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Home My WebLink About02.15.2022 Business Improvement District Full Agenda TO: Downtown Oshkosh Business Improvement District Board FROM: Megan Lang, Chair DATE: February 8, 2022 PLEASE BE ADVISED that the Downtown Oshkosh Business Improvement District Board will hold a regular meeting at 8:00 AM, Tuesday, February 15, 2022 in Room 404 at City Hall, 215 Church Ave., Oshkosh, WI to consider the following agenda: AGENDA I. Call to Order II. Approve Minutes of the January 18, 2022 Meeting III. Approve February 2022 Monthly Financial Report IV. Policing/Traffic/Parking/Enforcement Issues V. Update on restructuring BID financial assistance programs VI. BID Manager and BID Committee Reports a. Events b. MemberCo c. Beautification d. Marketing & Communications VII. Other Business (Must address items not listed on the BID Board meeting agenda) VIII. Identification of Agenda Items for the March 15, 2022 Meeting IX. Adjournment IF YOU CANNOT ATTEND THIS MEETING, PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055. Downtown Oshkosh BID Board Minutes January 18, 2022 Present: Marlo Ambas, James Evans, Sandra Prunty, Jill Anderson, Derek Mulloy, Barb Nelson, Aaron Armstrong, James Stapel, David Krumplitsch, Andy Ratchman, Carrie Olson, Autumn Urban and Kris Larson. Excused: Chanda Anderson and Megan Lang. Staff: Jessica Meidl – BID Manager, Sean Fitzgerald – Economic Development Specialist, and Jeff Nau – Associate Planner/GIS Specialist. Others: Amy Albright – Oshkosh Convention and Visitors Bureau, Rob Ketter and Mike Nelson. I. Call to Order Vice Chairperson Larson called the meeting to order at 8:00 a.m. A quorum was declared present. II. Approve Minutes of the December 21, 2021 Meeting Prunty moved to approve the minutes of the December 21, 2021 meeting, second by Jill Anderson. Motion passed unanimously. III. Approve January 2022 Monthly Financial Report BID Manager Meidl provided the financial report as presented in the packet. Armstrong moved to accept the financial report, second by Olson. Motion passed unanimously. IV. Policing/Traffic/Parking/Enforcement Issues No representative from the police department attended the meeting. There was no report. V. Approve Retention Fund Grant for $1,000.00 to Tennie’s Jewelry, 523 N. Main St. Meidl presented the grant request as provided in the packet. There was some discussion among board members whether the invoice for services covered a vehicle wrap for the applicant, which all indicated they would not support approving a grant for such an expense. Meidl indicated she will reach out to the applicant to confirm the details of the signs covered under the invoice. Armstrong made a motion to approve the grant request contingent upon the invoice not representing a vehicle wrap of any kind. The motion received a second from Prunty. Motion passed unanimously. VI. Report from Day By Day Warming Shelter on plans for a new facility near downtown No representative from Day By Day attended the meeting. Board members reported some confusion in extending an invitation. VII. Review of BID financial assistance programs. Meidl indicated the BID’s Retention Grant Program has been primarily used for purposes of renovating and replacing signs in recent years. Additionally, Meidl referenced the Roger Brooks presentation and the BID’s desire to attract more blade signs and other enhanced signs to the downtown. She suggested evolving the retention grant program into an initiative focused specifically on signs. Larson suggested further modifying the program to being an overall beautification program, which could include signs as well as planters. He suggested lowering the grant amount for the program and then allowing grants to be issued to applicants more frequently than current program guidelines allow. Meidl will develop defined modifications to the retention grant program to present to the board for its consideration at the February meeting. Meidl said a sub-committee of the board recently met to discuss the BID’s Recruitment Grant Program. She indicated there has not been an application submitted for this program in at least a couple of years. The members suggested simplifying the application process and simplifying the program structure. It was noted the grants available through this program are technically considered forgivable loans. The board discussed reaching out to include Greater Oshkosh Economic Development Corp. and asking it to participate actively in this program as part of its business attraction efforts. Board members also discussed reducing the size of the grant application from 10 pages down to two or three pages. VIII. Review 2021 activities in the BID. Meidl prepared a PDF presentation to share with those attending the meeting. She provided highlights of all the beautification efforts initiated by the organization during 2021. She also shared the proposed calendar of downtown events for 2022. Meidl indicated she has been working with Marlo Ambas on a video presentation highlighting all 2021 activities in the BID. She said she will share that video with board members once it’s ready for release in a couple of weeks. IX. BID Manager and BID Committee Reports  Events  MemberCO  Beautification  Marketing & Communications Meidl provided her management and committee report as presented in the packet and offered an update of her activities during the past month. She said conversations continue to move forward with the city parks department on the new horticulturalist position who will tend to plantings downtown. Meidl also indicated she participated in the orientation session for the Wisconsin Main Street Connect Communities program last week, and looks forward to the opportunities this initiative can bring in the coming year. X. Other Business (Items not listed on the BID Board meeting agenda) Prunty mentioned there had previously been an annual “state of the BID” event and asked board members if they might considering resuming that concept in some format. Larson suggested bringing this up as an agenda item at the next board meeting in February. XI. Identification of Agenda Items for the February 15, 2022 Meeting Agenda items identified for the February 15, 2022 meeting include:  Review and approval of proposed modifications to BID financial assistance programs.  Discussion regarding a possible “State of the BID” event for later in spring.  Overview of the proposed creation of the Downtown Neighborhood Association.  Report from Day By Day Warming Shelter on its plans for a new shelter facility near downtown. XII. Adjournment Motion to adjourn by Stapel at 9:03 a.m., second by Jill Anderson. Motion carried unanimously. Respectfully Submitted, Sean Fitzgerald Economic Development Division Economic Development Specialist Description Expenditure Leadership Oshkosh Convention and Visitor's Bureau Reimbursements: Website Maintenance/Office Supplies Canva - Credit Card Reimbursement 12.95$ USPS - Credit Card Reimbursement 123.74$ Mail Chimp - Credit Card Reimbursement 30.99$ Reimbursements: Recruitment/Retention/Video Grants Recruitment/Retention Grant Program Reimbursements: Video Grant Program Events Waterfest Live at Lunch unWINEd-Wine Walk 4 Imprint - Wine Glasses - 9442816 128.85$ Reimbursements:Gibson Social Club - 011045 (150.00)$ Farmers Market Reimbursements: Holiday Parade Reimbursements: Gallery Walk Other Events Advertising Reimbursements: Beautification Contracted Services Holiday Kitz & Pfeil - Credit Card Reimbursement 4.81$ Amazon - Credit Card Reimbursement 98.76$ McKnight & Carlson - Credit Card Reimbursement 50.00$ Reimbursements: Planter and Bumpout Maintenance Lakefly Sponsorship Seagull Mitigation Project Parking Parking Study Implementation Reimbursements: Storage Unit Reserves / Capital Improvements Reimbursements: Gift Card Program Total 300.10$ 2021 Business Improvement District January 12, 2022 through February 8, 2022 2021 Assessment 140,610.00 2020 Carry over 76,412.21 2020 Encumberance 1,000.00 TOTAL AVAILABLE 218,022.21 Funds Allocated 217,022.21 Balance Available 1,000.00 2021 Encumbered Allocation Expenditures Receipt Transferred Balance Balance Leadership Oshkosh Convention and Visitor's Bureau 70,000.00$ 57,921.38 0.00 0.00 0.00 12,078.62 Website Maintenance/Office Supplies 4,000.00$ 3,792.99 0.00 0.00 0.00 207.01 Recruitment/Retention Grant Program -$ 13,500.00 3,500.00 10,000.00 0.00 0.00 Events Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00 Live at Lunch 500.00$ 500.00 0.00 0.00 0.00 0.00 unWINEd-Wine Walk 750.00$ 4,935.18 11,322.88 0.00 0.00 7,137.70 Holiday Parade 750.00$ 5,704.70 12,885.00 0.00 0.00 7,930.30 Farmers Market 5,000.00$ 5,000.00 0.00 0.00 0.00 0.00 Other Events 2,500.00$ 2,425.06 0.00 0.00 0.00 74.94 Advertising -$ 16,210.00 1,210.00 15,000.00 0.00 (0.00) Gift Card Program 1,000.00$ 1,000.00 0.00 0.00 0.00 0.00 Marketing Consortium Membership Donations -$ 468.21 555.00 0.00 0.00 86.79 Additional Activities & Marketing Materials 850.00$ 0.00 0.00 0.00 0.00 850.00 Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00 Chalk Walk 150.00$ 475.40 425.00 0.00 0.00 99.60 Beautification Contracted Services 25,000.00$ 25,000.00 0.00 0.00 0.00 0.00 Holiday 8,500.00$ 6,895.93 0.00 0.00 0.00 1,604.07 Planter and Bumpout Maintenance 13,950.00$ 17,000.00 0.00 3,050.00 0.00 0.00 Seagull Mitigation Project 3,000.00$ 2,713.00 0.00 0.00 0.00 287.00 Parking -$ 0.00 0.00 15,000.00 0.00 15,000.00 Storage Unit 660.00$ 605.00 0.00 0.00 0.00 55.00 Reserves / Capital Improvements 76,412.21$ 0.00 0.00 (43,050.00)0.00 33,362.21 TOTAL OPERATING BUDGET 217,022.21$ 166,146.85$ 29,897.88$ -$ -$ 80,773.24 Postings through February 8, 2022 Downtown Oshkosh Business Improvement District - 2021 Operating Plan Description Expenditure Leadership Oshkosh Convention and Visitor's Bureau Oshkosh Convention & Visitors Bureau - January Salary & Benefits - 2787 4,903.82$ Reimbursements: Website Maintenance/Office Supplies Wisconsin Economic Development Corporation - Connect Communities FY22 Participation Fee 100.00$ Dropbox - Credit Card Reimbursement 450.00$ Timios - Web Hosting 432.00$ Oshkosh Convention & Visitors Bureau - Verizon Reimbursement - 2790 51.62$ Reimbursements: Recruitment/Retention/Video Grants Recruitment/Retention Grant Program Tennies Jewelry 1,000.00$ Reimbursements: Video Grant Program Events Waterfest Live at Lunch unWINEd-Wine Walk Farmers Market Reimbursements: Holiday Parade Reimbursements: Gallery Walk Other Events The Grand Oshkosh - Downtown Saturday Nights 500.00$ Advertising Facebook - Credit Card Reimbursement 204.54$ Park N' Print - 73848 64.50$ Reimbursements: Gift Card Program Marketing Consortium Membership Donations Add'l Activities/Marketg Materials Holiday Chalk Walk Beautification Contracted Services Holiday Reimbursements: Planter and Bumpout Maintenance Lakefly Sponsorship Seagull Mitigation Project Parking Parking Study Implementation Reimbursements: Storage Unit D&K Rentals - February Rent 120.00$ D&K Rentals - January Rent 120.00$ Reserves / Capital Improvements Reimbursements: Total 7,946.48$ 2022 Business Improvement District January 1, 2022 - February 8, 2022 2022 Assessment 140,610.00 2021 Carry over 80,773.24 2021 Encumberance 0.00 TOTAL AVAILABLE 221,383.24 Funds Allocated 221,383.24 Balance Available 0.00 2021 Encumbered Allocation Expenditures Receipt Transferred Balance Balance Leadership Oshkosh Convention and Visitor's Bureau 70,000.00$ 4,903.82 0.00 0.00 0.00 65,096.18 Website Maintenance/Office Supplies 5,000.00$ 1,033.62 0.00 0.00 0.00 3,966.38 Recruitment/Retention Grant Program 10,000.00$ 0.00 0.00 0.00 0.00 10,000.00 Events Waterfest 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00 Music in the Square 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00 Wine/Beer Walks 750.00$ 0.00 0.00 0.00 0.00 750.00 Holiday Parade 750.00$ 0.00 0.00 0.00 0.00 750.00 Farmers Market 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00 Downtown Events 2,500.00$ 500.00 0.00 0.00 0.00 2,000.00 Advertising 15,000.00$ 269.04 0.00 0.00 0.00 14,730.96 Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00 Marketing Consortium Membership Donations -$ 0.00 0.00 0.00 0.00 0.00 Additional Activities & Marketing Materials 850.00$ 0.00 0.00 0.00 0.00 850.00 Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00 Chalk Walk 150.00$ 0.00 0.00 0.00 0.00 150.00 Beautification Monthly Maintenance -$ 0.00 0.00 24,000.00 0.00 24,000.00 Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00 Planter and Bumpout Maintenance 5,670.00$ 0.00 0.00 19,330.00 0.00 25,000.00 Seagull Mitigation Project 3,000.00$ 0.00 0.00 0.00 0.00 3,000.00 Mural Grant Program 5,000.00$ 0.00 0.00 0.00 0.00 5,000.00 Storage Unit 1,440.00$ 240.00 0.00 0.00 0.00 1,200.00 Reserves / Capital Improvements 80,773.24$ 0.00 0.00 (43,330.00)0.00 37,443.24 TOTAL OPERATING BUDGET 221,383.24$ 6,946.48$ -$ -$ -$ 214,436.76 Postings through February 8, 2022 Downtown Oshkosh Business Improvement District - 2022 Operating Plan BID Manager Report February 2022 Priorities for the Month:  Post on social media 5+ times per week  Continue email template to be sent out to property/business owners  Change message on interchangeable sign  Continuous website updates  Participate in biweekly Community Partner Update with Oshkosh community leaders  Attend monthly Chamber EDAC meetings and give monthly BID update  Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for downtown opportunity update  Reconcile gift card account and BID invoices every Friday  Develop and send community newsletter (I send these as I feel they are needed)  Put on First Friday event every First Friday of each month Committee Reports: MemberCO o Chocolate Stroll 2/12 o Attend monthly meeting and give BID update Beautification/Retention Grant/Mural Grant o Beautification o 2022 Banners o 2022 Mural Project o Horticulturist Position with City of Oshkosh o Retention Grant o No pending applications o Recruitment Grant o No pending applications o Mural Grant o No pending applications Marketing & Communications  No update Events  No update Other Highlights/Projects  CVB Destination Oshkosh rebranding committee  Annual Report Video  Update BID Recruitment/Retention Grants  “Meet Me Downtown” Marketing Campaign  New newsletter templates  New business guide/packet  Panelist at West Side Association Developers Panel Breakfast 2/22  Speaker with Amy Albright at Propel Leadership Breakfast 2/16