HomeMy WebLinkAbout05.17.2022 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: May 10, 2022
PLEASE BE ADVISED the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 A.M., Tuesday, May 17, 2022 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the April 19, 2022 Meeting
III. Approve May 2022 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Approve Beautification Grant for the amount of $1,000.00 to Franki Muscato Foundation, Inc.,
452 N. Main Street
VI. Presentation from Michael Cooney on Oshkosh Farmer’s Market 2022 Season
VII. Discussion of Designated Outdoor Refreshment Area (DORA) Concept
VIII. BID Manager and BID Committee Reports
a. Events
b. MemberCo
c. Beautification
d. Marketing & Communications
IX. Other Business (Must address items not listed on the BID Board meeting agenda)
X. Identification of Agenda Items for the June 21, 2022 Meeting
XI. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
April 19, 2022
Present: James Evans, Sandra Prunty, David Krumplitsch, Kris Larson, Chanda Anderson,
Megan Lang, Marlo Ambas, Jill Anderson, Derek Mulloy, Andy Ratchman, Carrie Olson
and Barb Nelson.
Excused: James Stapel, Autumn Urban and Aaron Armstrong.
Staff: Jessica Meidl – BID Manager, Kelly Nieforth – Community Development Director, Jason
Pausma - Economic Development Services Manager, Sean Fitzgerald – Economic
Development Specialist, Mark Rohloff – City Manager, and Sgt. Kari Pettit – Oshkosh
Police Department.
Others: Amy Albright – Oshkosh Convention and Visitors Bureau, Jon Bartz – Wisconsin
Economic Development Corp., Michael Cooney, Dianna Stiefvater, Rob Ketter, Mike
Nelson, Jessica Graf and Kaitlyn Scoville – Oshkosh Herald.
I. Call to Order
Chairperson Lang called the meeting to order at 8:03 a.m. A quorum was declared present.
Lang recognized David Krumplitsch for his service to the board. This is his last meeting as he retires
from his position at Best Western Premier Waterfront Hotel at the end of the month.
II. Approve Minutes of the March 15, 2022 Meeting
Larson moved to approve the minutes of the March 15, 2022 meeting, second by Chanda Anderson.
Motion passed unanimously.
III. Approve April 2022 Monthly Financial Report
BID Manager Meidl provided the financial report as presented in the packet. Larson moved to accept
the financial report as presented, second by Olson. Motion passed unanimously.
IV. Policing/Traffic/Parking/Enforcement Issues
Sgt. Pettit informed the board the department implemented its new reporting software and brought a
paper copy of a recent report on policing activity in the downtown area for board members to review.
She also indicated the county’s new mental health drop-in center opened and offers a safe destination
for people to spend time during daytime hours. The new center can handle 15 to 20 people at a time.
V. Approve Beautification Grant for $1,000 to Escape Rentals, 423 N. Main Street
Meidl introduced the grant request as presented in the packet. Motion by Chanda Anderson to approve
the grant request, second by Jill Anderson. Motion passed unanimously.
VI. Approve Beautification Grant for $540.93 to Sun Dog Industries LLC, 578 N. Main St.
Meidl introduced the grant request as presented in the packet. Motion by Jill Anderson to approve the
grant request, second by Prunty. Motion passed unanimously, with Olson abstaining.
VII. Discussion of Designated Outdoor Refreshment Area (DORA) Concept
Meidl explained a proposal for a Designated Outdoor Refreshment Area, or DORA, which would
enable downtown patrons to carry open intoxicants within a specified container outside of the
establishment from where it was purchased. She indicated this proposal is based upon other similar
successful programs researched in Ohio and Sturgeon Bay, Wisconsin.
Hours of the proposed DORA would be on Thursdays and Fridays from 5 to 10 p.m. and on Saturdays
from 10 a.m. to 10 p.m. to incorporate the farmer’s market. Drinks would need to be served in a
specified DORA cup available at participating establishments for $1. Drinks would not be allowed to be
taken into another establishment that serves alcohol without being emptied. Signs would be made
available to downtown businesses to allow them to identify whether they allow patrons to carry open
intoxicants into their store.
Chanda Anderson asked about extending the hours of DORA operation into other days of the week.
Lang explained this proposal is being requested as a pilot project for a 90-day period between
Memorial Day and Labor Day, and given the exploratory nature of this request, will remain on the
days being proposed. The proposal will need to be approved by the city council.
In order to carry out this proposal as a pilot program over the coming summer months, Lang said the
BID has been asked by the city to pay for the costs of overtime for two police officers who will patrol
the DORA by foot during its hours of operation. That cost is estimated at about $13,000 per month,
according to Larson. He said the BID would seek financial assistance from other partners in the
community who would like to contribute to a vibrant environment downtown.
Larson indicated a desire to have a general consensus of support from the BID board for the DORA. He
said the next step would be to have the BID manager reach out and share this concept with various
partners downtown such as the bars and restaurants, other retailers, the farmer’s market and Waterfest.
Sgt. Pettit asked about the possibility of offering a cup buy-back initiative to help deter unlawful
disposal of the cups.
Lang clarified that the pilot initiative is being requested to extend into November to accommodate the
end of the outdoor farmer’s market season. City Manager Mark Rohloff noted a concern about the
DORA extending too far into the fall months because college students will be back in the community
and the autumn pub crawl weekend might experience compounded problems. He said the long term
success of this proposal will depend upon the ability to create a culture where patrons behave
themselves appropriately with the liberty of carrying open intoxicants outside of the tavern.
Olson said she believed most of the concern from other businesses downtown could be the potential
mess. She said her business is located next to a tavern and she often has to clean up the following
morning from patrons who litter or spill biological materials. Chanda Anderson said she believed the
DORA would target a different and better-behaved audience that typically doesn’t vomit in doorways.
Motion by Evans to have the BID manager assemble a financial proposal and gather information to
advance this proposal forward, second by Chanda Anderson. Motion passed unanimously.
VIII. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Meidl provided her management and committee report as presented in the packet and offered an
update of her activities during the past month. She said the MemberCo group is putting together a
downtown clean up event for the coming weekend. Other upcoming MemberCo events include Chalk
Walk on August 13 and a holiday event in December.
Music in the Square is planned for Wednesday evenings between June 15 and August 31. Meidl also
sought input from members on what kind of an annual year-in-review event they would like. Board
members gave consensus they would prefer some manner of a less formal event in the late afternoon.
Meidl also reported a partnership has been established with C.O.T.S. to provide garbage clean up in the
BID. She is working to secure a location for a 2022 downtown mural, and Meidl also noted the new
street light post banners will be installed by Memorial Day weekend. Lastly, Meidl indicated the
seagull mitigation project enters its third year and will begin in late April if the weather cooperates.
IX. Other Business (Items not listed on the BID Board meeting agenda)
No other business was introduced.
X. Identification of Agenda Items for the May 17, 2022 Meeting
Lang asked for further conversation regarding the DORA proposal to be placed on the May 17 agenda.
XI. Adjournment
Motion to adjourn by Larson at 9:11 a.m., second by Chanda Anderson. Motion carried unanimously.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau
Reimbursements:
Website Maintenance/Office Supplies Canva - Credit Card Reimbursement 12.95$
Oshkosh Northwestern - Credit Card Reimbursement 22.00$
EB 2022 WDAC Downtown - Credit Card Reimbursement 150.00$
Mailchimp - Credit Card Reimbursement 34.00$
Premier Best Western - Labor Fee, Executive Continental Breakfast, & Bottled Water 330.05$
Verizon Reimbursement 51.62$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program
Reimbursements:
Video Grant Program
Events Waterfest
Live at Lunch
unWINEd-Wine Walk Market Botique on Main - 1581 (150.00)$
Fire Escape Art Studio & Gallery - 1918 (150.00)$
2 Blondes LLC - 3710 (150.00)$
Amie Brownfield - 2666 (150.00)$
Lisa Wiker Photography LLC - 2025 (150.00)$
Penny Fluor LLC - 1178 (150.00)$
Farmers Market
Reimbursements:
Holiday Parade
Reimbursements:
Gallery Walk
Other Events
Advertising Manila Resto - Credit Card Reimbursement 25.00$
Facebook - Credit Card Reimbursement 44.70$
Reimbursements:
Gift Card Program
Marketing Consortium Membership Donations
Add'l Activities/Marketg Materials
Holiday
Chalk Walk
Beautification Contracted Services
Holiday
Reimbursements:
Planter and Bumpout Maintenance
Lakefly Sponsorship
Seagull Mitigation Project
Parking Parking Study Implementation
Reimbursements:
Storage Unit D&K Rentals - May Rent 120.00$
Reserves / Capital Improvements
Reimbursements:
Total (109.68)$
2022 Business Improvement District
April 12, 2022 - May 9, 2022
2022 Assessment 140,610.00
2021 Carry over 80,773.24
2021 Encumberance 0.00
TOTAL AVAILABLE 221,383.24
Funds Allocated 221,383.24
Balance Available 0.00
2021 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 9,807.65 0.00 0.00 0.00 60,192.35
Website Maintenance/Office Supplies 5,000.00$ 2,936.26 0.00 0.00 0.00 2,063.74
Recruitment/Retention Grant Program 10,000.00$ 0.00 0.00 0.00 0.00 10,000.00
Events
Waterfest 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Music in the Square 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Wine/Beer Walks 750.00$ 0.00 900.00 0.00 0.00 1,650.00
Holiday Parade 750.00$ 0.00 0.00 0.00 0.00 750.00
Farmers Market 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Downtown Events 2,500.00$ 500.00 0.00 0.00 0.00 2,000.00
Advertising 15,000.00$ 1,084.98 0.00 0.00 0.00 13,915.02
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Marketing Consortium
Membership Donations -$ 0.00 0.00 0.00 0.00 0.00
Additional Activities & Marketing Materials 850.00$ 10.38 0.00 0.00 0.00 839.62
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 0.00 0.00 0.00 0.00 150.00
Beautification
Monthly Maintenance -$ 11.00 0.00 24,000.00 0.00 23,989.00
Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00
Planter and Bumpout Maintenance 5,670.00$ 0.00 0.00 19,330.00 0.00 25,000.00
Seagull Mitigation Project 3,000.00$ 3,000.00 0.00 0.00 0.00 0.00
Mural Grant Program 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Storage Unit 1,440.00$ 600.00 0.00 0.00 0.00 840.00
Reserves / Capital Improvements 80,773.24$ 0.00 21,726.44 (43,330.00)0.00 59,169.68
TOTAL OPERATING BUDGET 221,383.24$ 17,950.27$ 22,626.44$ -$ -$ 226,059.41
Postings through May 9, 2022
Downtown Oshkosh Business Improvement District - 2022 Operating Plan
BID Manager Report
May 2022
Priorities for the Month:
Post on social media 5+ times per week
Continue email template to be sent out to property/business owners
Change message on interchangeable sign
Continuous website updates
Participate in biweekly Community Partner Update with Oshkosh community leaders
Attend monthly Chamber EDAC meetings and give monthly BID update
Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
Reconcile gift card account and BID invoices every Friday
Develop and send community newsletter (I send these as I feel they are needed)
Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o MemberCO Update - Barb
o Attend monthly meeting and give BID update
Beautification/Retention Grant/Mural Grant
o Beautification
o 2022 Banners
Over $30,000 fundraised for the project
o 2022/23 Mural Project
o Horticulturist Position with City of Oshkosh
o COTs Garbage Cleanup Partnership
o Restring/add lights in Opera House Square
o Beautification/Blade Sign Program
o Seagull Mitigation
o Retention Grant
o 452 N Main St – Franki Moscato Foundation $1000.00
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
No update
Events
Spring Wine Walk – May 7th (Derby Day theme): Sold out two weeks prior to the event
o $12,017.02 transfer from Eventbrite
o $35/ticket, $10 designated driver ticket
o Eventbrite fees - $1,305.24 (Already subtracted)
o Expenses: Approx. $1,757.00
o Total profit: $10,260.02
Jazz in the Square/Music in the Square summer programming
Year in Review Annual BID Event
Beer Walk – September 17th
Other Highlights/Projects
DORA – Designated Outdoor Refreshment Area proposal
Plaza Concept and Downtown Planning/Imagine Oshkosh Plan (CVB, City,
Chamber, GOEDC, Community Foundation)
E-Scooters
CVB Destination Oshkosh rebranding committee
Update BID Recruitment/Retention Grants
“Meet Me Downtown” Marketing Campaign
o Starting with bus ads
New newsletter templates
o BID Newsletter complete
o Community newsletter in progress
New business guide/packet
Attended WDAC Downtown Summit May 9th and 10th