HomeMy WebLinkAboutItem VI
PLAN COMMISSION STAFF REPORT OCTOBER 19, 2021
ITEM VI: SPECIFIC IMPLEMENTATION PLAN AMENDMENT FOR SIGNAGE
LOCATED AT 1212 SOUTH MAIN STREET
GENERAL INFORMATION
Petitioner: Jason Fields - General Manager
Owners: Fox Valley Pro Basketball, Inc.
Action(s) Requested:
The petitioner requests an amendment to the Specific Implementation Plan approval for signage
modifications at 1212 South Main Street.
Applicable Ordinance Provisions:
Planned Development standards are found in Section 30-387 of the Zoning Ordinance.
Background Information Property Location and Type:
On January 24, 2017, the Common Council approved a Planned Development for the existing
3,500 seat mixed-use arena/event complex. It also included a 157 seat sports bar and team store
open to the public on non-event days. Various revisions to the approved SIP were approved by
Common Council on August 22, 2017, which included changes in the facade, signage, parking lot,
pedestrian access, and lighting. An SIP amendment was approved by Common Council on
November 14, 2017 for signage at the arena site.
The 7.74 acre development area includes the Oshkosh Arena and associated parking area located
along South Main Street between East South Park Avenue and East 11th Avenue. The
surrounding area contains a mix of industrial, commercial and residential uses as well as railroad
right-of-way and Pioneer Marina to the east, The subject site is located near the southern portion
of the area being identified as the “Sawdust District” which is bounded by the Fox River on the
north, Lake Winnebago on the east, East 14th Avenue on the south and South Main Street on the
west.
Subject Site
Existing Land Use Zoning
Arena CMU-PD
Recognized Neighborhood Organizations
N/A
2
Adjacent Land Use and Zoning
Existing Uses Zoning
North Industrial HI
South Industrial HI
East Railroad Right-of-Way HI
West Commercial & Residential CMU-PD
Comprehensive Plan Land Use Recommendation Land Use
2040 Land Use Recommendation Center City
ANALYSIS
Use
No changes are being proposed to the existing arena land use.
Site Design & Access/Parking
No changes are proposed to the site design, access, or parking.
Lighting
No changes are proposed to the lighting plan.
Signage
A revised signage plan has been submitted. The revisions include removal of existing signage
and installation of new wall/window signage.
Signage to be removed includes the “Menominee Nation Area” wall signage and monument
signage as well as “Menominee Casino Resort” and “Maple Pub” wall signage. This will result in
a removal of 166 sq. ft. of wall signage on the west façade, 122.5 sq. ft. on the north façade, and
78.6 sq. ft. of ground signage (39.3 sq. ft. per monument sign side).
Proposed new signage includes the following:
- Oshkosh Arena logo (west elevation): 11’ ¾” X 39’ 6”
- (2) Dr. Pepper logos (west elevation): 4’ 7 ½” X 5’ 8 ½”
- Dr. Pepper logo (west elevation): 6’ X 4’ 3/16”
- “1212 Sports Pub and Grill” (north elevation): 21’ X 22’ 1”
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West Elevation Proposed Signage
North Elevation Proposed Signage
4
Approved Sign Area Proposed Sign
Area
North elevation 225 sq. ft. 564.5 sq. ft.
South elevation 20 sq. ft. 20 sq. ft.
East elevation 26.5 sq. ft. 26.5 sq. ft.
West elevation 1,580 sq. ft. 1,226 sq. ft.
Ground Signage 308 sq. ft. 229.4 sq. ft.
Total 2,159.5 sq. ft. 2,066.4 sq. ft.
According to the applicant, the sign revisions are needed as Fox Valley Pro Basketball is pursuing
a naming rights partner. The existing signage will be removed and signage displayed reflecting
the temporary stadium name (Oshkosh Arena) until a naming rights sponsor is secured along
with signage for current sponsorships. The applicant also notes that the proposed signage will be
vinyl-based window graphics which enable more flexibility for short-term deals with sponsors as
the graphics are easier to install than three-dimensional block, framed, and illuminated signage.
Window graphics would typically be considered a separate signage type from on-building
signage and limited to 33% of individual window pane area. As the proposed window graphics
will exceed this maximum, staff is contributing this signage area toward the overall wall signage
allotment.
The November 14, 2017 SIP Amendment included a BSM to allow a total of 1,580 sq. ft. of sign
area on the west facade. This included a 700 sq. ft. video message display, 702 sq. ft. painted “The
Herd” logo, 166 sq. ft. main wall identification sign, 5.6 sq. ft. fan entrance sign and a 4.5 sq. ft.
ticket booth sign. The 702 sq. ft. Herd logo was never installed and the applicant has noted that
they are willing to remove this sign from the approved plans to accommodate the proposed
signage. The proposed removal and addition of signage area on the west facade will result in an
overall reduction of 354 sq. ft. of wall signage versus what had been approved. A revision to the
previously approved BSM for increased west façade signage area will be required. The applicant
has noted that the proposed larger size of the “Oshkosh Arena” sign is necessary to provide
increased visibility as the sign is not illuminated.
The additional signage area on the north elevation will result in the wall signage area exceeding
the maximum of 1 sq. ft. per linear foot of frontage (295 sq. ft.). A Base Standard Modification
will be required for the additional signage on the north elevation. The applicant has stated in
their narrative that the increased sign area allotment is needed to provide flexibility for changes
in sponsorships.
The proposed signage removal and additions will result in an overall decrease in signage for the
site of about 4%, compared to what was previously approved. As the proposed signage will be
covering existing window areas of the building, the approved architectural design of the building
will be impacted. Staff did discuss with the application the possibility of reducing the size of the
Oshkosh Arena sign, the applicant decided to move forward with their original proposal.
5
The applicant is requesting modification of an existing BSM for signage on the west façade and
new BSM for increased signage on the north facade. The applicant has not included any site
improvements to “offset” the requested base standard modifications. Staff is recommending that
Plan Commission make the determination on whether or not the proposed signage modifications
are appropriate for the site.
Landscaping
No changes are proposed to the landscaping for the site.
Stormwater Management
No changes are proposed to the stormwater management plan.
Building
No changes are proposed to the existing building.
RECOMMENDATION/CONDITIONS
In its review and recommendation to the Common Council on an application for a Planned
Development district, staff recommends the Plan Commission make the following findings based
on the criteria established by Chapter 30-387 (C)(6):
(a) The proposed Planned Development project is consistent with the overall purpose and
intent of this Chapter.
(c) The proposed architecture and character of the proposed Planned Development project
is compatible with adjacent/nearby development.
(d) The proposed Planned Development project will positively contribute to and not
detract from the physical appearance and functional arrangement of development in the
area.
Staff recommends approval or denial of the proposed Specific Implementation Plan amendment
be determined by Plan Commission with the findings listed above, and with the following
conditions if approved:
1. Base Standard Modification to exceed the maximum allowed 200 sq. ft. of wall signage for
the west building façade allowed in the CMU District to 1,226 sq. ft.
2. Base Standard Modification to exceed the maximum allowed 295 sq. ft. of wall signage for
the north building façade allowed in the CMU District to 564.5 sq. ft.
3. Except as specifically modified by this Specific Implementation Plan Amendment, the
terms and conditions of the original Specific Implementation Plan dated January 17, 2017
and Specific Implementation Plan Amendments dated August 22, 2017 and November 14,
2017 remain in full force and effect.
Sign_______ Staff ________ Date Rec’d ________
City of Oshkosh
Planned Development Application
For General Development Plan or Specific Implementation Plan
**PLEASE TYPE OR PRINT USING BLACK INK**
APPLICANT INFORMATION
Petitioner: _________________________________________________________________________________ Date: ____________
Petitioner’s Address: ________________________________________ City: ______________________ State: _____ Zip: ________
Telephone #: ( ) _________________ Email: _______________________ Contact preference: Phone Email
Status of Petitioner (Please Check): Owner Representative Tenant Prospective Buyer
Petitioner’s Signature (required): _______________________________________________________________ Date: ____________
OWNER INFORMATION
Owner(s): __________________________________________________________________________________ Date: ____________
Owner(s) Address: __________________________________________ City: ______________________ State: _____ Zip: ________
Telephone #: ( ) _________________ Email: _______________________ Contact preference: Phone Email
Ownership Status (Please Check): Individual Trust Partnership Corporation
Property Owner Consent: (required)
By signature hereon, I/We acknowledge that City officials and/or employees may, in the performance of their functions, enter
upon the property to inspect or gather other information necessary to process this application. I also understand that all
meeting dates are tentative and may be postponed by the Planning Services Division for incomplete submissions or other
administrative reasons.
Property Owner’s Signature: ___________________________________________________________________ Date: ____________
TYPE OF REQUEST:
General Development Plan (GDP) General Development Plan (GDP) Amendment
Specific Implementation Plan (SIP) Specific Implementation Plan (SIP) Amendment
SITE INFORMATION
Address/Location of Proposed Project: __________________________________________________________________________
Proposed Project Type: ________________________________________________________________________________________
Current Use of Property: ________________________________________________________________Zoning: ________________
Land Uses Surrounding Your Site: North: _________________________________________________________________________
South: _________________________________________________________________________
East: _________________________________________________________________________
West: _________________________________________________________________________
It is recommended that the applicant meet with Planning Services staff prior to submittal to discuss the proposal.
Application fees are due at time of submittal. Make check payable to City of Oshkosh.
Please refer to the fee schedule for appropriate fee. FEE IS NON-REFUNDABLE
For more information please visit the City’s website at www.ci.oshkosh.wi.us/Community_Development/Planning.htm
SUBMIT TO: Dept. of Community Development
215 Church Ave., P.O. Box 1130 Oshkosh, WI 54901
PHONE: (920) 236-5059
jason@menomineenationarena.com
X
X
gpierce@windwardwealthstratigies.com920
Jason Fields
920 378-8752
1605 N. UIlman St Appleton WI 54911
Oshkosh2370 State Road 44 Ste A WI 54901
Fox Valley Pro Basketball, INC
230-6850
1212 S. Main St, Oshkosh WI 54902
SIP Amendment
Arena/Event Center
Commercial
Commercial
Commercial
Commercial/Residential
CMU-PD
2
SUBMITTAL REQUIREMENTS – Must accompany the application to be complete.
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy)
The following information must be provided in order for the application to be considered complete and able to
be scheduled for Plan Commission Review. Please use the checklist below to determine the required information
to be submitted at the time of application. If all information below cannot be provided at the time of application,
please request a waiver in writing to the Division’s Director or designee.
A General Development Plan (GDP) submittal, per Section 30-387(C)(4), shall include the following items
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy):
General location map of the subject site depicting:
All lands for which the Planned Development is proposed and other lands within 100 feet of the
boundaries of the subject property.
Current zoning of the subject site and abutting properties, and the jurisdiction(s) that maintains that
control.
A graphic scale and north arrow.
Generalized site plan showing the pattern or proposed land uses, including:
General size, shape, and arrangement of lots and specific use areas.
Basic street pattern and pattern of internal drives.
General site grading plan showing preliminary road grades.
Basic storm drainage pattern, including proposed on-site stormwater detention.
General location of recreational and open space areas, including designation of any such areas to
be classified as common open space.
Statistical data, including:
Minimum lot sizes in the development.
Approximate areas of all lots.
Density/intensity of various parts of the development.
Building coverage.
Landscaping surface area ratio of all land uses.
Expected staging.
Conceptual landscaping plan.
General signage plan.
General outline of property owners association, covenants, easements, and deed restrictions.
A written description of the proposed Planned Development, including:
General project themes and images.
The general mix of dwelling unit types and/or land uses.
Approximate residential densities and nonresidential intensities.
General treatment of natural features.
General relationship to nearby properties and public streets.
General relationship of the project to the Comprehensive Plan or other area plans.
Proposed exceptions from the requirements of the Zoning Ordinance.
Traffic Impact Analysis (TIA), if deemed necessary by the Director of Planning Services, or designee.
A Specific Implementation Plan (SIP) submittal, per Section 30-387(C)(5), shall include the following items.
Note that the area included in an SIP may be only a portion of the area included in a previously approved GDP
(Submit only digital files. Please note at the discretion of Community Development staff may request a hard copy):
An existing conditions map of the subject site depicting the following:
All lands for which the Planned Development is proposed and other lands within 100 feet of the
boundaries of the subject site.
Current zoning of the subject property and all abutting properties, and the jurisdiction(s) that
maintains that control.
Existing utilities and recorded easements.
All lot dimensions of the subject site.
A graphic scale and a north arrow.
An SIP map of the proposed site showing at least the following:
Lot layout and the arrangements of buildings.
Public and private roads, driveways, walkways, and parking facilities.
Specific treatment and location of recreational and open space areas, including designation of
any such areas to be classified as common open space.
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Proposed grading plan.
Specific landscaping plan for the subject site, specifying the location, species, and installation size of
plantings. The landscaping plans shall include a table summarizing all proposed species.
Architectural plans for any nonresidential buildings, multi-family structures, or building clusters, other than
conventional single-family or two-family homes on individual lots, in sufficient detail to indicate the floor
area, bulk, and visual character of such buildings.
Engineering plans for all water and sewer systems, stormwater systems, roads, parking areas, and
walkways.
Signage plan for the project, including all project identification signs, concepts for public fixtures and signs,
and group development signage themes that may or may not vary from City standards or common
practices.
Specific written description of the proposed SIP including:
Specific project themes and images.
Specific mix of dwelling unit types and/or land uses.
Specific residential densities and nonresidential intensities as described by dwelling units per acre,
and landscaping surface area ratio and/or other appropriate measures of density and intensity.
Specific treatment of natural features, including parkland.
Specific relationship to nearby properties and public streets.
Statistical data on minimum lot sizes in the development, the precise areas of all development lots
and pads; density/intensity of various parts of the development; building coverage, and
landscaping surface area ratio of all land uses; proposed staging; and any other plans required by
Plan Commission.
A statement of rationale as to why PD zoning is proposed. This statement shall list the standard
zoning requirements that, in the applicant’s opinion, would inhibit the development project and the
opportunities for community betterment that are available through the proposed PD project.
A complete list of zoning standards that would not be met by the proposed SIP and the location(s)
in which such exceptions/base standard modifications would occur.
Phasing schedule, if more than one development phase is intended.
Agreements, bylaws, covenants, and other documents relative to the operational regulations of the
development and particularly providing for the permanent preservation and maintenance of common
open areas and amenities.
A written description that demonstrates how the SIP is consistent with the approved GDP and any and all
differences between the requirements of the approved GDP and the proposed SIP.
I hereby certify that to the best of my knowledge all required application materials are included with this
application. I am aware that failure to submit the required completed application materials may result in denial or
delay of the application request.
Applicant’s Signature (required): _________________________________ Date: _____________________
Fox Valley Pro Basketball, INC- SIP Amendment Project Narrative
April 15th, 2021
Presented By: Jason Fields- General Manager
Proposed Amendment:
Fox Valley Pro Basketball, INC is looking to amend our SIP related to our parking lot and its current
zoning classification. The purpose of this request is to allow FVPB to operate a live programing space
outdoors that would operate during the months of April through October.
Property Use:
The main parking lot would be used for live concerts, sporting events, drive in’s and 3rd party rentals at
multiple times of the year during the proposed outdoor operational periods of April-October. Live
concerts would be set up as a general admission standing configuration with no vehicles as one
configuration. A second configuration would be a drive-in concert where patrons in their vehicles would
watch the concert from their vehicles. Sporting events as an example would be basketball (GusMacker),
Drone racing, BMX events, Skateboarding events etc. In addition, FVPB would offer the space as a rental
space to those looking to rent the parking lot.
Structure:
The primary structure will be the main arena parking lot located directly off South Main Street, with
multiple entrances located off the 11th Street side of the parking lot. During the concert period FVPB will
have a temporary stage and screen located at the West end of the parking lot alongside South Main
Street facing North towards the water away from residential housing. In addition, FVPB will have
multiple tents that will be set up during events that will service food and beverage as well as
merchandise, VIP offerings and first aid. These tents are temporary and would be removed after each
event. FVPB will also provide porta-toilets to meet local requirements if needed based on capacity. In
addition, FVPB will have temporary construction privacy fencing placed on the property during each
engagement that would be removed following each engagement.
Occupants:
The occupants for this space will be arena staff, performing artists, athletes, production company,
patrons and rental clients. Event days will have an adjusted capacity attendance of 1200-7000 fans or
attendees plus event staff. The number of event staff members will be based on the size of the event
taking place.
Property Use Impact:
The amendment to the parking lot will increase noise during the event and traffic before and directly
following the event. FVPB will have all outdoor events completed and closed down by 11pm at the latest
on the weekend and 10:30pm at the latest on weekday events. There should be no additional glares,
odors, fumes or additional vibration that will impact adjacent properties.
Compatibility:
The properties intended uses is consistent and complimentary with the Cities development plans for this
area of the city.
Traffic Generation:
The properties intended use will increase traffic during event days. The time of this increase will vary,
however will in most cases be after normal business hour or on a weekend. Traffic prior to events will
start to increase 1.5 to 2 hours before the event and peak immediately after the event is over. The
majority of peak traffic will occur after 8pm when local (non-event) traffic has diminished.
Fox Valley Pro Basketball, INC- SIP Amendment Project Narrative
April 15th, 2021
Presented By: Jason Fields- General Manager
Community Impact:
The amendment to the parking lot will have an overall positive impact on this area and City by increasing
the diverse range of events taking place outdoors that normally would go to competing markets due to
the limited capacity indoors with the arena. By increasing the capacity availability outdoors, we are able
to offer our space to more touring events/programs looking for larger venue capacities or outdoor
spaces with larger capacities that have the ability and following to pull patrons from additional markets
outside of the Fox Valley. This of course drives additional tourism revenue by creating a unique offering
in the City of Oshkosh making the City a competitive market in the touring and live event business.
Parking Impact:
The properties intended use will increase the need for parking outside of the arena property. FVPB has
spoken with a number of businesses in the market about parking patrons remotely for engagements.
Any event that is over 4600 in estimated attendance, FVPB will provide a remote location for patrons
parking at the Extreme Customs parking lot located at 2175 S. Koeller St. FVPB will provide shuttle
service to and from the remote location dropping off at the Arena on the South Park Avenue side of the
building to ensure patrons are clear of traffic. Shuttle service would pick up and drop of from the same
locations. FVPB would also like to suggest to the City of Oshkosh potentially making properties that the
City owns available for paid parking per car which the City would retain 100% of said potential profit.
SIP AMENDMENT
1212 S MAIN ST
PC: 10-19-2021
KALMERTON PROPERTIES LLC
1014 S MAIN ST
OSHKOSH, WI 54902
ALRO STEEL CORP
PO BOX 927
JACKSON, MI 49204
RICHARD C AULER
2886 FOND DU LAC RD
OSHKOSH, WI 54902
RICHARD C/LINDA AULER
1109 S MAIN ST
OSHKOSH, WI 54902
RT APPLETON LLC
905 OREGON ST
OSHKOSH, WI 54902
ALPINE SHORES APARTMENTS LLC
1055 ALPINE CT
OSHKOSH, WI 54901
TCG PROPERTIES LLC
4778 BAY VIEW LN
OSHKOSH, WI 54902
FOX VALLEY & WESTERN LTD
17641 S ASHLAND AVE
HOMEWOOD, IL 60430
SHELLY M BIESINGER
2555 OAKRIDGE RD
NEENAH, WI 54956
AMANDA B ZUEHLKE
1213 S MAIN ST
OSHKOSH, WI 54902
LISA A BINNING
1225 S MAIN ST
OSHKOSH, WI 54902
GROH LAND COMPANY LLC
1402 JAMES RD
OSHKOSH, WI 54904
BRIDGEVIEW HOLDINGS LLC
1302 S MAIN ST
OSHKOSH, WI 54902
JASON FIELDS
1605 N ULLMAN ST
APPLETON, WI 54911
FOX VALLEY PRO BASKETBALL INC
2370 STATE ROAD 44 STE A
OSHKOSH, WI 54904
S MAIN STS MAIN STPIONEER DRPIONEER DRE 11TH AVE 11TH AV
E SOUTH PARK AVE SOUTH PARK AV
W 11TH AVW 11TH AV
W 12TH AVW 12TH AV
C:\Users\Public\Desktop\2020 Plan Commission Site Plan Map Template.mxd User: hannahs
Prepared by: City of Oshkosh, WI
Printing Date: 9/20/2021
1 in = 120 ft1 in = 0.02 mi¯1212 S MAIN ST1212 S MAIN ST
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer
HI
TR-10
CMU
UMU
I CMU-PD
UMU
UMU
I
I
RMU
RMU-RFO
RMU-PD-RFO UMU
TR-10
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UMU-RFO
I-PD
I-PD-RFO
I
TR-10
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I
CMU-PD
I
I
UMU-PD
NMU
RMU-PD-RFO
CMU
RMU-PD RMU-PD
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SR-9
RMU-RFO
Oshkosh City LimitOshkosh City LimitS MAIN STS MAIN STOREGON STOREGON STW 9TH AVW 9TH AV
W SOUTH PARK AVW SOUTH PARK AV
NEBRASKA STNEBRASKA STPPIIOONNEEEERRDDRRW 7TH AVW 7TH AV
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E 10TH AVE 10TH AV BAY STBAY STDOTY STDOTY STPPOOPPLLAARRAAVV
ARIZONA STARIZONA STE 14TH AVE 14TH AV
E 11TH AVE 11TH AV
E 15TH AVE 15TH AV
E 7TH AVE 7TH AV
C:\Users\Public\Desktop\2020 Plan Commission Site Plan Map Template.mxd User: hannahs
Prepared by: City of Oshkosh, WI
Printing Date: 9/20/2021
1 in = 500 ft1 in = 0.09 mi¯1212 S MAIN ST1212 S MAIN ST
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer
C:\Users\Public\Desktop\2020 Plan Commission Site Plan Map Template.mxd User: hannahs
Prepared by: City of Oshkosh, WI
Printing Date: 9/20/2021
1 in = 100 ft1 in = 0.02 mi¯1212 S MAIN ST1212 S MAIN ST
City of Oshkosh maps and data are intended to be used for general identification purposes only, andthe City of Oshkosh assumes no liability for the accuracy of the information. Those using theinformation are responsible for verifying accuracy. For full disclaimer please go towww.ci.oshkosh.wi.us/GISdisclaimer