HomeMy WebLinkAbout06.21.2022 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: June 14, 2022
PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 A.M., Tuesday, June 21, 2022 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the May 17, 2022 Meeting
III. Approve June 2022 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Annual Election of Officers and Board Overview
VI. Approve Beautification Grant for $1,000 to Tara Rudy Photography, 558 N. Main Street
VII. Discussion and Approval of Funding $15,000 Toward Proposed Greetings Tour Mural for 2023
VIII. Discussion and Approval of Funding $7,500 Toward Proposed Molly Z. Mural for 2022
IX. Discussion of Designated Outdoor Refreshment Area (DORA) Concept
X. BID Manager and BID Committee Reports
a. Events
b. MemberCo
c. Beautification
d. Marketing & Communications
XI. Other Business (Must address items not listed on the BID Board meeting agenda)
XII. Identification of Agenda Items for the July 19, 2022 Meeting
XIII. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
May 17, 2022
Present: James Evans, Autumn Urban, Sandra Prunty, Kris Larson, Chanda Anderson, Megan
Lang, Marlo Ambas, Jill Anderson and Carrie Olson.
Excused: James Stapel, Aaron Armstrong, Derek Mulloy, Andy Ratchman and Barb Nelson.
Staff: Jessica Meidl – BID Manager, Sean Fitzgerald – Economic Development Specialist,
Jennifer Messerschmidt – Assistant City Finance Director, and Sgt. Kari Pettit – Oshkosh
Police Department.
Others: Amy Albright – Oshkosh Convention and Visitors Bureau, Michael Cooney, Rob Ketter,
Dianna Stiefvater, Jessica Graf and Rob Kleman – Oshkosh Chamber of Commerce.
I. Call to Order
Chairperson Lang called the meeting to order at 8:02 a.m. A quorum was declared present.
Meidl congratulated Dianna Stiefvater and Rob Ketter for completing the Leadership Oshkosh
program and thanked them for their term as adjunct board members.
II. Approve Minutes of the April 19, 2022 Meeting
Prunty moved to approve the minutes of the April 19, 2022 meeting, second by Larson. Motion passed
unanimously.
III. Approve May 2022 Monthly Financial Report
Assistant Finance Director Messerschmidt reported one of the key findings of the city’s recent financial
audit was the MemberCo checking account being off of the city’s financial ledger. This concern will be
addressed by setting up a segregated “project fund” on the city’s books. Transactions from the account
will still occur seamlessly from the perspective of the BID organization as it had in the past.
BID Manager Meidl provided the financial report as presented in the packet. Larson moved to accept
the financial report as presented, second by Jill Anderson. Motion passed unanimously.
IV. Policing/Traffic/Parking/Enforcement Issues
Sgt. Pettit indicated there wasn’t anything of significance to report on it the downtown area.
Lang said she noticed an increase of people sleeping overnight in Opera House Square and asked if
there was any particular response from the police department. She noted there is a challenge in where
else to move the city’s homeless population when the parks officially close for the evening.
V. Approve Beautification Grant - $1,000 to Franki Muscato Foundation, 452 N. Main St.
Meidl introduced the grant request as presented in the packet. Motion by Jill Anderson to approve the
grant request, second by Larson. Motion passed unanimously.
VI. Presentation from Oshkosh Farmer’s Market on its 2022 Season
Michael Cooney from the Oshkosh Farmer’s Market board of directors gave a presentation on the
coming 2022 summer season. The first farmer’s market is scheduled for Saturday, June 4.
VII. Discussion of Designated Outdoor Refreshment Area (DORA) Concept
Meidl noted the proposed Designated Outdoor Refreshment Area, or DORA, would enable downtown
patrons to carry open intoxicants within a specified container outside of the establishment from where
it was purchased. The proposed plan for this year will not involve the ability to carry beverages into
another retailer within the DORA. Additionally, the footprint of the proposed DORA would be
expanded to include a handful of businesses in the 700 block of North Main Street. The current DORA
proposal will first be presented before the city’s common council at its May 24 meeting.
Larson reported there have been some conversations with various legislators to clarify the state statute
regarding the ability to carry open intoxicants into a consenting private business that does not have a
beverage serving license.
Lang invited other BID board members supporting the DORA concept to join Meidl at the city council
meeting on May 24 to share their enthusiasm for this proposed initiative.
VIII. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Meidl provided her management and committee report as presented in the packet and offered an
update of her activities during the past month. She reported the Spring Wine Walk in early May sold
out a couple weeks prior to the event and netted more than $10,000 in proceeds.
Music in the Square is tentatively going to be pushed back to August and September so that it
competes less with other live music events occurring downtown during the summer. There’s a general
consensus to hold Music in the Square on Thursday evenings from 5 to 7 p.m. during August as a
complement to Waterfest and to take advantage of the proposed DORA.
Meidl also said the downtown campaign has started advertising on city busses. She proposed an
advertising campaign in vacant storefronts downtown promoting the state’s Main Street Bounceback
program grant and will seek funding to create large banners for those windows. Richards School of
Dance on State Street agreed to have a mural drawn on its southern exterior wall facing the 200 Block
North Main East public parking lot.
Oshkosh Convention & Visitors Bureau donated $25,000 for the BID to manage a beautification grant
program specifically with blade signs and flower pots. Grants of up to $1,000 would cover 75 percent of
project costs. Lastly, the seagull mitigation consultant started his work for the 2022 season and noted 79
nests and 214 eggs on downtown building rooftops, which is far less than a year ago.
IX. Other Business (Items not listed on the BID Board meeting agenda)
Olson mentioned the Hope Fridge located downtown and passed out flyers on the Fill the Fridge Daily
Challenge organizers currently have underway.
X. Identification of Agenda Items for the June 21, 2022 Meeting
Lang asked for further conversation regarding the DORA proposal to be placed on the agenda.
XI. Adjournment
Motion to adjourn by Larson, second by Ambas. Motion carried unanimously. Meeting adjourned at
9:33 a.m.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau Oshkosh Convention & Visitors Bureau - March Salary & Benefits - 2828 4,918.65$
Oshkosh Convention & Visitors Bureau - April Salary & Benefits - 2829 7,363.04$
Oshkosh Convention & Visitors Bureau - May Salary & Benefits - 2831 4,903.83$
Reimbursements:
Website Maintenance/Office Supplies Canva - Credit Card Reimbursement 12.95$
Moo Print - Credit Card Reimbursement 83.74$
City of Appleton - Credit Card Reimbursement 10.00$
Mailchimp - Credit Card Reimbursement 34.00$
Elsewhere Market - Credit Card Reimbursement 33.40$
Verizon Reimbursement 51.60$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program
Reimbursements:
Video Grant Program
Events Waterfest Waterfest Inc - Waterfest Concert Series Sponsorship 2,000.00$
Live at Lunch
unWINEd-Wine Walk Kitz & Pfeil - 11162 (150.00)$
Divine Beauty - Cash (150.00)$
Frugal Fashion LLC - 1182 (150.00)$
Gibson Social Club - 011011 (150.00)$
Brian Frank/Brandi Whitney - 67512 (150.00)$
Atomickatz - 6015 (150.00)$
Britton Shoe Inc - 50041 (150.00)$
Winnebago Bicycle LLC - 1073 (150.00)$
The Turquoise Door LLC - 1354 (150.00)$
Adventure Games LLC - 2579 (150.00)$
Reimer Jewelers LLC - 9258 (300.00)$
Brinkleys Boutique - 1757 (150.00)$
Mara's Brazilian Cuisine LLC - 113 (150.00)$
Moss & Grant - 157 (150.00)$
Park N' Print - 73987 245.75$
4Imprint - 22667375 495.04$
4Imprint - 22757809 779.10$
Dollar Tree - Credit Card Reimbursement 3.94$
Amazon - Credit Card Reimbursement 113.41$
Badger Liquor - Credit Card Reimbursement 3,004.72$
OTC Brands - Credit Card Reimbursement 374.73$
Eventbrite Payout (12,017.02)$
Farmers Market
Reimbursements:
Holiday Parade
Reimbursements:
Gallery Walk
Other Events
Advertising Jim Koepnick Photography LLC - Photos for Street Banners 250.00$
Primary Colors - Layout/Design/Production of Artwork for Misc. Print/Web 600.00$
Park N' Print - 25 Books 217.50$
Facebook - Credit Card Reimbursement 83.67$
City of Oshkosh (285.00)$
Park N' Print - Downtown Guides 115.00$
Reimbursements:
Gift Card Program
Marketing Consortium Membership Donations
Add'l Activities/Marketg Materials
Holiday
Chalk Walk
Beautification Contracted Services
Holiday
Reimbursements:
Planter and Bumpout Maintenance Parks Department - Menards Fertilizer 29.94$
Lakefly Sponsorship
Seagull Mitigation Project
Parking Parking Study Implementation
Reimbursements:
Storage Unit
Reserves / Capital Improvements
Reimbursements:
Total 11,171.99$
2022 Business Improvement District
May 10, 2022 - June 13, 2022
2022 Assessment 140,610.00
2021 Carry over 80,773.24
2021 Encumberance 0.00
TOTAL AVAILABLE 221,383.24
Funds Allocated 221,383.24
Balance Available 0.00
2022 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 26,993.17 0.00 0.00 0.00 43,006.83
Website Maintenance/Office Supplies 5,000.00$ 3,161.95 0.00 0.00 0.00 1,838.05
Recruitment/Retention Grant Program 10,000.00$ 1,000.00 0.00 0.00 0.00 9,000.00
Events
Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00
Music in the Square 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Wine/Beer Walks 750.00$ 5,016.69 15,167.02 0.00 0.00 10,900.33
Holiday Parade 750.00$ 0.00 0.00 0.00 0.00 750.00
Farmers Market 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Downtown Events 2,500.00$ 500.00 0.00 0.00 0.00 2,000.00
Advertising 15,000.00$ 2,351.15 285.00 0.00 0.00 12,933.85
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Marketing Consortium
Membership Donations -$ 0.00 0.00 0.00 0.00 0.00
Additional Activities & Marketing Materials 850.00$ 10.38 0.00 0.00 0.00 839.62
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 0.00 0.00 0.00 0.00 150.00
Beautification
Monthly Maintenance -$ 11.00 0.00 24,000.00 0.00 23,989.00
Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00
Planter and Bumpout Maintenance 5,670.00$ 110.04 0.00 19,330.00 0.00 24,889.96
Seagull Mitigation Project 3,000.00$ 3,000.00 0.00 0.00 0.00 0.00
Mural Grant Program 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Storage Unit 1,440.00$ 600.00 0.00 0.00 0.00 840.00
Reserves / Capital Improvements 80,773.24$ 0.00 21,726.44 (43,330.00)0.00 59,169.68
TOTAL OPERATING BUDGET 221,383.24$ 44,754.38$ 37,178.46$ -$ -$ 213,807.32
Postings through June 13, 2022
Downtown Oshkosh Business Improvement District - 2022 Operating Plan
MOLLY Z. ART+DESIGN 6934 N.GLENWOOD AVE. NO.D1, CHICAGO, IL 60626 PH 773 450 4238 WEBSITE WWW.MOLLYZ.NET
ESTIMATE
from: Molly Z. Art+Design
Molly Zakrajsek
6934 N Glenwood Ave D1
Chicago IL 60626
773.450.4238 tel
ESTIMATE
Date: 18 May 2022
To: Downtown Oshkosh Business Improvement District
Jessica Meidl | BID Manager
a: 100 N Main Street Suite 112
p: 920-303-9200 ext. 101
e: jessie@downtownoshkosh.com
Description: Design and Install a mural emphasizing energy, movement, curiosity and uniqueness.
Create a mural for a centrally located exterior wall at a famous dance studio in Oshkosh, WI
Concept: To create wonder, curiosity and an uplifting spirit using optimistic, energetic,
nature-inspired forms with vibrant colors that awaken our senses to the flowing, thriving
creative world around us. Connecting lines and shapes, to capture rhythm, movement,
and joy will jazz up the dance wall space and activate the surrounding environment.
Mural size: Proposed Image Area: Estimated at 108’w x 16h’ (1728 Square feet)
*At this point, measurements are based on photos, not exact
Creative fees: Concept, Design, Installation for one wall: ($17 per sqft) $29,376.00
– Fee Includes up to up to 2 sketches and 2 sets of changes by client
* All sketches and any other preliminary material, remains the property of
Molly Z. Art+Design, unless purchased by a payment of a separate fee.
– Fee includes Concept, Design & On-site Installation
– Fee includes 2-3 meetings on site, in-person or zoom
– Fee includes 4-5 full time assistants, projection fees, paints and all supplies
– Fee includes all paint colors (high quality, exterior paints) and supplies (rollers, etc.)
Priming: – Fee does NOT include wall priming/prep:
* All Exterior concrete walls need white priming before the artwork can be painted.
This protects the surface of the wall over time and provides a quality surface for color.
* Local painting companies use spray-priming equipment and can cover the entire surface
of the wall in just a few hours. If local businesses are part of the beautification process,
sometimes painting companies will sponsor, donate or contribute this service.
* Specifications will be sent to client or painting service prior to install.
Special Equipment: – Fee does NOT include cost for Scaffolding or Lifts: (if wall is taller than 10ft)
* Since the wall is higher than 10 feet and over 100 feet wide,
I suggest Supported Scaffold up to 18 feet high running the length of the wall 100ft
This would be my preference, but we could also use two 20’ Scissor Lifts
* We can discuss the best strategy once the design is approved.
MOLLY Z. ART+DESIGN 6934 N.GLENWOOD AVE. NO.D1, CHICAGO, IL 60626 PH 773 450 4238 WEBSITE WWW.MOLLYZ.NET
ESTIMATE
Travel: – Fee does NOT include cost for hotel:
Lodging: I estimate we’ll need rooms for 2 weeks for 4-6 people (rooms can be shared)
1 hotel room for 1-2 nights for my projection artist (usually the first or second night we arrive)
Deposit & Payment: 25% of total fee paid at the signing of this contract
25% of total fee paid the week before the installation date (to purchase all supplies)
50% of total fee paid on the day of mural completion
Change Orders: If you would like to change the scope of the Mural after we sign this contract,
the cost of the mural will also be revised. We can agree to the new price by sending
a confirming email, or we can amend this contract.
Cancellation: Because I may have turned down other work in order to keep my commitment to you,
the following cancellation terms apply: If you cancel this contract more than [seven] days
before I am scheduled to start work, I retain the 25% deposit. If you cancel this contract within
[seven] days from when I am scheduled to start work, you will be invoiced for 50% of full price.
Approximate timing: At this point, I estimate the painting will take between 10 and 14 days to complete.
Painting hours: My crew usually paints 5-7 hours a day.
* I estimate a range, because bad weather can also add extra time...but hopefully not!
Production schedule: June 1-17 Submit design concepts for client review
July 1-15 Final approval, final color & art preparation, purchase supplies
Aug 1-13 Installation of Mural
* This schedule is approximate and we can adjust as we move through the approval process.
COMMUNITY PAINTING: I love sharing the painting process with others! I have worked with many community
groups in the past and believe this is one of the most powerful ways of connecting individuals to their communities.
Participants can be a group or local artists interested in creating their own murals or curious community members who
do not need to be skilled and can range in age from 15 and older. Painting days consist of crews of 5-10 people at a time
and last for 3 hours. Community members will be taught about the materials, tools, colors etc. and then paint in specific
areas. All participant names will be added to a list of artists that will be painted on the mural. I love collaborating with
organizations to promote and coordinate painters and programming.
CLOSING CEREMONY: A great way to involve your community is to plan an event to celebrate the completion of the
mural. A gathering of local food vendors, musicians, dance performance artists, etc. to thank sponsors, artists, leaders and
supporters of the arts. I enjoy speaking publicly and sharing about the process and success of your project!
MOLLY Z. ART+DESIGN 6934 N.GLENWOOD AVE. NO.D1, CHICAGO, IL 60626 PH 773 450 4238 WEBSITE WWW.MOLLYZ.NET
ESTIMATE
MY PROFESSION: I have created many large-scale works of art for museums, schools, and businesses. I have been
a professional working artist for many years and understand the process of creative development, collaboration and meeting
deadlines. I enjoy working diligently to create a special work of art for every location and engaging with the public to share
how art can transform our daily lives and create positive, memorable experiences for others.
COPYRIGHT+LICENSE TO ENJOY: I am painting a Mural for you on your property, but I retain all copyrights
to the Mural and the images of the piece. Under this Agreement, you are granted a limited license to reproduce the mural for
marketing, social media or promotional purposes only. I simply request a credit (@MollyZ.Art) to accompany the images.
Please contact me if you are interested in using the artwork I created for you for any retail, product or licensing purposes.
I’m happy to discuss any future opportunities. I also photograph the murals I create for social media and my website and will
credit your organization with my images.
ONE MORE THING: You are hiring me because you have seen my artwork, either in person or on my website.
While I am working on your Mural, I guarantee you that I will give it my full artistic attention and effort. However,
as much as I want you to be happy with the Mural that I paint for you, I cannot guarantee that this will be the case.
Once I am finished with the Mural, as described above, you will owe me the balance due, without reduction or
contingencies in case it does not turn out exactly as you anticipated.
By signing below, you represent that you have read this contract and agree to all of the terms.
_______________________________________________ ____________________________
Client signature, Title date
_______________________________________________ ____________________________
Molly Zakrajsek, owner of Molly Z. Art+Design date
BID Manager Report
June 2022
Priorities for the Month:
Post on social media 5+ times per week
Continue email template to be sent out to property/business owners
Change message on interchangeable sign
Continuous website updates
Participate in biweekly Community Partner Update with Oshkosh community leaders
Attend monthly Chamber EDAC meetings and give monthly BID update
Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
Reconcile gift card account and BID invoices every Friday
Develop and send community newsletter (I send these as I feel they are needed)
Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o MemberCO Update - Barb
o Attend monthly meeting and give BID update
Beautification/Retention Grant/Mural Grant
o Beautification
o 2022 Banners
Over $30,000 fundraised for the project
Summer banners are up!
o 2022/23 Mural Project Update
o Horticulturist Position with City of Oshkosh
o COTS Garbage Cleanup Partnership
o Restring/add lights in Opera House Square
o Beautification/Blade Sign Program
o Seagull Mitigation
o Retention Grant
o 558 N Main St – Tara Rudy Photography $1000.00
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
Window Displays: Banners & Art Installations
Events
Jazz in the Square/Music in the Square summer programming update
Year in Review Annual BID Event – August 24th at Peabody’s
Craft Beer Walk – September 17th
Other Highlights/Projects
DORA – Designated Outdoor Refreshment Area
Plaza Concept and Downtown Planning/Imagine Oshkosh Plan (CVB, City,
Chamber, GOEDC, Community Foundation)
E-Scooters
CVB Destination Oshkosh rebranding committee
Update BID Recruitment/Retention Grants
“Meet Me Downtown” Marketing Campaign
o Starting with bus ads
New newsletter templates
o BID Newsletter complete
o Community newsletter in progress
New business guide/packet
Toured new Broadway District developments in Green Bay with On Broadway
team and Downtown Grand Rapids