HomeMy WebLinkAbout08. 21-136MARCH 23, 2021 21-136 RESOLUTION
PURPOSE: APPROVE ONE OSHKOSH OUR NEIGHBORHOODS ENGAGE
STRATEGIC PLAN UPDATE 2021-2024
INITIATED BY: COMMUNITY DEVELOPMENT DEPARTMENT
WHEREAS, the City’s 2019-2020 Strategic Plan identifies “Strengthen
Neighborhoods” as one of the top priorities; and
WHEREAS, in 2014, the Common Council approved the Healthy Neighborhood
Initiative Program to implement neighborhood and housing improvement
programming; and
WHEREAS, the Common Council approved the ONE Oshkosh Our
Neighborhoods Engage Strategic Plan on April 15, 2017; and
WHEREAS, the City of Oshkosh Community Development Department has
worked with neighborhood associations and local housing agencies to develop a unique
brand and strategic plan which is meant to unify those working to strengthen Oshkosh’s
neighborhoods; and
WHEREAS, the multi-agency strategic plan has been approved by the Habitat for
Humanity Board of Directors, the Oshkosh/ Winnebago County Housing Authority
Board of Directors and the ADVOCAP Planning and Program Committee.
NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of
Oshkosh that the attached ONE Oshkosh –Our Neighborhoods Engage – Strategic Plan
is hereby approved and the proper City officials are authorized and directed to take those
actions necessary to implement ONE Oshkosh.
(CARRIED__7-0___LOST________LAID OVER________WITHDRAWN________)
TO: Honorable Mayor and Members of the Common Council
FROM: Alexa Naudziunas, Associate Planner
DATE: March 16, 2021
RE: Approve ONE Oshkosh Our Neighborhoods Engage Strategic Plan
Update 2021-2024
BACKGROUND
Oshkosh neighborhoods are vitally important community assets. The City’s 2021-2022
Strategic Plan identifies “Strengthen Neighborhoods” as one of the top priorities. Over
the last year, the City of Oshkosh Community Development Department has worked
with local housing agencies to update the strategic plan which is meant to unify those
working to strengthen Oshkosh’s neighborhoods and provide affordable housing. ONE
Oshkosh – Our Neighborhoods Engage – was developed to unify those working towards
the goal of “Strengthening Neighborhoods” in Oshkosh. This update follows the
previous plan that guided efforts from 2017-2020. Successes from the previous plan
include increased awareness of housing resources within neighborhood groups,
development of affordable housing units and increased communication among agencies
with similar goals.
ANALYSIS
The purpose of ONE Oshkosh is to bring together public and private resources to invest
in neighborhoods through property improvements and stronger relations among
neighbors. A multi-agency strategic plan update has been drafted by the City of Oshkosh,
Greater Oshkosh Healthy Neighborhoods Incorporated (GO-HNI), Habitat for
Humanity-Oshkosh, Oshkosh/Winnebago County Housing Authority, and ADVOCAP,
Inc. and is intended to guide neighborhood revitalization efforts through 2024.
The ONE Oshkosh Strategic Plan establishes goals in four outcomes areas: image, market,
physical conditions, and neighborhood management. Each agency has identified roles
and responsibilities to ensure the identified goals are achieved in each outcome area. The
plan is attached that details all participant plans in all outcome areas. All agency
participants have worked with staff to update the plan.
City Hall • 215 Church Avenue • P.O. Box 1130 • Oshkosh, WI 54903 -1130
http://www.ci.oshkosh.wi.us
FISCAL IMPACT
The City’s identified activities within the ONE Oshkosh Strategic Plan will be
implemented with available funding from the extension of Tax Increment Financing
Districts, called Healthy Neighborhoods Initiative, which has been approved by the
Common Council. Funds will also be requested through the City’s Capital Improvement
Program as budgeting permits. Additionally, City staff will seek grant opportunities that
further the implementation of the ONE Oshkosh Strategic Plan. The City’s investments
will be leveraged by additional funding invested in neighborhoods by collaborating
agencies.
RECOMMENDATION
The Department of Community Development recommends the Common Council
approve the ONE Oshkosh Strategic Plan as proposed.
Respectfully Submitted, Approved:
Alexa Naudziunas Mark A. Rohloff
Associate Planner, Planning Services City Manager
DRAFT 3.16.21
IMAGE
GOAL
Maintain or increase resident perceived confidence in their neighborhood.
OSHKOSH HEALTHY NEIGHBORHOODS
1. Establish unique neighborhood brands and positive identities. Market and promote
neighborhoods as “places of choice”.
2. Partner with two neighborhood associations each year to refresh or develop logos and
branding materials.
3. Implement and coordinate a social media strategy using LinkedIn, Facebook and Instagram.
4. Publish a monthly newsletter, (Hey, Neighbor!) to educate and inform residents on ways to
develop and maintain healthy neighborhood associations.
5. Develop and implement the Connect with Tech Program in conjunction with the Oshkosh
Seniors Center to provide access and reduce isolation for seniors in our neighborhoods.
6. Continue community outreach on behalf of our organization and our neighborhoods to
showcase and highlight the benefits of being in a recognized neighborhood association.
CITY OF OSHKOSH
Fund neighborhood marketing campaigns.
1. Provide funding to GO-HNI’s Community Building and Engagement Program (CB&E) for
neighborhood association projects over the next three years.
2. Fund $15,000 annually to support a part-time City staff position for marketing and
fundraising.
HABITAT FOR HUMANITY - OSHKOSH
Highlight neighborhood assets through projects and their work with clients.
1. Invite neighborhood residents to open houses and project sites.
2. Explore ways to display home dedication ceremonies through a social media video.
3. Encourage client participation with neighborhood associations.
4. Explore incorporating architectural themes found within the neighborhood in home
construction projects.
WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY
Support efforts to promote Oshkosh neighborhoods as a good place to live.
1. Provide ONE Oshkosh partners marketing materials to all clients.
2. Attend one Oshkosh Healthy Neighborhood Alliance (OHNA) meeting annually to engage
with neighborhood leaders.
3. Collect neighborhood testimonials from a portion of Housing Authority clients.
Highlight neighborhood assets through projects and their work with clients.
4. Invite neighborhood residents to open houses and project sites when possible.
5. Encourage client participation with neighborhood associations.
DRAFT 3.16.21
ADVOCAP INC
Support efforts to promote Oshkosh neighborhoods as “places of choice”.
1. Provide ONE Oshkosh partners marketing materials to all clients.
2. Attend one Oshkosh OHNA meeting annually to engage with neighborhood leaders.
3. Collect positive testimonials from a portion of Advocap Inc. families.
Highlight neighborhood assets through projects and their work with clients.
4. Invite neighborhood residents to all open houses and project sites.
5. Encourage client participation with neighborhood associations.
6. Explore incorporating architectural themes found within the neighborhood in home
construction projects.
MARKET
GOAL
Increase property values and improve socio-economic diversity in Oshkosh’s neighborhoods by
creating or assisting affordable housing units.
OSHKOSH HEALTHY NEIGHBORHOODS
Attract private capital investment to neighborhoods.
1. Engage neighborhood residents by sponsoring events/activities and tracking volunteer
hours.
2. For every $1 of public funding spent, create $2 of private investment. Develop partnerships
that help identify and improve properties that may benefit from investment.
3. Reinvest in high quality, affordable housing units in recognized neighborhood associations.
Build relationships with landowners and residents to share unique resources and
information.
4. Collaborate with ONE Oshkosh partners to organize one neighborhood tour and/or
educational session for Realtor and mortgage lenders to promote available programs.
5. Explore expansion of Rock the Block Oshkosh.
CITY OF OSHKOSH
Develop and fund flexible affordable housing programs.
1. Invest in and promote neighborhood affordable housing programs.
2. Administer owner-occupied/renter rehab and curb appeal programs. (CDBG & ONE
Oshkosh)
3. Administer the Historic Rehabilitation, New Homes in Your Neighborhood, Code Compliance
Programs.
4. Administer home buyer assistance and micro-grant programs.
5. Conduct a Housing Study to identify the current and future housing needs for the
community.
DRAFT 3.16.21
HABITAT FOR HUMANITY - OSHKOSH
Ensure preservation of affordable housing options and maintain socio-economic diversity in
neighborhoods.
1. Build 2-3 affordable housing units annually.
2. Explore expansion of Rock the Block Oshkosh.
Partner with neighborhood residents, City and nonprofit(s) to market available programs.
3. Utilize Oshkosh Media and other marketing resources to promote completed projects.
4. Submit annual results to be included in ONE Oshkosh record keeping.
5. Collaborate with ONE Oshkosh partners to organize one neighborhood tour for Realtor
groups, businesses, out of town groups, potential employees, etc..
WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY
Ensure preservation of affordable housing options and maintain socio-economic diversity in
neighborhoods.
1. Provide home buyer assistance to 12 home buyers annually.
2. Acquire, rehab, and sell 1 - 2 units annually (up to 80% CMI).
3. Assist with the development of affordable and handicap accessible units.
Partner with neighborhood residents, City and nonprofit(s) to market available units and
completed projects.
4. Utilize Oshkosh Media and other marketing resources to promote available properties.
5. Submit annual results to be included in ONE Oshkosh record keeping.
6. Assist in one neighborhood tour annually for Realtor groups, businesses, out of town
groups, potential employees, etc.
ADVOCAP INC
Ensure preservation of affordable housing options and maintain socio-economic diversity in
neighborhoods.
1. Assist two households (up to 80% CMI) annually with down payment assistance.
2. Assist with the development of 3 handicap accessible and affordable un its.
Partner with neighborhood residents, City and nonprofit(s) to market available units and
completed projects.
3. Utilize Oshkosh Media and other marketing resources to promote available properties.
4. Submit annual results to be included in ONE Oshkosh record keeping.
5. Assist in one neighborhood tour annually for Realtor groups, businesses, out of town
groups, potential employees, etc.
DRAFT 3.16.21
PHYSICAL CONDITIONS
GOAL
Improve the physical conditions of Oshkosh’s neighborhood infrastructure and existing housing
stock through capital improvement projects and rehabilitating housing units.
OSHKOSH HEALTHY NEIGHBORHOODS
Educate and inform neighborhood residents on community resources available to improve the
physical conditions of their neighborhoods.
1. Inform neighborhood residents of community resources available.
2. Administer the Good Neighbor Grant program for curb appeal enhancements of p rivate
property. (Funded through 2022)
3. Inspire private investment in properties through a recognition program.
4. Engage neighborhood associations by promoting contests and challenges throughout the
year.
CITY OF OSHKOSH
Develop a blight elimination process and program.
1. Dedicate funds from annual budget for property acquisition.
2. Identify properties for acquisition/demolition/rehab.
3. Develop and administer a system to track physical conditions of one neighborhood
association per year, focusing on Rock the Block Oshkosh areas.
Improve physical conditions on private property and public right of way.
4. Conduct proactive property inspections.
5. Administer the Residential Rental Registration & Inspection Program.
6. Administer the Vacant Building Registration and Inspection Program.
7. Continue to provide information on existing municipal codes that is relevant to
neighborhood quality of life.
8. Provide architectural services to help achieve the intention of city code design standards, as
needed.
9. Monitor Capital Improvement Program to ensure coordination with street/sidewalk
projects.
10. Propose annual budget for neighborhood improvement projects and administer the Great
Neighborhoods Program to support resident-led public improvement projects.
HABITAT FOR HUMANITY - OSHKOSH
Incorporate standards of good design in housing development and rehab projects.
1. Collaborate with City and non-profit(s) and explore grant opportunities to leverage
resources and add strategic design elements to projects.
DRAFT 3.16.21
2. Consider developing strategy to create residential rehabilitation program in addition to new
construction.
Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods
through housing and neighborhood projects.
3. Encourage clients to volunteer for neighborhood projects.
4. Market the Habitat ReStore as a resource for affordable housing materials and workshop
space. Continue offering donation pick up during Rock the Block Oshkosh project days.
5. Continue to support and develop Rock the Block Oshkosh.
6. Partner with neighborhood associations in areas where HFHO owns property to enhance
social capital.
WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY
Incorporate standards of good design in housing development and rehab projects.
1. Conduct major renovations of Waite Rug Factory, Cumberland Court Apartment Complex
and Town House sites.
2. Collaborate with City and non-profit(s) and explore grant opportunities to leverage
resources and add strategic design elements to projects.
3. Explore incorporating architectural themes found within the neighborhood in home
construction projects.
Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods
through housing and neighborhood projects.
4. Partner with neighborhood associations in areas where HA owns property to enhance social
capital.
ADVOCAP INC
Incorporate standards of good design in housing development and rehab projects.
1. Collaborate with City and non-profit(s) and explore grant opportunities to leverage
resources and add strategic design elements to projects.
Collaborate with neighborhood residents, City and nonprofit to add value in neighborhoods
through housing and neighborhood projects.
2. Partner with neighborhood associations in areas where Advocap Inc. owns property.
3. Provide weatherization assistance to 30 households annually in Oshkosh.
NEIGHBORHOOD MANAGEMENT
GOAL
Increase neighborhood-based service delivery and resident engagement.
DRAFT 3.16.21
OSHKOSH HEALTHY NEIGHBORHOODS
Develop and sustain neighborhood associations.
1. Provide support to all existing neighborhood associations.
2. Facilitate the creation of two new neighborhood associations each year.
3. Recognize efforts in neighborhood associations that have exceptional volunteer
engagement.
Provide staff support for the Oshkosh Healthy Neighborhoods Alliance (OHNA).
4. Conduct 11 monthly neighborhood forums for association representatives to discuss and
consult neighborhood goals, ideas, and issues.
5. Schedule six educational guest speakers each year.
6. Invite City staff to attend and present at each monthly meeting.
Sponsor neighborhood projects and events.
7. Sponsor Neighborhood Night at the Leach in conjunction with the Tuesday Night Concert
Series.
8. Facilitate participation in National/Neighborhood Night Out the first Tuesday in August; and
celebrate National Good Neighbor Day on September 28th.
9. Provide a Block Party Trailer with equipment to be used for approved events hosted by
neighborhood associations.
10. Manage the Community Building & Engagement program (CB&E) to provide funds to
neighborhood associations for approved projects.
CITY OF OSHKOSH
Participate in Oshkosh Healthy Neighborhood Alliance (OHNA).
1. Attend 11 OHNA meetings annually.
Provide technical assistance and develop neighborhood plans.
2. Conduct one neighborhood plan per year.
3. Provide technical assistance to new and existing neighborhood associations.
HABITAT FOR HUMANITY - OSHKOSH
Promote and encourage client participation in neighborhood associations.
1. Refer clients within neighborhoods to GO-HNI to learn about existing neighborhood
associations and activities.
2. Encourage clients to volunteer for neighborhood projects.
WINNEBAGO COUNTY/OSHKOSH HOUSING AUTHORITY
Promote and encourage client participation in neighborhood associations.
DRAFT 3.16.21
1. Refer clients within neighborhoods to GO-HNI to learn about existing neighborhood
associations and activities.
ADVOCAP INC
Promote and encourage client participation in neighborhood associations.
1. Refer clients within neighborhoods to GO-HNI to learn about existing neighborhood
associations and activities.
PERFORMANCE STANDARDS
PHYSICAL CONDITIONS
Block housing condition rating (CDU)
Dollars invested in existing housing stock (public vs. private)
Dollars invested in public infrastructure improvements
Correction notice brought into compliance within 30 days
Block street condition rating (PASER)
Capital improvement investment projects
MARKET
Affordable housing units added
Affordable housing units assisted
Vacant dwelling units
Real estate foreclosures
Assessed value
Sales between 2021 and 2024
IMAGE
Residents that are very satisfied or satisfied living in their neighborhood
Residents that are choosing to live in their neighborhood
Crimes against people
Crimes against property
NEIGHBORHOOD MANAGEMENT
Volunteer hours tracked by GO-HNI & Neighborhood Associations
Neighborhood sponsored events
Neighborhood plans
Recognized neighborhood associations
Dollars invested by neighborhood for Community Building & Engagement
City staff hours contributed to projects