HomeMy WebLinkAbout01.18.2022 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: January 11, 2022
PLEASE BE ADVISED that the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 AM, Tuesday, January 18, 2022 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the December 21, 2021 Meeting
III. Approve January 2022 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Approve Retention Fund Grant for the amount of $1,000.00 to Tennie’s Jewelry, 523 N. Main St.
VI. Report from Day By Day Warming Shelter on its plans for a new facility near downtown.
VII. Review of BID financial assistance programs.
VIII. Review 2021 activities in the BID.
IX. BID Manager and BID Committee Reports
a. Events
b. MemberCo
c. Beautification
d. Marketing & Communications
X. Other Business (Must address items not listed on the BID Board meeting agenda)
XI. Identification of Agenda Items for the February 15, 2022 Meeting
XII. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
December 21, 2021
Present: Marlo Ambas, James Evans, Sandra Prunty, Jill Anderson, Derek Mulloy, Aaron
Armstrong, James Stapel, Barb Nelson, Megan Lang, Carrie Olson, Autumn Urban and
Kris Larson.
Excused: Chanda Anderson, David Krumplitsch and Andy Ratchman.
Staff: Jessica Meidl – BID Manager, Kelly Nieforth – Community Development Director, Jason
Pausma, Economic Development Services Manager, Sean Fitzgerald – Economic
Development Specialist, and Sgt. Kari Pettit – Oshkosh Police Department.
Others: Amy Albright – Oshkosh Convention and Visitors Bureau, Dianna Stiefvater, Rob
Ketter, Mike Nelson and Jessica Graf.
I. Call to Order
Chairperson Lang called the meeting to order at 8:03 a.m. A quorum was declared present.
II. Approve Minutes of the November 16, 2021 Meeting
Prunty moved to approve the minutes of the November 16, 2021 meeting, second by Larson. Motion
passed unanimously.
III. Approve December 2021 Monthly Financial Report
BID Manager Meidl provided the financial report as presented in the packet. Stapel moved to accept
the financial report, second by Larson. Motion passed unanimously.
IV. Policing/Traffic/Parking/Enforcement Issues
Sgt. Pettit indicated call volume during the second patrol shift has been cut in half since November.
Members of the board advised Sgt. Pettit there has been a homeless individual sleeping during
overnight hours inside the garbage dumpster enclosures at the Jefferson Street parking lot.
V. Discussion of MemberCo Funds from Fiscal Year 2021
Lang said the BID will retain the approximately $9,800 remaining in the MemberCo checking account
and place the funds into its reserves. The BID will make its previously approved allocation of $3,000 to
MemberCo’s checking account for the coming fiscal year on January 1, 2022.
VI. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Marketing & Communications
Meidl provided her management and committee report as presented in the packet and offered an
update of her activities during the past month. She also provide a report on the recent holiday parade,
Small Business Saturday and other downtown holiday events.
Meidl said the recent holiday Wine Walk sold out within the first weekend the tickets went on sale,
netting approximately $9,000 in proceeds. A total of 23 businesses participated in the Wine Walk. Meidl
also said the downtown holiday mailbox received more than 100 letters to Santa this past season.
Albright mentioned the visitor bureau’s “Shop Local” campaign has been extremely successful, with
the organization granting nearly 550 pairs of Oshkosh-themed socks to patrons of downtown
businesses who provided receipts in excess of $100.
Meidl asked board members for feedback regarding the continuation of First Friday events into 2022,
noting participation from merchants and patrons has been sagging during the past several months of
2021. Lang felt First Fridays were more vibrant for restaurants downtown than it may have been for
retail shops. Some board members asked whether changing the event to a different night of the week
might prove more effective. The board agreed to tentatively continue First Friday events into 2022.
Meidl introduced the concept of a “designated outdoor refreshment area,” or DORA, in other
downtown areas. She is currently doing research and consulting with the city clerk’s office regarding
the possibility of establishing a DORA in downtown, which would designate outdoor areas for patrons
to carry open alcoholic beverages. She will update the board on her findings at future meetings.
Lang reported on a joint proposal between the BID, convention & visitors bureau and Oshkosh Area
Community Foundation to fund a new landscape position through the city’s parks department. This
position would be responsible for planting and maintaining the various plantings downtown currently
contracted to a private landscaping firm, which is discontinuing its services for the BID. The proposed
share of the cost from the BID would be $25,000 per year for four years, and Lang indicated she has a
pending request to a private donor to fund these costs for the BID.
Under this proposal, the BID would still pay the cost of plant materials and holiday-related greenery,
which totaled nearly $12,000 for the past year. Meidl noted the private landscaping firm was paid
about $36,000 for its services during 2021, and the proposed initiative with the parks department could
provide a cost savings for the BID’s beautification efforts in coming years. Lang indicated more
information will be forthcoming at the January board meeting.
VII. Other Business (Items not listed on the BID Board meeting agenda)
Nieforth introduced Jason Pausma as the city’s new economic development services manager.
Fitzgerald indicated there remains a handful of unsigned encroachment agreements for the city’s
flower planter pilot program with the downtown BID. He reminded business and building owners to
contact him with any questions and to sign and return those documents as soon as possible.
VIII. Identification of Agenda Items for the January 18, 2022 Meeting
Agenda items identified for the January 18, 2022 meeting include:
Review of BID financial assistance programs.
Annual report on 2021 activities in the BID.
Further discussion on the concept of a possible “designated outdoor refreshment
area” (DORA) or “public alcohol consumption area” (PACA).
Report from Day By Day Warming Shelter on its plans for a new shelter facility
near downtown.
IX. Adjournment
Motion to adjourn by Stapel at 8:59 a.m., second by Larson. Motion carried unanimously.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau CVB Contract December 6,190.21$
Reimbursements:
Website Maintenance/Office Supplies Mail Chimp - Credit Card Reimbursement 30.99$
Canva - Credit Card Reimbursement 12.95$
Verizon Phone Charges 51.67$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program
Reimbursements:
Video Grant Program
Events Waterfest
Live at Lunch
unWINEd-Wine Walk Park N' Print - 73805 206.25$
Park N' Print - 73803 267.25$
4Imprint - Lanyards - 9531720 455.12$
Ambas Creative - BID Video 173.72$
Amazon - Credit Card Reimbursement 10.49$
Badger Liquor - Credit Card Reimbursement 3,019.84$
Walmart - Credit Card Reimbursement 89.25$
Pay Pal - Credit Card Reimbursement 200.00$
WM Supercenter - Credit Card Reimbursement 44.74$
Primary Colors - Graphic Design 250.00$
Reimbursements:The Turquoise Door - 1228 (150.00)$
Brian K Frank (Blonde Russian) - 67506 (150.00)$
Britton Shoe Inc - 49970 (150.00)$
Market Boutique on Main LLC - 1552 (150.00)$
Olive and Rose Boutique LLC - 2000 (150.00)$
Winnebago Bicycle - 1060 (150.00)$
Adventure Games LLC - 2523 (150.00)$
AtomicKatz (150.00)$
Urbanesque Salon LLC - 3029 (150.00)$
Moss & Grant LLC - 110 (150.00)$
Embody Yoga & Pilates - 1431 (150.00)$
Frugal Fashion LLC - 1150 (150.00)$
Brinkley's Boutique - 1719 (150.00)$
2 Blondes LLC - 3576 (150.00)$
Reimer Jewelers LLC - 3357 (300.00)$
Kitz & Pfeil Inc - 741926869 (150.00)$
Farmers Market
Reimbursements:
Holiday Parade Image 360 Inc - Plaques & Engraving 113.70$
Oshkosh Herald - 4810 1,543.00$
Park N' Print - 73818 48.90$
Office Max - Credit Card Reimbursement 163.64$
Oshkosh Country Club - Credit Card Reimbursement 55.00$
Gibson Social Club - Credit Card Reimbursement 87.50$
Facebook - Credit Card Reimbursement 130.46$
City of Oshkosh - Reindeer in the Square CSO Hours/Setup 72.36$
Primary Colors - Graphic Design 750.00$
Reimbursements:Oshkosh Area Community Foundation Hoopman Foundation - 27384 (1,000.00)$
Oshkosh Area Community Foundation AMCOR - 27385 (2,500.00)$
Future Bucks LLC - 10163 (2,000.00)$
Gallery Walk
Other Events
Advertising Ambas Creative - BID Video 1,026.28$
Park N' Print - 73745 25.50$
Park N' Print - 73798 40.00$
Gretchen Herrmann - Graphic Design 1,890.00$
Reimbursements:
Beautification Contracted Services The Grounds Guys - Monthly Maintenance Contract - 71989 1,600.00$
Holiday Hrnak's - Xmas Greens - 00769563 2,362.50$
The Grounds Guys - Monthly Maintenance Contract - 71989 50.00$
OPC Misc Service Fee - Credit Card Reimbursement 2.36$
OPC Oshkosh BUILDINSPE - Credit Card Reimbursement 75.00$
Primary Colors - Graphic Design 1,002.50$
Reimbursements:
Planter and Bumpout Maintenance
Lakefly Sponsorship
Seagull Mitigation Project
Parking Parking Study Implementation
Reimbursements:
Storage Unit
Reserves / Capital Improvements
Reimbursements:
Gift Card Program
Total 13,991.18$
2021 Business Improvement District
December 3, 2021 through January 11, 2022
2021 Assessment 140,610.00
2020 Carry over 76,412.21
2020 Encumberance 1,000.00
TOTAL AVAILABLE 218,022.21
Funds Allocated 217,022.21
Balance Available 1,000.00
2021 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 57,921.38 0.00 0.00 0.00 12,078.62
Website Maintenance/Office Supplies 4,000.00$ 3,792.99 0.00 0.00 0.00 207.01
Recruitment/Retention Grant Program -$ 13,500.00 3,500.00 10,000.00 0.00 0.00
Events
Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00
Live at Lunch 500.00$ 500.00 0.00 0.00 0.00 0.00
unWINEd-Wine Walk 750.00$ 4,935.18 11,322.88 0.00 0.00 7,137.70
Holiday Parade 750.00$ 5,704.70 12,885.00 0.00 0.00 7,930.30
Farmers Market 5,000.00$ 5,000.00 0.00 0.00 0.00 0.00
Other Events 2,500.00$ 2,425.06 0.00 0.00 0.00 74.94
Advertising -$ 16,210.00 1,210.00 15,000.00 0.00 (0.00)
Gift Card Program 1,000.00$ 1,000.00 0.00 0.00 0.00 0.00
Marketing Consortium
Membership Donations -$ 468.21 555.00 0.00 0.00 86.79
Additional Activities & Marketing Materials 850.00$ 0.00 0.00 0.00 0.00 850.00
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 475.40 425.00 0.00 0.00 99.60
Beautification
Contracted Services 25,000.00$ 25,000.00 0.00 0.00 0.00 0.00
Holiday 8,500.00$ 6,742.36 0.00 0.00 0.00 1,757.64
Planter and Bumpout Maintenance 13,950.00$ 17,000.00 0.00 3,050.00 0.00 0.00
Seagull Mitigation Project 3,000.00$ 2,713.00 0.00 0.00 0.00 287.00
Parking -$ 0.00 0.00 15,000.00 0.00 15,000.00
Storage Unit 660.00$ 605.00 0.00 0.00 0.00 55.00
Reserves / Capital Improvements 76,412.21$ 0.00 0.00 (43,050.00)0.00 33,362.21
TOTAL OPERATING BUDGET 217,022.21$ 165,993.28$ 29,897.88$ -$ -$ 80,926.81
Postings through January 11, 2022
Downtown Oshkosh Business Improvement District - 2021 Operating Plan
BID Manager Report
January 2022
Priorities for the Month:
Post on social media 5+ times per week
Continue email template to be sent out to property/business owners
Change message on interchangeable sign
Continuous website updates
Participate in biweekly Community Partner Update with Oshkosh community leaders
Attend monthly Chamber EDAC meetings and give monthly BID update
Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
Reconcile gift card account and BID invoices every Friday
Develop and send community newsletter (I send these as I feel they are needed)
Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o Working with MemberCO for upcoming Chocolate Walk event: Set up Facebook event and
event page on website, created Eventbrite page with ticketing, secured sponsorship and
ordered buckets from 4imprint, general event communication with community and
downtown businesses
o Attend monthly meeting and give BID update
Beautification/Retention Grant/Mural Grant
o Beautification
o 2022 Banners
o 2022 Mural Project
o Horticulturist Position with City of Oshkosh
o Retention Grant
o Tennie’s Jewelry – 523 N Main St
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
No update
Events
No update
Other Highlights/Projects
CVB Destination Oshkosh committee
Main Street Connect Communities Orientation 1/11/22
Annual Report Video
Update BID Recruitment/Retention Grants
2022 BID Marketing/Events Plan