HomeMy WebLinkAbout03.15.2022 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: March 8, 2022
PLEASE BE ADVISED that the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 AM, Tuesday, March 15, 2022 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the February 15, 2022 Meeting
III. Approve March 2022 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Review and approve modifications to BID retention grant program
VI. Discussion regarding a possible “State of the BID” event
VII. BID Manager and BID Committee Reports
a. Events
b. MemberCo
c. Beautification
d. Marketing & Communications
VIII. Other Business (Must address items not listed on the BID Board meeting agenda)
IX. Identification of Agenda Items for the April 19, 2022 Meeting
X. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
February 15, 2022
Present: James Evans, Sandra Prunty, James Stapel, David Krumplitsch, Andy Ratchman, Carrie
Olson, Autumn Urban and Kris Larson.
Excused: Chanda Anderson, Megan Lang, Marlo Ambas, Jill Anderson, Derek Mulloy, Barb
Nelson and Aaron Armstrong.
Staff: Jessica Meidl – BID Manager, Sean Fitzgerald – Economic Development Specialist and
Jeff Nau – Associate Planner/GIS Specialist.
Others: Amy Albright – Oshkosh Convention & Visitors Bureau, Dianna Stiefvater and Jessica
Graf.
I. Call to Order
Vice Chair Larson called the meeting to order at 8:03 a.m. A quorum was declared present.
II. Approve Minutes of the January 18, 2022 Meeting
Prunty moved to approve the minutes of the January 18, 2022 meeting, second by Stapel. Motion
passed unanimously.
III. Approve February 2022 Monthly Financial Report
BID Manager Meidl provided the financial report as presented in the packet. Stapel moved to accept
the financial report, second by Prunty. Motion passed unanimously.
IV. Policing/Traffic/Parking/Enforcement Issues
No representative from the police department attended the meeting. There was no report.
V. Update on restructuring BID financial assistance programs
Meidl indicated she is still working on drafting the changes to the retention grant program. She expects
the suggested changes will be fully drafted and ready for review and approval at the March meeting.
Changes to the recruitment grant program will be forthcoming after the modifications to the ret5ention
grant program are adopted.
VI. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Marketing & Communications
Meidl provided her management and committee report as presented in the packet and offered an
update of her activities during the past month. She reported the recent Chocolate Stroll event was sold
out back in January. The event netted about $4,500 in income after expenses.
Meidl reported the 2022 streetlight post banners should be going up sometime this spring.
Among other beautification activities, Meidl said there are plans for another downtown mural at some
point during 2022, and she’s currently working to identify a building for such a mural.
Lastly, she reported the arrangement with the city parks department horticulturalist position to tend
plantings downtown is now fully funded as a result of financial support from JEK Foundation, Visit
Oshkosh and Oshkosh Area Community Foundation. She indicated the approximately $43,000
appropriated to beautification in the BID’s financial projections for 2022 can be transferred to reserves if
the board would choose such action.
VII. Other Business (Items not listed on the BID Board meeting agenda)
Prunty asked about if there might be some manner of a “year in review” open house event planned for
later in the year and if it would be discussed further by the board. Fitzgerald explained he was asked to
refrain from placing this discussion on the agenda for the February meeting, but will include it on the
upcoming March 2022 agenda.
VIII. Identification of Agenda Items for the March 15, 2022 Meeting
Agenda items identified for the March 15, 2022 meeting include:
Review and approve modifications to BID financial assistance programs.
Discussion regarding a possible “State of the BID” event for later in the year.
IX. Adjournment
Motion to adjourn by Stapel at 8:18 a.m., second by Olson. Motion carried unanimously.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau Oshkosh Convention & Visitors Bureau - February Salary & Benefits 4,903.83$
Reimbursements:
Website Maintenance/Office Supplies Oshkosh Convention & Visitors Bureau - Verizon Reimbursement 51.62$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program
Reimbursements:
Video Grant Program
Events Waterfest
Live at Lunch
unWINEd-Wine Walk
Farmers Market
Reimbursements:
Holiday Parade
Reimbursements:
Gallery Walk
Other Events
Advertising Facebook - Credit Card Reimbursement 50.77$
Canva - Credit Card Reimbursement 12.95$
Creative Market - Credit Card Reimbursement 25.16$
Reimbursements:
Gift Card Program
Marketing Consortium Membership Donations
Add'l Activities/Marketg Materials Amazon - Credit Card Reimbursement 10.38$
Holiday
Chalk Walk
Beautification Contracted Services APHIS Cooperative Service Agreement 11.00$
Holiday
Reimbursements:
Planter and Bumpout Maintenance
Lakefly Sponsorship
Seagull Mitigation Project APHIS Cooperative Service Agreement 3,000.00$
Parking Parking Study Implementation
Reimbursements:
Storage Unit D&K Rentals - March Rent 120.00$
Reserves / Capital Improvements
Reimbursements:BID Checking Account Transfer (10,407.10)$
BID Checking Account Transfer (11,319.34)$
Total (13,540.73)$
2022 Business Improvement District
February 9, 2022 - March 7, 2022
2022 Assessment 140,610.00
2021 Carry over 80,773.24
2021 Encumberance 0.00
TOTAL AVAILABLE 221,383.24
Funds Allocated 221,383.24
Balance Available 0.00
2021 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 9,807.65 0.00 0.00 0.00 60,192.35
Website Maintenance/Office Supplies 5,000.00$ 1,085.24 0.00 0.00 0.00 3,914.76
Recruitment/Retention Grant Program 10,000.00$ 0.00 0.00 0.00 0.00 10,000.00
Events
Waterfest 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Music in the Square 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Wine/Beer Walks 750.00$ 0.00 0.00 0.00 0.00 750.00
Holiday Parade 750.00$ 0.00 0.00 0.00 0.00 750.00
Farmers Market 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Downtown Events 2,500.00$ 500.00 0.00 0.00 0.00 2,000.00
Advertising 15,000.00$ 357.92 0.00 0.00 0.00 14,642.08
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Marketing Consortium
Membership Donations -$ 0.00 0.00 0.00 0.00 0.00
Additional Activities & Marketing Materials 850.00$ 10.38 0.00 0.00 0.00 839.62
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 0.00 0.00 0.00 0.00 150.00
Beautification
Monthly Maintenance -$ 11.00 0.00 24,000.00 0.00 23,989.00
Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00
Planter and Bumpout Maintenance 5,670.00$ 0.00 0.00 19,330.00 0.00 25,000.00
Seagull Mitigation Project 3,000.00$ 3,000.00 0.00 0.00 0.00 0.00
Mural Grant Program 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00
Storage Unit 1,440.00$ 360.00 0.00 0.00 0.00 1,080.00
Reserves / Capital Improvements 80,773.24$ 0.00 21,726.44 (43,330.00)0.00 59,169.68
TOTAL OPERATING BUDGET 221,383.24$ 15,132.19$ 21,726.44$ -$ -$ 227,977.49
Postings through March 7, 2022
Downtown Oshkosh Business Improvement District - 2022 Operating Plan
Downtown Oshkosh Business Improvement District
Beautification Grant Program
$1,000 Maximum Grant Funding
INTRODUCTION
The Beautification Grant Program has been established by the Downtown Oshkosh Business
Improvement District and may be utilized alone, or in conjunction with the Oshkosh Chamber of
Commerce’s Revolving Loan Fund (if requirements are met) or with any other private financing. This
Beautification Grant CANNOT be used in conjunction with the Downtown Oshkosh BID Recruitment Fund
Grant.
PURPOSE/MISSION
• To improve the business climate in Downtown Oshkosh.
• To implement minimum standards to enhance the architectural identity found within this district.
• To improve the front and rear façades and building conditions of existing businesses within the
Business Improvement District in Downtown Oshkosh.
• To enhance the quality of life in the Downtown Oshkosh area.
• To encourage the development and maintenance of the buildings within the Business
Improvement District.
• Aid in improving the overall economic viability of the district.
BUILDING IMPROVEMENT PROGRAM
Property owners and business tenants within the Business Improvement District in Downtown Oshkosh
are eligible for up to $1,000 in matching grant funds for exterior facade improvements made to their
building. As a matching grant program, the Downtown Oshkosh Business Improvement District will
reimburse the property owner or business tenant for up to 50% of the expense, up to a maximum of
$1,000 ($1,000 grant funds matched by $1,000 private funds). The Business Improvement District
reserves the right under this program to exceed the maximum grant amount of $1,000 on a case-by-case
basis. Grants may be awarded to eligible applicants on a first-come-first-serve basis while funds are
available. Applicants are eligible for only two grant awards, per address, within a (1) year time frame
unless otherwise approved by the Oshkosh Business Improvement District Board and BID Beautification
Committee.
ELIGIBLE APPLICANTS
The Business Improvement Grant Program is available to any Downtown Oshkosh property owner lying
within the Business Improvement District boundaries. Eligible property owners can receive two grants per
address within a one (1) year time frame. The program is also available to business tenants of such
buildings given the property owner’s written consent. Eligible tenants must provide a signed lease of 2
years. A property owner and business tenant may not apply for the grant in conjunction of one another.
ELIGIBLE ACTIVITIES
• Exterior Façade renovations (Ex. Paint, windows, doors)
• Signage
• Awnings
• Structural Exterior Repair (Ex. Brick work)
• Exterior Lighting
PROCESS
a. Applications can be found at downtownoshkosh.com and are distributed and collected at the Oshkosh
Convention and Visitors Bureau on a first-come/first-serve basis:
Oshkosh Convention and Visitors Bureau: BID Office
Attn: BID Manager
100 N Main St Suite 112, Oshkosh WI 54901
b. Completed applications are reviewed by the Downtown Oshkosh Business Improvement District
Manager, along with the BID Beautification Committee. These applications are then passed on to the
Oshkosh Business Improvement District Board for final approval or denial.
c. The Oshkosh Business Improvement District Board will attempt to provide notification of
approval/denial to the applicant within forty five (45) days of application. The application should be
submitted before the work is completed.
d. Appropriate documentation, such as invoices, must be submitted to the Downtown Oshkosh Business
Improvement District Manager for fund reimbursement upon completion of the project. Note that all
projects must be completed within one hundred and eighty (180) days of grant approval unless otherwise
approved by the Downtown Oshkosh Business Improvement Board.
APPLICATIONS
a. Letter of Intent, addressed to the Business Improvement District, which should briefly outline the
scope, size, intention, timeline and objective of the project in question
b. Completed Beautification Grant Program application form (attached)
c. Completed Release of Information Letter (attached)
d. Letter of permission of work of the proposed building if you are not the building owner
e. Submit one quote for the proposed project
-Applicants are encouraged to use Downtown Oshkosh BID & Oshkosh area contractors
DESIGN GUIDELINES
a. INTENT
This district is intended to permit both large and small scale downtown commercial development at an
intensity which provides significant incentives for infill development, redevelopment, and the continued
economic viability of existing development. The district is also intended to retain the existing “Main
Street” characteristics of the core blocks in Oshkosh’s historic downtown.
b. APPLICABILITY
All applicants shall utilize design standards for properties zoned CMU Central Mixed Use District set forth
by Article VIII: Exterior Building Design Standards and/or signage, Article X: Signage Standards for
improvements located within the downtown area.
Note: All improvements, including signage, awnings, lighting, and structural work require a building
permit and must comply with all zoning and building code requirements of the City of Oshkosh. Contact
the City Planning and Zoning office at 920-236-5059 and the Building Inspections office at 920-236-5050
for assistance.
Downtown Oshkosh Business Improvement District
Beautification Grant Program – Application
Applications missing any materials will be returned for completion.
Applicant Name: _______________________________________________________________________
Applicant Address: ______________________________________________________________________
Phone: ____________________ Fax: ______________________ Email: __________________________
Name of Business/Property: ______________________________________________________________
Property Address: ______________________________________________________________________
Property Use: __________________________________________________________________________
Property owner, if different than applicant: __________________________________________________
Owner address: _________________________ Owner Phone: __________________________________
Project Summary:
Brief Project Summary:
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Total Project Cost: $______________________ Total Grant Request: $__________________________
(50% of the Total, $1,000 Maximum Grant)
Required attachments:
Letter of Intent, addressed to the Oshkosh Business Improvement District, which should briefly
outline the scope, size, intention, timeline and objective of the project in question.
Release of Information Letter (attached)
Current photo(s) of property
Quote for the proposed project
Drawn Project plan(s), if applicable. I fully understand how this plan relates to my building and
the work I am proposing to do and I will be in compliance with the design guidelines for the City
of Oshkosh Beautification Grant Program and City Zoning and Inspection regulations.
Example Paint color(s) or material sample(s), if applicable
Submit application form and attachments to:
Oshkosh Convention and Visitors Bureau: BID Office
Attn: BID Manager
100 N Main St Suite 112, Oshkosh WI 54901
To be completed by staff only: Date application received: ____________
Application reviewed for completeness by ________ (initials). Date: ____________
Downtown Oshkosh Business Improvement District
Beautification Grant Program – Release of Information Letter
Date:________________
To: Oshkosh Convention and Visitors Bureau: BID Office
Attn: BID Manager
100 N Main St Suite 112, Oshkosh WI 54901
To Whom It May Concern:
I hereby authorize the Downtown Oshkosh BID to share all application materials with the BID
Beautification Committee and BID Board members who may be reviewing my application. I acknowledge
that information provided may be released upon request in compliance with open record laws.
Signed,
Name (print): __________________________________________________________________________
Signature: ____________________________________________________________________________
Date:_________________________________________________________________________________
BID Manager Report
March 2022
Priorities for the Month:
• Post on social media 5+ times per week
• Continue email template to be sent out to property/business owners
• Change message on interchangeable sign
• Continuous website updates
• Participate in biweekly Community Partner Update with Oshkosh community leaders
• Attend monthly Chamber EDAC meetings and give monthly BID update
• Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
• Reconcile gift card account and BID invoices every Friday
• Develop and send community newsletter (I send these as I feel they are needed)
• Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o Chocolate Stroll 2/12 Recap – Barb
o April Egg Hunt Update - Barb
o Attend monthly meeting and give BID update
Beautification/Retention Grant/Mural Grant
o Beautification
o 2022 Banners
o 2022 Mural Project
o Horticulturist Position with City of Oshkosh
o Retention Grant
o 423 N Main St – Fire Escape $1000
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
• No update
Events
• No update
Other Highlights/Projects
• CVB Destination Oshkosh rebranding committee
• Annual Report Video
• Update BID Recruitment/Retention Grants
• “Meet Me Downtown” Marketing Campaign
• New newsletter templates
o BID Newsletter complete
o Community newsletter in progress
• New business guide/packet
• Panelist at West Side Association Developers Panel Breakfast 2/22
• Speaker with Amy Albright at Propel Young Professional Leadership Breakfast
• Gave presentation at Paine Art Center for Rooms of Blooms on the importance
of public art and the 2021 mural project