding the DORA proposal to be placed on the agenda.
XIII. Adjournment
Motion to adjourn by Jill Anderson, second by Olson. Motion carried unanimously. Meeting adjourned
at 9:20 a.m.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau Oshkosh Convention & Visitors Bureau - June Salary & Benefits 4,903.82$
Reimbursements:
Website Maintenance/Office Supplies Canva - Credit Card Reimbursement 12.95$
Facebook - Credit Card Reimbursement 27.02$
Park N' Print - 74060 30.00$
Verizon Reimbursement 51.60$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program Sun Dog Industries 540.93$
Tara Rudy Photography 1,000.00$
Reimbursements:
Video Grant Program
Events Waterfest
Live at Lunch
unWINEd-Wine Walk
Farmers Market Oshkosh Saturday Farmer's Market - 2022 Sponsorship 5,000.00$
Reimbursements:
Holiday Parade
Reimbursements:
Gallery Walk
Other Events
Advertising Houck Transit Advertising 600.00$
Esacape Oshkosh (285.00)$
Image 360 - Banners 728.00$
Park N' Print - Posters 30.00$
Reimbursements:
Gift Card Program
Marketing Consortium Membership Donations
Add'l Activities/Marketg Materials
Holiday
Chalk Walk Rachel Anna Massage - Cash (25.00)$
Mary A LIESCH (25.00)$
Beautification Contracted Services
Holiday
Reimbursements:
Planter and Bumpout Maintenance
Mural Grant Program Transfer from Reserves (15,000.00)$
Molly Z Art+Design - Downpayment 6,300.00$
Seagull Mitigation Project
Parking Parking Study Implementation
Reimbursements:
Storage Unit D&K Rentals - June Rent 120.00$
Reserves / Capital Improvements Transfer to Mural Grant Program 15,000.00$
Reimbursements:
Total 19,009.32$
2022 Business Improvement District
June 14, 2022 - July 12, 2022
2022 Assessment 140,610.00
2021 Carry over 80,773.24
2021 Encumberance 0.00
TOTAL AVAILABLE 221,383.24
Funds Allocated 221,383.24
Balance Available 0.00
2022 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 31,896.99 0.00 0.00 0.00 38,103.01
Website Maintenance/Office Supplies 5,000.00$ 3,226.50 0.00 0.00 0.00 1,773.50
Recruitment/Retention Grant Program 10,000.00$ 2,540.93 0.00 0.00 0.00 7,459.07
Events
Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00
Music in the Square 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Wine/Beer Walks 750.00$ 5,016.69 15,167.02 0.00 0.00 10,900.33
Holiday Parade 750.00$ 0.00 0.00 0.00 0.00 750.00
Farmers Market 5,000.00$ 5,000.00 0.00 0.00 0.00 0.00
Downtown Events 2,500.00$ 500.00 0.00 0.00 0.00 2,000.00
Advertising 15,000.00$ 3,766.17 570.00 0.00 0.00 11,803.83
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Marketing Consortium
Membership Donations -$ 0.00 0.00 0.00 0.00 0.00
Additional Activities & Marketing Materials 850.00$ 10.38 0.00 0.00 0.00 839.62
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 0.00 50.00 0.00 0.00 200.00
Beautification
Monthly Maintenance -$ 11.00 0.00 24,000.00 0.00 23,989.00
Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00
Planter and Bumpout Maintenance 5,670.00$ 110.04 0.00 19,330.00 0.00 24,889.96
Seagull Mitigation Project 3,000.00$ 3,000.00 0.00 0.00 0.00 0.00
Mural Grant Program 5,000.00$ 6,300.00 0.00 15,000.00 0.00 13,700.00
Storage Unit 1,440.00$ 720.00 0.00 0.00 0.00 720.00
Reserves / Capital Improvements 80,773.24$ 0.00 21,726.44 (58,330.00)0.00 44,169.68
TOTAL OPERATING BUDGET 221,383.24$ 64,098.70$ 37,513.46$ -$ -$ 194,798.00
Postings through July 12, 2022
Downtown Oshkosh Business Improvement District - 2022 Operating Plan
BID Manager Report
July 2022
Priorities for the Month:
Post on social media 5+ times per week
Continue email template to be sent out to property/business owners
Change message on interchangeable sign
Continuous website updates
Participate in biweekly Community Partner Update with Oshkosh community leaders
Attend monthly Chamber EDAC meetings and give monthly BID update
Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
Reconcile gift card account and BID invoices every Friday
Develop and send community newsletter (I send these as I feel they are needed)
Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o MemberCO Update - Barb
o Attend monthly meeting and give BID update
Beautification/Retention Grant/Mural Grant
o Beautification
o 2022 Banners
Over $30,000 fundraised for the project
Summer banners are up!
o 2022/23 Mural Project Update
o Horticulturist Position with City of Oshkosh
o COTS Garbage Cleanup Partnership
o Restring/add lights in Opera House Square
o Beautification/Blade Sign Program
o Seagull Mitigation
o Beautification Grant
o New Moon (401 N Main St) - $1000.00
o Jeff Verner (584 N Main St) - $511.88
o Jeff Verner (586 N Main St) - $393.75
o Carrot & Kale (110 Algoma Blvd) - $1000.00
o Reptile Palace (141 High Ave) - $410.55
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
Window Displays: Banners & Art Installations
Events
Music on Main summer programming update
Year in Review Annual BID Event – August 24th at Peabody’s
Craft Beer Walk – September 17th
Other Highlights/Projects
DORA – Designated Outdoor Refreshment Area
Plaza Concept and Downtown Planning/Imagine Oshkosh Plan (CVB, City,
Chamber, GOEDC, Community Foundation)
Commercial Rehab Loan/Grant Project
E-Scooters
CVB Destination Oshkosh rebranding committee
Update BID Recruitment/Retention Grants
“Meet Me Downtown” Marketing Campaign
o Starting with bus ads
New newsletter templates
o BID Newsletter complete
o Community newsletter in progress
New business guide/packet