HomeMy WebLinkAbout11.16.2021 Business Improvement District Full Agenda
TO: Downtown Oshkosh Business Improvement District Board
FROM: Megan Lang, Chair
DATE: November 9, 2021
PLEASE BE ADVISED that the Downtown Oshkosh Business Improvement District Board will hold a
regular meeting at 8:00 AM, Tuesday, November 16, 2021 in Room 404 at City Hall, 215 Church Ave.,
Oshkosh, WI to consider the following agenda:
AGENDA
I. Call to Order
II. Approve Minutes of the October 19, 2021 Meeting
III. Approve November 2021 Monthly Financial Report
IV. Policing/Traffic/Parking/Enforcement Issues
V. Discussion of MemberCO’s Proposed Event List for 2022
VI. Discussion of BID Financial Assistance Programs
VII. BID Manager and BID Committee Reports
a. Events
b. MemberCO
c. Beautification
d. Marketing & Communications
VIII. Other Business (Must address items not listed on the BID Board meeting agenda)
IX. Identification of Agenda Items for the December 21, 2021 Meeting
X. Adjournment
IF YOU CANNOT ATTEND THIS MEETING,
PLEASE CALL THE ECONOMIC DEVELOPMENT DIVISION AT 920-236-5055.
Downtown Oshkosh BID Board Minutes
October 19, 2021
Present: Marlo Ambas, James Evans, Sandra Prunty, Jill Anderson, Chanda Anderson, David
Krumplitsch, Barb Nelson, Megan Lang, Carrie Olson, Derek Mulloy, Aaron Armstrong,
James Stapel, Autumn Urban and Kris Larson.
Excused: Andy Ratchman.
Staff: Jessica Meidl – BID Manager, Kelly Nieforth – Economic Development Services
Manager, Sean Fitzgerald – Economic Development Specialist, and Jeff Nau – Associate
Planner/GIS Specialist.
Others: Amy Albright – Oshkosh Convention and Visitors Bureau, Dianna Stiefvater, Rob
Ketter, Michael Cooney, Mike Nelson and Britney Racine.
I. Call to Order
Chairperson Lang called the meeting to order at 8:03 a.m. A quorum was declared present.
II. Approve Minutes of the September 21, 2021 Meeting
Prunty moved to approve the minutes of the September 21, 2021 meeting, second by Larson. Motion
passed unanimously.
III. Policing/Traffic/Parking/Enforcement Issues
A report provided in advance of the meeting by Sgt. Pettit noted the additional enforcement effort by
patrol officers focused on the 500 block of North Main near Fletch’s and Peabody’s during weekends
has concluded. The efforts appeared to be effective in mitigating minor disturbances.
Jill Anderson asked about homeless individuals camping in Opera House Square. Nieforth indicated
the police and parks department are aware of the situation and know the individuals staying at the
park. The police department is monitoring this situation and seeking an alternative resolution.
IV. Approve Retention Fund Grant for the Amount of $1,000 to Komoto Scooters
Meidl presented the grant application for Komoto Scooters as provided in the agenda packet. Larson
moved to approve the grant application, second by Jill Anderson. Motion passed unanimously.
V. General Discussion About Code Enforcement Issues Downtown
Nieforth provided a brief update indicating she and city staff are working to wrap up the planter
placement pilot program encroachment agreements.
Lang had asked about the expiration of the planter placement pilot program. Fitzgerald responded that
it is set to go through Sept. 30, 2022. Lang asked if the pilot program could be extended through the
end of the 2022 growing season.
Nelson asked why placing lights on foliage planted in the planters in the right of way was
not allowed. Nieforth explained that the extension of electrical cords into the right of way opens up
additional safety concerns for the city to protect. Larson had asked if solar lights would be allowed.
Fitzgerald responded that city staff are working to include the allowance of solar light use with the
pending encroachment agreements.
VI. Discussion and Approval of MemberCo’s Affiliation with Downtown Oshkosh BID
Nelson indicated MemberCo members would like to have the BID manager continue to be present at its
monthly meetings to communicate developments with the city and the downtown. She said members
are concerned that MemberCo would disband without the BID manager’s regular presence.
Members plan to develop an agenda of events for the coming 2022 fiscal year. The agenda is intended
to enable the BID board and BID manager to better plan resources dedicated toward those events.
Members discussed the lack of volunteers to help administer and organize these events, and also
acknowledged that Covid-19 conditions led to the cancellation of in-person events for more than a year
and disrupted the routine activity of MemberCo.
Lang asked MemberCO members to return to the November 2021 BID board meeting with an
operating plan and a more strategic direction going forward.
VII. Approve October 2021 Monthly Financial Report
BID Manager Meidl provided the financial report as presented in the packet. Larson moved to accept
the financial report, second by Stapel. Motion passed unanimously.
VIII. Approve 2022 BID Operating Plan and Budget
Lang introduced the 2022 proposed operating plan and budget as presented in the agenda packet. She
indicated two different scenarios exist in the budget proposal. The first scenario includes maintaining
the previous year assessment of $140,610, while the second scenario includes assessing property
owners by $150,610 while leaving $10,000 more in the reserve fund.
Chanda Anderson suggested raising the assessment for the coming year to keep up with inflating costs.
She noted the assessment was not raised in 2020 as a result of concerns from the impact of Covid-19 on
business performance.
Stapel suggested increasing the assessment minimum contribution of $420 and the maximum
contribution of $8,400 by approximately 5 percent.
Armstrong recommended keeping the assessment the same as the previous year and re-evaluating the
use of remaining reserves in late 2022 for the following year after the future organizational structure is
determined in coming months. Lang agreed with Armstrong’s recommendation.
Evans asked about the BID’s contribution toward the city parking utility being eliminated for
the coming year. Lang explained the BID has made city management aware that it does not intend to
contribute financially toward parking expenses in 2022.
Stapel moved to approve the 2022 BID operating plan and budget as presented, second by Larson.
Motion passed unanimously.
Armstrong moved to approve an assessment of $140,610 toward property owners within the BID for
the coming tax year, second by Larson. Motion passed 12 to 2, with Olson and Chanda Anderson and
dissenting.
Stapel said it would be fair for the minimum and maximum contributions to be raised so that increases
to the assessment don’t fall solely upon those property owners in the middle paying a variable
assessment rate.
Stapel moved to raise the annual minimum BID assessment to $445 and to raise the annual maximum
BID assessment to $8,820 for the coming tax year, second by Olson. Motion passed 13 to 1, with Evans
dissenting.
IX. BID Manager and BID Committee Reports
Events
MemberCO
Beautification
Marketing & Communications
Meidl shared with the board the presentation she delivered to the city council at its Oct. 12, 2021
meeting. Meidl additionally provided her management and committee report as presented in the
packet and offered an update of her activities during the past month.
Meidl shared small-scale models of the electric utility box wraps illustrating what the utility boxes will
look like once they’re wrapped later this fall. She also presented the proposed calendar of holiday
promotional events for the upcoming holiday season.
Meidl also noted the Travel Wisconsin television crew was filming in the community on Friday, Oct. 15
and will air an upcoming episode with substantial content focused on downtown Oshkosh.
X. Other Business (Items not listed on the BID Board meeting agenda)
No other items of business were introduced.
XI. Identification of Agenda Items for the November 16, 2021 Meeting
MemberCo has been asked to develop a plan of activity for the 2022 fiscal year and was asked to
present that plan to the BID board at its November meeting.
XII. Adjournment
Motion to adjourn by Stapel at 9:40 a.m., second by Jill Anderson. Motion carried unanimously.
Respectfully Submitted,
Sean Fitzgerald
Economic Development Division
Economic Development Specialist
Description Expenditure
Leadership Oshkosh Convention and Visitor's Bureau CVB Contract October 6,357.62$
Reimbursements:
Website Maintenance/Office Supplies D&K Rentals - November Rent 120.00$
Canva - Credit Card Reimbursement 12.95$
Kitz & Pfeil Ace Hardware - Credit Card Reimbursement 2.72$
Mail Chimp - Credit Card Reimbursement 30.99$
Reimbursements:
Recruitment/Retention/Video Grants Recruitment/Retention Grant Program KOMOTO Electric Scooters 1,000.00$
Reimbursements:
Video Grant Program
Events Waterfest
Live at Lunch
unWINEd-Wine Walk Pay Pal - Credit Card Reimbursement 210.00$
Reimbursements:
Farmers Market
Reimbursements:
Holiday Parade Park N' Print - 73747 100.00$
Always Available Seating 600.00$
Oshkosh Area Community Band 225.00$
Oshkosh West High School 300.00$
Oshkosh North High School 300.00$
Lourdes Academy 225.00$
Reimbursements:Oakwood Elementary School - 1595 (25.00)$
Radtke - 1474 (25.00)$
AC Auto Detailing LLC - 1033 (50.00)$
Hintz for Assembly - 2017 (25.00)$
Sleik - 2344 (50.00)$
Oshkosh Service Unit Girl Scouts of the North Western Great Lakes - 1185 (25.00)$
Community First Credit Union - 11048869 (50.00)$
All Seasons - Cash (50.00)$
Callahan - 1781 (25.00)$
Richard's School of the Dance - 2270 (50.00)$
Frierdich - 4639 (50.00)$
Crosby Dance Studio - 11497 (50.00)$
Covey - 44248 (25.00)$
Eventoyz, LLC - 4654 (300.00)$
Oshkosh Into the Night, Inc - 1029 (285.00)$
Verve - 8240 (500.00)$
The Grand Oshkosh, Inc - 37843 (500.00)$
Clarity Care - 102893 (475.00)$
City Center Associates, LLC - 24153 (1,000.00)$
Oshkosh Corp - 1221302 (5,000.00)$
Skipper Marine, LLC - 43928 (50.00)$
Oshkosh CVB - 16894 (25.00)$
Gallery Walk
Other Events City of Oshkosh - Jazz in the Square September 2021 CSO Hours 15.06$
Advertising Houck Transit Advertising - 9/27/21-10/27/21 400.00$
Park N' Print Inc - 73737 1,075.95$
New Moon Café - Credit Card Reimbursement 24.00$
Facebook - Credit Card Reimbursement 269.43$
Reimbursements:
Beautification Contracted Services The Grounds Guys Monthly Maintenance Contract - 71450 1,650.00$
The Grounds Guys Monthly Maintenance Contract - 71449 1,650.00$
The Grounds Guys - Removal of Plants - 71515 750.00$
Holiday
Reimbursements:
Planter and Bumpout Maintenance
Lakefly Sponsorship
Seagull Mitigation Project
Parking Parking Study Implementation
Reimbursements:
Storage Unit
Reserves / Capital Improvements
Reimbursements:
Total 6,683.72$
2021 Business Improvement District
October 12, 2021 through November 5, 2021
2021 Assessment 140,610.00
2020 Carry over 76,412.21
2020 Encumberance 1,000.00
TOTAL AVAILABLE 218,022.21
Funds Allocated 217,022.21
Balance Available 1,000.00
2021 Encumbered
Allocation Expenditures Receipt Transferred Balance Balance
Leadership
Oshkosh Convention and Visitor's Bureau 70,000.00$ 47,338.21 0.00 0.00 0.00 22,661.79
Website Maintenance/Office Supplies 4,000.00$ 3,482.13 0.00 0.00 0.00 517.87
Recruitment/Retention Grant Program -$ 5,000.00 0.00 10,000.00 0.00 5,000.00
Events
Waterfest 2,000.00$ 2,000.00 0.00 0.00 0.00 0.00
Live at Lunch 500.00$ 500.00 0.00 0.00 0.00 0.00
unWINEd-Wine Walk 750.00$ 4,806.33 11,322.88 0.00 0.00 7,266.55
Holiday Parade 750.00$ 3,061.00 9,185.00 0.00 0.00 6,874.00
Farmers Market 5,000.00$ 5,000.00 0.00 0.00 0.00 0.00
Other Events 2,500.00$ 2,425.06 0.00 0.00 0.00 74.94
Advertising -$ 12,221.44 1,210.00 15,000.00 0.00 3,988.56
Gift Card Program 1,000.00$ 0.00 0.00 0.00 0.00 1,000.00
Marketing Consortium
Membership Donations -$ 468.21 555.00 0.00 0.00 86.79
Additional Activities & Marketing Materials 850.00$ 0.00 0.00 0.00 0.00 850.00
Holiday 2,000.00$ 0.00 0.00 0.00 0.00 2,000.00
Chalk Walk 150.00$ 475.40 425.00 0.00 0.00 99.60
Beautification
Contracted Services 25,000.00$ 21,750.00 0.00 0.00 0.00 3,250.00
Holiday 8,500.00$ 0.00 0.00 0.00 0.00 8,500.00
Planter and Bumpout Maintenance 13,950.00$ 17,000.00 0.00 3,050.00 0.00 0.00
Seagull Mitigation Project 3,000.00$ 2,713.00 0.00 0.00 0.00 287.00
Parking -$ 0.00 0.00 15,000.00 0.00 15,000.00
Storage Unit 660.00$ 605.00 0.00 0.00 0.00 55.00
Reserves / Capital Improvements 76,412.21$ 0.00 0.00 43,050.00 0.00 119,462.21
TOTAL OPERATING BUDGET 217,022.21$ 128,845.78$ 22,697.88$ 86,100.00$ -$ 196,974.31
Postings through November 5, 2021
Downtown Oshkosh Business Improvement District - 2021 Operating Plan
BID Manager Report
November 2021
Priorities for the Month:
• Post on social media 5+ times per week
• Continue email template to be sent out to property/business owners
• Change message on interchangeable sign
• Continuous website updates
• Participate in biweekly Community Partner Update with Oshkosh community leaders
• Attend monthly Chamber EDAC meetings and give monthly BID update
• Meet with Rob Kleman from the Chamber and Tricia Rathermal from GOEDC once per month for
downtown opportunity update
• Reconcile gift card account and BID invoices every Friday
• Develop and send community newsletter (I send these as I feel they are needed)
• Create monthly Oshkosh Herald and Houck bus ads
• Put on First Friday event every First Friday of each month
Committee Reports:
MemberCO
o Put together the monthly agenda
o Sent out prior minutes and agenda
o Attended monthly meeting
Beautification/Retention Grant/Mural Grant
o Beautification
o Mural Project
o 2022 banner design and sponsorships
o Electrical box wraps:
Partially wrapped, will be completed in November
o Blade sign update – Sean
o Window Genie installing more lights in Opera House Square end of October
o Holiday decorations are being installed 11/8
o 2022 contracts
o Retention Grant
o Tennie’s Jewelry
o Recruitment Grant
o No pending applications
o Mural Grant
o No pending applications
Marketing & Communications
• No update
Events
• No update
Other Highlights/Projects
• CVB Destination Oshkosh committee
• Holiday Parade Planning
o Parade is 11/18
• Downtown for the Holidays Update
o 11/18 – Parade and Tree Lighting (Sponsor: Oshkosh Corp)
o 11/20 – Stay, Shop & Play (Best Western)
o 11/27 – Small Business Saturday
o 12/3 – December First Friday
o 12/11 – Reindeer in the Square (Sponsor: WI Herd), Holiday Wine Walk
o All season: CVB Shop Local Campaign, Photo Opportunities, Letters to
Santa
• Accepted into the WI Main Street Connect Communities