HomeMy WebLinkAbout06. 21-472SEPTEMBER 28, 2021 21-472 RESOLUTION
(CARRIED___5-0____LOST_______LAID OVER_______WITHDRAWN_______)
PURPOSE: APPROVE SUBMITTAL OF WISCONSIN MAIN STREET
CONNECT COMMUNITIES PROGRAM APPLICATION TO
WISCONSIN ECONOMIC DEVELOPMENT CORPORATION
INITIATED BY: BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the City of Oshkosh advocates for a vibrant and economically
energized downtown district; and
WHEREAS, the city’s Common Council adopted the Downtown Redevelopment
Plan and Implementation Strategy in 1980 in an effort to increase organizational efforts
between the public and private sectors; and
WHEREAS, the City of Oshkosh Common Council established a Business
Improvement District (BID) in 1987 to assist downtown business owners and coordinate
their marketing, promotion, property management, revitalization, and retention program
efforts; and
WHEREAS, the State of Wisconsin, through the former Department of Commerce
and now administered by Wisconsin Economic Development Corporation (WEDC),
created its Main Street and Connect Communities Program to support downtown
community development throughout the state of Wisconsin by providing technical
assistance to communities in the planning, management, and implementation of strategic
development projects in downtowns and urban neighborhoods.
NOW, THEREFORE, BE IT RESOLVED, that the City of Oshkosh Common
Council approves the BID’s submittal of an application for the Wisconsin Main Street
Connect Communities Program to Wisconsin Economic Corporation and supports its
application for fiscal year 2022.
City Hall, 215 Church Avenue P.O. Box 1130 Oshkosh, WI 54903-1130 920.236.5000 http://www.ci.oshkosh.wi.us
TO: Honorable Mayor and Members of the Common Council
FROM: Kelly Nieforth, Community Development Director
DATE: September 23, 2021
RE: Approve Submittal of Wisconsin Main Street Connect Communities Program
Application to Wisconsin Economic Development Corporation
BACKGROUND
The Downtown Oshkosh Business Improvement District (BID) is submitting an application for
enrollment in Wisconsin Economic Development Corporation’s (WEDC) Main Street Connect
Communities Program beginning in fiscal year 2022. A component of the application process seeks the
endorsement of the local governance body for the organization’s enrollment in the program.
ANALYSIS
Wisconsin’s Main Street and Connect Communities Program support downtown community
development throughout the state of Wisconsin by providing technical assistance to communities in the
planning, management, and implementation of strategic development projects in downtowns and urban
neighborhoods. Participating organizations in the program receive operational assistance including
access to educational workshops, webinars and conferences, networking opportunities, and an online
resource guide. The more recently-established Connect Communities program is a prerequisite for
involvement in the larger Main Street program. The attached brochure provides additional details on the
program.
There are currently 85 Main Street program participating organizations active in Wisconsin. Neighboring
communities with active Main Street programs include Omro, Ripon, Berlin and Fond du Lac.
FISCAL IMPACT
There is an annual fee of $200 for enrollment in this program, which is included within the BID’s budget.
RECOMMENDATION
The Common Council approves the BID’s submittal of an application to WEDC for the Wisconsin Main
Street Connect Communities Program.
Respectfully Submitted, Approved:
Kelly Nieforth Mark A. Rohloff
Community Development Director City Manager
201 W. Washington Avenue, Madison, WI 53703 • 855-INWIBIZ • InWisconsin.com
REVITALIZING COMMUNITIES
IN WISCONSIN®
Downtowns and historic commercial districts play an important
role in their communities and in Wisconsin’s overall economy,
functioning not only as prominent employment and business
centers, but oftentimes as the cultural and civic heart of the
community. Successful commercial districts don’t just happen.
They need to be planned and nurtured. Their prosperity requires
interest and action from many stakeholders who share a vision for
the future.
HOW IT WORKS
Two programs exist to assist Wisconsin communities with
revitalization efforts: Main Street and Connect Communities.
These programs help local leaders leverage the unique assets of
their downtowns and commercial districts, providing access to
resources and networking opportunities to support local
revitalization efforts.
Participants in both the Wisconsin Main Street Program and the
Connect Communities Program receive operational assistance
including access to educational workshops, webinars and
conferences; networking opportunities; and an online resource
guide—all designed to facilitate revitalization of downtowns and
urban commercial districts. These programs benefit a diverse
array of communities by size and geography, supporting the
efforts of both emerging and established revitalization programs.
Resources provided by the Wisconsin Economic Development
Corporation (WEDC) to foster vibrant commercial centers include:
•Regional workshops on pertinent topics
•Annual conference programming
•Regular webinars and discussion calls
•Online resource toolkit and best practice guide
•Regional networking events
•Staff and board orientation training
CONNECT COMMUNITIES
AND MAIN STREET
APPLICATION DETAILS
A competitive application process is
used to identify communities that are
ready and able to advance
downtown revitalization initiatives.
Main Street applicants must have
paid staff and meet minimum budget
requirements.
Both Main Street and Connect
Communities applicants should
demonstrate the following:
•Defined
downtown/commercial
district
•Need for assistance
•Organizational stability
•Availability of local support
and resources
For more information about the
Connect Communities and Main
Street Programs, contact:
Errin Welty, CEcD, EDFP
Tel. 608.210.6832
email: errin.welty@wedc.org
CONNECTING PEOPLE AND PLACES >
201 W. Washington Avenue, Madison, WI 53703 • 855-INWIBIZ • InWisconsin.com
CONNECTING PEOPLE AND PLACES >
ELIGIBILITY REQUIREMENTS
A participating community must have an organization or group that focuses on downtown/historic commercial
district issues, be able to commit to participation in education and training opportunities, and fulfill annual reporting
requirements. Communities will be required to sign a participation agreement with WEDC, and Connect
Communities will pay an annual participation fee of $200.
APPLICATION AND SELECTION PROCESS
Connect Communities applications are accepted twice per year: in the spring and in the fall. Main Street
applications are due annually in mid-April.