HomeMy WebLinkAbout35. Naming & Donation Policy APRIL 26, 2016 16-199 RESOLUTION
(CARRIED 7-0 LOST LAID OVER WITHDRAWN )
PURPOSE: REPEAL AND APPROVE AMENDED CITY OF OSHKOSH GIFTS
AND DONATIONS POLICY
INITIATED BY: CITY ADMINISTRATION
WHEREAS, the City of Oshkosh has been the recipient of many generous gifts
and donations; and
WHEREAS, the Common Council adopted a Gifts and Donations Policy in 2011
in order to establish a standard process for review of gifts to the City, including a review
of the costs related to acceptance, maintenance, establish criteria to guide the review
process; and to provide for a system of accountability for the recording and reporting of
gifts and donations; and
WHEREAS, the City has had several years of experience working under the
Policy and it is appropriate to periodically review and update policies to assure that they
remain relevant and workable; and
WHEREAS, staff has reviewed the Policy and made recommendations to update
the Policy pertaining to terminology, to clarify and better define certain aspects of the
Policy as well as to more specifically identify reporting requirements.
NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of
Oshkosh that the City of Oshkosh Gifts and Donations and Non-Commercial Naming
Policy adopted via Resolution 11-111 on March 8, 2011 is hereby repealed and the City
of Oshkosh Gifts, Donations and Memorials and Non-Commercial Naming Policy
attached hereto is hereby adopted and the appropriate City Officials are hereby
authorized and directed to take such steps as necessary to implement such policy.
CITY HALL
215 Church Avenue
P. O. Box 1130
Oshkosh, Wisconsin City of Oshkosh
54902-1130
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O.IHKO.IH
TO: Honorable Mayor;and Members of the Common Council
FROM: Lynn A. Lorenson, City Attorney
DATE: April 15, 2016
RE: Proposed Revisions to the City of Oshkosh Gifts and Donations
Policy �
BACKGROUND
In 2011, the Council adopted a Policy related to the acceptance of gifts,
donations and memorials and to non-commercial naming requests. Prior to 2011
the City had no formal policy governing these types of requests. Because we
now have several years of experience working under this policy and alsb have
had some turnover in relevant staff, the City Manager requested that the Policy
be reviewed. He assigned the City Attorney, Finance Director, Fire Chief, Police
Chief and Parks Director the task of reviewing and proposing any recommended
changes to the Policy.
ANALYSIS
Staff's review of the Policy revealed that the Policy generally works well but that
there were some areas that could be better clarified and defined and that while
initially reporting requirements were left somewhat vague to allow some flexibility,
that the reporting requirements should be specifically identified within the Policy
to assure that new staff were aware of and understood the� requirements.
Attached to this memorandum is a tracked copy of the changes along with a
clean copy of the proposed Policy for Council's review, as well as a chart
describing briefly the review and approval process for the various types and
values of gifts and donations.
Following is a summary of the substantive changes being proposed.
On page 2 of the policy, the definition of Public Art has been updated to
correspond to the definition of Public Art recently adopted by the Council in
relation to the Public Arts Committee.
On page 2 of the policy, the definition of Public Improvement Project / Proposal
was amended to clarify that repair or replacement of existing structures with the
same or similar structures would be treated . similarly to maintenance and not
require review as a new project or proposal. ,
On page 2, it was also clarified that the Policy would apply to Auxiliary
organizations and members, volunteers and volunteer organizations directly
under the control of any Department/Division. Separately organized entities,
such as the Zoological Society and Friends of the Oshkosh Senior Center are
subject to their own policies or bylaws.
Beginning on page 3 and continuing onto page 4 of the proposal language has
been added to consolidate the procedures and to more specifically define the
procedures and approvals required for gifts and donations. Some of the
provisions were already in place and simply moved to this section, while other
provisions are new .provisions to clarify the procedures and approvals required.
The City has previously created Donation Agreement Forms which were also
reviewed in connection with this overall review of the policy and minor changes to
these forms were made. Staff works with Donors whenever requested to assist
in the completion of the forms. Provisions requiring this assistance were
included in the policy and these provisions have been consolidated and moved to
this new section of the proposed policy. Under the proposed policy
gifts/donations with a va�ue of less than $100 would not require the completion of
a donation form, would require approval of the Department Head and would be
tracked in a manner established by the Department, such as a spreadsheet, and
reported to the Council by the Finance Director annually. Gifts/Donations with a
value of $100-$500 would require the completion of the Donation Form, the City
Manager may approve or may delegate approval of these gifts to Department
Heads as he/she may deem appropriate and these donations would be tracked
by use of the Donation Form and reported to the Council. If the value of the
gift/donation is $500 or more a Donation Form .must be completed,• the City
Manager must approve the Donation and the giftldonation is tracked by use of
the Donation Form and reported to the Council.
If the gift/donation is of real property, is public art, is a memorial or tribute, is
conditioned or donated for a new project or program, or there is a requirement for
review by a board/commission/council by ordinance or statute, then the City
Manager will review the giftldonation and make a recommendation to the
appropriate bodies for review and acceptance.
Beginning on page 4 are the specific provisions based upon the type of donation.
Minor changes are proposed in these sections for clarification and related to the
moving of the form requirements into the previous General Provisions section.
Changes beginning on page 6 and continuing to page 10 are minor changes
pertaining to capitalization of terms, consistency of wording and clarification of
provisions. There is a clarification pertaining to Trust Accounts and removal of
the language related to state wage laws in light of the recent change in state law
becoming effective in 2017.
The final change being proposed relates to the reporting requirements and is on
page 10. The changes highlight again the reporting requirements and clarify that
all gifts/donations will be reported either by means of a Donation Form or other
tracking method if less than $100 and shall be reported to the Finance Director
semi-annually and the Council annually.
FISCAL IMPACT
There is no anticipated financial impact from the approval of the proposed
changes to the Gift/Donations policy. l'his policy will enhance internal controls
related to all donations.
RECOMMENDATION
Staff recommends approval of the ordinance.
Re pectfully Submi d,
,� ���
n A. Lorenso
City Attorney
Approved:
��
Mark A. Rohloff
City Manager
CITY OF OSHKOSH
GIFTS, DONATIONS AND MEMORIALS
AND NON-COMMERCIAL NAMING POLICY
The City of Oshkosh has been enriched by the generous donations of individuals
and entities in support of the Oshkosh community. The City of Oshkosh
welcomes and encourages support from private individuals and entities that
support the programs and services that the City provides to the public.
The City will review proposed gifts and memorials for the purpose of assisting the
donors in reaching their intended goals while recognizing the mission, goals,
plans, resources and limitations of the City as a whole. It is intended that this
policy provide a thoughtFul review process which considers the intentions of the
donor, is sensitive to the needs and desires of the community, and is sensitive to
the costs associated with proposed gifts and donations, including long-term costs
of maintenance and care.
Purpose
The purpose of this Policy is to provide a foundation including guidelines and
procedures for considering and receiving proposed donations to the City of
Oshkosh and for considering non-commercial requests for naming public
property, structures and facilities.
Definitions
Donation(s)/Gift(s): Any item proposed to be deeded, bequeathed or otherwise
given or donated to the City of Oshkosh including, but not limited to,
endowments; real property; public improvement projects or proposals; structures
or portions of structures; money; negotiable securities; materials; equipment;
flora; fauna; improvements to facilities or land; statues; monuments; memorials;
tributes; sculptures; murals and other public works of art; plaques; and graphics
or signs.
Donor: A private individual, for-profit company, non-profit organization, public
agency or any other public or private entity wishing to make a donation or gift to
the City of Oshkosh.
Donor Recoqnition Object: A physical object such as a plaque or sign placed to
acknowledge a donation or gift.
Gift Policy — Page 1
MonumenUMemorial: An item or object established to preserve the memory of a
deceased person(s) or an event that occurred in the past. Any statue, sculpture,
mural or other structure or landscape feature designed to perpetuate in a
permanent manner the memory of any person, group, event or other significant
element of history.
Park Amenity: Typical park improvements that contribute to the traditional use of
park land such as benches, play structures, picnic tables, shelters, sports
facilities, trails, etc.
Public Art: Any Work of Art to be donated to the City and integrated into the
design of, or placed or performed in, on or about a place generally accessible or
visible to the general public.
"Work of Art" shall include any application of skill and taste to the production of
tangible objects according to aesthetic principles, including but not limited to
paintings, sculptures, engravings, carvings, frescoes, mobiles, murals, collages,
mosaics, statues, tapestries, photographs, drawings and ceramics, but excluding
purely structural or supportive elements, advertising, or those required by
applicable law, code, rule or regulation.
Public Improvement Proiect/Proposal: May include a funded or partially funded
capital project(s) request consisting of real property, structures, portions of
structures, materials and/or equipment for construction or renovation of a
structure or landscape feature. Maintenance activities such as weeding or
replanting established gardens, or repair or replacement of existing structures
with the same or similar structures, are not considered public improvement
projects for purposes of this policy.
Tribute: An item, object or gift designed to acknowledge the contributions of a
living person(s) to society. Projects recognizing groups such as persons with
cancer or AIDS are also considered tributes.
Applicabilitv
This policy shall cover all donations and gifts to the City of Oshkosh and any of
its Departments or Divisions except for donations made to the Oshkosh Public
Library and Oshkosh Public Museum which are made pursuant to their ponations
Policies. Auxiliary organizations and members, volunteers and volunteer
organizations directly under the control of any Department/Division shall also be
subject to this policy. Non-commercial requests for naming public property,
structures and facilities shall also be considered under this policy. However, this
policy is not intended to cover sponsorships, naming rights or other similar
arrangements of a commercial nature.
Gift Policy — Page 2
The City of Oshkosh retains sole discretion to determine whether to accept or
decline any proposed gift or donation. This policy shall not be construed to
create any right for any individual or organization to make any improvement or
place any items on any public property within the City of Oshkosh regardless of
whether their proposal meets any or all of the criteria laid out herein.
General Procedures
As donations and gifts vary greatly, the review process may be tailored according
to the type of gift or donation proposed and the complexity of the proposal.
Those wishing to make a gift or donation are strongly encouraged to contact the
recipient City Department(s) or Division(s) at the earliest possible time to discuss
the proposed gift and the process for review.
The City Manager shall cause a Donation Agreement Form to be created, subject
to the Manager's approval, which shall include, as appropriate and applicable,
the intent of the proposal, cost estimates, size, proposed siting, timeline, site
drawing, future maintenance requirements and any other information the City
Manager may deem necessary and/or useful for the review of proposed gifts and
donations.
Donation Agreement Forms will be completed for any gifts/donations with a value
of $100 or greater. The form may be completed by the Donor or by the Recipient
Department or Division. Forms may be completed by the Donor or Department
and must contain the signature of the Donor for donations of real and personal
property (in all other circumstances, while signatures or correspondence signed
by the donor are preferred, they are not required). The Recipient
Department/Division shall work with the Donor to complete the form whenever
requested.
The City Manager may delegate to the appropriate Department Heads the
authority to approve gifts/donations valued in an amount of less than $500. If the
value of the gift/donation is less than $100, the Department Head shall establish
a method for accurately tracking such donations and shall report such
gifts/donations to the Director of Finance on a semi-annual basis.
If the value of the gift/donation is $500 or more, the gift/donation must be
approved by the City Manager.
If the gift/donation is of real property; Public Art, a Memorial or Tribute; is
conditioned or donated specifically for use for a project or program that is not part
of a previously approved/established/existing/budgeted project or program; or is
required by statute, ordinance or other policy of the City to be reviewed by a
Board, Commission or by Council; or if the City Manager determines for any
other reason that it is appropriate, the proposed gift/donation shall be referred to
Gift Policy — Page 3
any appropriate Boards/Commissions and to the Common Council for review and
acceptance.
Completed Donation Agreement Forms shall be filed with the Director of Finance.
Specific Provisions Applicable based upon the Type of Donation
Monetarv Gifts and Donations / Gifts
and Donations of Negotiable Securities
1) Previously established funds or campaigns. The City Manager and/or
Department Heads, upon approval of the City Manager, are hereby
authorized to accept any monetary gifts or donations to be made for a
previously approved / established / existing / budgeted fund or capital
campaign.
2) Undesignated/Unconditioned Monetarv Gifts/ Donations. The City Manager
and/or Department Heads, upon approval of the City Manager, are hereby
authorized to accept any undesignated and/or unconditioned monetary
donations made to the City and shall deposit such money with the Finance
Department. The amounts shall be deposited in the account(s) that most
appropriately matches the intentions of the Donor(s) when identified.
3) Conditioned Donations. In the event that a monetary donation is conditioned
or donated specifically for a new Public Improvement Project, Memorial, Work
of Public Art, Tribute, or new program; the Donation shall follow the
procedures set forth in this policy as if the donation were to be made of the
actual program or item proposed to be acquired or constructed. If the
donation is not accepted, the City Finance Director shall return the donation
to the donor. When appropriate, the City Finance Director may establish a
new fund or project within a fund for the donation.
4) Neqotiable Securities. The City Manager is hereby authorized to accept
donations of negotiable securities when in his/her professional judgment, in
consultation with the Finance Director and the affected Department Head,
acceptance of the proposed donation is in accordance with the statutes, rules
and regulations governing municipal finances and investment; and, the
proposed donation is not subject to conditions, is for a previously
approved/established/existing/budgeted fund or campaign, or is for a
conditioned donation that has been approved pursuant to this policy.
Negotiable securities may be held or sold at a marketable rate and the
proceeds of such sale used as specified by the donor or as may deemed
appropriate in the best interests of the City.
Gift Policy — Page 4
Gifts of Real Property
The City Manager shall review any proposed donation of real property and make
recommendation to the appropriate Boards or Commissions and to the Common
Council. Proposed gifts or donations of real property shall be reviewed for
suitability for the intended use or potential for resale; any conditions which may
be placed upon the use of the property by the donor; potential environmental
concerns; probable maintenance costs; and any other relevant information.
Appraisals of the property may be requested from the Donor� All gifts or
donations of real property shall be reviewed by the Plan Commission for
recommendation prior to Common Council action.
Non-Monetary Gifts and Donations
lexcludinq real estate)
1) The City Manager and/or Department Heads, upon approval of the City
Manager, are hereby authorized to accept donations of materials or other
items made for previously approved/established/existing/budgeted projects or
materials or other items that are typical for use in a City Department or
Division.
2) The Director of Parks is hereby authorized to accept donations of typical park
and recreation amenities such as benches, recreation program and sports
equipment, gifts of trees or other flora and similar items without other formal
approval required.
3) For other gifts and donations including, but not limited to, substantial gifts
such as Public Art, Memorials, Tributes, and Public Improvement Projects,
the City Manager, Boards/Commissions and Common Council shall consider
all of the circumstances surrounding the proposed gift including the criteria as
enumerated within this policy and as may be applicable to the proposed
donation. If the donation is approved and if appropriate, the Finance Director
may establish a new fund or project within a fund for the donation.
Criteria for Evaluatinq Gifts and Donations
In order to assist potential donors to fulfill their desires to make a gift or donation
to the City of Oshkosh and to ensure that all gifts and donations are consistently,
fairly and thoughtfully reviewed, the City will be guided in its review of proposed
gifts and donations by the following guidelines.
Gift Policy — Page 5
Donations of Memorials/Tributes/Public Improvement Proiects and Works of Art:
When reviewing proposed donations of Memorials, Tributes, Public Improvement
Projects and Works of Art, the following criteria shall be considered, as well as
any other criteria which may be relevant on a case by case basis:
• Consistency with the mission, policies and master plans governing the City of
Oshkosh and/or the particular Department or Division
• Whether the proposed donation/gift provides improvements to an area of the
City which may be deficient in public amenities
• Whether the proposed donation/gift promotes the preservation of historical
and cultural aspects of the comrrrunity
• Whether the proposed gift/donation has an educational component
• Whether the proposed donation/gift helps to promote conservation,
preservation and protection of the natural environment
• Whether the proposed gift/donation helps to promote preservation of natural
areas and greenspace where such preservation is suitable, is contemplated
by plans, or is otherwise desirable
• Whether the proposed gift/donation provides a new or different experience for
the public
• Whether the proposed gift/donation promotes the use of public spaces for a
variety of interests such as special events, sports tournaments, competitions,
and other recreational opportunities, including both active and passive
recreation in a park or other area where such uses are suitable, are
contemplated by plans or are otherwise desirable
• Whether the proposed gift/donation is suitable for the purpose proposed
• Whether the proposed gift/donation is compatible with the proposed location,
if one has been identified, and other users of the public space
• Whether the proposed gift/donation compliments or is harmonious in quality,
scale and character with existing improvements and features in the area
• Whether the proposed gift/donation is a traditional park or municipal amenity
• Whether the proposed gift/donation reuses, rehabilitates or restores an
existing park or municipal feature or replaces aging, outdated or unsafe
infrastructure
• Suitability of the gift/donation to the environmental conditions of public display
• Susceptibility of the gift/donation to wear and vandalism
• Suitability of the gift/donation to the technical requirements or design
standards for installation of improvements in public places
• Whether any public safety or security issues are identified and the potential
danger to the public health, safety or welfare associated with the proposed
gift/donation
• Whether the proposed gift/donation complies with all applicable codes
including building codes and ADA requirements
• Whether the proposed gift or donation is restricted in any manner and the
impact of those restrictions or contingencies
Gift Policy — Page 6
(
• If the proposed gift/donation is real property, the financial implications of
removing the property from the City's tax base
• Financial implications to the City of Oshkosh based on the cost of the
proposed gift/donation or project implementation including installation and
ongoing maintenance and the costs of relocation or removal, if necessary.
The level of maintenance and costs of relocation or removal vary
depending on the nature of the proposed gift/donation. In general,
donors will be asked to contribute enough money to cover long
term maintenance costs, relocation and removal, if reasonably
anticipated. These costs shall be estimated and submitted with the
donation form and may be provided through the establishment of a
maintenance fund, endowment or other suitable means.
The City may agree to take on future maintenance costs and shall
consider the following criteria when making such decision.
. The community's need or desire for the donation or
improvement;
. Whether, and to what extent, the proposed gift/donation
provides new or diverse experiences for community
members and visitors;
. The financial capacity of the donor;
. Ease of maintenance and repair; and
. Whether the annual maintenance cost is so low as to be
negligible.
The City shall also consider that circumstances may arise which may
prevent a donor or previously established maintenance fund from
covering the costs of maintenance and care and that these costs may
ultimately become a City responsibility.
Works of Art —
In addition to the above-listed criteria, if the proposed gift/donation is a Work of
Art, the following criteria shall be considered as well as any other criteria which
may be relevant on a case by case basis:
• Quality of the work based upon a professional assessment of the work,
detailed written proposal, drawing or maquette or photographs
• Suitability of the theme of artwork to a public venue
• Appropriateness of the artwork to the site, in the case where a particular site
has been requested or identified
• Appropriateness of the process for selecting the artist or artwork
• Qualifications of the artist based on documentation of past work and the
artist's professional qualifications
Gift Policy — Page 7
Memorials / Tributes / Naming—
The City of Oshkosh respects the desire of individuals to commemorate special
events or the lives of loved ones, living and deceased. However, the City also
recognizes that other community members who visit public places may desire not
to be burdened with a constant reminder of mortality, death or traumatic events.
The City also recognizes the important contributions of many individuals to
community life and that it is simply impossible to recognize all of those
contributions. To that end, if the proposed gift/donation is a Memorial or Tribute
or a non-commercial request to name a public space or other item, the City of
Oshkosh shall consider the following criteria, as may be appropriate to the
particular donation, in addition to those criteria identified above.
• The person memorialized must have been deceased for a minimum of five (5)
years; or an event must have occurred at least five (5) years ago.
• The proposed gift/donation must have timeless qualities and make a
statement of significance for future generations
• The proposed gift/donation must represent a person or event deemed
significant to the City of Oshkosh's history; names of individuals who have
made a significant contribution directly and locally to the City of Oshkosh shall
be preferred over the names of national figures
• The proposed gift/donation must meet the general criteria enumerated in this
policy
• Whether any increased use of the park or public area resulting from the
placement of the memorial or tribute is appropriate to the surrounding context
and uses
• Whether the design of the particular gift/donation is solely representative of
the particular person or event being commemorated or is of a broader
community appeal
• Whether the proposed gift/donation has a functional component
• Whether the individual or group is associated with the particular building, park
or other public facility at issue
• When possible, the family should be contacted and allowed an opportunity to
comment upon the naming of a building, park or facility after an individual
• In and of themselves, contributions of land or money for public facilities shall
not be considered sufficient justification for naming or renaming facilities after
individuals, in tribute or memoriam
Donor Recoqnition Obiects
The City of Oshkosh appreciates the desire of some donors to be recognized
either personally or on behalf of another for their generous donations. If a donor
recognition object is to be included as part of a proposed gift/donation, such
object should be specifically identified and submitted with the Donation
Agreement Form for approval. In general, it is the policy of the City of Oshkosh
to limit donor recognition objects to plaques or other recognition objects which
Gift Policy – Page 8
are small in scale, which do not detract from green space areas and/or which are
part of an approved project, for example projects involving the use of
personalized decorative tiles or pavers. The City Manager and Department
Heads are hereby authorized to approve Donor Recognition Objects which are
proposed in accordance with this policy.
Additional Requirements
Establishment of Trust Accounts. Trust accounts must be designated for a
specific purpose and an appropriate trust agreement must be created. The City
of Oshkosh will not create a separate Trust Account for donations in an amount
smaller than $10,000. For amounts greater than $10,000, the Donor may
request and the City of Oshkosh may establish a separate Trust Account for the
donated funds.
Private Construction. If construction of a Public Improvement Project is
coordinated or contracted for by the donor, the donor will be responsible for
complying with all federal, state and local laws which may include competitive
bidding. The donor will also bear the cost of all necessary permits, approvals,
project management, design, installation, and manufacture of the gift/donation
unless these costs are specifically accepted or waived by the City of Oshkosh.
Proof of compliance with the City's insurance requirements for contractors will be
required before work may commence on any Public Improvement Project.
Improvements
Oshkosh and
Oshkosh.
made in a public place become the property of the City of
are subject to the laws, policies and procedures of the City of
Damaqed, lost, stolen or worn qifts or donations. The City is not obligated to
replace any gift/donation or improvement if it is lost, stolen, damaged or worn.
The City of Oshkosh reserves the right to remove any donated project or portion
of a project for safety reasons, deterioration caused by age, neglect or vandalism,
and/or the City's inability to finance ongoing maintenance or repairs.
Acknowledqements & Anonymity. All donations for which the donor does not
request anonymity shall be acknowledged by the City Manager, Finance Director
or appropriate Department Head with a letter of appreciation. For a monetary
gift given in memorial, tribute, bequest, or in recognition of someone, a letter
shall be sent to the person or family of the person being honored.
Because the City of Oshkosh is a municipal entity and subject to the provisions of
the Wisconsin Public Records Law, the City cannot guarantee anonymity of
individual donors but will work with individuals who wish to remain anonymous in
Gift Policy — Page 9
their donations to provide appropriate means for those individuals to make their
gifts/donations while maintaining their privacy.
Appraisals. The City may, at its option, request or require an appraisal of real or
personal property prior to the acceptance of any gift or donation.
Waiver of Terms of this Policv. The City Council may waive any of the criteria
specified within this policy upon a finding that it is in the best interests of the City
to do so.
Tax Liabilitv. It is the responsibility of the donor to assign a monetary value to a
gift or donation for tax purposes. Information provided by the City of Oshkosh, its
officials, employees or agents in connection with gifts/donations is intended to be
informational only and is not intended to be a substitute for professional financial
or legal advice or opinions. The City of Oshkosh makes no representations or
guarantees as to the tax implications of any gift or donation made to the City.
Donors are responsible and are advised to obtain their own tax and financial
advice from appropriate professionals.
Reports
Departments shall report gifts/donations made through the completion of a
Donation Agreement Form for any gifts/donations with a value of $100 or more to
the City Finance Director. If the value of the gift/donation is less than $100, the
Department Head shall establish a method for accurately tracking such donations
and shall report such gifts/donations to the Director of Finance on a semi-annual
basis.
Annually, after the close of the fiscal year, the Finance Director shall provide a
report to the Council including details of gifts/donations. Trust Funds will be
reported separately on the annual Trust Report.
Gift Policy — Page 10